notre fleur company

8/7/2019 Notre Fleur Company

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Group 20

Starry Sky Group

(Notre Fleur Company)

1. Mr. Pattapong Valuvanarak 5131207017

2. Miss Norapat Panya 5131207013

3. Miss Napaporn Unthaisong 5131207012

4. Miss Wanlada Tuampeng 5131207098

5. Miss He Ping 5131207128

Hospitality Industry Management Sec.02

Mae Fah Luang University


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2

Contents

ExecutiveSummary 5

Chapter1:Introduction 6

1.1 BackgroundandSignificanceoftheproject 6

1.2Project Objective 7

1.3 BenefitsofProject 7

1.4 Activities/TimeFrame 8

Chapter2:IndustryProfile 9

2.1NatureofIndustry 9

2.2SituationofIndustry 11

2.3ProductandService 16

2.3.1 Rose(HybridTea) 17

What Makes Hybrid Tea Roses Different from Other Roses? 18

Pests and diseases of roses 18

2.3.2Chrysanthemums(Dendranthema) 25

Ornamental uses 26Cultural Types 29Chrysanthemum problems 32

2.4Vision 36

2.5Mission 36

2.6 Businessstrategy 36

Chapter3:Market Analysis 37

3.1STP Analysis 37

3.2MarketingMix (4Ps) 39

3.2.1 Product 393.2.2 Price 423.2.3 Place 43


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3

3.2.4 Promotion 433.3SWOTanalysis 43

Strength 43Weakness 44

Opportunity 44Threat 45

3.4SaleForecast 46

3.5Price/flowersineachmonth 52

Chapter4:TechnicalFeasibilityStudy 57

Technical Analysis 57

Fixed Assets 57Building 58Structure 58Investment 59Investment Depreciation 60

LayoutandFacility 61

OrganizationChart 62

OperationCost 63

Raw materials 63Purchasing Forecast 63Equipment 64Equipment Depreciation 65Utilities 66

Administration Expenses 67

Layout 67Salary Expense 69Electricity Expense 69


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4

Telephone and Internet Expense 70Water Expense 70Office Expenses 72Office Depreciation First Year 73

Total 74

Chapter5:Finance Analysis 75

IncomeStatement 75

BalanceSheet 76

AnnuallyCashFlowProjection 77

PaybackPeriod 78

Internal RateofReturn IRR 79

Chapter 6: RiskAnalysis 80

InternalFactors 80

Price strategy 80

Technical 80

ExternalFactors 81

Politic and Economic 81

Competitors 81

Environment 82

Customer behavior 83

SaleDecrease 84

Chapter7:Conclusion 99

Bibliography 100


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5ExecutiveSummary

Executive Summary

Notre Fleur Company is the manufacturer which locates in Chiang Rai province in the

north of Thailand; the company provides fresh cut flower to the customer such as flower

shops, hotels, the organizers and etc.Notre Fleur quality products are unique andexclusive,and its target consumers are Flower shop, Hotel, Resort, and Organizer such as wedding

planner. Therefore, they will be using lost of flower for on their work, to decorate place, for

sale. Notre Fleurs competitive edge is that the products are low price with high quality,unlike competitor's products. By this fact, the firm hopes to attract people that value of

producing fresh cut flowers. SinceNotre Fleur products are Chrysanthemum and Hybrid Tea

Rose, it considers itself to be in the retail flower market, although some consumers purchase

the product for themselves or other.


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6Chapter1:Introduction

Chapter 1: Introduction

Notre Fleur Company

1.1 Background and Significance of the project

Thailand located in the tropical zone which has various geography, climate and

also landscape those affect to cultivate and grow of plant which relate with Thai people

living. This is the reason why Thailand has several of plant such the rice is the main of

Thailands plant, fruit, and the rubber tree, vegetable and also flower which concern about

culture, traditional and religious of Thai. Be in the public eye, Thailand is one nation of South

East Asia had been plenty plant and to trade them to other nations because Thai people has

been mutuality with the cultivation so long time.

As above-mentioned that plant had been related with Thais life, besides the rice,

Thailand has various flower plants which affect to live of Thai people. A long time ago Thai

used flowers to worship Buddha, many ceremonies, decoration house, sometime they made it

to be garland and other sacrifice. For instance, Wai Kru ceremony is the ceremony to respect

the teacher or professor which uses the flower to be representative for a recall kindness of

professor. In Thai literature has related about flower such name of actor, insinuation and

description them. Also in the present, Thai brings the flower using in multidivisional; for

example, the decoration house or place, twine, using in ceremony or worships and also to

make the incense, perfume and other aroma. Therefore, the plantation flower business is the

one interest business in Thailand; however, Thai has several religious ceremony, party,

funerals, festival, wedding and others.

(SIRI,2007)()(LOVERLAND)

From few years ago, flowers are more desired in the market for responding

customer all organizers and other customer that need the flower to retail. In urban area or

community have the flower shops to provide various flower but it has to buy from middleman

so pricing is high than buy them from the manufacturer. Notre Fleur Company is the

manufacturer which locates in Chiang Rai province that is the company provide fresh flower

to the customer such as flower shops, hotels, the organizers and etc. The reason why our

company locates in Chiang Rai because of geography, climate and also landscape are suitable

for planting flowers such rose and chrysanthemums. Those flowers are high price because it


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is difficult to look after by the expert. The most of who acknowledge to plant flowers in the

north are the hill tribe which we get quality product to sale quality product for building and

expanding wide business.

(THAIPORTALCO.,LTD.)

Many flower companies in several part of Thailand maybe face various problems

such as product decline, cheap price, natural disaster, economic or not able to operate

company. Those problems are the base problem on every business when we make this project

to solve the problems and study together. The main of doing this project have marketing

analysis, technical analysis, financial analysis, risk analysis and project evaluation which

benefit to who want to study this business and the way that they need to apply in their

business.

(!,2010)

Thus the flowers are the product that sale all year in Thailand because they have

used all time in small to large ceremony or event and today occur various kind of flowers that

must to study about them to develop this business in the future. Moreover, doing this project

helps who interest and want to study this case have a guideline to instruct the right to do the

flowers business.

1.2 Project Objective

1. To study of the growing and trend of wholesale flower business in Thailand2. To study of the possibility to do wholesale flower business in the north of

Thailand

1.3 Benefits of Project

1. Know wholesale flower business be able to growth in the north of Thailand

2. Know how the growing and trend of flower business in Thailand


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1.4 Activities/Time Frame

1 2 3 4 1 2 3 4 1 2 3 4 1 2

1. Group matching 5 people

2. Discuss ot choose Project Topic

3. Business Project Identify

4. Collect the data of Market Analysis

5. Collect the data ofTechnical Analysis

6. Collect the data of Financial Analysis

7. Collect the data ofRisk Analysis

8. Project Clean Up

9. Project E aluation

10. Presentation

ActivitiesDecember January FebruaryNovember


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9Chapter2:IndustryProfile

Chapter 2: Industry Profile

2.1 Nature of Industry

The world cut flower industry is a highly dynamic industry. Product varieties, the

origin of production, production techniques, markets and retailing arrangements are all

undergoing continuous change, challenging the adaptive capacity of the actors involved.

Specialty cut flower production has the potential to increase income for both small and large

farms. Notre Fleur Company is one of flower farms where located at Mae Sai District,

Chiang Rai Province, which is proper landscape and cold weather so its suitable to plant the

flowers on 22,400 square meters. The wholesale florists' market is the most demanding as far

as grading, uniformity, consistency, and packaging. Wholesale florists assemble and make

available high-quality flowers for retail florists. They offer retailers a timely and dependable

supply, one stop shopping, large or small quantities, product guarantee, and credit. We run

business to cover in the first north area of Thailand that we are the manufacturer both to

wholesale and retail.

