Not Your Father’s Civil WarNot Your Father’s Civil War

What Civil War Travelers What Civil War Travelers WantWant Engage my kids in 30 secondsEngage my kids in 30 seconds

Give me conversation starters Give me conversation starters – real stories of real people– real stories of real people

Connect stories and objects to Connect stories and objects to an overarching narrative of an overarching narrative of the country’s historythe country’s history

What Civil War Travelers What Civil War Travelers WantWant Tell me things not everybody Tell me things not everybody

knowsknows

African-Americans: I want stories African-Americans: I want stories that tell the truth, fill me with that tell the truth, fill me with pridepride

African-Americans: I’m skeptical African-Americans: I’m skeptical about you telling my storyabout you telling my story

Two Winning ThemesTwo Winning Themes

First great test of First great test of Constitution and part of Constitution and part of ongoing struggle for freedomongoing struggle for freedom

African American agency: African American agency: Underground Railroad; free Underground Railroad; free black community; U.S. black community; U.S. Colored TroopColored Troop

New Narratives New Narratives from Old Collectionsfrom Old Collections Philadelphia Historical and Philadelphia Historical and

Museum Commission and partnersMuseum Commission and partners Jim Horton, Ed Ayers, William Jim Horton, Ed Ayers, William

Blair, Elizabeth Leonard meet with Blair, Elizabeth Leonard meet with public historians, museum public historians, museum directors, tourism professionalsdirectors, tourism professionals

Building capacity for ongoing Building capacity for ongoing public engagement with complex public engagement with complex themes and narrativesthemes and narratives

Civil War Trails:Civil War Trails: Prelude to Gettysburg Prelude to Gettysburg Seven communitiesSeven communities Four themes – three go beyond Four themes – three go beyond

the battlefieldthe battlefield Research stories to illustrate Research stories to illustrate

these themesthese themes Project makes tourism and Project makes tourism and

hospitality professionals full hospitality professionals full partners in heritage partners in heritage developmentdevelopment

Civil War Trails: Civil War Trails: Prelude to GettysburgPrelude to Gettysburg PennsylvaniaPennsylvania

PastPastPlayers:Players:

Central PACentral PAcharacterscharacterswith Philadelphiawith Philadelphiaconnectionsconnections

Quest for FreedomQuest for Freedom

Trail linksTrail linksPhiladelphiaPhiladelphiaand centraland centralPennsylvaniaPennsylvaniafreedomfreedomnarrativesnarratives

Other Pennsylvania ProjectsOther Pennsylvania Projects Conservation of Pennsylvania Conservation of Pennsylvania

Muster RollsMuster Rolls Digitization of selected Civil War Digitization of selected Civil War

resourcesresources New museum at GettysburgNew museum at Gettysburg PHMC teacher training programPHMC teacher training program Creation of Civil War & Creation of Civil War &

Underground Railroad Museum in Underground Railroad Museum in PhiladelphiaPhiladelphia

Civil War History ConsortiumCivil War History Consortium

24 members24 members

2003-04 2003-04 collection collection surveysurvey

2005-06 survey 2005-06 survey and audience and audience assessmentassessment

SUPPLY: Philadelphia Sites SUPPLY: Philadelphia Sites and Programsand Programs 600 known600 known

resourcesresources 400 mappable400 mappable

resourcesresources 45 tourism-ready45 tourism-ready

resourcesresources 35 educational35 educational

programsprograms

DEMAND: DEMAND: Three-Faceted Market Three-Faceted Market ResearchResearch Interviews with 30 community Interviews with 30 community

partnerspartners

Three focus groups: parents/teachers; Three focus groups: parents/teachers; African Americans; history buffsAfrican Americans; history buffs

Web-based survey of potential visitors Web-based survey of potential visitors living from New York City to Baltimore living from New York City to Baltimore and west to Gettysburg and beyondand west to Gettysburg and beyond

Market Research: Market Research: The Findings in BriefThe Findings in Brief Families want the kids engaged Families want the kids engaged

in the first 30 secondsin the first 30 seconds African Americans want African Americans want

authentic stories that inspire authentic stories that inspire pridepride

Non-battlefield stories will draw Non-battlefield stories will draw travelerstravelers

Travelers use the web heavily Travelers use the web heavily for pre-trip researchfor pre-trip research