north park for the arts (npa)
TRANSCRIPT
OnbehalfofthecollectivecommunityofNorthParkfortheArtsandtheSanDiegoArtInstitute,wewouldliketointroduceyoutoourorganization.WiththesuccessofNorthParkNights,NorthParkfor
theArts(NPA)wascreatedtounitethecommunitybehindthemanyarteventsthroughoutNorthPark.NPAmembersparticipateinandsupportNorthParkNights,Ray@Night,theNorthParkFestivalofthe
Artsandmanyotherartsandculturehappeningsthroughoutthecommunity.Nottobeconfusedwithanyoneartevent,NPAisagroupofbusinessesworkingtoprotectandpromotetheartsinNorthParkandSanDiegoatlarge.
Thisinformationpackethasbeendesignedwithyou,asamember,inmind.Wehopethatitwillprovideyouwithanswerstothemanyquestionsyoumayhaveaboutourgoals,programs,andservices.Please
readthroughandrefertothispacketthroughoutyourmembershipforinformationandadviceonhowtomaximizeyourmembershipinourassociation.
Enclosedyouwillfindsomeinformationonthefollowing:
• Missionandgoals• SanDiegoArtInstitute(SDAI)Affiliation
• NPAMemberbenefits• RoadMaptoMembershipSuccess• Answerstofrequentlyaskedquestions
• NPAMemberApplicationandDonationForm
BecomeinvolvedintheassociationbyattendingmonthlyNPAmeetings,utilizingNPAtofurthermarket
yourevent,business,andneighborhood.Throughcollectivepromotionandchannelingresourceswewillretaintheexistingartsinourcommunityandstimulatenewgrowth.
NPAmeetingsoccuronthefirstFridayofeachmonthatArtProduceGallery/CaféCarpeDiemat10am.
Again,thankyouforyourinterestandinvolvementinsupportingtheartsandcultureofNorthPark.
Sincerelyyours,
NPAExecutiveCommittee
MissionStatement:North Park for the Arts promotes access to and appreciation of the San Diegovisual and performing arts within the Arts and Culture District of North Parkthroughexhibition,education,outreach,andlocalpartnerships.
VisionStatement(long‐term):North Park for theArts promotes and supports a diversity of venues, activities,and opportunities to engage the arts, support artists/organizations/businessesthatinform,invigorate,andadvocatefortheculturalandeconomicvitalityoftheNorthparkcommunity.
Goals:1. CollectivePromotion
2. GeneratingrevenueforNPAanditsmembers
3. Hostingandpromotingeventsthatadvocateforthearts
4. Retainingtheexistingartsandstimulatingnewgrowth
NorthParkfortheArts(NPA),acommunitybasedorganization&programofTheSanDiegoArtInstitute,nonprofitorganization.
SDAIisaregistered501c3organization,alldonationsaretaxdeductible.
AboutSDAI:TheSanDiegoArtInstitute’s“MuseumoftheLivingArtist”,withitsmaingallerylocatedinhistoricBalboaPark,isaCenterfortheVisualArtsfortheSouthernCalifornia/BajaCaliforniaregion.TheInstituteismuchlikeamunicipalgalleryforthecity/county.ItisSDAI’svisiontopromoteSanDiegoasalivingartscommunitythatfullyintegratesvisualartsintoeverydaylifethroughtheirthree‐foldmissionofEducation,Exhibition,andOutreach.
SDAIBELIEF:Thecreativeprocessisessentialforahealthyqualityoflife.
SDAIVISION:ToseetheVisualArtselevateSanDiegotoaworld‐classcreativeandvibrantcommunity.
SDAIMISSION:TodevelopartistsandsupportersoftheVisualArtsthroughexhibition,educationandoutreachwithinnovativeprograms,first‐classfacilities,andselectpartnershipsthatreachouttoschools,business,governmentandourglobalcommunity.PleasevisitSDAI’swebsiteformoreinformationaboutourprograms.www.sandiego‐art.org
UseofNPAnameandlogoonmarketingmaterials
Websitelistingandlinktoyourwebsite
BusinesslocationlistedonNPAmap,printedannually(morefrequentlyif
needed)
Promotionalopportunitiesforyouand/orartistsexhibitingatyourbusiness
Networkingandsupport
IncreasedadvocacyforthedevelopmentofNorthParkasanArts&Culture
District
Increasedpedestriantraffic
EligibilityforelectiontothegoverningboardofNPA(beginningJanuary
2010)
FeatureinNPAmarketingpublications
• ParticipateinQuarterlyEventsandsubmitinformationformarketing:Movingforwardin2010NPAwillhelptopromotequarterlyevents.Inorderforyoureventtobeproperlypromotedyou
must submit your organizations event details to the NPA Secretary by emailing:[email protected] and include “Upcoming Event” in the subject line. Please sendinformationatleast6weeksinadvance.Earlysubmissionswillbegivenpriorityinmarketing.