Notre Fleur Company is flower manufacturers to produce products are rose and

chrysanthemums, Notre Fleur are not including export abroad. However, our product are

required of Thai because Thailand has several culture, traditional and different religious;

therefore, Thai need to use the flower many times or every day. The becoming of flower

manufacturer has many problems to run this business; for instance, the budget to invest at the

first time, needs more employees, need professor, pest and whatever concern about current

situation. So the manufacturer is the primary to operate the product to release product for

customers.

Most of all, we are not only manufacturer but we are also the wholesaler as the

sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other

professional business users, or to other wholesalers and related subordinated services. In

general, it is the sale of goods to anyone other than a standard consumer.The wholesale are

in business to provide products and services to buyers (e.g., retailers) who either cannot

purchase directly from suppliers because their purchase quantities are too low to meet the

suppliers minimum order requirements or, if they purchase directly from suppliers, will pay

higher prices compared to bigger retailers who obtain better pricing by purchasing in greater


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quantities. Since wholesalers sell to a large number of buyers their order quantities may

match those of large retailers thus allowing them to obtain lower prices from suppliers. So the

customer must buy them in the high price but we are the wholesaler which is the wholesaler

not pass the middleman, we can sell directly our product to the retailer in cheaper price. It is

one alternative for the customers. Other alternative, we give the customer who is the retail

which we have our office and shop in the same area of the company. However, for the retail

sell just only in Chiang Rai and some province near there in the north, we have sell the retail

for a few group of customer and to keep all kind customers; moreover, its easy for people in

the near place.

(BENEFITS OFWHOLESALERS)

Holiday and festivals purchases traditionally drive the flower industry. The flower is

required on all the important day or festivals in Thailand that is happening such as Asarnha

Bucha, Makha Bucha, Loy Krathong and so on.

They have to use flowers in part of make a merit in religious activity to worship the

Buddha or use flower to make the festival look more gorgeous. Beside, the holidays, along

with birthdays and anniversaries, are ideal dates for men to select as part of a Frequent

Flower Gift Program. And again flowers have been used as a part of social ceremony for

example, wedding ceremony, funeral ceremony and so on.

()(,2008)

()(weddinginlove)( )Marketing efforts were directed to local retail florists and the farmers' market. The

farmers' market showed more potential as there were few vendors with flowers, and

consumers making unplanned purchases were less critical than retail florists. Other possible

venues that can be considered are wholesale florists, supermarkets, and direct selling to

restaurants, hotels, or other businesses.

(SMITH,2000)

In short, we are manufacturer, wholesaler and retailer to access market and to operate

follow market strategies, and other strategies that concern our company.


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2.2 Situation of Industry

Temperate flower

There are several of temperate flower which can produce throughout the year in

Thailand, such as roses, chrysanthemums, lilies, Gerbera, Gladiolas etc. However, if we want

productivity with good quality, we have to grow in areas that has suitable climate. Especially,

the high area where the weather is cold as in cool highlands of northern Thailand such as

Chiang Mai, Chiang Rai and Tak ,Northeast as Loei andNakhon Ratchasima, Southern Yala

province. It can be planted temperate flowers too such as chrysanthemum but temperate

flower will give high yield and good quality in winter mostly. For the production of off-

season can do only some areas only and give low yield also lower quality than its season.

Although Thailand can grow flowers in a variety area however, the areas for planting

temperate flower tend to decrease. From Information on year 2006 from Department of

Agriculture found that the total area for planting temperate flowers approximately 9520 acres

and in 2007 the planted area are around 7,017 acres which lower from the original, although

not much, but may continuing decrease in 2008 that some part of problem as a result of

natural disaster. Hence, a cost of production is higher. Moreover, the imported from abroad

country has increased, so it affects to Thai agriculturist cannot compete with the flower of

China and Malaysia that has volume and the quality is closer with Thailand but cheaper.

Especially roses and chrysanthemums therefore, Thai agriculturists turn to grow other flower.

For the market situation of temperate flower on year 2008, Thailand imported fresh

cut flowers around 3314 tons worth 65.75 million. Then have been exported fresh cut flowers

in 1250 tons worth 70.49 million baht, the mostly temperate flowers that has been exported

are rose, carnation and chrysanthemum with amount of 525 tons, representing approximately

46.12 million in Major imports include Japan, USA, Italy, Singapore, Taiwan and Myanmar,

also Thai imported temperate flower, including roses, carnation and chrysanthemum amount

of 468 tons, representing approximately 14.99 million. Most imports from China and

Malaysia, and imported Thai temperate flowers are still increasing continuously. At present,

the temperate flower plants that available in stores and flower shops are more than 80% of

flowers that imported from China.

( 2550-2551)


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Rose is important to economic

As roses is a cut flower that planted widely throughout the global business

extensively in long time. Rose is a cut Flower that trade as the one in the auction market Al

smear in Netherlands which is the world's largest traded a flower market auction. At year

2001 have been trading up to 1672 million of flowers, and often have the highest sales in

various countries in comparison with other types of flowers that produced by the countries of

the world's largest rose production including Italy, Netherlands, S pain United States,

Germany, Israel, Colombia, Ecuador, Kenya, Zimbabwe, Tanzania, Belgium, France, Mexico

and Malawi etc.

Currently Thailand has grown roses of cut flower garden about 5500 scattered across

the country. An important plant sources such as Chiang Mai, Chiang Rai, TakNakhon

Pathom, Samut Sakhon, Ratchaburi, and Kanchanaburi. The most expansion area is Tak

province. The currently estimated the production areas is 3,000 rai because Aumper Poppra

has a suitable climate as an area is not steep, and low wages (Foreign workers). The rose

production in Thailand may be divided into two types in terms of quality technique and

quantitative technique. Quantitative technique of rose production, it means to grow roses on

a large area or grown on flat land. It will give a high yield of large quantity, but low quality.

That is why it has low of price. Therefore, this production must be produced in large

quantities for farmers to be surviving. The production of roses in terms of quality, it will

grow well in the north and higher ground by planting under the plastic housing in restricted

area, including production management and good postharvest practices. Also Use

professional qualified workers that makes a good quality of rose which give a long life. The

market of medium and small quality roses now is saturated. The farmer can sell only on low

price. Moreover, a production in the market of high quality roses in country is not enough

and lack of continuity. Therefore it makes demand of import rose is increasing which from

theNetherlands and abroad such as Malaysia, etc.

Thailand has the potential to produce a high quality of roses, but it must be producedin the appropriate area which is an area greater than 800 meters above sea level. If grown in

the plains area the production will has a good quality only in winter. So, high area will be the

trends of produce rose.

()


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13apter2: stry rofile

i re2.1 rowth Rateof ross o estic roductat1988price b dustrial ori i :

1998 2007


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14hapter2: dustry rofile

i ure2.2 ra e rice dex:1998 2007


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15hapter2: dustry rofile

i ure2.3 rowth Rateof at1988price b dustrial ori i :1998 2007

There ore otre leurexpects thatin the uture we will enlarge our business to

i ure2.4 anufacturing roduction ndex alue Added)and ndustrial capacity,

Labor ndexand Labor roductivity ndex:2001-2007


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cases run as small as 3 1/2 in (8.9cm) or as large as 5 1/2 in (14cm). They are the classic

florist roses, and with good reason. As shrubs, the hybrid teas tend to be twiggy and

somewhat ungainly, so ingenuity is required to work them into the garden.

(HYBRID TEA ROSES)

What Makes Hybrid Tea Roses Different from Other Roses?

Hybrid teas generally produce only one blossom at the end of the stem, rather than

clusters of flowers. They have an open rather than bushy habit. Virtually all are repeat

bloomers throughout the growing season and offer some degree of fragrance.

