notice of oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-opp-1.pdffruit juice drinks, soft...

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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA1028917 Filing date: 01/14/2020 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Notice of Opposition Notice is hereby given that the following party opposes registration of the indicated application. Opposer Information Name Monster Energy Company Granted to Date of previous ex- tension 01/15/2020 Address 1 MONSTER WAY CORONA, CA 92879 UNITED STATES Attorney informa- tion Benjamin Ho KNOBBE, MARTENS, OLSON & BEAR, LLP 2040 Main Street, 14th Floor Irvine, CA 92614 UNITED STATES [email protected], [email protected] (949) 760-0404 Applicant Information Application No 88442362 Publication date 09/17/2019 Opposition Filing Date 01/14/2020 Opposition Peri- od Ends 01/15/2020 Applicant Unleash LIFE LLC 4874 NE 12th Ave Oakland Park, FL 33334 UNITED STATES Goods/Services Affected by Opposition Class 032. First Use: 2015/07/01 First Use In Commerce: 2016/01/01 All goods and services in the class are opposed, namely: Fruit juices; Organic fruit juice; Vegetable- fruit juices Class 035. First Use: 2015/07/01 First Use In Commerce: 2016/01/01 All goods and services in the class are opposed, namely: Subscription-based order fulfillment ser- vices in the field of vegetable fruit juice Grounds for Opposition Priority and likelihood of confusion Trademark Act Section 2(d) Other Common law rights as asserted in the Notice of Opposition Marks Cited by Opposer as Basis for Opposition

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Page 1: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov

ESTTA Tracking number: ESTTA1028917

Filing date: 01/14/2020

IN THE UNITED STATES PATENT AND TRADEMARK OFFICEBEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Notice of Opposition

Notice is hereby given that the following party opposes registration of the indicated application.

Opposer Information

Name Monster Energy Company

Granted to Dateof previous ex-tension

01/15/2020

Address 1 MONSTER WAYCORONA, CA 92879UNITED STATES

Attorney informa-tion

Benjamin HoKNOBBE, MARTENS, OLSON & BEAR, LLP2040 Main Street, 14th FloorIrvine, CA 92614UNITED [email protected], [email protected](949) 760-0404

Applicant Information

Application No 88442362 Publication date 09/17/2019

Opposition FilingDate

01/14/2020 Opposition Peri-od Ends

01/15/2020

Applicant Unleash LIFE LLC4874 NE 12th AveOakland Park, FL 33334UNITED STATES

Goods/Services Affected by Opposition

Class 032. First Use: 2015/07/01 First Use In Commerce: 2016/01/01All goods and services in the class are opposed, namely: Fruit juices; Organic fruit juice; Vegetable-fruit juices

Class 035. First Use: 2015/07/01 First Use In Commerce: 2016/01/01All goods and services in the class are opposed, namely: Subscription-based order fulfillment ser-vices in the field of vegetable fruit juice

Grounds for Opposition

Priority and likelihood of confusion Trademark Act Section 2(d)

Other Common law rights as asserted in the Notice ofOpposition

Marks Cited by Opposer as Basis for Opposition

Page 2: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

U.S. RegistrationNo.

2769364 Application Date 12/18/2002

Registration Date 09/30/2003 Foreign PriorityDate

NONE

Word Mark UNLEASH THE BEAST!

Design Mark

Description ofMark

NONE

Goods/Services Class 032. First use: First Use: 2002/04/16 First Use In Commerce: 2002/04/16

Fruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhancedwith vitamins, minerals, nutrients, amino acids and/or herbs,[ aerated water,soda water and seltzer water ]

U.S. RegistrationNo.

5820901 Application Date 01/16/2019

Registration Date 07/30/2019 Foreign PriorityDate

NONE

Word Mark UNLEASH THE BEAST!

Design Mark

Description ofMark

NONE

Goods/Services Class 005. First use: First Use: 2002/04/16 First Use In Commerce: 2002/04/16

Nutritional supplements in liquid form

Class 020. First use: First Use: 2017/12/02 First Use In Commerce: 2017/12/02

Furniture; chairs; gaming chair

Class 043. First use: First Use: 2016/02/03 First Use In Commerce: 2016/02/03

Bar services; café services; mobile restaurant services; restaurant services;mobile café services for providing food and drink

U.S. RegistrationNo.

5927420 Application Date 03/14/2018

Registration Date 12/03/2019 Foreign PriorityDate

NONE

Word Mark UNLEASH THE BEAST!

