northern collaboration conference 2014: mobile first: the library in your pocket, by stephen morrin
TRANSCRIPT
•Why I decided to adopt the mobile first philosphy
•How I went about it
•Where things are at now
Going mobile
• More reasons to go mobile first in 2014
• Now is the time to go Mobile First
• Go mobile or go home
• Go mobile first or die
Example headlines
• Marketing/peer pressure
• Timing/opportunity
• Dissatisfaction/need for change
• Engage with our users
Why go mobile first?
• 99% of smartphone owners use their browsers at least once a day
• By 2014 mobile internet usage will overtake desktop internet usage
• About 1.3million Android and iOS devices alone are sold everyday
• 91% of all people on earth have a mobile phone
• 50% of mobile phone users use it as their primary internet source
• 91% of adults have their mobiles within arm’s reach 24/7
• 40% of smartphone owners log onto the web before getting out of bed in the morning
Further interesting ‘facts’
• When you start at University you will encounter a lot of new things that you may not have had at school. One such thing is a library card - it is very important and you should treat it as you would a bank card.
• Please keep your library card safe.
Example editing
• Learn new things
• Evaluate the content
• Re-work/edit the content
• Look around for good ideas
How to put mobile first?
• Learn new things
• Evaluate the content
• Re-work/edit the content
• Look around for good ideas
• Add new elements
How to put mobile first?
• Navigation means more to us than our users
• You can’t control the whole experience, but improve what you can
What the tests told us