NPAQuarterlyDatesfor2010willbeheldon:
February20/May16/Sept11/November20
• NotifyNPAaboutotherupcomingeventsyouarehostingthroughouttheyear.
• Regularlyattendmonthlymeetingsorreviewmeetingminutesviae‐mail.
• UpdateNPAWebsitewithupcomingeventinformation(seeattachedform).
• SubmitinformationtotheonlineNPABlogbyemailingAnnaGamboaatanna@a7dgraphicdesign.com.
• Ifpossiblevolunteeryourtime.Hostanevent,distributeflyers,and/orparticipateonasubcommittee.
• ForwardNPAannouncementsand/orpressreleasestoyourcontactlist.
• Participateinsocialnetworkingtools:BecomeourfriendonFaceBook/PostalinktotheNPA
Websiteonyourwebsite.
• SpeakUP!Ifyouhaveaneventideaorfeedbacktohelpbetterdeveloptheorganizationpleasecommunicateatmeetingsorthroughemail.
• Spreadtheword–talktoyourneighborsandletpeopleknowabouttheartsinNorthPark.
• RecruitnewNPAmembers.
• RecruitartiststoparticipateinNPAeventsandexhibitions(whethertheyareinNorthParkornot).Artistsinterestedinshowingcancontact:NPACo‐Chair,AmyPaul,at
Tofillouttheonlinememberinformation,pleasevisit:http://www.northparkingnights.org/Member_Signup.html(capsarenecessaryforthelinktowork)toenterinformation.Onceyouhaveopenedthewebpage,itshouldlooklikethescreenshotbelow:
Pleasealsovisithttp://www.northparknights.org/showing_event_submission.htmltoenteranyupcomingeventsthatyouwouldliketoadvertise.Refertothescreenshotbelow:
Q:IsNorthParkfortheArtsanattempttocompetewithRayatNight?Istherebadbloodbetweenthetwo?
A:NPAdoesnotintendtocompetewithRay@Night.ManymembersofNPAarelongtimesupportersof
[email protected],welookforwardtohostingquarterlyeventsandincreasingopportunitiestoexhibitandsellwork.
Theconfusionandcontroversysurroundingasecondeventisunderstandable,butthedistinctionissimple:RayatNightisfocusedonRaySt,whileNPAisworkingtoorganizearteventsthroughouttheentireNorthPark
community.Hopefullythecompetitivenaturethat’sfuelingthiscontroversywillbetranslatedintotheplanningandorganizationofevermorestellarartevents.
Q:WilltherebeanattemptbyNorthParkfortheArtstohaveeventseverySaturdayofthemonthinsteadof
justoneSaturdayamonth?Ifso,when?
A:InlightofallthecreativeenergyinNorthPark,itwouldn’tsurpriseifeventuallytherewereevents
happeningeveryweekend.Infact,thatwouldbegreat.It’snot,however,somethingthat’sontheNPAagenda.Fornow,weareplanningquarterlyeventsin2010thatwillincludeextensivecoordinatingbetweengalleries,
restaurants,retailersandotherlocalbusinessowners.
Q:WhatwouldyouliketoseeNorthParkfortheArtsbecomeinyourmostoptimisticlookatthefuture?
A:Inadditiontoservingourimmediatecommunityandpromotingartandarteducation,wehopeNPAcan
putNorthParkonthemapasaplacetocomeandbuyqualityart.ThatNorthParkwillbeadistrictteemingwithcreativepeople,successfulbusinessesandcommittedcommunityorganizationswherestimulating,thoughtprovokingeventshappeneverydayoftheyear;allyouneeddoiswalkoutsideyourdoor.
Q:Thedominantthemeisart.Whyisthat?DoyouwantNPtobecomesortofanartist'scolony?
A:Ifwhatyoumeanby‘artistcolony’isahavenforartistswheretheycancreateandselltheirworksuccessfully,then“yes.”Itisimportanttonote,however,thatourvisionextendswellbeyondthevisualartsand
aspirestoseealllocallyownedbusinessesthrive.NorthParkhaslongbeenanartsandentertainmentdistrict.Wedon’twanttochangeanything,buttonurturethatwhichisalreadyhere.