The flowers on hybrid tea roses may have over 60 petals and be as large as 5 inches across. A

signature of hybrid teas is the long, pointed buds that open by slowly unfurling. Plants will

grow anywhere from 3-6 feet tall, depending on the variety and the growing conditions. The

long, strong stems make them great cut flowers. Hybrid teas have been cultivated in almost

every color except blue, with many extraordinary bi-colors to choose from.

(HYBRIDTEA ROSES-SELECTING,GROWING ANDCARINGFORHYBRIDTEA ROSES)

Pests and diseases of roses

Roses are susceptible to a number of pests, diseases and disorders. A large number of

the problems affecting roses are seasonal and climatic. Certain varieties of roses are naturally

more resistant or immune than others to certain pests and diseases. Cultivation requirements

of individual rose species and cultivars, when observed, often assist in the prevention of

certain pests, diseases and disorders.

Fungal diseases

Powdery mildew caused by the fungus S phaerotheca pannosa: The disease is

characterized by white powdery fungal growth over the upper surfaces of the leaves.

Some distortion of leaves can often be observed. This disease is particularly

exacerbated by warmer, humid weather (but not necessarily wet weather). The fungus

rapidly spreads as it produces masses of conidia that are wind and water (splash)

borne.


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Blackspot caused by the fungusDiplocarpon rosae: Disease symptoms are black

blotches on the leaf surface. In some cultivars the spots may be very small but in the

majority they rapidly expand and can be surrounded by yellowing. In these cases the

extent of defoliation may be severe. This disease is favoured by wet weather and is

best controlled by the use of resistant varieties such as Iceberg. Leaves must be wet at

least 7 hours for infection to occur and so the timing of irrigation is important to

minimize the activity of the fungus. It is better to irrigate in the morning so that there

is a reasonable chance that the leaves dry out during the day. Again the use of sodium

bicarbonate is recommended for trialing.

Stem canker: caused by a variety of fungi. The main symptom of the disease is a

dieback from cut stems and occasionally from dead flowers. If the disease gets into

the crown of the rose it can kill the whole plant. This disease (along with viraldiseases) can be most effectively controlled by hygiene techniques where secateurs

etc are sterilised between each plant. The fungus enters via cut surfaces and so it is

essential that the cutting implements are free of fungi.

Greymouldor Botrytis blightcaused bythefungusBotrytis cinerea: This fungus

most commonly causes a rot and premature senescence of flowers. Grey brown fungal

growth may be evident on affected flowers. The fungus is favoured by still moist

conditions. Prompt attention to dead heading can help to limit the spread of the

disease.

(PESTS ANDDISEASES OF ROSES-FACTSHEET)

Anthracnose: This disease is somewhat similar to blackspot in appearance but

appears in cool early spring weather, where blackspot needs warmer, late spring

weather.

DownyMildew: This disease that is not real common in hot, dry area, but it is worth

mentioning. It is a major problem in the cooler, coastal areas. Downy mildew is

indicated with purple splotchy markings on the rose stem and foliage. The plants can

become completely defoliated, and spreads like wildfire throughout the garden. It is

more common in the spring than in the fall, and usually disappears in the warmer,

drier weather. The disease is spread by wind.


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Rust: Rust is usually not a major problem in dry area, but it has been known to appear

sporadically in pocket microclimates. Rose rust appears as yellow patches on the

surface of leaves, with orange pustules of spores underneath the leaf. The fungus is

spread by wind. Affected leaves fall prior to healthy ones and plants may be

defoliated in serious infections.

(BELENDEZ)VIRALDISEASES

Rose mosaic virus: Symptoms include yellowing of leaves, blotching etc. but are

most often observed as a mosaic pattern of yellowing that looks like an oak leaf

pattern. Infected plants may have some mottling and distortion of flowers, although

there is a viral disease, rose flower break, reported to be different to rose mosaic virus

which causes these symptoms. In most cases the initial effects of the virus are not

significant but build up over a period of time to produce effects that can become quite

considerable. There are only two effective strategies to control these diseases. The

first is to ensure that the roses that are purchased come from a reputable producer who

can guarantee that the roses are free of virus (ie. certified). The second and most

important is to ensure that there are very stringent hygiene procedures in place to

minimize the spread of the virus from plant to plant. Sterilisation of cutting

implements between plants is essential. These viruses do not spread by insects or any

other vector.

Rose wilt: this is thought to be caused by a virus but this is not fully understood.

Symptoms are a downward curling of leaves, epinasty and premature leaf drop. The

colour of the leaves is often very weak and the whole growth of the plant is very poor.

Plants with these symptoms should be removed and disposed off in the rubbish.

Purchase plants only from certified growers.

(PESTS ANDDISEASES OF ROSES-FACTSHEET)PEST

SpiderMites: Evidence of their presence is silvering of leaves where the mites have

destroyed individual leaf cells. Fine webbing and eggs on the undersides of leaves is

further evidence of the presence ofTetranychusurticae.This is one tiny little critter

that can be a major problem in hot area, as they love it when it is hot. Fortunately,

spider mites are less of a problem as the weather begins to cool down. The spider mite

is actually a relative of the spider family. Spider mites look like tiny flecks of salt and


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pepper on the backsides of foliage. Watch out for roses that are growing against the

house or block wall where they get afternoon sun, as this is a prime condition for the

spider mite. The plant can defoliate quickly when spider mites are out of control. I

have very good success with keeping spider mites minimized by using the water wand

on a daily basis during very hot weather. Avid is a great product for controlling spider

mites.

(BELENDEZ)VIRALDISEASES

Aphids: Aphids are the most common insect pest on roses. The actual aphid species

vary depending on where in the state the roses are grown. These may include the rose

aphid, Macrosiphum rosae, the potato aphid, Macrosiphum euphorbiae, and the

cotton aphid,Aphisgossypii, among others. Aphids favor rapidly growing tissue such

as buds and shoots. Low to moderate levels of aphids do little damage to plants,

although many gardeners are concerned with their very presence. Moderate to high

populations can secrete copious amounts of honeydew, resulting in the growth of

sooty mold, which blackens leaves. Very high numbers may distort or kill buds or

reduce flower size. In most areas of California aphids are normally a problem for only

about 4 to 6 weeks in spring and early summer before high summer temperatures

reduce their numbers.

(CARIFORNIA)

ThripsThrips imaginis: This insect will be seasonal causing more problems in mid

to late summer. Damage is seen as silvering of the foliage and distortion of growing

points and flower buds. The underside of leaves may be covered with the excreta of

the insect which is like brown tar droplets. There are no effective specific biological

controls and thus control can be difficult to achieve. Thrips are preyed upon by

ladybirds and lacewing but the control achieved is not great enough in plague

situations.

(PESTS ANDDISEASES OF ROSES-FACTSHEET)PEST


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22Chapter2:Industry rofile

BlackLady

Rosedescription:

Popular blackish red, double bloo , 3'-4'.

Rosedetails:

Rose me: Bla k Lady

Type:Hybrid Tea rose

Fragran e: Very Fragrantrose

Rose olor: DarkRed

Height: 3' - 4'

Shrub form: Upright

Bloomsize: Large

Petal ount: Double

Hardy: USD

5b - 9b *

Repeat bloo er

BLACKLADY)

IngridBerg an

Rosedescription

Radiant dark red, double bloo , 3' - 4', exhibition rose, Bel ast gold edal

1985, Madrid gold edal 1986, World Hall o a e Rose 2000.

