Nothing compares with the simple pleasure

of a bicycle ride.

presents

28th and 30th January 2011(Stage 1 - Nashik | Stage 2 - Mumbai)

Cycling exercises the heart better and invigorates the mind

The best thing about cycling is thatone can ride a bicycle almost anywhere and at any time of the year.

ID Sports accentuates this movementand wants to create awareness about cycling and would like to introduce to you

Mumbai Cyclothon - Tour De Mumbai 2011

Come, let's pedal on the highway to health…

CYCLOTHON

The bicycle is a curious vehicle,its passenger is its engine.

With the core responsibility of being socially and environmentally conscious,

ID Sports Pvt. Ltd. aims at organizing International Cycling Racein the heart of India

Mumbai & New Delhi.  

ID Sports is looking forward to being associated with several• Health and Fitness Center facilities

• Indoor Cycling such as Spinning• National & International Professional Cycling Races

being the core activities of promotion.  

ID Sports has a charity arm calledUber education and Charitable Society.

ID Sports

Create an environment that makes people feel good about themselves; at harmony, both physically and mentally.

Provide services for those who seek natural meansto strengthen and heal their bodies due to injuries and illnesses.

 Aid in raising funds and making a donation

to the charities through our charitable trust.

Our Vision

Dr. Akil Khan (Chairman & Managing Director)

A Management Graduate and a trained Hematologist, Mr. Khan has worked with most of the reputed hospitals in Mumbai and abroad. With an experience of little under 10 years, his work has been result oriented and process-driven with successful execution of various business models. He has successfully launched theMumbai Cyclothon – ‘Tour de Mumbai’ on February 21, 2010 and the recent Tour de Delhi – Cyclothon 2010 on August 29, 2010 along with the core team of ID Sports.

ID Sports(Founder)

David McQuaid (Race Director)

Bringing to the equation invaluable competition and organizational experience, David is the key person to the success of India's first Internationally ranked cycling event Tour de Mumbai 2010 and Tour de Delhi 2010 Cyclothon. Coming from one of Ireland's most famous cycling families and being an International rider himself until 2001, David has gained immense experience performing an organizational role, with ten years at the HC ranked Tour de Langkawi, four years at the famous Tour de France and three years as Finish Director at the UCI 2.1 Tour of Ireland.

Core Team

Tony Still (Broadcast Director)

Working exclusively with broadcasters, sports rights and media agencies for over 20 years, as well as running his own production/marketing company, Tony is predominantly working within the fields of television marketing and production.

He was the Executive Producer/Head of Production for the past twoICC Cricket World Cups in the West Indies and South Africa and is experienced in handling large scale projects, working with all stakeholdersin order to guarantee the success of the event.

Neha Vora Jhaveri(Vice President Sales & Marketing)

Being quintessential by nature, Neha gets her advertising expertise of almost over a decade to the fore with strategies. Her work tempo strongly determines her idea of taking ID Sports to a higher level.

Baqar Nasser (Director of Indoor Cycling and Training)

Being a cycling aficionado, he specializes in successfully organizing indoor cycling workshops and competitions, such as Spinothon, further promoting the cause of ID Sports.

All the races, national and international, are held under the aegis of -

Union Cycliste Internationale (UCI) and

Cycling Federation of India (CFI)

International and National Association

CYCLOTHON

Mumbai Cyclothon – Tour de Mumbai: February 21, 2010

Mumbai Cyclothon – Tour de Mumbai: February 21, 2010

Legend’s Dinner:

Attended by eminent politicians and personalities along with cycling legends as well as national and international cyclists

Auction proceedings towards charitable trust - Uber Pvt. Ltd.

Performance by live band and a fashion show

Charity:

Auction proceedings towards charitable Being Human – Salman Khan Foundation.

Viewership of

For Tour de Mumbai Cyclothon 2010

27 Million viewers tuned

into

for the

telecast

28 Million viewers

tuned into

for the

telecast

36 Million viewers

tuned into

for the

telecast

15 Million viewers

tuned into

for the

telecast

ANALYSIS OF MEDIA COVERAGE

Tour de Mumbai-Mumbai Cyclothon

Qualitative Analysis

Sr. No.

