notattz introduction
TRANSCRIPT
Ancient Problem: Modern Solution
Sushil Bhatiawww.notattz.com
(508) 523-5014
2www.notattz.com
Product Description
Notattz is an all natural tattoo removal serum that allows for painless tattoo removal. A safe
and easy solution you can do at home to remove and/or fade unwanted tattoos.
3www.notattz.com
Customer Reach and Sales• Licensing (Johnson & Johnson)• Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid)• Dermatologists• Hospitals• Tattoo Parlors• Tattoo Conventions/Expos• Cosmetic/Skincare Shops• Mall Kiosks• Internet (Online Store)• Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms,
Tanning Salons)• Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals)
Target Market25-45 year olds all demographics
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Competitive Advantage Made in the USA Cost efficient All Natural No dangerous chemicals – e.g. TCA Formulated for all skin types Serum based (absorbs into skin quicker than cream based products) No known side effects Laboratory testing Scientifically Proven Dermatologist approved Patented formula
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Tattoo Industry• Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels, 4. Computers/Tech, 5. Cellular Phone service) (B.)• The term “Tattoo” places in the top 50 search inquiries on major search engines (B.)• Estimated 20,000+ Tattoo parlors in the United States (B.)• On average one new establishment is added everyday (B.)• 66 million people in the U.S. (21% of population) have at least one tattoo (C.)• 15 million people in the U.S. (5% of population) have tattoo regret (C.)• Since 2008 there has been an increase of over 20 million people who have received
tattoos, which is an average of 5 million new people a year (C.)• One in five U.S. adults now have a tattoo (C.)
(C.)
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Tattoo RemovalDue to the amount of people in the U.S. that have been receiving tattoos a new trend has emerged; TATTOO REMOVAL. (F.)
Tattoo removal options:
• Laser Treatments – The removal of tattoo pigments using lasers• Chemical Peel - Body treatment technique using a chemical solution• Dermabrasion – A surgical controlled abrasion of the upper layers of the skin• Salabrasion - Scrubbing the skin with salt• Cryosurgery - Extreme cold to destroy abnormal tissue • Excision – Surgically removing the tattoo (D.)
All these treatments are more expensive & painful than the actual application of the tattoo.
Disadvantages of Laser Tattoo Removal :
• Expensive (cost up to $10,000) (E.)• Painful (more painful than receiving the actual tattoo) (A.)• Risky (can damage & scar the skin) (A.)
65 million + spent annually on Laser tattoo removal alone. (G.)
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Topical Tattoo Removal• Least expensive tattoo removal option• Least painful tattoo removal method• Will not damage or scar the skin• Shown to be effective • Able to be used at home• Works on black/grey & color tattoos
How does it work?Tattoo removal creams work by helping bring the tattooed layers of skin closer to the surface so the ink will fade. The best formulations are able to prevent new layers of skin from developing pigment (color). The combination of these two actions is why tattoo removal creams have become so popular over the last few years.
(A.)8www.notattz.com
Top 10 Reasons for Tattoo Regret1. Too young when received tattoo.2. Permanent and marked for life.3. Do not like it.4. No acceptable for employment.5. Location (too hard to hide).6. Poor choice/picked wrong tattoo.7. Poorly done/not professional looking.8. Personality changes/doesn’t fit present life style.9. Spur of the moment not fully thought out.10. Doesn’t look good/ugly. (C.)
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Significance
U.S. Census Bureau Population Clock (2013)
316 millionTarget Consumers:
～ 9 million 10www.notattz.com
Skin
http://jerryssurgicalnj.com/images/Skin_Structure.jpg
Epidermis•75 - 150 µm thick•Five layers
Dermis•2 - 4 mm thick•Upper papillary layer•Lower reticular layer
Subcutaneous Tissue•Fat and connective tissue•Blood vessels and nerves
Stratum basale
Stratum spinosum
Stratum granulosum
Stratum licidum
Stratum corneum
Epidermis
Dermal papillae
Papillary
ReticularNerve endings
Blood vessels
Dermis
Subcutaneoustissue
Muscle
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Tattooing Process
http://www.a-nu-yu.com/Images/skinchart.jpg
• 50 - 3,000 times per minute
•Pigments trapped in the dermis in a meshwork of fibroblast cells and collagen
•Fibroblasts maintain structural integrity of connective tissues
TATTOO NEEDLE
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Tattoo recovery
http://archives.evergreen.edu/webpages/curricular/1999-2000/humanbio/TattooInk.htm
1 month after-Surface cells flake off-Ink clusters in dermis
Initial Ink Location
3 months after-Ink settles on top of dermis
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Current removal methodsLaser Removal Surgical Excision
DermabrasionCryosurgery
http://www.tattooreport.com/tattoo-removal-overview.html
http://www.blinktattooremoval.com/blog/tag/excision/
http://www.blinktattooremoval.com/blog/tag/cryosurgery/
http://www.blinktattooremoval.com/blog/tag/claser/
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Existing Tattoo Removal lotion
Solution Active Ingredients Instructions
1 BenzeneNitric Acid
Apply 2-3 min until top layer raised
2 Carboxylic AcidAcetic AcidPicric Acid
Apply 2-3 min and use tongue depressor to
remove top layer
3 Silver NitrateMethanol
Apply 3-4 times and place gauze on area
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Comparison of methods
Method Cost Painful? Anesthesia?