Page 3: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Design Mark

Description ofMark

NONE

Goods/Services Class 035. First use: First Use: 2006/03/22 First Use In Commerce: 2006/03/22

Promoting goods and services in the sports, motorsports, electronic sports,andmusic industries through the distribution of printed, audio and visual promo-tional material; promoting sports, electronic sports and music events, perform-ancesand competitions for others

Class 041. First use: First Use: 2006/03/22 First Use In Commerce: 2006/03/22

Entertainment services in the nature ofsporting events and competitions, elec-tronic sporting events and competitions, and music performances and events

U.S. RegistrationNo.

4975822 Application Date 03/07/2014

Registration Date 06/14/2016 Foreign PriorityDate

NONE

Word Mark UNLEASH THE BEAST!

Design Mark

Description ofMark

NONE

Goods/Services Class 025. First use: First Use: 2002/00/00 First Use In Commerce: 2002/00/00

Clothing, namely, tops, shirts, [ long-sleeved shirts, ] t-shirts, [ hooded shirts and] hooded sweatshirts, sweat shirts [, jackets, pants, bandanas, socks, sweatbands and gloves; headgear, namely,hats and beanies ]

U.S. RegistrationNo.

5622925 Application Date 12/14/2010

Registration Date 12/04/2018 Foreign PriorityDate

NONE

Word Mark UNLEASH THE NITRO BEAST!

Page 4: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Design Mark

Description ofMark

NONE

Goods/Services Class 005. First use: First Use: 2009/07/08 First Use In Commerce: 2009/07/08

Nutritional energy supplements in liquid form; nutritional supplement bever-agescontaining vitamins

U.S. RegistrationNo.

4394044 Application Date 12/14/2010

Registration Date 08/27/2013 Foreign PriorityDate

NONE

Word Mark UNLEASH THE NITRO BEAST!

Design Mark

Description ofMark

NONE

Goods/Services Class 032. First use: First Use: 2009/07/08 First Use In Commerce: 2009/07/08

Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks en-hanced with vitamins, minerals, nutrients,proteins, amino acids and/or herbs;carbonated energy or sports drinks

U.S. RegistrationNo.

5633094 Application Date 11/19/2012

Registration Date 12/18/2018 Foreign PriorityDate

NONE

Word Mark UNLEASH THE ULTRA BEAST!

Page 5: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Design Mark

Description ofMark

NONE

Goods/Services Class 005. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30

Nutritional energy supplements in liquid form; nutritional supplement bever-agescontaining vitamins

U.S. RegistrationNo.

4371544 Application Date 11/19/2012

Registration Date 07/23/2013 Foreign PriorityDate

NONE

Word Mark UNLEASH THE ULTRA BEAST!

Design Mark

Description ofMark

NONE

Goods/Services Class 032. First use: First Use: 2012/08/30 First Use In Commerce: 2012/08/30

Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks en-hanced with vitamins, minerals, nutrients,proteins, amino acids and/or herbs;carbonated energy drinks and sports drinks

Attachments 88264714#TMSN.png( bytes )87833600#TMSN.png( bytes )86214353#TMSN.png( bytes )85197756#TMSN.png( bytes )85977331#TMSN.png( bytes )85783034#TMSN.png( bytes )85783008#TMSN.png( bytes )2020-01-14 FINAL NOTICE OF OPPOSITION-88442362-HANB.10628M.pdf(112338 bytes )Exhibit 01 Reg No. 2769364 - HANB.10628M.pdf(765224 bytes )Exhibit 02 Reg No. 5820901 - HANB.10628M.pdf(787715 bytes )Exhibit 03 Reg No. 5927420 - HANB.10628M.pdf(790593 bytes )Exhibit 04 Reg No. 4975822 - HANB.10628M.pdf(781069 bytes )

Page 6: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Exhibit 05 Reg No. 5622925 - HANB.10628M.pdf(793142 bytes )Exhibit 06 Reg No. 4394044 - HANB.10628M.pdf(781058 bytes )Exhibit 07 Reg No. 5633094 - HANB.10628M.pdf(792078 bytes )Exhibit 08 Reg No. 4371544 - HANB.10628M.pdf(780473 bytes )

Signature /Benjamin Ho/

Name Benjamin Ho

Date 01/14/2020

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HANB.10628M TRADEMARK

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE

BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

MONSTER ENERGY COMPANY,

Opposer,

v.

UNLEASH LIFE LLC,

Applicant.