Rosedetails

Rose name: IngridBergman

Othernames:POULman



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Fragran e: Fragrantrose

Rose olor: DarkRed

Height: 3' - 4'

Shrub form: Upright

Bloomsize: Large

Petal ount: Double

Hardy: USD

6b - 10b *

Repeat bloo er / Exhibitionrose

INGRIDBERGMAN)

Chicago eace

Rosedescription

Bright blend o pink and so t ellow, large double bloo , 3' -4', Portland gold

edal 1962.

Rosedetails

Rose name:ChicagoPeace

Othernames: JOHnago


Fragrance: Scentedrose

Rosec

olor:PinkBlend

Breeder: Johnston 1962 Height: 3' -4' \

Shrub form: Upright

Bloomsize: Very Large


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Petalcount: Double

Hardy: USD

6b - 10b *

Repeat bloo er

(CHICAGO EACE)

DoubleDelight

Rosedescription

Red edges with white center, 3' - 4', exhibition rose, RS 1977, Baden-

Baden gold edal 1976, Ro e gold edal 1976, a ble ragranceaward

1986, RS 1977, World Hall o a e Rose 1985.

Rosedetails

Rose name: Double Delight

Othernames:

Ndeli


Fragrance: Very Fragrantrose

Rosecolor:RedBlend

Breeder: Swim, 1977

Height: 3' - 4'

Shrub form: Upright

Bloomsize: Large

Petalcount: Double

Hardy: USD

6b - 10b *

Repeat bloo er / Exhibitionrose

(DO

BLEDELIGHT)


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1) Standards - these t pes are usuall grown single ste with allthe lateral lower budsre oved to develop one large, ter inal lower head. This is usuall used or cut

lower production.

2) Disbuds - these t pes are usuall grown ulti-ste (plants are pinched as rootedcuttings) with the lateral lower buds re oved to develop one large, ter inal lower

head on each lateral. This is usuall use or pot crop production.

3) Sprays - these t pes are usuall grown ulti-ste with onl the ter inal lower budre oved to allow all lateral lower buds to lower. This is usuall use or pot crop

production.


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(DR.J.RAYMONDKESSLER,JR.)

Chr santhe u (Mu s)

ReagandarkSplendid

Sunny Reagan

YellowDaisy

"White Reagan"

WhiteDaisy


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Ray Blight

This disease is caused by the fungus Mycosphaerella ligulicola. The ray flowers

(marginal flowers of an inflorescence) are attacked, so that the blooms are deformed and one-

sided. Early infection may cause blasting of the buds.

RayS

peck

This disease is caused by the fungi Stemphylium and Alternaria. These fungi cause

brown or white necrotic specks surrounded by colored halos on the fully expanded ray florets

when humidity and temperatures are high.

Gray MolT

This disease is caused by the fungus Botrytis cinerea. Leaves show brown water-

soaked spots. Infected parts become covered with a grayish-brown, powdery mass of spores.

This disease may be confused with Ray Blight disease.

Bacterial Blight

This disease is caused by Erwinia chrysanthemi. The most pronounced symptom is a

rot of the upper part of the stem, resulting in wilt and collapse of the distal portion. Infected

cuttings may show a brown to black decay at their bases. Occasionally, the only symptom is a

marginal leaf scorch.

CrownGall

This disease is caused by the bacteriumAgrobacterium tumefaciens. Infection with

these bacteria causes large swellings on the crown and nearby roots.

Virus Diseases

Chrysanthemums are subject to a large number of virus diseases, including mosaic,

chrysanthemum smut virus, tomato spotted wilt virus, and aster yellows. Virus-infected

plants generally have spindly, stunted shoots and yellowed foliage. Leaves may be marked

with ring spots, lines, pale areas, or mottling. Infected plants are stunted, form dense

"rosettes", and have small flowers. Virus diseases are spread by sucking insects such as

aphids and leafhoppers.


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Insects & RelateU

Pests

Chrysanthemum aphiV

s

Chrysanthemum aphids (Macrosiphoniella sanborni) and other aphid species are

pests on chrysanthemums. The chrysanthemum aphids are brown to black, which other

species range in color from green to pink. Aphids feed by piercing plant tissue and sucking

plant sap. They prefer feeding on new growth in such areas as shoots, the undersides of

leaves, buds and flowers. Their feeding can result in distorted growth, stunting and

sometimes death of the entire plant. As they feed on plant sap, they excrete honeydew (a

sugary material). The sooty mold fungus feeds on the honeydew, resulting in unsightly, dark

fungal growth. In addition to damage caused by their feeding, chrysanthemum aphids can

transmit various plant viruses.

Two-spotteW

spiW

er mites

Two-spotted spider mites (Tetranychus urtica) and other mite species are pests of

chrysanthemums. Mites are not insects, but are more closely related to spiders. They tend to

be more of a problem during hot, dry periods. Mites are extremely small and can barely be

seen without a magnifying lens. They have piercing mouthparts with which they puncture

plant tissue and suck plant sap. With a light infestation, leaves develop stipples (tiny yellow

spots) and appear dusty. Early damage is often overlooked until damage is more severe.

With heavier infestations, symptoms include distorted leaves, and withered and discolored

blooms. In addition, fine webbing can be seen on flower buds, between stems and on the

undersides of leaves.

Chrysanthemum leafminer

Chrysanthemum leafminer (PhytomyX a syngenesiae) is the larva (immature form) of

small (about 1/8-inch) dark-colored flies. The adult female lays eggs on the undersurfaces of

leaves. The larvae hatch and penetrate the surface to enter the leaf and live between the upper

and lower surfaces of the leaves. As they move through the leaf feeding, they create winding

trails that are pale green to brown in color. Dots of black waste products are visible in some

of the trails. Severely infested leaves may dry up and droop downward along the stems.

(MARJAN LUEPFEL ANDJ.MCLEODSCOTT,2006)


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2.4 Vision

We create the job, new destination and develop community.

2.5 Mission

We attend to create the job for local people area, make that place to be new

destination and develop living community with economic of local people.

2.6 Business strategy

We use the functional level which divide the line of division and cover the wholeof company. They have six departments in our company;

Functional Level

1. Sales and Marketing

2. Financial

3. Human Resource Management

4. Production

5. Research and Development

6. Engineering

(STRATEGICPLANNING)


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37Chapter3:Marketing Anal sis

Chapter 3: Market Analysis

3.1 STP Analysis

Seg entation: Our seg entation ro geograph is North o Thailand because we need the

qualit o product;the ti e to deliver ustto ixed, the reeze o lowers.

Targeting: We ocus on Flower shop, Hotel, Resort, and Organizer such as wedding planner.

The are ourtarget o our co pan becausethe use lower ver uch ortheir work, or

decorate place, or sale. Our co pan use Mass Marketto provide the custo er, thatis the

productis the sa e with other co pan ro the standardization and produce ver uch can

reduce the cost.

NorthofThailandsprovinces Nu berofhotel(s)andresort(s)

ChiangRai 159

Chiang Mai 332

Pha ao 11

u pang 22

Mae Hong Son 100


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38Chapter3:Marketing Analysis

Nan 25

Phare 10

Uitaradit 8

Sukhothai 12

Tak 46

Phisanulok 19

Phchit 3

Kamphangpphet 14

Phetchabun 23

Nakonsawan 20

Uthaitanee 8

Total 812

Figure3.1Numberofhotel(s)andresort(s)innorthofThailandsprovinces

()

Positioning: Our Company is high quality of product because we have only 2 products

[Chrysanthemums and Rose], it easy to maintain and good service for customer to satisfy our

company more than our competitor.

CM Flower is the main of our competitor, located in Chiang Mai. They are the

seller of flower in the north and northeast of Thailand. The price very high and the service do

not good.


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39Chapter3:Marketing Anal sis

(CMFLOWERCOMPANY)

3.2 Mar eting Mix (4 Ps)

3.2.1 Produ t

Ourproduct has onl 2 kinds o lowers in the area 24,000 square eters.