COMING SOON. . .
2010NORTH PARK ARTS &
ENTERTAINMENT
GUIDE BOOK
We are pleased to announce that North Park for the Arts is currently developing the 2010 North Park Arts & Entertainment Guide Book.
As a member of the NPA community you will enjoy the benefit of having your own custom feature pages to promote your business, showcase your location, highlight the attractions, list your calendar of events and more...
Our aim is to create a complete, informative, maga-zine quality, walking guided tour of our emerging Arts & Entertainment Community.
North Park as a whole has become the Artistic Melting Pot of San Diego and premiere location for Dining, Entertainment, Music, Shopping, and Style.
We want to tell the story, show off what we have to offer and gain Local, Regional, and National recog-nition by putting North Park on the map!
KEY FEATURES• Keep-N-CarrywalkingguidedtourofNorthPark.• 1/4pagebookletthateasilyfitsinpocketorpurse.• FoldoutmapshowingallNPAmemberlocations.• FullfeaturepagesforNPAmembers.• PlentyofroomforArtist,Gallery,Retail,Bar,Restaurant, Beauty,Fashion,&Professionaldescriptions.• Magazinequalitystylishdesign.• Doublesasacouponpromotionalbooklet.• Informativeandchock-fullofreasonstocomeandenjoy North Park.• PartMini-Zine,PartGalleryGuide,PartNPAPromotion, Part Coupon Clipper Savings Booklet. MEMBER BENEFITS• Promoteyourbusiness.• Increaserevenue.• ShowcaseyourGallerySpaceorBusinessLocation.• Listyourupcomingcalendarofevents. COMMUNITY GOALS• ExpandtheattractiontoNorthParkfortheArtsEvents.• Collectivelybenefitfromincreasedpedestriantraffic.• Nurture,cultivate,andgrowtheemergingArts& Entertainment Scene.• GainLocal,Regional,&Nationalresponse.
SNEAK PEAK. . .
MEMBER CONTENT
• BusinessName• Address• WebUrl• E-mailAddress• PhoneNumber• VectororHighResolutionLogo• PrintQualityHighResolutionPhotos• CalendarofEvents• PromotionalCouponOffers• TextDescriptions
TEMPLATE STYLES
Additionally, you’ll be able to select template style pagesthatbestfitsyourGallery/Businessneeds. Forexample,somepageswillbedesignedtohave: • Morephotosandlesstext.• Moretextlessphotos.• Calendarsectionstolistupcomingevents• CouponPromotions(recommended)
We are currently working hard on the specific details of design, such as page layout styles, dimen-sions, sections, maps, articles, etc.
Ultimately,itwillbeuptoyouasparticipatingmemberstoprovide us your custom content for each of your own feature pages.We’llneedyourPhotos,Logos,TextDescriptions,ContactInformation,PromotionalCouponOffers,Calendarof Events, etc.
You’llreceiveaContentRequestFormfromNPAviae-mailwith all the details about what we’ll need from you such as number of words per template, image and file requirements.
So be thinking, be creative, be planning your promotional offers, take some photos of your space, track down your graphics guru, or update your marketing copy to best depict your location.
Thebetterthecontent,thebetterthebookwillbe.
A sample idea of what’s to
come.
ROLL OUT. . .As some of you are well aware, print costs for large quantities and quality printing can shoot through the roof.
Although we do our best to make your Member-shipFeesprovideconsistentresultsthroughouttheyear, our visions and enthusiasms for what we can achieve collectively, is at times larger than our Non-Profit budget currently allows.
UnfortunatelyourMembershipFeesalonecan’tcover the costs of our broad ambitions.
Weareexploringfreshideasfornewstreamsofrevenue, seeking contributions beyond North Park, grant monies, and potential 3rd party advertising to help raise the funding in order to print the NP Arts & Entertainment Guide Book.
Additionally, we’re searching San Diego for a printer willing to work with us Pro-Bono since all donations toourorganizationare100%TaxDeductible.
Inthemeantime,wearebuilding,designing,we’llneed your content materials.
Our plan is to self-publish the NP Guide Book as a “Web Guide” resource to start, and as funding is received the NP Guide Book will metamorphose into the gorgeous, full quality, printed version we imagine it to become.
1
CREATE IT!
2
PUBLISH IT! PRINT IT!
3
FUND IT!
