nossi college of art 40th anniversary social media workshop
DESCRIPTION
For the 40th Anniversary of Nossi College of Art, C.SEO did a workshop on Social Media and the 4Ds of Social Marketing (Data, Design, Dialogue, Display).TRANSCRIPT
![Page 1: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/1.jpg)
Social Media Made Easy
A. Chris Turner, Social Media & Interactive Graphic Design Instructor
Search Marketing Manager
![Page 2: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/2.jpg)
What We’ll Cover
• Who Am I?
• Foundation of Social
• Primary Elements of Social
• Four Tips For Success
• Defining ROI
2
![Page 3: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/3.jpg)
Who Am I?
A. Chris Turner
SEO/SEM SEO Manager Entrepreneur Masters in Information Systems 7 Years of Experience Jack of all Trades
3
![Page 4: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/4.jpg)
![Page 5: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/5.jpg)
Foundations of Social Media
• What is Social Media?– Form (method) of electronic communication across
a large, social network.
• How does it work (for businesses and individuals)?– Social Influence
• Is it Necessary?– Everywhere, Everyday
• Which Ones Are Right?
5
![Page 6: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/6.jpg)
Primary Elements of Social
• It is a Social Activity!– Meaning, engagement is necessary. People are
stupid, but individuals are smart.
• How (do you do it)?– Technical, tactical, and content
• Designing for Success– UX/UI
• Data Matters– Google, websites, client site
6
![Page 8: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/8.jpg)
Primary Elements of Social
8
![Page 9: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/9.jpg)
Primary Elements of Social
9
![Page 10: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/10.jpg)
Primary Elements of Social• It’s about a Usage Cycle and Conversation
![Page 11: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/11.jpg)
Social Tip #1: Data, Data, DATA
• Knowledge is power and powerful
• Understand the terminology and current events
• Know the audience
• Develop a plan/strategy
• Have a purpose and make it known
11
![Page 12: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/12.jpg)
Social Tip #1: Data, Data, DATA
• Knowledge is power and powerful
• Understand the terminology and current events
• Know the audience
• Develop a Plan
• Have a purpose– make it known
12
![Page 13: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/13.jpg)
Social Tip #1: Data, Data, DATA
13
WORLD INTERNET USAGE AND POPULATION STATISTICSJune 30, 2012
World RegionsPopulation( 2012 Est.)
Internet Users
Dec. 31, 2000
Internet Users
Latest Data
Penetration(%
Population)
Growth2000-2012
Users %
of Table
Africa1,073,380,92
54,514,400 167,335,676 15.6 %
3,606.7 %
7.0 %
Asia3,922,066,98
7114,304,00
01,076,681,059 27.5 % 841.9 % 44.8 %
Europe 820,918,446105,096,09
3518,512,109 63.2 % 393.4 % 21.5 %
Middle East 223,608,203 3,284,800 90,000,455 40.2 %2,639.9
%3.7 %
North America 348,280,154108,096,80
0273,785,413 78.6 % 153.3 % 11.4 %
Latin America / Caribbean 593,688,638 18,068,919 254,915,745 42.9 %1,310.8
%10.6 %
Oceania / Australia 35,903,569 7,620,480 24,287,919 67.6 % 218.7 % 1.0 %
WORLD TOTAL7,017,846,92
2360,985,49
22,405,518,376 34.3 % 566.4 % 100.0 %
![Page 14: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/14.jpg)
Social Tip #2: Design Matters
• UX and UI along with content
• Gravity and Attraction
• Restrictions vs Limitations vs Constraints
• Design for Sharing
14
![Page 15: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/15.jpg)
Social Tip #2: Design Matters
http://www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/
![Page 17: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/17.jpg)
Social Tip #3: Facilitate
• Online Conversation vs Broadcasting
• Purpose:– Technical– Supportive– Dialogue– Announce/News
• Brand Guide
• Allow Negativity17
![Page 18: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/18.jpg)
Social Tip #4: Message Structure
• Clear details
• URL/Reference
• Hashtags
• Respond– Thanks– More Information– Reciprocal
18
![Page 19: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/19.jpg)
Defining Return
• Engagement and Sharing
• Feedback
• Reviews of Product or Service
• Commenting
• Revenue
19
![Page 20: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/20.jpg)
What The Hell Did You Say?!What the F*&k Does It All Mean?!
![Page 21: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/21.jpg)
What Did We Cover
• Foundation of Social– Social Influence
• Primary Elements of Social– Maslow’s Hierarchy
• Four (4D) Tips For Success– Data– Design– Dialogue (Facilitate)– Display (Message Structure)
• Defining ROI21
![Page 22: Nossi College of Art 40th Anniversary Social Media Workshop](https://reader036.vdocuments.net/reader036/viewer/2022081602/547cf3f4b4af9f18358b45ec/html5/thumbnails/22.jpg)
Thank You!!