)

)

)

)

)

)

)

)

)

)

)

Opposition No.: ___________

Serial No.: 88/442362

Mark: UNLEASH LIFE

NOTICE OF OPPOSITION

Commissioner for Trademarks

P.O. Box 1451

Alexandria, VA 22313-1451

Monster Energy Company, a Delaware corporation, located and doing business at 1

Monster Way, Corona, California 92879, (“Opposer”) believes that it will be damaged by

registration of U.S. Trademark Application Serial No. 88/442362 (the “Application”) for the

mark Unleash LIFE (“Applicant’s Mark”) filed by Unleash LIFE LLC (“Applicant”), and

therefore opposes the same.

As grounds for opposition, it is alleged:

1. By the Application filed on May 22, 2019, Applicant seeks to obtain registration on

the Principal Register of Applicant’s Mark for “fruit juices; organic fruit juice; vegetable-fruit

juices” in International Class 32 and “subscription-based order fulfillment services in the field of

vegetable fruit juice” in International Class 35 based on Applicant’s alleged first use of Applicant’s

Mark on July 1, 2015 and first use of Applicant’s Mark in interstate commerce on January 1, 2016.

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- 2 -

2. Since at least 2002, long before the filing date of the Application and alleged first

use date of Applicant’s Mark, Opposer has been, and still is, engaged in the development,

licensing, marketing, and/or sale of beverages, nutritional supplements, and other products

bearing Opposer’s UNLEASH THE BEAST!® mark and subsequently introduced related marks

containing UNLEASH, including, for example, UNLEASH THE NITRO BEAST!® and

UNLEASH THE ULTRA BEAST!® (collectively, Opposer’s “UNLEASH Marks”). An example

of Opposer’s use of its UNLEASH THE BEAST!® mark in connection with one its beverages is

shown below:

3. Opposer has and continues to widely market and promote its UNLEASH Marks in

the industry and to consumers by, for example, displaying the marks extensively on billions of

cans; on apparel, merchandise, and on product samplings; on promotional and point of sale

materials; in magazines and other industry publications; on the monsterenergy.com website,

monsterarmy.com website and other Internet websites and social media sites; at trade shows,

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- 3 -

and/or at other live events, including the sponsorship of music festivals, athletes, and sports

events that are televised nationwide and internationally.

4. Opposer’s UNLEASH Marks have appeared on billions of products and in extensive

nationwide promotions. As a result, Opposer has built up, at great expense and effort, valuable

goodwill in its UNLEASH Marks, and has developed strong common law rights in the marks.

Opposer relies on its common law rights in its UNLEASH Marks, which rights predate the filing

date of the Application and the alleged first use date of Applicant’s Mark.

5. In addition to Opposer’s common law rights, Opposer owns and relies on

incontestable U.S. Trademark Registration No. 2,769,364 (the “’364 Registration”) for the mark

UNLEASH THE BEAST!® for “fruit juice drinks, soft drinks, carbonated soft drinks and soft

drinks enhanced with vitamins, minerals, nutrients, amino acids and/or herbs” in International

Class 32, which registration issued September 30, 2003 and is based on an application filed in the

United States Patent and Trademark Office (“PTO”) on December 18, 2002. The filing date of

Opposer’s ’364 Registration is prior to the filing date of the Application and alleged first use date of

Applicant’s Mark. True and correct copies of the specifics of the ’364 Registration obtained from

the PTO’s TESS and Assignment databases are attached hereto as Exhibit 1 and made of record.

6. Opposer owns and relies on U.S. Trademark Registration No. 5,820,901 (the “’901

Registration”) for the mark UNLEASH THE BEAST!® for, inter alia, “nutritional supplements

in liquid form” in International Class 5, which registration issued July 30, 2019 and is based on an

application filed in the PTO on January 16, 2019. The filing date of Opposer’s ’901 Registration is

prior to the filing date of the Application, and the first use date listed in the ’901 Registration for the

International Class 5 goods listed therein is prior to the alleged first use date of Applicant’s Mark.

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- 4 -

True and correct copies of the specifics of the ’901 Registration obtained from the PTO’s TESS

and Assignment databases are attached hereto as Exhibit 2 and made of record.