Chrysanthemums

Pre iu price

Lowprice

High

quality

Low

quality

NotreFleurco pany

CMflowerco pany


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Chrysanthemum come from Greek Chrys meaning golden [the color of the original

flower, and anthemon, meaning flower. This name was given to it by Carolus Linnaeus, a

Swedish naturalist also known as the father of modern taxonomy.

Chrysanthemums are one of the most popular flowers in the world, next only to

the Rose. They can growth in every area, especially, in the cold weather. Each

Chrysanthemum flower head is actually a cluster of many flowers, composed of a central

group of short disk flowers surrounded by rings of longer ray flowers. Chrysanthemum plants

flower in about three months of sowing.

Chrysanthemums is the most popular, it can use in every event. Japan is the country

who uses the Chrysanthemums the most in the world. They set upon Chrysanthemum

thrones. Chrysanthemums, kikus in Japanese, were featured on the Imperial Crest of Japan

(CHRYSANTHEMUM)(:,2010)

Keeping the Chrysanthemum is 4 to -1 C then soaks in citric acid 75 Mg/liter, AgNO 25

Mg/liter and sugar 3.5% about 24 hour

(;TONGMAIPATCHAIYO;)


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3.2.2 Price

Our Company sets the price by Competitive Price. From our product, we have high

quality of product and good service but low price for comparison with competitor

Chrysanthemum

The price is lower price more than CM Flower Company.

1 bunch = 10 flower

Grade Height(cm) Bloomsize(cm) Price/bunch

A More than 70 More than 15 70

B 60 15 60

(+)

Rose

Grade Height(cm) Bloomsize(cm) Price

SJ 60-70 3.50-5.00 7

J 55-60 3.00-4.00 5

A 50-55 3.00-3.50 4

B 45-50 2.50-3.00 2

C 30-45 2.5 1

Figure3.2StandardofRosegradeinChiangMai

( )


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3.2.3 Place

Our products sell by 3 ways.

1. Shop in the office, located in Chiang Rai province especially along with the mainroad, where is the way to go to Mae Sai

2. Telephone: 053-1207003. Facebook:Notre fleur

3.2.4 Promotion

Our Company has promotion for satisfy and attract the customer.

1. Pay 25% for deposit, when buy more than 5,000 baht.2. Bill board: - Hah Yag Pau Koon (five-way intersaction).

- T-junction Doi Tung entrance.- Mae Fah Luang Airport entrance.

3. Advertising in Local newspaper such as:- Chiang Mai news http://www.chiangmainews.co.th/page/- Thai news http://www.thainews70.com/- Chiang Rai Today http://www.chiangraitoday.net/

3.3 SWOT analysis

Strength

- Located in north of Thailand- Our company had located in north of Thailand that have cold weather is average

19.1C from the minimum of temperature , so we have the advantage over than

our competitor because the competitor had located in Chiang Mai sometime they

must to delivery their product to Chiang Rai and its lose time.

()


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- Not only sell flower, can visit garden.o Our company dont only sell product but the customer can visit our

garden. Our garden can be place of travel to support the travelling and who

come to visit our garden, dont pay for visit. It is free.

- A few of this business in Chiang Rai.o Only 1 seller in Chiang Rai that is Great Rose.

()

Wea Y ness

- New company.o Our company is a new company. It will take many times to learn and solve

the problem to improve the performance and make good and right process.

- Product not various.o Our product has only 2 kind of product because for maintain the quality in

high. So, our company doesnt have more products to serve the customer.

Opportunity

- Distribution income to communityo Our company is rather big project. We need a lot of labor. The people in

that area can work with us. That is the distribution income for the people

in that area and can decrease to move to Bangkok cause of they have job.

- Learning in new thingo Our company is a new company. So, we can learn new things for improve

our company from many company that we will adapt good things to

improve our company

- Support the travelling in Chiang Rai.o Our company doesnt only sell the flowers but we open the gargen for

customer to visit our garden. It can be new destination in Chiang Rai. The


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importance things everybody who visit our garden will get the knowledge

and free.

Threat

- Phytopathy and pesto It can dammed our flowers and make our flower have not quality.

- Depression of economico If the economic is depressed, the spending is low. It effect for our

company because the people decrease spending and safe more money.

- Nature disaster.o Such as: hailstorm and storm, it can dammed our garden. The nature

disaster cannot control. If the nature disasters happen, our garden and

lower plant will terrible damage.


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3.4 Sale Forecast

Firstyear:

Thenumberofflowerinyear1 Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep. O

/Numberof

flower/month.

Chrysanthemum

A 3500 7000 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6

B 3200 6700 6,500 6,500 6,500 6,500 6,500 6,500 6,500 6

Total

Rose

SJ 28,000 28,000 28,000 28,000 28

J 27,000 27,000 27,000 27,000 27

A 28000 28000 28000 28000 2

B 27000 27000 27000 27000 2

C 28000 28000 28000 28000 2

Total

Total 6700 13700 13300 13300 13300 151300 151300 151300 151300 15

First 15days of chrysanthemum is growing can keep the flower in later 15 days.(

+)- First 6 months of rose is growing can keep flower in sixth month. ()


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Secondyear

Thenumberofflowerinyear2 Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep.

/Numberof

flower/month.

Chrysanthemum

A 7500 7400 7,300 7,300 7,200 7,200 7,200 7,200 7,200

B 7400 7400 7200 7200 7200 7200 7200 7200 7200

TotalRose

SJ 28000 28000 28000 27000 27000 27000 27000 27000 28000

J 28000 28000 27000 27000 27000 27000 27000 27000 27000

A 27000 27000 26000 26000 26000 26000 26000 26000 26000

B 27000 27000 27000 26000 26000 26000 26000 26000 27000

C 28000 28000 28000 27000 27000 27000 27000 27000 27000

Total

Total 152900 152800 150500 147500 147400 147400 147400 147400 149400


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Thirdyear


/Numberof

flower/month.

Chrysanthemum

A 7200 7000 6,800 6,800 6,800 6,800 6,800 6,800 6,800

B 6800 6600 6,500 6,500 6,500 6,500 6,500 6,500 6,500

Total

Rose

SJ 28000 28000 28000 27000 27000 27000 27000 27000 28000 J 28000 28000 27000 27000 27000 27000 27000 27000 27000

A 27000 27000 26000 26000 26000 26000 26000 26000 26000

B 27000 27000 27000 26600 26000 26000 26000 26000 27000

C 28000 28000 28000 27000 27000 26500 27000 27000 27000

Total

Total 152000 151600 149300 146900 146300 145800 146300 146300 148300 1


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Fourthyear


/Numberof

flower/month.

Chrysanthemum

A 7100 7000 6,900 6,900 6,900 6,900 6,900 6,900 6,900

B 6800 6700 6,700 6,400 6,400 6,400 6,400 6,400 6,500

Total

Rose

SJ 28000 28000 27000 27000 27000 27000 27000 27000 27000

J 27000 27000 27000 26000 26000 26000 26000 27000 27000

A 27500 27000 26000 26000 26000 26000 26000 26000 26000

B 27000 27000 27000 26000 26000 26000 26000 26000 27000

C 28000 28000 28000 27000 27000 27000 27000 27000 27000

Total

Total 151400 150700 148600 145300 145300 145300 145300 146300 147400 1


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C

3.5 Price / flowers in each month

Firstyear

Themoneyreceivefromsaletheflowersinyear1Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep. O

/Numberof

flower/month.

