norway lights - visitnorway
TRANSCRIPT
Norway LightsDIGITAL TOURISM INNOVATION CAMPUS 21 November 2014
Hans Petter Aalmo – Head of web & mobile @ visitnorway.com
Seeing The Northern Lighs in Norway is the #1 travel dream in the UK
Take ownership of the northern lights
Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com
Position Norway as the best place to experience the Northern lights
Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com
«Northern lights bednights» + 82 % from 2009 to 2013
Frequently asked question: when and where can I see the Northern lights
: Exisiting solutions: app
Exisiting solutions: web
Our concept
Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com
RESPONSIVE
Weather data
Cloud percent: 0-100
DATA FROM TRUSTED SOURCES
Northern lights data
Kp index: 0-10
ARCHITECTURE
NorthernLights
WEB
Harvester
NorthernLights
DATA SYSTEM
NorthernLights
CMS (Epi 7)
External data
sources
(met, nasa)
iOS hybrid app
Android
hybrid app
Windows
hybrid app
OFF-SEASON
FEATURES
Forecast for 9 major cities in Norway
Search for other cities
FEATURES
Detailed forecast withreccommendation per hour per city.
Features
Statistics per month
Features
Clear call to action
Features
Embed
Rate the forecast
Share
Results last 30 days
Global reach last 4 months
“The future of marketing is to be useful”“The future is about being useful. Before the Web it was very hard to measure the effectiveness of marketing and communications. The Web and Big Data shine a brutal light on that which is not useful. Your organization may not yet have installed the right measurement system to allow that light to be shone. But pretty soon it will. Be ready. Be useful.
Gerry McGovernhttp://www.gerrymcgovern.com/new-thinking/future-marketing-be-useful