Lasers$1250-$8000;
5-10 visitsTolerable with numbing
cream Maybe
Dermabrasion $2,000-$4,000 Yes Yes
Cryosurgery $100-$500 Yes Yes
Surgical Excision $3,000-10,000 Yes Yes
Patented Lotion Not on Market Yes No
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Ink particles in skin
Before After Laser Removal
•Pigments are electron dense clumps in dermis•Particles diameter 40 - 300 nm •Ink particles shattered, engulfed by tissue macrophages
Wang, Chia-Chen. et al. Comparison of Two Q-Switched Lasers and a Short-Pulse Erbium-Doped Yttrium Aluminum Garnet Laser for Treatment of Cosmetic Tattoos Containing Titanium and Iron in an Animal Model. Dermatol Surg 2010; 36: 1656-1663
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NoTattz Lotion•$99/bottle
•All-natural
•Proprietary
•Sold as a cosmetic product
•100% safe
•Painless
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NOTATTZ Lotion
Rub on 5-7 minApply twice a day for 6-8 months
http://www.permanentface.com/Tattoo-Removal.html
Simulated Desired Results
Ink will break it up into very small particles which will eventually flush out of the system
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Proposal (cont.)
10 undergo removal treatment after 6 months
10 undergo removal treatment after 2 years
Pictures immediately after tattooing
Pictures after day one
Pictures each week for 9 months20www.notattz.com
Directions
Clean tattoo area, use an exfoliating pad to remove the dead skin over the tattoo (Make sure skin is completely dry before applying the serum). Apply heat e.g. hair dryer to allow pours to expand. Apply a small amount of serum to the finger tips and massage gently onto the tattoo. Wipe off tattoo area. Apply twice a day for maximum effectiveness. Apply a sunscreen of SPF 30+ to the treated area if exposed to sun light or UV ray lights.
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Customer Reach and Sales• Licensing (Johnson & Johnson)• Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid)• Dermatologists• Hospitals• Tattoo Parlors• Tattoo Conventions/Expos• Cosmetic/Skincare Shops• Mall Kiosks• Internet (Online Store)• Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms,
Tanning Salons)• Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals)
Target Market25-45 year olds all demographics
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Order Options
• 24/7 Over the phone product ordering• Automated online/phone orders for existing customers• Online store orders – e.g. PayPal/Credit Cards/Money Orders• Customer account data base - e.g. mailing list, e-mail addresses• In-hand Order forms• Whole Sale accounts for large orders• Auto ship order options
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Advertising & Promotions
• Business Cards• Flyers• Brochures• Pictures & Testimonials• Social Networking Sites (Facebook, Twitter)• Internet Advertisements (Google, TattooRemovalAssociation.com,
BestTattooCreams.com, Google Images, YouTube)• Radio Advertisements• Magazines (Ink Magazine)• Newspaper Ads• Television Commercials• Promotional Gifts (T-Shirts, Hats, Magnets, Stickers, Pens etc.)• AdverCar
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Competitors
1. Fadeplex
2. TAT-Med
3. Profade
4. Wrecking Balm
5. Tat B Gone
6. Tattoo Fading
(A.)25www.notattz.com
Competitive Advantage Made in the USA Cost efficient All Natural No dangerous chemicals – e.g. TCA Formulated for all skin types Serum based (absorbs into skin quicker than cream based products) No known side effects Laboratory testing Scientifically Proven Dermatologist approved Patented formula
26www.notattz.com
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Tattoo Industry• Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels, 4. Computers/Tech, 5. Cellular Phone service) (B.)• The term “Tattoo” places in the top 50 search inquiries on major search engines (B.)• Estimated 20,000+ Tattoo parlors in the United States (B.)• On average one new establishment is added everyday (B.)• 66 million people in the U.S. (21% of population) have at least one tattoo (C.)• 15 million people in the U.S. (5% of population) have tattoo regret (C.)• Since 2008 there has been an increase of over 20 million people who have received
tattoos, which is an average of 5 million new people a year (C.)• One in five U.S. adults now have a tattoo (C.)