4
NPA–MembershipApplication
NorthParkfortheArts(NPA),acollectiveofNorthParkbusinesses,providesmemberswithaneffectiveadvocacyandmarketingapproachtosupportthecontinuedgrowthofNorthParkasanArts&CultureDistrict.ThelaunchofNPAmarkstheexpansionoftheartsinNorthParkbyhighlightingartists,performers,designers,restaurants,retailbusinesses,services,etc.Belowyouwillfindalistofmembershipoptions,benefits,andcriteria.Membershiplevelsarenotdeterminedbythebusinessorindividual’sgeographiclocationinNorthPark.AllNorthParkbusinessesandresidentsareencouragedtosupportthiscommunity‐enrichingandeconomy‐stimulatingeventbybecomingamember.BenefitsofMembership
UseofNPAnameandlogoonmarketingmaterials Websitelistingandlinktoyourwebsite BusinesslocationlistedonNPAmap,printedannually(morefrequentlyifneeded) Promotionalopportunitiesforyouand/ortheartistsexhibitinginyourbusiness Networkingandsupport IncreasedadvocacyforthecontinueddevelopmentofNorthParkasanArts&CultureDistrict Increasedpedestriantraffic EligibilityforelectiontothegoverningboardofNPA(beginningJanuary2011)
LevelsofMembership
ArtsMember‐$200peryear‐ ParticipationinNPAbyfeaturingaregularlyrotatingelementofart(rotatingevery4‐6weeks)thatistheprimaryfocusofyourbusinessormissionwhetheritisperformance,visual,design,etc.‐ CoremembersareopentothepublicduringNPA.
BusinessMember‐$400peryear CommunityArtistMember‐$50peryear
‐ LocalartistslivingorworkinginNorthParkandthesurroundingarea GroupOrganizations‐$150peryear
‐ Publicschools,artsocieties,clubs,etc.
NPAMissionStatement:NorthParkfortheArtspromotesaccessto&appreciationofSanDiego’svisualandperformingartswithintheArtsandCultureDistrictofNorthParkthroughexhibition,education,outreach,andlocalpartnerships.Questions?Pleasecontact:
AmyPaul,Co‐[email protected] AndreaChamberlin,[email protected]
Formoreinformation,pleasevisit:www.NorthParkNights.org
Pleasefilloutthebackofthisapplicationandmailwithyourpaymentto:
NorthParkNights–SDAI(NPNandNPAareprogramsofSDAI)c/otheSanDiegoArtDepartment3830RaySt.SanDiego,CA92104
NorthParkfortheArtsisaprogramoftheSanDiegoArtInstituteandNorthParkNights.Alldonationandmembershipduesaretaxdeductible.Youwillreceivealetterthatreflectsyourdonation,includingtheSDAI501c‐3identificationnumber.
ThankyouforsupportingNorthParkfortheArts!
NPA–MembershipApplicationLevelsofMembership(pleaseselectone)
ArtsMember‐$200peryear‐ ParticipationinNPAbyfeaturingaregularlyrotatingelementofart(rotatingevery4‐6weeks)thatistheprimaryfocusofyourbusinessormissionwhetheritisperformance,visual,design,etc.‐ CoremembersareopentothepublicduringNPA.
BusinessMember‐$400peryear CommunityArtistMember‐$50peryear
‐ LocalartistslivingorworkinginNorthParkandthesurroundingarea GroupOrganizations‐$150peryear
‐ Publicschools,artsocieties,clubs,etc.
Information(pleaseprintclearly):
ContactName:
Artist/Gallery/BusinessName:
Address:
PhoneNumber:
EmailAddress:
Website(domaintobefeaturedonNPAwebsite):
DescriptionofArt/Gallery/Business(tobepublishedonNPAwebsite):
Selectacategorywhichbestdescribesyourbusinesstype(pleasecircleonlyone):‐Architecture&Design‐Artists‐Gallery
‐Music‐PerformingArts‐Bars&Restaurants
‐Clothing&Fashion‐Retail‐Education‐ProfessionalServices
‐BeautyandHealth‐Other:_________________
PaymentInformation:Checkenclosed(makepayabletoNorthParkNights):$________________________ChargeAmount:$___________________tomycreditcard(VisaorMasterCardonly)CardNumber:______________________________________Exp.Date:_________________
Uponreceiptofmembershipdues,youwillbecontactedviaemailforyourbusinesslogoand/orotherinformationfortheNPAwebsite.MembershiptoNPAwillrunonanannualbasis.
NorthParkNights–SDAI(NPNandNPAareprogramsofSDAI)c/otheSanDiegoArtDepartment3830RaySt.SanDiego,CA92104