not just another pretty facebook? a focus on google+

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Google + Not just another pretty Facebook July 22, 2014 2:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This webinar featured Bill Luckay, Founder & President of Search Link – a local search engine optimization firm This session focused on Instagram: how to set up a profile, who is on Google+, why a restaurant would want to create their own account and how to use it to increase sales.

TRANSCRIPT

Page 1: Not Just Another Pretty Facebook? A Focus on Google+

Google +Not just another pretty

Facebook

July 22, 20142:00 p.m.

Heartland Payment Systems is the Lead Sponsor of all RES events.

The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

Page 2: Not Just Another Pretty Facebook? A Focus on Google+

Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media

[email protected]

Bill Luckay, Founder & President of SearchLink

[email protected]

Meet Our Presenters

Page 3: Not Just Another Pretty Facebook? A Focus on Google+
Page 4: Not Just Another Pretty Facebook? A Focus on Google+

Google+ so much MORE!• Steps to Optimizing Google+ Pages

• Examples / Placement

• Reporting / Analytics

• Content and Other Usage

• Q & A

Page 5: Not Just Another Pretty Facebook? A Focus on Google+

Google+ Optimization Steps• Registering your Google+ Business Page

• Completing your Profile

• Keyword Phrase Categories

• Description

• Photos

• Video

• Reviews

• Geographic Area

Page 6: Not Just Another Pretty Facebook? A Focus on Google+

Optimized Google+ Pages

• Ridgeview Grill: Restaurant in Wilmette, IL

• Fatduck Tavern & Grill: Bar & Grill in Forest Park, IL

Page 7: Not Just Another Pretty Facebook? A Focus on Google+

Ridgeview Restaurant – Wilmette,IL

Page 8: Not Just Another Pretty Facebook? A Focus on Google+
Page 9: Not Just Another Pretty Facebook? A Focus on Google+

Fatduck Tavern & Grill – Forest Park,IL

Page 10: Not Just Another Pretty Facebook? A Focus on Google+

Say Cheese!

Page 11: Not Just Another Pretty Facebook? A Focus on Google+

Reporting / Analytics• Google Places is now Google My Business

• Social Activity / Impressions / Clicks

Page 12: Not Just Another Pretty Facebook? A Focus on Google+

ManagementSocial Media is an ingredient - Not an Entree

• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons

Page 13: Not Just Another Pretty Facebook? A Focus on Google+
Page 14: Not Just Another Pretty Facebook? A Focus on Google+
Page 15: Not Just Another Pretty Facebook? A Focus on Google+

• Post Often

• Relevant Content

• Keyword Rich Content

• Link to Credible 3rd Party Sites

• Posting History and Frequency

• Organic Positioning / PPP

Posting Matters

Page 16: Not Just Another Pretty Facebook? A Focus on Google+

CIRCLES• Communicate with only certain followers• Wine lovers• Craft beer lovers• Groups that meet at your venue• Locals• Staff• Other owners• Vendors

Page 17: Not Just Another Pretty Facebook? A Focus on Google+

Hangouts

Page 18: Not Just Another Pretty Facebook? A Focus on Google+

ManagementSocial Media is an ingredient - Not an Entree

• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons

Page 19: Not Just Another Pretty Facebook? A Focus on Google+

More than a pretty Facebook

• Local Search

• Circles

• Hangouts

Page 20: Not Just Another Pretty Facebook? A Focus on Google+

Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m.                    

• July 29th Mobile Apps - So Many Apps. So Little Time.     

Other RES webinars:• August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice?

Other Educational Opportunities:• July 23rd from 9:30 – 11 a.m.

Sales/Use Tax Basics for a Quick Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation

Thank you!

Go to www.ohiorestaurant.org/res NOW to register!