7. Opposer owns and relies on U.S. Trademark Registration No. 5,927,420 (the “’420

Registration”) for the mark UNLEASH THE BEAST!® for “promoting goods and services in the

sports, motorsports, electronic sports, and music industries through the distribution of printed,

audio and visual promotional material; promoting sports, electronic sports and music events,

performances and competitions for others” in International Class 35 and “entertainment services

in the nature of sporting events and competitions, electronic sporting events and competitions,

and music performances and events” in International Class 41, which registration issued

December 3, 2019 and is based on an application filed in the PTO on March 14, 2018. The filing

date of Opposer’s ’420 Registration is prior to the filing date of the Application, and the first use

date listed in the ’420 Registration is prior to the alleged first use date of Applicant’s Mark. True

and correct copies of the specifics of the ’420 Registration obtained from the PTO’s TESS and

Assignment databases are attached hereto as Exhibit 3 and made of record.

8. Opposer owns and relies on U.S. Trademark Registration No. 4,975,822 (the “’822

Registration”) for the mark UNLEASH THE BEAST!® for “clothing, namely, tops, shirts, t-

shirts, hooded sweatshirts, sweat shirts” in International Class 25, which registration issued June

14, 2016 and is based on an application filed in the PTO on March 7, 2014. The filing date of

Opposer’s ’822 Registration is prior to the filing date of the Application and the alleged first use

date of Applicant’s Mark. True and correct copies of the specifics of the ’822 Registration

obtained from the PTO’s TESS and Assignment databases are attached hereto as Exhibit 4 and

made of record.

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- 5 -

9. Opposer owns and relies on U.S. Trademark Registration No. 5,622,925 (the “’925

Registration”) for the mark UNLEASH THE NITRO BEAST!® for “nutritional energy

supplements in liquid form; nutritional supplement beverages containing vitamins” in

International Class 5, which registration issued December 4, 2018 and is based on an application

filed in the PTO on December 14, 2010. The filing date of Opposer’s ’925 Registration is prior to

the filing date of the Application and the alleged first use date of Applicant’s Mark. True and

correct copies of the specifics of the ’925 Registration obtained from the PTO’s TESS and

Assignment databases are attached hereto as Exhibit 5 and made of record.

10. Opposer owns and relies on incontestable U.S. Trademark Registration No.

4,394,044 (the “’044 Registration”) for the mark UNLEASH THE NITRO BEAST!® for “non-

alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced with vitamins,

minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy or sports drinks” in

International Class 32, which registration issued August 27, 2013 and is based on an application

filed in the PTO on December 14, 2010. The filing date of Opposer’s ’044 Registration is prior to

the filing date of the Application and the alleged first use date of Applicant’s Mark. True and

correct copies of the specifics of the ’044 Registration obtained from the PTO’s TESS and

Assignment databases are attached hereto as Exhibit 6 and made of record.

11. Opposer owns and relies on U.S. Trademark Registration No. 5,633,094 (the “’094

Registration”) for the mark UNLEASH THE ULTRA BEAST!® for “nutritional energy

supplements in liquid form; nutritional supplement beverages containing vitamins” in

International Class 5, which registration issued December 18, 2018 and is based on an application

filed in the PTO on November 19, 2012. The filing date of Opposer’s ’094 Registration is prior to

the filing date of the Application and alleged first use date of Applicant’s Mark. True and correct

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- 6 -

copies of the specifics of the ’094 Registration obtained from the PTO’s TESS and Assignment

databases are attached hereto as Exhibit 7 and made of record.

12. Opposer owns and relies on incontestable U.S. Trademark Registration No.

4,371,544 (the “’544 Registration”) for the mark UNLEASH THE ULTRA BEAST!® for “non-

alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced with vitamins,

minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy drinks and sports

drinks” in International Class 32, which registration issued July 23, 2013 and is based on an

application filed in the PTO on November 19, 2012. The filing date of Opposer’s ’544

Registration is prior to the filing date of the Application and alleged first use date of Applicant’s

Mark. True and correct copies of the specifics of the ’544 Registration obtained from the PTO’s

TESS and Assignment databases are attached hereto as Exhibit 8 and made of record.

13. The foregoing registrations are valid, subsisting, unrevoked and uncancelled; as such

they constitute prima facie evidence of the validity of the registered marks and of the registrations

thereof, and of Opposer’s ownership of the marks shown therein. Opposer’s registrations also

constitute notice to Applicant of Opposer’s claim of ownership of the marks shown therein as

provided in Sections 7(b), 22 and 33(a) of the Trademark Act.

14. Opposer’s Registration Nos. 2,769,364, 4,394,044, and 4,371,544 are

incontestable. As such, they constitute conclusive evidence of the validity of the registered marks

and of the registration of the marks, of Opposer’s ownership of the marks, and of Opposer’s

exclusive right to use the registered marks in commerce as provided in Section 33 of the Lanham

Act, 15 U.S.C. § 1115.