(C.)
28www.notattz.com
Tattoo RemovalDue to the amount of people in the U.S. that have been receiving tattoos a new trend has emerged; TATTOO REMOVAL. (F.)
Tattoo removal options:
• Laser Treatments – The removal of tattoo pigments using lasers• Chemical Peel - Body treatment technique using a chemical solution• Dermabrasion – A surgical controlled abrasion of the upper layers of the skin• Salabrasion - Scrubbing the skin with salt• Cryosurgery - Extreme cold to destroy abnormal tissue • Excision – Surgically removing the tattoo (D.)
All these treatments are more expensive & painful than the actual application of the tattoo.
Disadvantages of Laser Tattoo Removal :
• Expensive (cost up to $10,000) (E.)• Painful (more painful than receiving the actual tattoo) (A.)• Risky (can damage & scar the skin) (A.)
65 million + spent annually on Laser tattoo removal alone. (G.)
29www.notattz.com
Topical Tattoo Removal• Least expensive tattoo removal option• Least painful tattoo removal method• Will not damage or scar the skin• Shown to be effective • Able to be used at home• Works on black/grey & color tattoos
How does it work?Tattoo removal creams work by helping bring the tattooed layers of skin closer to the surface so the ink will fade. The best formulations are able to prevent new layers of skin from developing pigment (color). The combination of these two actions is why tattoo removal creams have become so popular over the last few years.
(A.)30www.notattz.com
Top 10 Reasons for Tattoo Regret1. Too young when received tattoo.2. Permanent and marked for life.3. Do not like it.4. No acceptable for employment.5. Location (too hard to hide).6. Poor choice/picked wrong tattoo.7. Poorly done/not professional looking.8. Personality changes/doesn’t fit present life style.9. Spur of the moment not fully thought out.10. Doesn’t look good/ugly. (C.)
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Top 10 Most Tattooed Cities in America1. Miami Beach, Florida
- 24 shops per 100,000 people- South Beach tourism- Most tattoo shops
2. Las Vegas, Nevada- Hosts one of the biggest tattoo conventions in the US.-16 shops per 100,000- Largest 25-45yr old age group (Target Market)
3. Richmond, Virginia- Big arts & college community - Many tattoo shops
1. Flint, Michigan- Most likely to wear full sleeves of ink- Large tattooed under 18 population
2. Portland, Oregon- Large Hipster community - Rock Music Icons- Huge art community
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6. Austin, Texas- Hip college town- Live Music Capital of the World
7. San Francisco, California- Large Gay/Lesbian tattooed community- Tattoo boom in the 1960’s
8. Honolulu, Hawaii- Best place to live-Many tattoo shops
9. Kansas City, Missouri- 10+ colleges - Big performing arts scene
10. Los Angeles, California- Largest tattoo expo in the United States - Many tattooed celebrities- Tattoo friendly vibe
(H.)33www.notattz.com
Sources
www.TattooRemovalAssociation.com (A.)
www.VanishingTattoo.com/tattoo_facts.html (B.)
www.Harrisinteractive.com/tattoos (C.)
En.wikipedia.org/wiki/tattoo_removal (D.)
Health.costhelper.com/tatttoo-removal.html (E.)
www.VoaNews.com/TattooRemovalGainsPopularity (F.)
SeattlePlasticSurgery.com/Blog/ (G.)
www.TotalBeauty.com/Content/Gallery/Most-tattoos (H.)
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Assessment
http://www.permanentface.com/Tattoo-Removal.html
1no change
5gone completely
3 people assess fading each week
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Summary
•Desire a less painful, less costly method for tattoo removal•Bhatia has invented NoTattz tattoo removal lotion•Test product on animal model prior to human testing •Propose using guinea pigs as animal model
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Questions???
http://catieholker.blogspot.com
www.zhippo.com/PhoenixTattooCompany
http://www.tattooartists.org
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Ancient Problem: Modern Solution
Sushil Bhatiawww.notattz.com
Cell; (508) 523-5014