Chrysanthemum

A 24500 49000 47,600 47,600 47,600 47,600 47,600 47,600 47,600 4

B 19,200 40,200 39,000 39,000 39,000 39,000 39,000 39,000 39,000 3

Total

RoseSJ 196,000 196,000 196,000 196,000 19

J 135,000 135,000 135,000 135,000 13

A 112000 112000 112000 112000 10

B 54000 54000 54000 54000 5

C 28000 28000 28000 28000 2

Total

Total 43700 89200 86,600 86,600 86,600 611,600 611,600 611,600 611,600 60


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C

SecondYear

Themoneyreceivefromsaletheflowersinyear2

Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep. O

/Numberof

flower/month.

Chrysanthemum

A 52,500 51,800 51,100 51,100 50,400 50,400 50,400 50,400 50,400 5

B 44,400 44,400 43,200 43,200 43,200 43,200 43,200 43,200 43,200 4

Total

RoseSJ 196,000 196,000 196,000 189,000 189,000 189,000 189,000 189,000 196,000 19

J 140,000 140,000 135,000 135000 135000 135000 135000 135000 135,000 14

A 108000 108000 104000 104000 104000 104000 104000 104000 104000 10

B 54000 54000 54000 52000 52000 52000 52000 52000 54000 5

C 28000 28000 28000 27000 27000 27000 27000 27000 27000 2

Total

Total 622,900 622,200 611,300 601,300 600,600 600,600 600,600 600,600 609,600 61


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C

ThirdYear



/Numberof

flower/month.

Chrysanthemum

A 50,400 49,000 47,600 47,600 47,600 47,600 47,600 47,600 47,600 4

B 40,800 39,600 39,000 39,000 39,000 39,000 39,000 39,000 39,000 3

Total

Rose

SJ 196,000 196,000 196,000 189,000 189,000 189,000 189,000 189,000 196,000 19

J 140,000 140,000 135,000 135,000 135,000 135,000 135,000 135,000 135,000 14

A 108000 108000 104000 104000 104000 104000 104000 104000 104000 10

B 54000 54000 54000 53200 52000 52000 52000 52000 54000 5

C 28000 28000 28000 27000 27000 26500 27000 27000 27000 2

Total

Total 617,200 614,600 603,600 594,800 593,600 593,100 593,600 593,600 602,600 61


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C

FourthYear

Themoneyreceivefromsaletheflowersinyear4 Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep.

/Numberof

flower/month.

Chrysanthemum

A 49,700 49,000 48,300 48,300 48,300 48,300 48,300 48,300 48,300

B 40,800 40,200 40,200 38,400 38,400 38,400 38,400 38,400 39,000

Total

RoseSJ 196,000 196,000 189,000 189,000 189,000 189,000 189,000 189,000 189,000 1

J 135,000 135,000 135,000 130,000 130,000 130,000 130,000 135,000 135,000 1

A 110000 108000 104000 104000 104000 104000 104000 104000 104000 1

B 54000 54000 54000 52000 52000 52000 52000 52000 54000

C 28000 28000 28000 27000 27000 27000 27000 27000 27000

Total

Total 613,500 610,200 598,500 588,700 588,700 588,700 588,700 593,700 596,300 6


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C

Fifthyear



/Numberof

flower/month.

Chrysanthemum

A 50,400 49,700 49,000 48,300 48,300 48,300 48,300 48,300 48,300 4

B 40,200 39,600 39,600 39,600 39,600 39,600 39,600 39,600 39,600 4

Total

Rose

SJ 189,000 189,000 189,000 182,000 182,000 182,000 182,000 182,000 182,000 18J 140,000 140,000 140,000 135,000 135,000 135,000 135,000 135,000 135,000 14

A 108000 108000 104000 104000 104000 104000 104000 104000 104000 10

B 54000 54000 54000 52000 52000 52000 52000 52000 54000 5

C 28000 28000 28000 27000 27000 27000 27000 27000 27000 2

Total

Total 609,600 608,300 603,600 587,900 587,900 587,900 587,900 587,900 589,900 60


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57Chapter4: Technical FeasibilityStudy

Chapter 4: Technical Feasibility Study

Technical Analysis

Fixed AssetsLocation o Notre FleurCo pan

Notre FleurCo pan willlocate atBan Na Cha , Mae SaiDistrict, Chiang Rai Province

Mae Sai

Tha

Luang

Notre Fleur

N

Doi Tung

Chiang Rai


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58Chapter4:TechnicalFeasibilityStudy

Building

Notre Fleur Company will build the workshop to store the flowers and also the

office. We will hire Khachornsuk Company to build the building like this table.

No. Core building Quantity Unit

Per

once Total

1 Brick size 15 cm 5,000 m*m 2 10,000

2 Pillar 10 m*m 7,500 75,000

3 Cupola 120 m*m 450 54,000

4 Iron for structure 25 m*m 3,000 75,000

5 Cold room 1 m*m 150,000 150,000

6 Door coil 1 m*m 20,000 20,000

7 Glass door 2 unit 5,000 10,000

8

Glass office and

aluminum 9 unit 1,500 13,5009 Door stain wall 5 unit 2,000 10,000

10 Electric work 20 unit 700 14,000

11 Color work 30 unit 1,500 45,000

12 Cement for surface 20 m*m 250 5,000

13 Cement for wall 150 m*m 105 15,750

14 Toilet 2 unit 3250 6,500

15 Washbasin 2 unit 1800 3,600

16 Mirror 2 unit 500 1,000

Total 508,350

Structure

We will make the structure to plant some roses and chrysanthemums in 4,800

square meters or three rai that include like these.

Amount Priceperpiece Total

Bamboo pillar 250 stems 20 5,000

Plastic roof 15 rolls (100m.) 2,700 40,500

Water-pipe 60 rolls (500m.) 2,200 132,000


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59Chapter4:TechnicalFeasibilityStudy

Flower House

No. Core building Quantity Unit Per once Total

1 Bamboo pillar 250 unit 20 5,000

2 Plastic roof 15 unit 2,700 40,500

3 Water-pipe 60 unit 2,200 132,000

total 177,500

(Usingplastictocovertheflowerhouse)(RujiraCorporationCo.,Ltd.)

Investment

No. Investment Amount Price Depreciation

Annual

DEP

Monthly

DEP.

1 Building 2 508,350 20 25,418 2,118

2 Flower house 1 177,500 5 35,500 2,958

3 Feed pump 100watt 3 12,600 3 4,200 350

4

4-wheel small refrigerated

pickup 3 1,500,000 5 300,000

5 6-wheel refrigerated truck 1 1,500,000 5 300,000 25,000

total 3,698,450 665,118 55,426


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Chapter4:

Investment Depreciation

FirstYear

No. DescriptionDep.

(years)JAN FEB MAR APR MAY JUN JUL AUG SEP

1 Building 20 2,118 2,118 2,118 2,118 2,118 2,118 2,118 2,118 2,118

2Flower

house 5 2,958 2,958 2,958 2,958 2,958 2,958 2,958 2,958 2,958

3Feed pump

100watt 3 350

350

350

350

350

350

350

350

350

4

4-wheel

small

refrigerated

pickup 5 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25

56-wheelrefrigerated

truck 5 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000

total 55,426 55,426 55,426 55,426 55,426 55,426 55,426 55,426 55,426


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Layoutand Facility

MachineandEquip ent

We will purchase our or 4-wheel s all re rigerated pickup and two or 6-wheel

re rigerated truck ro PONIV CO.,LTD 95/9 Moo 2 T.Bangkachao .MuangSa utsakhon7400

(PONIVACO.,LTD)( )


