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NORWICH ARTS EVENTS COMMITTEE DRAFT Strategic Plan 4.22.2015

MISSION     Utilize  the  rich  arts  and  cultural  assets  to  provide  positive  economic  impact  for  the  City  of  Norwich  

VISION   Norwich  is  a  community  where  the  arts  are  an  easily  recognizable  part  of  the  community,  with  well-­‐communicated  programs  and  where  arts  feel  welcome  to  present  their  work.    

GOALS Norwich  has  formed  an  Arts  Events  Committee,  which  has  identified  and  prioritized  the  following  issues  and  goals  to  satisfy  the  mission  and  vision.    

ISSUE GOAL    

There  is  a  need  to  have  an  organization  take  a  leadership  role  in  administering  the  strategic  plan  to  ensure  that  all  groups  remain  focused  on  the  objectives  of  the  plan.   1. Develop  arts-­‐based  beautification  projects  

   

There  is  a  lot  to  do  in  Norwich  but  it  is  not  always  well  communicated.  There  is  a  need  for  a  purposeful  commitment  to  marketing  of  arts,  cultural  and  heritage  events  and  activities.    

2. Manage  perception  of  Norwich  Promote  arts,  cultural  and  heritage  events  and  activities  

   

Norwich  has  a  history  of  arts  programs  and  places  with  great  art.  However,  there  are  places  in  the  City  that  look  vacant  and  neglected.  Art  should  be  utilized  to  beautify  the  city.    

3. Promote  arts,  cultural  and  heritage  events  and  activities  

   

Norwich  has  several  perception  problems,  which  include  lack  of  parking,  that  the  city  is  dirty,  etc.  There  is  a  need  to  address  the  issues  that  are  commonly  referenced.   4. Create  program  with  staff  and  volunteers  

   

Arts  are  a  known  economic  engine.  Norwich  arts  programs  are  not  being  fully  utilized.  Norwich  lacks  a  coordinated  approach  for  the  arts.  Such  approach  is  needed.    

5. Identify  organization  to  be  project  administrator  

 

NORWICH ARTS EVENTS COMMITTEE DRAFT STRATEGIC PLAN | PAGE 2

IMPLEMENTATION PROGRAM

STRATEGIES TASKS TIMING STATUS LEAD

AGENCY PARTNERS

GOAL   1. Develop  community  arts-­‐based  beautification  project  

1.1  Establish  permanent  public  art  committee  

1. Create  committee  2. Establish  Liaison  to  DPW  /  City  Council    

      Reliance  House-­‐  Zack  Baton  Otis  Library-­‐  Julie  Menders  SECT  Cultural  Coalition-­‐  Wendy  Bury  Our  Piece  of  the  Pie-­‐  Sherie  Parenteau  Norwich  Arts  Center-­‐  Peter  Liebert  

1.2  Utilize  gardens  and  parks  1. Develop  concepts  2. Identify  funding;    prepare  &  submit  applications  

       

1.3  Activate  outdoor  spaces  1. Implement  Pilot  project-­‐  Reliance  House  parking  

garage  mural  2. Develop,  plan  and  implement  6  to  8  public  art  

projects  in  next  12  months  3. Add  outdoor  music  to  First  Fridays  event  4. Outdoor  sculpture  show  in  the  small  parks  5. Outdoor  arts  festival  on  Main  Street  6. Re-­‐establish  music  series  at  gazebo  at  Howard  

Brown  Park,  Norwichtown  Green  7. Develop  hiking/walking/fishing,  biking  trails  from  

Norwich  to  New  London  8. Rails  to  Trails  9. Sidewalk  arts  10. Public  murals  11. Chalk  painting  for  youth  

      Our  Piece  of  the  Pie  Sheila  Hayes  Jan  Loomis  Reliance  House-­‐  Zack  Baton  Eastern  Savings  Bank-­‐  Robin  Harris  

1.4  Utilize  vacant  commercial  spaces  1. Create  program  /  identify  participating  artists  3. Earn  permission  from  property  owners  4. National  art  show  in  the  windows  of  vacant  

buildings  and  maybe  large  interior  space  

      Jill  Fritzsche  Avery  Fritzsche    Jan  Loomis  

1.5  Preservation  of  existing  historic  /  art  buildings  

         

1.6  Enhance  and  increase  lighting  in  city  with  artistic  illumination  

1. Develop  concepts  2. Identify  funding  sources,  prepare  and  submit  

grant  applications  

       

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STRATEGIES TASKS TIMING STATUS LEAD

AGENCY PARTNERS

GOAL   2. Manage  perception  of  Norwich  

2.1  Clean  streets  and  sidewalks  /  Improve  facades  

        Jill  Fritzsche  Mike  Cunningham  Jason  Vincent    

2.2  Develop  brand           Sue  Masse  Sheila  Hayes  

2.3  Improve  wayfinding  and  signage           Thom  Keaney  Jason  Vincent    

2.4  Manage  event  space  1. Work  with  Public  Works  Department  to  make  

sure  that  First  Friday  event  space  is  cleaned  2. Work  with  Community  Policing  Division  to  make  

sure  first  Friday  event  area  is  properly  staffed  3. Establish  monthly  evenings  for  community  

artists  and  groups  to  present  projects  (e.g.,  Pecha  Kucha)  

4. Have  volunteers  direct  people  to  parking  areas  

                 Becca  Atkins  

2.5  Develop  a  framework  to  connect  arts  groups/artists  to  media  

         

GOAL   3. Promote  arts,  cultural  and  heritage  events  and  activities  

3.1  Establish  a  network  to  plan  and  coordinate  arts  and  cultural  events  and  activities  

        Julie  Menders  Regan  Miner  Angela  Adams  

3.2  Create  new  events            

3.3  Celebrate  Benedict  Arnold            

 

   

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STRATEGIES TASKS TIMING STATUS LEAD

AGENCY PARTNERS

GOAL   4. Create  program  with  staff  and  volunteers  

4.1  Identify  funding  sources           NCDC-­‐  Miria  Toth  SECT  Cultural  Coalition-­‐  Wendy  Bury  

4.2  Establish  permanent  partners  (e.g.,  organizations,  businesses)  

        Sheila  Hayes  Norwich  Arts  Center-­‐  Charlie  Chase  

4.3  Develop  funding  stream            

GOAL   5. Identify  organization  to  be  project  administrator  

5.1  Create  list-­‐serve           SECT  Cultural  Coalition  Otis  Library  

 

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