15. Since at least before the filing date of the Application and the alleged first use date

of Applicant’s Mark, Opposer has continuously used and promoted its UNLEASH Marks in

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- 7 -

interstate commerce in connection with its goods and services, including the goods and services

identified in the foregoing registrations. In addition, at least Opposer’s UNLEASH THE

BEAST!® mark was well established and famous long before Applicant filed an application for the

registration of Applicant’s Mark or the alleged first use date of Applicant’s Mark.

16. Applicant seeks an unrestricted federal registration for Applicant’s Mark covering

the goods and services set forth in the Application in International Classes 32 and Class 35. As

such, if a registration issues for the Application, such registration will constitute prima facie

evidence of the Applicant’s exclusive right to use the registered mark in commerce on or in

connection with the listed goods and services throughout the United States with no limitation

thereon.

17. Opposer will be damaged by registration of the Application in that Applicant’s Mark

so resembles Opposer’s UNLEASH Marks, including as registered in the PTO and in which

Opposer owns common law trademark rights, as to be likely, when used on or in connection with

the goods and services as they are identified in the Application, as to cause confusion, or to cause

mistake or to deceive within the meaning of Section 2(d) of the Trademark Act, 15 U.S.C. §

1052(d).

18. In view of Opposer’s prior rights in its UNLEASH Marks, Applicant is not entitled

to federal registration of Applicant’s Mark pursuant to Section 2(d) of the Trademark Act, 15 U.S.C.

§ 1052(d).

WHEREFORE, Opposer prays that U.S. Trademark Application Serial No. 88/442362

be rejected and stricken, that no registration be issued thereon to Applicant, and that this

opposition be sustained in favor of Opposer.

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- 8 -

Please charge Deposit Account No. 11-1410 to cover the opposition fee and any additional

fees which may be required, or credit any overpayment to this account.

Respectfully submitted,

KNOBBE, MARTENS, OLSON & BEAR, LLP

Dated: January 14, 2020 By: /Benjamin Ho/

Steven J. Nataupsky

Matthew S. Bellinger

Nicole R. Townes

Benjamin Ho

2040 Main Street, 14th Floor

Irvine, CA 92614

(949) 760-0404

[email protected]

Attorneys for Opposer,

MONSTER ENERGY COMPANY

31703258

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 1

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Trademark Electronic Search System (TESS)

http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4802:hnm7ed.2.1[1/14/2020 2:14:01 PM]

United States Patent and Tradem ark Office

Hom e| Site I ndex | Search| FAQ| Glossary| Guides| Contacts| eBusiness| eBiz a lerts| New s| Help

Trademarks > Trademark Electronic Search System (TESS)

TESS was last updated on Tue Jan 14 04:39:26 EST 2020

Please logout when you are done to release system resources allocated for you.

Record 1 out of 1

( Use the "Back" button of the Internet Browser to return to TESS)

Word Mark UNLEASH THE BEAST!

Goods and

Services

IC 032. US 045 046 048. G & S: Fruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced withvitamins, minerals, nutrients, amino acids and/or herbs,[ aerated water, soda water and seltzer water ]. FIRST USE:20020416. FIRST USE IN COMMERCE: 20020416

Mark Drawing

Code(1) TYPED DRAWING

Serial

Number78195777

Filing Date December 18, 2002

Current Basis 1A

Original Filing

Basis1A

Published for

OppositionJuly 8, 2003

Registration

Number2769364

International

Registration

Number

0885429

Registration

DateSeptember 30, 2003

Owner (REGISTRANT) Hansen Beverage Company CORPORATION DELAWARE 550 Monica Circle Suite 201 CoronaCALIFORNIA 92880

(LAST LISTED OWNER) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way CoronaCALIFORNIA 92879

Assignment

RecordedASSIGNMENT RECORDED

Attorney of

RecordDiane M. Reed

Type of Mark TRADEMARK

Register PRINCIPAL

Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20121017.

Renewal 1ST RENEWAL 20121017

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 1 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 1 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

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USPTO Assignments on the Web

http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=78195777[1/14/2020 2:15:28 PM]

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Assignments on the Web > Tradem ark Query

Tradem ark Assignm ent Abstract of Tit le

Total Assignm ents: 1

Seria l # : 78195777 Filing Dt : 12/ 18/ 2002 Reg # : 2769364 Reg. Dt : 09/ 30/ 2003

Regist rant : Hansen Beverage Com pany

Mark: UNLEASH THE BEAST!