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Organization Chart

Organization Chart

Human

Resources

Houskeeping

Security

Guard

Finance Marketing Production

Drivers Gardeners

Manager


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Chapter4

Operation Cost

Raw materials

Rawmaterial

No. Description amount unit Price(baht) tot

1 Chrysanthemum seed 2,500 bags 20.00 50,0

2 Rose sprout 28,000 plants 10.00 280,0

3 Fertilizer 1 tons 9,000.00 9,0

4 Black plastic bag 5 sacks 1,200.00 6,0

5 soil 7 tons 500.00 3,5

total 348,5

Purchasing Forecast

No.Description Base

Purchase

Jan Feb Mar Apr May Jun Jul Aug Sep

1

Chrysanthemum

seed 50,000 50,000 - - - - 50,000 - - -

2 Rose sprout 280,000 280,000 - - - - - - - -

3 Fertilizer 9,000 9,000 - - - - 9,000 - - -

4Black plastic bag 6,000 6,000 - - - - 6,000 - -

5 Soil 3,500 3,500 - - 3,500 - - 3,500 - -

6 Gasoline 127,116 127,116 127,116 127,116 127,116 127,116 127,116 127,116 127,116 127,116

total


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Chapter4

Equipment

No. Descriptions Amount unit Price TotalDepreciation

(years)

Annual

DEP

Monthly

DEP

1 Spade 10 unit 250.00 2,500.00 1 250.00 208.33

2 Hoe 15 unit 150.00 2,250.00 2 75.00 93.75

3 Secateurs 15 unit 249.00 3,735.00 1 249.00 311.25

4 Springer 40 unit 150.00 6,000.00 1 150.00 500.00

5 Garden fork 10 unit 100.00 1,000.00 1 100.00 83.33

6 Hose Reel Set 5 unit 1,250.00 6,250.00 1 1,250.00 520.83

7 Pushcart 6 unit 850.00 5,100.00 1 850.00 425.00

8 Plastic box 20 unit 243.00 4,860.00 1 243.00 405.00

total 31,695.00 2,547.50

DirectLabour

No. description amount unit wages/salary total

1 Production manager 1 person 7,500 7,500

2 Driver 4 persons 5,250 21,000

3 Gardener staff 15 persons 5,250 78,750

total 107,250


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Chapter4

Equipment Depreciation

FirstYear

No

.Description

Dep.

(years)base JAN FEB MAR APR MAY JUN JUL AUG SEP

1 S pade 1 208

208

208

208

208

208

208

208

208

20

2 Hoe 2 94

94

94

94

94

94

94

94

94

9

3 Secateurs 1 311

311

311

311

311

311

311

311

311

31

4 S pringer 1 500 500 500 500 500 500 500 500 500 50

5 Garden fork 1 83

83

83

83

83

83

83

83

83

8

6Hose Reel

Set 1 521 521 521 521 521 521 521 521 521 52

7 Pushcart 1 425

425

425

425

425

425

425

425

425

42

8 Plastic box 1 405 405 405 405 405 405 405 405 405 40Total 2,548 2,548 2,548 2,548 2,548 2,548 2,548 2,548 2,54


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Chapter4

Utilities

Oil cost

Services km. Vehicles km/mater

usingper

month

rate

(Bath) p

In Chiangrai

Maesai - Muang 100.00 Pick-up truck 10.00 km./liter 12.00 29.99

InNorthern

Chiangrai - Chiangmai 182

Truck 4.50 km/liter 4.00 29.99 1

Chiangmai - Lumpon 21

Lumpon - Lumpang 71

Lumpang - Pare 109

Pare - Payaw 141

Payaw - Chiangrai 94

Total 618


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Administration Ex enses

Layout

OFFICE

GARDENCOLD ROOM


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Chapt

Salary Expense

No. Descriptions Amount (person) Salary (baht) Total

1 Manager 1 15,000 15,000

2 Accounting department 1 8,000 8,000

3 Human Resource department 1 8,000 8,000

4 Sale and Marketing department 1 8,000 8,000

5 Housekeeper 1 5,500 5,500

6 Security guards 2 5,500 11,000

Total salary 55,500

Electricity Expense

No. Description Amount Wattage Workinghours Unit(Months) Total

Electronic cost Total

Payment(Month)Rate Payment

1 Lamp 8 40 8 76.8

1360.8

First150

units (0-

150) 1.8047 270.7050

3,826.49

2 Computer 5 500 8 600

3 Fax 1 100 8 24 Next250

units(151-400) 2.7781 694.52504 Printer 2 175 8 84

5 Television 1 200 4 24

over

400 2.9780 2,861.2624

6 Air-condition 1 2,000 8 480

7

Feed pump

100watt 3 100 8 72

total 3,826.49

http://www.pea.co.th/rates/Rate2006.pdf()


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Chapt

Telephone and InternetExpense

No. Descriptions Rate

Payment Note

1 Telephone 790.00 TOT per Month (1 baht per minute)

2 Internet 590.00 2Mbps/per month

Total 1,380.00

Water Expense

No. Descriptions Amount

Using

per

once

(litre)

Amountper

once

Usingperday

(litre)

Unitpermonth

(litre)

Total

(litre)

Payment

(baht)

1 Toilet 2 6 8 96 2,8803,360

5788.152 Water tap 2 1 8 16 480


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Chapt

Water Rate

LevelofwaterRate

Payment

(3,360

litre)satang/litre

0 - 10 1.145 11.45

11 - 20 1.420 14.20

21 - 30 1.545 15.45

31 - 50 1.645 32.90

51 - 80 1.685 50.55

81 - 100 1.695 33.90

101 - 300 1.705 341.00

301 - 1,000 1.715 1,200.50

1,001 - 2,000 1.725 1,725.00

2001 - 3,000 1.735 1,735.00

>3,000 1.745 628.20

Total 5,788.15

(


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Office Expenses

No. Equipment Amount Price(Baht) Total Note

Dep

1 Tables 5 2,000.00 10,000.00Computer table SFC1221 60 x 120 x 75cm.

2 Chairs 5 1,160.00 5,800.00 Furradec E03A

3 Computers 5 15,000.00 75,000.00

4 Printers 2 6,400.00 12,800.00 Cannon LBP-1210

5 Fax 1 5,990.00 5,990.00 BrotherFAX-1030e

6 Phones 2 1,000.00 2,000.00 PANASONIC KX-TSC11MX

7 File cabinets 4 2,000.00 8,000.00

8 Safety box 1 9,000.00 9,000.00 Leeco 700 155kg

9 Lamps 8 200.00 1,600.00

10 Air conditioner 1 24,900.00 24,900.00 Daikin Inverter 13000 BTU

11 Television 1 9,590.00 9,590.00 LG RT-29FD15R (29")

12 document files 15 70.00 1,050.00

13 white board 1 1,450.00 1,450.00 90x180

14

Fire

Extinguisher 1 1,000.00 1,000.00

15 Sofa 1 10,900.00 10,900.00

Total 53 90,660.00 179,080.00


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Office Depreciation First Year

No.Office

Dep.

