not so secrets to online fundraising (5q grok webinar series)
DESCRIPTION
5Q and guest speaker, Jacob Smith of Masterworks, present how fundraisers don't have to reinvent the wheel to be able to expand their online fundraising efforts. We'll look at the fundamentals of successful online fundraising: - Define Success: Know where you are headed before you start - Reverse Engineer Success: Chart the most efficient path to get there - Measure Success: Know when you have arrived - The Four Areas of New Media: Web site, email, online promotion, and offline integrationTRANSCRIPT
NOT SO SECRETS TO ONLINE FUNDRAISING SUCCESS
A 5Q GROK Webinars
DEFINE SUCCESS
In one year what will we be looking at to decide if this is a success?
REVERSE ENGINEER SUCCESS
By FlickreviewRBy Magnus Manske
MEASURE SUCCESS
# OF ONLINE GIFTS / WEBSITE VISITORS
EXAMPLE: 1 MEAL … 1 HOPE SEATTLE’S UNION GOSPEL MISSION
Resources
• The Agitator http://www.theagitator.net/
• Masterworks’ Blog
• Divergent Thinking: http://www.youtube.com/watch?v=tnOnaKHZ3_k
• People To People Fundraising: Social Networking and Web 2.0 for Charities by Ted Hart
Jacob Wayne Smith
email: [email protected]: http://twitter.com/j8ke
Also,email: [email protected]: http://twitter.com/ask5QLinkedIn:
http://www.linkedin.com/groups?gid=3304020&mostPopular=