norvestor fagdag
DESCRIPTION
Innledende foredrag for Norvestors Marketing fagdag nov 2009TRANSCRIPT
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Internet, web 2.0 og web 3.0
Haagen Sæther-Larsen
Saatchi& Saatchi Norge
+479284 3825
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for 10 år siden så nettet slikt ut..
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Vi kunne ikke forestille oss …
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Vi alle ville kjøpe leketøy…
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bestille ferieturer…
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eller bli fasinert..
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finne nummeret til middagsgjestene..
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sjekke seileværet til helgen..
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eller lese nyhetertime for time..
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eller betale regninger..
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Snakker med venner online
Klar til kamp! Utd skal rule i kveld! Gjør dere klare 21.00
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for å få dem med på spillkveld…
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Men alt dette gjør vi,
og webben er kun 5000 dager gammel
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Når vi vet hvor vi kommer fra og hvor vi er i dag, så
er det lettere å ha en mening om hva vi går mot..
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Vi har i dag det folk kaller ”Web 2.0”
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I snitt foretar vi ca 3 søk hver dag!
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Ca 50 % nye besøkere kommer fra søkemoterer
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Ca 60 % klikker utelukkende på resultatene på side 1
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En #1 plass gir 4 ganger flere klikk enn en 6 plass!
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Vi søker online og kjøper offline
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Ca 50 % av netthandel starter med søk
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Et nettsted har mange dører! Kun 35 % via førstesiden
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Ca 50 % Bounce rate – de besøker kun 1 side innen de gå ut!
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Det er fint å kjenne til forumer – spill på lag!
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Wikipedia – det raskeste og mest presise
nyhets- og innsiktskilden ?
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så la oss se litt fremover
Kevin Kelly – Editor i Wired
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.. i løpet av de neste 5000 dagene….
…..kommer web 3.0!
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Alle datamaskiner i hele verden
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henger sammen i et stort nettverk
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og blir
En
maskin
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den mest driftssikre maskinen noen gang
Ingen nedetid!
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..hva skjer i denne maskinen
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Over 100 mrd klikk hver dag
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55 trillioner linker
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Dette begynner jo å ligne en hjerne
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og hjernen og nettet vil nærme hverandre
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Kompleksitetsmessig kan vi da si at
En En
maskin = hjerne
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Men min hjerne dobler seg ikke hvert annet år
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og tenk at om 30 år vil nettet ha samme
prosessorkapasitet som hele menneskeheten!
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..alle skjermer/portaler knyttes til..
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denne trådløse maskinenen
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I fremtiden trenger du ikke logge deg inn,
og fortelle hvem vennene dine er!
LarsScarletBarack Naomi
Woddy Madde
Mats
Gordon
Deg!
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”whatwereallywant to do at Google is create an AI.”- Larry Page , Googleco-founder
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den blir en del av oss
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Jeg vil til Hellas i sommer:
- Her er tilgjenglige seilbåter på Korfu i uke 28, og 29 med plass til 8 med styrmann, men uten kokk.
Jeg vil til England, og så vil jeg dra uten familen:
-Her er noen kule hoteller i Manchester, nære stadion og
samt noen tips om noen gode indiske restauranter.
..og ikke si noe til kona
lagrer informasjonen under ”usynlig”
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kort sagt…
1.0
Linket PC til PC
Bare fokus på lesing
45 millioner brukere
Hjemmesider
Selskapsfokusert
Attention
2.0
Linker sider til sider
Video, lyd, tekst
1 mrd + brukere
Communities
Blogger
Deling av innhold, tagge
Attraction
3.0
Linker data til data
Alle media smelter sammen, trådløst
Globalt
Lærende
Individualisert
Sharing
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Som markedsførere må vi gå dit fisken er..
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Som markedsførere vil vi oftere og ofterespørre oss
selv om ”vil målgruppen dele dette?”
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Gode historier vil alltid være viktig i markedsføringen!
Takk for meg!
Du finner presentasjonen på: Slideshare.net/haagensl