Norway as a travel destination

Norway’s location

Tromsø

Bodø

Steinkjer

TrondheimÅlesund

Hermansverk

Bergen

Stavanger

Kristiansand Arendal

TønsbergSarpsborgSkien

Drammen Oslo

Molde

Hamar

Vadsø

Lillehammer

Tynset

Tinn

Førde

Alta

Food &agriculture

Travel &tourism

Oil & gas HealthEnergy &Environ-

mentICT Seafood Maritime

Culture &Leisure

The most significant sectors in Norway’s economy

First,a few

statistics!

Norwegian travel and tourism industry

• The travel and tourism industry accounts for 3.3 % of

gross domestic product (GDP) and 6.6 % of total

mainland employment• The industry employed 159.400 people (equivalent to

132.000 full time)• Foreign tourists had 8.4 million overnight stays in 2010

Vision

In other words, an important

industry!

COMMON ASSOCIATIONS

OF NORWAY

Common facts

• A small country (4,8mln people)• Not a well known country; an even

less well known travel destination• Knowledge of Norway is low• International competition is fierce

NORWAY HAS BEAUTIFUL,

MAGNIFICIENT AND CLEAN NATURE

NORWAY IS COLD, EXPENSIVE,

DARK AND FAR AWAY

Norway described by its citizens

• Fresh: healthy, new, unexplored,

unspoiled, clean, refreshing, authentic • Genuine: natural, real, authentic,

honest• Friendly: hospitable, empathic,

sympathetic• Innovative: creative, exciting,

surprising, modern• Short movie!-Norway in Motion

NORWAY IS FRESH, GENUINE,

FRIENDLY AND INNOVATIVE

The fjords and mountain landscape

The mountainsand wilderness

The coast andcoastal heritage

Arctic Norway

Attractions worth-visiting

Fjords and mountain landscape

• Beautiful, spectacular and dramatic nature• Mighty mountains that drop straight down

into the sea• Waterfalls and glaciers• Clear and vibrant colours• Pure, clear and fresh air• Villages snuggling between steep valleys,

farms clinging tightly to the mountains• Genuine and authentic

Mountains and wilderness

• Wide plains, mountain plateaus, rounded and

beautiful formations• Clear and vibrant colours• Pure, clear and fresh air• The endlessness of nature – untouched, clean and huge• People use the mountains actively for work and play• Activities, sports and tracking all year• The warmth of the mountain cabin• Genuine and authentic

Coast and coastal culture

• The long, long coast and the splendour of the islands• Varied nature – the skerries and mountains that drop

straight down to the sea• Living fishing villages and coastal culture. Towns and

commerce. Residents and workers• Genuine and authentic• Nature and its forces. Huge, powerful and “untamed”• Fresh, pure and ever-changing

Arctic Norway

• Summer: Midnight sun - “white nights” – light, warm nights• Arctic winter with lots of snow, dramatic weather, Northern

lights, and blue, cold days• Extremes of climate; changes from harmonious to wild • Last wilderness in Europe with arctic fauna• Wild, beautiful and jagged alps, magnificent mountains and

fjords, glaciers, waterfalls and rivers• A fight for survival; nature is king, shaping people and society• Arctic art and culture; Sami people and Finnish Norwegians• Excitement and adventure in safe and well organized settings

Norway’s advantages• Fresh and clean air and water• Magnificent, beautiful and varied nature• Unique natural phenomena• Modern people living in and with nature• The feeling of experiencing the forces of

nature on your body

-Endangered spieces: brown bears, polar bears, wolves, fin whales, sperm whales, blue whales,

bowhead whales- Profusion of berries- blueberries, cranberries,

cloudberries, moltebær

Norwegian flora and fauna

16

Norwegian Outdoor Activities

The Northern Lights

Northern lights

• Jaw-dropping, mystical moments• Most frequent in late autumn, winter and early

spring• October, February and March are the best months

for observations• Highest frequency is between 6pm and 1am• The best places are above the Arctic Circle• Northern lights are to be associated with Norway• Short movie!-Northern Lights

The midnight sun

The duration of the midnight sun depends on how far north you are. At the Arctic Circle in you can see the midnight sun from 12 June to 1 July, at the North Cape from 14 May to 29 July, and at the North Pole the sun does not set for six months

Timefor

a break?

21

• Beautiful, grandiose and varied

natural scenery• The driving experience should exceed

expectations• Architect-designed stops and lay-bys• International calibre art• Information to enhance the

experience

National Tourist Routes in Norwayturistveg.no

LET US TAKE A LOOK AT SOME OF

THEM

THE NATIONAL TOURIST ROUTES IN

NORWAY ARE EIGHTEEN BEAUTIFUL

STRETCHES OF ROAD THROUGH

THE BEST OF NORWEGIAN NATURE

18 National Tourist Routes

• Norwegian Public Roads Administration• From 1994 to 2016 total investments of

NOK 2.05 billion• A total of 1,600 kilometres

18 National Tourist Routes

18 National Tourist Routes

BEAUTIFUL, GRANDIOSE AND

VARIED NATURAL SCENERY

EXCEED EXPECTATIONS

ARCHITECT DESIGNED

INTERNATIONAL CALIBRE ART

Now is nota bad time

to ask

Questions?

Thank youfor your

attention!