northern european quality james roy yacht design director bmt nigel gee ltd. 16-17 april 2013
DESCRIPTION
Northern European Quality James Roy Yacht Design Director BMT Nigel Gee Ltd. 16-17 April 2013. V2. Image?. Image?. Time. Cost. Quality. Quality. Cost. Time. KNOW YOUR BRAND VALUES. And stick to them. Brand. Commodity. Commodity. Higher Premium. Stronger Brand. Improve - PowerPoint PPT PresentationTRANSCRIPT
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Northern European Quality
James RoyYacht Design DirectorBMT Nigel Gee Ltd.
16-17 April 2013
V2
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Image?
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Image?
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Quality
Time
Cost
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Time
Quality
Cost
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KNOW YOUR BRAND VALUES
And stick to them.
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Commodity
Brand
Commodity
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ImproveProduct
HigherPremium
StrongerBrand
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Stick to your brand valuesIt’s Not All About Price
Don’t be so focused on price.
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Cost of achieving quality
Cost of rectifying defects
Total cost of quality
COST
Low
High
Quality PerfectionRubbish
?
?
Best Value?
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Hemisphere with fireworks?
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Stick to your brand valuesIt’s not all about price
PROCESSMake it enjoyable – for everyone.
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Process related image?
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Stick to your brand valuesIt’s Not All About Price
Make the process enjoyablePlay to Your Strengths
Subcontract where you need to.
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Image?
YOU CAN DO ANYTHING, BUT NOT EVERYTHING.- David Allen
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Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
ENVIRONMENT
Why try to build a perfect product in an imperfect environment
“ “
Ron Dennis, McLaren
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QUALITY
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Image size / working area15.8cm v 23.2cm
No border
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Shipyard Welcome Image
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Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
Environment must be rightJudgment
First Impressions Count.
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Welcome on board – transom of a superyacht
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Material Selection, Panel Fit, Paint Finish, Serviceability, Robustness, Noise & Vibration etc
NorthernEuropeanQuality
Process
Environment
Technology
Confidence Perception
Brand Value, or Value in Brand
Practical Quality Matters
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Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
Environment must be rightFirst impressions count
Thank youQuestions?