Assignm ent : 1

Reel/ Fram e: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10

Conveyance: CHANGE OF NAME

Assignor: HANSEN BEVERAGE COMPANY Exec Dt : 01/ 05/ 2012

Ent ity Type: CORPORATI ON

Cit izenship: DELAWARE

Assignee: MONSTER ENERGY COMPANY

550 MONI CA CI RCLE, SUI TE 201

CORONA, CALI FORNI A 92880

Ent ity Type: CORPORATI ON

Cit izenship: DELAWARE

Correspondent : DI ANE M. REED

2040 MAI N STREET, 14TH FLOOR

I RVI NE, CA 92614

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 1 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 19: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 1 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 20: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 2

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Word Mark UNLEASH THE BEAST!

Goods and

Services

IC 005. US 006 018 044 046 051 052. G & S: Nutritional supplements in liquid form. FIRST USE: 20020416. FIRST

USE IN COMMERCE: 20020416

IC 020. US 002 013 022 025 032 050. G & S: Furniture; chairs; gaming chair. FIRST USE: 20171202. FIRST USE IN

COMMERCE: 20171202

IC 043. US 100 101. G & S: Bar services; café services; mobile restaurant services; restaurant services; mobile café

services for providing food and drink. FIRST USE: 20160203. FIRST USE IN COMMERCE: 20160203

Standard

Characters

Claimed

Mark Drawing

Code(4) STANDARD CHARACTER MARK

Serial Number 88264714

Filing Date January 16, 2019

Current Basis 1A

Original Filing

Basis1A

Published for

OppositionMay 14, 2019

Registration

Number5820901

Registration

DateJuly 30, 2019

Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA

92879

Attorney of

RecordDiane M. Reed

Prior

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 2 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

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Type of Mark TRADEMARK. SERVICE MARK

Register PRINCIPAL

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 2 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 2 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 24: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Reg. No. 5,820,901

Registered Jul. 30, 2019

Int. Cl.: 5, 20, 43

Service Mark

Trademark

Principal Register

Monster Energy Company  (DELAWARE CORPORATION)

1 Monster Way

Corona, CALIFORNIA 92879

CLASS 5: Nutritional supplements in liquid form

FIRST USE 4-16-2002; IN COMMERCE 4-16-2002

CLASS 20: Furniture; chairs; gaming chair

FIRST USE 12-2-2017; IN COMMERCE 12-2-2017

CLASS 43: Bar services; café services; mobile restaurant services; restaurant services; mobile

café services for providing food and drink

FIRST USE 2-3-2016; IN COMMERCE 2-3-2016

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR

OWNER OF U.S. REG. NO. 2769364, 4371544, 4975822

SER. NO. 88-264,714, FILED 01-16-2019

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 2 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 25: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 3

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Word Mark UNLEASH THE BEAST!

Goods and

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IC 035. US 100 101 102. G & S: Promoting goods and services in the sports, motorsports, electronic sports, and music

industries through the distribution of printed, audio and visual promotional material; promoting sports, electronic sports

and music events, performances and competitions for others. FIRST USE: 20060322. FIRST USE IN COMMERCE:

20060322

IC 041. US 100 101 107. G & S: Entertainment services in the nature of sporting events and competitions, electronic

sporting events and competitions, and music performances and events. FIRST USE: 20060322. FIRST USE IN

COMMERCE: 20060322

Standard

Characters

Claimed

Mark

Drawing

Code

(4) STANDARD CHARACTER MARK

Serial

Number87833600

Filing Date March 14, 2018

Current

Basis1A

Original

Filing Basis1B

Published

for

Opposition

July 31, 2018

Registration

Number5927420

Registration

DateDecember 3, 2019

Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 3 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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Type of

MarkSERVICE MARK

Register PRINCIPAL

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 3 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 3 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 29: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Reg. No. 5,927,420

Registered Dec. 03, 2019

Int. Cl.: 35, 41

Service Mark

Principal Register

Monster Energy Company  (DELAWARE CORPORATION)

1 Monster Way

Corona, CALIFORNIA 92879

CLASS 35: Promoting goods and services in the sports, motorsports, electronic sports, and

music industries through the distribution of printed, audio and visual promotional material;

promoting sports, electronic sports and music events, performances and competitions for

others

FIRST USE 3-22-2006; IN COMMERCE 3-22-2006

CLASS 41: Entertainment services in the nature of sporting events and competitions,

electronic sporting events and competitions, and music performances and events

FIRST USE 3-22-2006; IN COMMERCE 3-22-2006

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR

SER. NO. 87-833,600, FILED 03-14-2018

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 3 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 30: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 4

