September 18th 2014

Not Just Another Facebook TutorialMark Krohn | Shon Christy | Co-Founders - Focal Point Social Media

WHY ARE WE HERE?

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#icebucketchallenge

✤ As of September 16th the ALSA has received $113.6 million in donations according to the website

✤ You Tube cites over 2 million videos related to the ice bucket challenge

✤ There were over 28 million conversations on Facebook (June- August ’14)

✤ Increased Fundraising by over 40 times!!!! ALS raised approximately 2.5 million in the same time period a year ago.

IT HAD NOTHING TO DO WITH “LIKES”

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Shifting Focus

✤ Traditional Fundraising - Board Driven

✤ Social Fundraising - Audience Driven

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Why Social?

✤ Brand Building

✤ Communicate Short Powerful Messages

✤ Engage and Motivate Audiences to ACTION

✤ Exponential Reach #kevinbacon

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Key to Success

✤ STRATEGY - Its not solely about the tools! Its so much more!

✤ Fundraising is NOT about Fundraising!

✤ Don’t underestimate the word ENGAGEMENT!

Drilling Down

✤ Facebook Statistics

✤ Page Optimization

✤ Building Audience

✤ Targeted Ads

✤ Influencers

✤ Examples

✤ 4 Tools for Takeaway

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Facebook Stats -People✤ Over 1.3 Billion Users

✤ 829 Million Daily Users

✤ 42% Male - 58% Female

✤ 57% of Millionaires use Facebook

✤ Americans Spend an Average of 40 minutes per day on Facebook

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Facebook Stats - Pages✤ 50 Million Pages

✤ Ideal Length of Post - 40 characters

✤ Highest Engagement Day - Friday

✤ 75% of Engagement Comes in First 5 Hours

✤ Average Organic Reach - 6.15%

✤ 92% of Non Profits are on Facebook

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Page Optimization

✤ First Impression

✤ Brand Congruence

✤ Facebook Apps

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Building Audience✤ Include Social Icons on ALL

Marketing Materials

✤ Exclusive Content - Advanced Notice on Social Platforms

✤ Highlight Volunteers - Donors

✤ Contests - Stand Up For Downs (Photolaugh Contest)

✤ Paid Advertising

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Targeted Ads

✤ Boosted Posts

✤ Drive Likes

✤ Event Attendance

✤ Website Retargeting

✤ Email Specific

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Leveraging Influencers

✤ Identify - Connect - Engage - Appreciate

✤ Bloggers

✤ Hashtags

✤ Search - Google - Social

✤ Build Relationships

✤ Thank Them!

Examples - LuMind Foundation$84,000 Post

Examples - Stand Up For Downs

Examples - Stand Up For Downs

EXAMPLES - The Power of 1

Examples - The Power of 1

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4 Tools for Takeaway

✤ Canva.com

✤ Animoto

✤ Facebook Pages App

✤ Feedly

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Crowdfunding

✤ CFP - Crowd Funding Pays

✤ Indiegogo

✤ Kickstarter

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Mobile & Other Technologies

✤ Text To Pledge

✤ Text2Give.com

✤ GiveByCell.org

✤ mobilegiving.org

Bringing It Home

✤ Whats Important?

✤ Why?

Questions