Publication Headline Date Qualitative Evaluation (AVG)

1. Mid Day Cyclothon aims to create a base for the future

21-2-2010 4.9

2. DNA International athletes to compete on city streets

17-2-2010 4.9

3. Times of India Mumbai Cyclothon 2-2-2010 4.9

4. Hindistan Times Mumbai set for Cyclothon 21-2-2010 4.9

5. The Hindustan Times – HT Café

Tour de Mumbai – Mumbai Cyclothon

16-1-2010 4.9

Final Score: 4.88

Print Coverage : 225 Total evaluation: Rs. 4, 35, 98, 098

Electronic Coverage : 91 Total evaluation: Rs. 3, 43, 62,150

Online Coverage : 78 Total evaluation: Rs. 8, 95, 000

Total Media Evaluation: Rs. 7, 88, 55, 248 In words: Seven crore, eighty eight lakhs, fifty five thousand and two hundred and forty eight only

Media Evaluation

Gitanjali Tour de Delhi - Cyclothon 2010: August 29, 2010

Viewership of

For Tour de Delhi Cyclothon 2010

Tour de Delhi broadcast reach

Gitanjali Tour de Delhi - Cyclothon 2010: August 29, 2010

ANALYSIS OF MEDIA COVERAGE

Gitanjali Tour de Delhi - Cyclothon 2010

Qualitative Analysis

Sr. No.

Publication Headline Date Qualitative Evaluation

(AVG)

1. Hindustan Times Tour De Delhi ends on a high 31/8/2010 4.9

2. Dainik Jagran Brown wins Tour De Delhi 30/8/2011 4.9

3. HT City Pedal Up Delhi 30/8/2010 4.9

4. The Hindu India Cyclothon Delhi on August 29

26/8/2010 4.9

5. Mid Day Cycling marathn coming to Delhi 23/7/2010 4.9Final Score: 4.88

Print Coverage : 104 Total evaluation: Rs. 3, 59, 54, 573

Electronic Coverage : 38 Total evaluation: Rs. 53, 52, 450

Online Coverage : 74Total evaluation: Rs. 9, 40, 000

Total Media Evaluation: Rs. 4, 22, 47, 023In words: Four crore, twenty two lakhs, forty seven thousand and twenty three only

Total Media Evaluation

Case Study : The Tour Down Under

A UCI ProTour event since 2008

• The Tour Down Under was created by the South Australian Tourism Commission to promote Adelaide and South Australia as a tourism destination

• It was awarded a UCI ProTour Licence in 2008. Since then, the event has enjoyed a steady and spectacular development and is now the undisputed opening of the road cycling season worldwide

The growth of the Santos Tour Down Under: 2007-2010

2007 2008 2009 2010

Total attendance (crowd figures) 357,000 548,000 760,500 770,500

Event specific visitors 10,500 15,100 36,200 39,700

Economic impact AUD 11.5m AUD 17.3m AUD 39m AUD 41.5m

“The Santos Tour Down Under is now a premium tourist event in Australia. People are coming back year on year to watch the world's best riders compete in Adelaide and regional South Australia. Indeed, last year the Tour was named Australia's Best Tourism Event at the inaugural Australian Event Awards in Sydney.”

South Australia Premier Mike Rann

Tour Down Under 2009: TV figures

TV coverage (hh:mm)

TV audience(millions)

Pan Europe 08:08 13.5

France 06:35 32.6

Spain 04:44 30.6

Germany 00:35 14.4

Belgium 00:18 10.1

Italy 00:14 4.1

UK 11:38 0.3

Netherlands 01:09 8.4

Denmark 06:58 0.1

Switzerland 00:10 2.8

Total 16:29 116.9

Source: IFM Sports Marketing Survey

Figures only available for Europe

2010 figures not yet available (the race was broadcast on Sky Sport, Versus and SBS)

The coverage of the race is limited by the time difference between Australia and most markets

Mumbai CyclothonTour de Mumbai 2011: January 28th & 30th,

2011Stage 1: Nashik : : Stage 2: Mumbai

Mumbai CyclothonTour de Mumbai 2011: January 28th & 30th, 2011

We take immense pleasure in announcing the second season of Mumbai Cyclothon in the January 2011

Riding on the success of our past two events Tour de Mumbai 2010 and Tour de Delhi 2010,

we humbly look forward to holding up the forthcoming eventwith greater brevity in our communications,

better race-route quality and exceptional deliverables to our sponsors.

Retaining our initial concept of “BURN FAT, NOT FUEL!”;with every event we look forward to explore new facets of Maharashtra,

that is, its potential to support the athletic endeavours and large-scale mass interactions;

which so far has been remarkably supportive and successful.

Broadcast:

POTENTIAL BROADCAST DESTINATION

THE EVENT MARKETING PLAN

THE LOGO MATRIX (Option 1)

THE LOGO MATRIX (Option 2)

All the branding of the sponsors will be carried throughoutall the communication/collaterals

on each and every occasion; pre and post event  

Registration FormsExpo Day Communication

Hotel BrandingRace Day

Legends Party

CHARITY FACET

Corporate Ride: To encourage corporate contributions and race participation.

 All proceedings go to Uber Education and Charitable Society.

Gift someone a bicycle and they will never forget to

ride…

Thank you