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Goods and

Services

IC 025. US 022 039. G & S: Clothing, namely, tops, shirts, [ long-sleeved shirts, ] t-shirts, [ hooded shirts and ] hooded

sweatshirts, sweat shirts [, jackets, pants, bandanas, socks, sweat bands and gloves; headgear, namely, hats and

beanies ]. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000

Standard

Characters

Claimed

Mark

Drawing

Code

(4) STANDARD CHARACTER MARK

Serial

Number86214353

Filing Date March 7, 2014

Current

Basis1A

Original

Filing Basis1B

Published for

OppositionMarch 29, 2016

Change In

RegistrationCHANGE IN REGISTRATION HAS OCCURRED

Registration

Number4975822

Registration

DateJune 14, 2016

Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879

Attorney of

RecordDiane M. Reed

Prior

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 4 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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Register PRINCIPAL

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 4 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 4 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 34: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 4 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 35: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 5

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Word Mark UNLEASH THE NITRO BEAST!

Goods and

Services

IC 005. US 006 018 044 046 051 052. G & S: Nutritional energy supplements in liquid form; nutritional supplement

beverages containing vitamins. FIRST USE: 20090708. FIRST USE IN COMMERCE: 20090708

Standard

Characters

Claimed

Mark Drawing

Code(4) STANDARD CHARACTER MARK

Serial Number 85197756

Filing Date December 14, 2010

Current Basis 1A

Original Filing

Basis1B

Published for

OppositionApril 26, 2011

Registration

Number5622925

Registration

DateDecember 4, 2018

Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way Corona

CALIFORNIA 92879

Assignment

RecordedASSIGNMENT RECORDED

Attorney of

RecordCindy N. Nguyen

Prior

Registrations2769364

Type of Mark TRADEMARK

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 5 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 5 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

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Tradem ark Assignm ent Abstract of Tit le

Total Assignm ents: 1

Seria l # : 85197756 Filing Dt : 12/ 14/ 2010 Reg # : 5622925 Reg. Dt : 12/ 04/ 2018

Regist rant : MONSTER ENERGY COMPANY

Mark: UNLEASH THE NI TRO BEAST!

Assignm ent : 1

Reel/ Fram e: 4699/ 0063 Recorded: 01/ 13/ 2012 Pages: 10

Conveyance: CHANGE OF NAME

Assignor: HANSEN BEVERAGE COMPANY Exec Dt : 01/ 05/ 2012

Ent ity Type: CORPORATI ON

Cit izenship: DELAWARE

Assignee: MONSTER ENERGY COMPANY

550 MONI CA CI RCLE, SUI TE 201

CORONA, CALI FORNI A 92880

Ent ity Type: CORPORATI ON

Cit izenship: DELAWARE

Correspondent : DI ANE M. REED

2040 MAI N STREET, 14TH FLOOR

I RVI NE, CA 92614

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 5 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 39: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Reg. No. 5,622,925

Registered Dec. 04, 2018

Int. Cl.: 5

Trademark

Principal Register

MONSTER ENERGY COMPANY  (DELAWARE CORPORATION)

1 Monster Way

Corona, CALIFORNIA 92879

CLASS 5: Nutritional energy supplements in liquid form; nutritional supplement beverages

containing vitamins

FIRST USE 7-8-2009; IN COMMERCE 7-8-2009

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR

OWNER OF U.S. REG. NO. 2769364

SER. NO. 85-197,756, FILED 12-14-2010

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 5 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 40: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 6

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Word Mark UNLEASH THE NITRO BEAST!

Goods and

Services

IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced

with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy or sports drinks. FIRST USE:

20090708. FIRST USE IN COMMERCE: 20090708

Standard

Characters

Claimed

Mark

Drawing

Code

(4) STANDARD CHARACTER MARK

Serial

Number85977331

Filing Date December 14, 2010

Current

Basis1A

Original

Filing Basis1B

Published for

OppositionApril 26, 2011

Registration

Number4394044

Registration

DateAugust 27, 2013

Owner (REGISTRANT) MONSTER ENERGY COMPANY CORPORATION DELAWARE 1 Monster Way CORONA

CALIFORNIA 92879

Assignment

RecordedASSIGNMENT RECORDED

Attorney of

RecordDiane M. Reed

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 6 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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Registrations2769364

Type of Mark TRADEMARK

Register PRINCIPAL

Affidavit Text SECT 15. SECT 8 (6-YR).

