not all major donors are on the sunday times rich list
TRANSCRIPT
Not all Major Donors are on the Sunday Times Rich List
“This year there were 500 people or families in the rich list worth over £100 million. I reckon…that there are at least another 500 worth £100 million who are missing.”
Philip Beresford, April 2005
There may be some 2000 people or families not in the rich list who are worth over £25 million.
By extrapolation:
Genuine Affinity
• Donors
• Beneficiaries
Donor Database
“Most development officers don’t realize the value of the information in their databases.”
Peter Wylie, Fundraising Consultant
Donor Database
• Data Screening Companies
Data Screening Companies
• Brakeley
• Chapel & York
• Charity Consultants
• Factary
• FR & C Ltd
• Heist
• Milestone Research
• Prospecting for Gold
• NFP Resourcing
Donor Database
• Past Major Donors
• High Value Donors
• Titled Donors
• Job Titles
• Private Banking
• Data Screening Companies
Private Banking
• Adam & Co.– £70,000 income or £250,000 in investable assets.
• Coutts & Co.– £500,000 in investable assets (or £1m in fixed assets)
• HSBC Private Bank– £1m in investable assets.
Donor Database
• Data Screening Companies
• Past Major Donors
• High Value Donors
• Titled Donors
• Job Titles
• Private Banking• Tax Exiles
Tax HavensAndorra, Anguilla, Antigua and Barbuda, Austria, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Campione d'Italia, Canada, Cayman Islands, Cook Islands, Cyprus, Delaware, Dominica, Gibraltar, Grenada, Guernsey, Hong Kong, Ireland, Isle of Man, Jersey, Liberia, Liechtenstein, Luxembourg, Madeira, Malaysia, Malta, Marshall Islands, Mauritius, Monaco, Montserrat, Nauru, Nevis, Netherlands, Netherlands Antilles, Niue, Panama, Puerto Rico, St. Kitts and Nevis, St. Lucia, St. Vincent and The Grenadines, Samoa, Sark, Seychelles, Singapore, Switzerland, Turks & Caicos, United Kingdom, U.S. Virgin Islands, Vanuatu, Western Samoa.
Montserrat
Donor Database
• Data Screening Companies• Past Major Donors• High Value Donors• Titled Donors• Job Titles• Private Banking• Tax Exiles• Property
Eurodirect’s Millionaire Neighbourhood Report
CACI’s Wealth of the Nation 2005
OurProperty.co.uk
OurProperty.co.uk
Donor Database• Data Screening Companies• Past Major Donors• High Value Donors• Titled Donors• Job Titles• Private Banking• Tax Exiles• Property• Data Mining & Predictive Modelling
What is Data Mining?
• “The science of extracting useful information from large data sets or databases.”
– David Hand, Heikki Mannila & Padhraic Smyth, Principles of Data Mining
• “Non-trivial extraction of implicit, previously unknown and potentially useful information from data”
– Vipin Kumar, Michael Steinbach, Pang-Ning Tan, Introduction to Data Mining
What’s in a name?1. William versus Bill2. Robert versus Bob3. Richard versus Dick4. Edward versus Ed5. Kenneth versus Ken6. Michael versus Mike7. Ronald versus Ron8. Thomas versus Tom9. Donald versus Don10. John versus Jack11. James versus Jim12. Raymond versus Ray
More than you may think…
Markers• Name
• Age
• Home phone number
• Business phone number
• Marital status
• Spouse/family details
Field Score 1 Score 0
First name Formal informalAge >50 <50Home phone Listed Not listedBusiness phone Listed Not listedMarital status Married Single or not listedEmail Listed Not listedSpouse/family Listed Not listed
Marks out of 7…
Major Donor Specific
Largest donation >£100, score 1 <£100, score 0
Postcode NW3, EH4, EH10, etc. Score 5AL5, SW6, KT22, etc Score 4G77, B91, KT10, etc Score 3and so on
Genuine Affinity
• Donors
• Beneficiaries
Beneficiaries
• What services does your organisation offer?
• How are your services offered?
• Where are your services offered?
• Who your services are offered to - beneficiaries.
TSA Beneficiaries
• Individual stroke sufferers• Their family and friends• Individuals at risk of stroke (and their families)• Doctors, nurses, paramedics & specialists• Research Institutions (universities & hospitals)• The government• Readers of Stroke News• Readers of The Stroke Association website
Time for a break…
Genuine Affinity
• Realise the value of your database
• Good research takes time
• Know all your beneficiaries
The End!