Live/Dead

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 6 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

Page 43: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 6 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 44: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 6 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 45: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 7

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Word Mark UNLEASH THE ULTRA BEAST!

Goods and

Services

IC 005. US 006 018 044 046 051 052. G & S: Nutritional energy supplements in liquid form; nutritional supplement

beverages containing vitamins. FIRST USE: 20120830. FIRST USE IN COMMERCE: 20120830

Standard

Characters

Claimed

Mark Drawing

Code(4) STANDARD CHARACTER MARK

Serial Number 85783034

Filing Date November 19, 2012

Current Basis 1A

Original Filing

Basis1B

Published for

OppositionFebruary 12, 2013

Registration

Number5633094

Registration

DateDecember 18, 2018

Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA

92879

Attorney of

RecordDiane M. Reed

Type of Mark TRADEMARK

Register PRINCIPAL

Live/Dead

IndicatorLIVE

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 7 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 7 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

Page 48: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

USPTO Assignments on the Web

http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=85783034[1/14/2020 2:24:06 PM]

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For Seria l Num ber: 8 5 7 8 3 0 3 4

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 7 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 49: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Reg. No. 5,633,094

Registered Dec. 18, 2018

Int. Cl.: 5

Trademark

Principal Register

Monster Energy Company  (DELAWARE CORPORATION)

1 Monster Way

Corona, CALIFORNIA 92879

CLASS 5: Nutritional energy supplements in liquid form; nutritional supplement beverages

containing vitamins

FIRST USE 8-30-2012; IN COMMERCE 8-30-2012

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR

SER. NO. 85-783,034, FILED 11-19-2012

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 7 Page 4 of 4 Notice of Opposition

Serial No. 88/442362

Page 50: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Notice of Opposition

Serial No. 88/442362

EXHIBIT 8

Page 51: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

Trademark Electronic Search System (TESS)

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Word Mark UNLEASH THE ULTRA BEAST!

Goods and

Services

IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated soft drinks; carbonated drinks enhanced

with vitamins, minerals, nutrients, proteins, amino acids and/or herbs; carbonated energy drinks and sports drinks. FIRST

USE: 20120830. FIRST USE IN COMMERCE: 20120830

Standard

Characters

Claimed

Mark

Drawing

Code

(4) STANDARD CHARACTER MARK

Serial

Number85783008

Filing Date November 19, 2012

Current

Basis1A

Original

Filing Basis1B

Published

for

Opposition

May 7, 2013

Registration

Number4371544

Registration

DateJuly 23, 2013

Owner (REGISTRANT) Monster Energy Company CORPORATION DELAWARE 1 Monster Way Corona CALIFORNIA 92879

Attorney of

RecordDiane M. Reed

Type of

MarkTRADEMARK

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 8 Page 1 of 4 Notice of Opposition

Serial No. 88/442362

LogoutLogout

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Trademark Electronic Search System (TESS)

http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4802:hnm7ed.9.1[1/14/2020 2:25:04 PM]

Register PRINCIPAL

Affidavit

TextSECT 15. SECT 8 (6-YR).

Live/Dead

IndicatorLIVE

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TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 8 Page 2 of 4 Notice of Opposition

Serial No. 88/442362

Page 53: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

USPTO Assignments on the Web

http://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=85783008[1/14/2020 2:25:23 PM]

United States Patent and Trademark Office

Hom e| Site I ndex | Search| Guides| Contacts| eBusiness| eBiz a lerts| New s| Help

Assignments on the Web > Tradem ark Query

No assignm ent has been recorded at the USPTO

For Seria l Num ber: 8 5 7 8 3 0 0 8

If you have any comments or questions concerning the data displayed, contact PRD / Assignments at 571-272-3350. v.2.6

Web interface last modified: August 25, 2017 v.2.6

| .HOME | INDEX| SEARCH | eBUSINESS | CONTACT US | PRIVACY STATEMENT

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 8 Page 3 of 4 Notice of Opposition

Serial No. 88/442362

Page 54: Notice of Oppositionttabvue.uspto.gov/ttabvue/ttabvue-91253476-OPP-1.pdfFruit juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients,

TTAB Opposition No. ______________________

Monster Energy Company v. Unleash Life LLC

Exhibit 8 Page 4 of 4 Notice of Opposition

Serial No. 88/442362