(years) base JAN FEB MAR APR MAY JUN JUL AUG SE

1 Tables 3 278 278 278 278 278 278 278 278 278

2 Chairs 3 161 161 161 161 161 161 161 161 161 3 Computer 3 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2,083 2

4 Printer 3 356 356 356 356 356 356 356 356 356

5 Fax 3 166 166 166 166 166 166 166 166 166

6 Phone 3 56 56 56 56 56 56 56 56 56

7 File cabinet 3 222 222 222 222 222 222 222 222 222

8 Safety box 5 150 150 150 150 150 150 150 150 150

9 Lamps 2 67 67 67 67 67 67 67 67 67

10Air

conditioner 5 415 415 415 415 415 415 415 415 415

11 Television 3 266 266 266 266 266 266 266 266 266

12 documentfile 2 44 44 44 44 44 44 44 44 44

13 white board 3 40 40 40 40 40 40 40 40 40

14Fire

Extinguisher 3 28 28 28 28 28 28 28 28 28

15 Sofa 3 303 303 303 303 303 303 303 303 303

Total 4,635 4,635 4,635 4,635 4,635 4,635 4,635 4,635 4,


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Total

No. Description Base JAN FEB MAR APR MAY JUN JUL AUG SE

1 Employee Salary 55,500

55,500

55,500

55,500

55,500

55,500

55,500

55,500

55,500

55,

2 Water Expense 5,788

5,788

5,788

5,788

5,788

5,788

5,788

5,788

5,788

5,

2 Electricity expenses 3,826 3,826 3,826 3,826 3,826 3,826 3,826 3,826 3,826 3,

3

Internet and

Telephone expenses 1,380

1,380

1,380

1,380

1,380

1,380

1,380

1,380

1,380

1,

4 Fire insurance 592 592 - - - - - - - 5 Training Expense 10,000 10,000 - - - - - - -

6 Motivation expense 3,000 3,000 - - - - - - -

7 Advertisement 10,000 10,000 - - 10,000 - - 10,000 -

Total 90,087 90,087 66,495 66,495 76,495 66,495 66,495 76,495 66,495 66,


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75Chapter5:Finance Analysis

Chapter 5: FinanceAnalysis

NotreFleurCompany

Income Statement

FortheyearendedDEC31for5yearsYear

Notes 1 2 3 4 5

Beginning 0.00 731,025.98 2,597,117.48 2,540,032.48 2,549,769.48

Revenues

Sales 4,703,800.00 7,340,200.00 7,256,200.00 7,218,400.00 7,188,300.00

Total Revernue 4,703,800.00 7,340,200.00 7,256,200.00 7,218,400.00 7,188,300.00

CostofGoodsSold

Materials 1,949,396.96 1,949,396.96 1,949,396.96 1,949,396.96 1,949,396.96

Direct Labor 107,250.00 107,250.00 107,250.00 107,250.00 107,250.00

TotalCostofGoodsSold 2,056,646.96 2,056,646.96 2,056,646.96 2,056,646.96 2,056,646.96

GrossIncome 2,647,153.04 5,283,553.04 5,199,553.04 5,161,753.04 5,131,653.04

Operating Expenses

Selling

Advertisement 40,000.00 40,000.00 40,000.00 40,000.00 40,000.00

General & Administrative

Employee Salary 666,000.00 666,000.00 666,000.00 666,000.00 666,000.00

Water Expense 69,457.80 69,457.80 69,457.80 69,457.80 69,457.80

Electricity expenses 45,917.91 45,917.91 45,917.91 45,917.91 45,917.91

Internet and Telephone

expenses 16,560.00 16,560.00 16,560.00 16,560.00 16,560.00

Fire insurance 592.00 592.00 592.00 592.00 592.00

Trainning Expense 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00

Motivation expense 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00

Depreciation 751,302.50 721,857.50 719,407.50 667,697.50 667,697.50

Total Operating Expenses 1,602,830.21 1,573,385.21 1,570,935.21 1,519,225.21 1,519,225.21

NetIncome before Operations 1,044,322.83 3,710,167.83 3,628,617.83 3,642,527.83 3,612,427.83

OperatingIncome(Loss)

Other income (expense) - - - - -

Interest expense - - - - -

Total OperatingIncome 0.00 0.00 0.00 0.00 0.00

Income(Loss) BeforeIncomeTaxes 1,044,322.83 3,710,167.83 3,628,617.83 3,642,527.83 3,612,427.83

Provision (benefit) for income

taxes 30% 313,296.85 1,113,050.35 1,088,585.35 1,092,758.35 1,083,728.35

NetIncome(Loss)fortheyear 731,025.98 2,597,117.48 2,540,032.48 2,549,769.48 2,528,699.48


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OwnerCapital

The Company does not borrow the money from any financial institution. However, the

company invests by owner capital for 4,000,000 baht.

Balance Sheet

FortheYear EndedYear1thoughYear5

Year 1 Year 2 Year3 Year4 Year5

Asset

Cash 1,573,103.48 4,892,078.46 8,151,518.44 11,368,985.41 14,565,382.39

Building 624,932.50 564,015.00 503,097.50 442,180.00 381,262.50

Gardens equipment 8,400.00 4,200.00 0.00 0.00 0.00

Offices equipment 123,465.00 67,850.00 13,560.00 6,780.00 0.00

Refrigerated pick up 2,400,000.00 1,800,000.00 1,200,000.00 600,000.00 0.00

Operation cost 1,125.00 0.00 0.00 0.00 0.00

Raw material 0.00 0.00 0.00 0.00 0.00

Total asset 4,731,025.98 7,328,143.46 9,868,175.94 12,417,945.41 14,946,644.89

Liabilities 0.00 0.00 0.00 0.00 0.00Account payable Interest rate paid 0.00 0.00 0.00 0.00

Total liabilities

Equity 731,025.98 3,328,143.46 5,868,175.94 8,417,945.41 10,946,644.89

Owner capital 4,000,000.00 4,000,000.00 4,000,000.00 4,000,000.00 4,000,000.00

Total liabilities and equity 4,731,025.98 7,328,143.46 9,868,175.94 12,417,945.41 14,946,644.89

0.00 0.00 0.00 0.00 0.00


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Annually Cash Flow Projection

NotreFleurCompany

Pre-Startup Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL

1.CASH ONHAND[Beginning of month]

4,000,000.00 50,775.00 1,573,103.48 4,892,078.45 8,151,518.43 11,368,985.41

2.CASH RECEIPTS -

(a) Cash Sales 4,703,800.00 7,340,200.00 7,256,200.00 7,218,400.00 7,188,300.00 33,706,900.00(b) Collections from Credit

Accounts -

(c) Loan or Other Cash Injection -

3.TOTALCASH RECEIPTS[2a + 2b + 2c=3] - 4,703,800.00 7,340,200.00 7,256,200.00 7,218,400.00 7,188,300.00 33,706,900.00

4.TOTALCASH AVAILABLE

[Before cash out] (1 + 3) 4,000,000.00 4,754,575.00 8,913,303.48 12,148,278.45 15,369,918.43 18,557,285.41

5.CASHPAID OUT

(a) Purchases (Merchandise) 531,249.96 531,249.96 531,249.96 531,249.96 531,249.96 2,656,249.82

(b) Gross Wages (excludeswithdrawals) -

(c) Payroll Expenses (Taxes, etc.) 666,000.00 666,000.00 666,000.00 666,000.00 666,000.00 3,330,000.00

(d) Outside Services -

(e) Supplies (Office and operating) 3,909,225.00 -

(f) Repairs and Maintenance 45,917.91 45,917.91 45,917.91 45,917.91 45,917.91 229,589.55

(g) Advertising 40,000.00 40,000.00 40,000.00 40,000.00 40,000.00 160,000.00

(h) Auto, Delivery, and Travel 1,525,397.00 1,525,397.00 1,525,397.00 1,525,397.00 1,525,397.00 7,626,985.00

(i) Accounting and Legal -

(j) Rent - -

(k) Telephone 16,560.00 16,560.00 16,560.00 16,560.00 16,560.00 82,800.00

(l) Utilities 69,457.80 69,457.80 69,457.80 69,457.80 69,457.80 347,289.00

(m) Insurance 592.00 592.00 592.00 592.00 592.00 2,960.00

(n) Taxes (Real Estate, etc.) 313,296.85 1,113,050.35 1,088,585.35 1,092,758.35 1,083,728.35 4,691,419.24

(o) Interest -

(p) Other Expenses [S pecify each] 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 65,000

(q) Miscellaneous [Unspecified] -

(r) Subtotal 3,949,225.00 3,181,471.52 4,021,225.02 3,996,760.02 4,000,933.02 3,991,903.02 19,192,292.62

(s) Loan Principal Payment -

(t) Capital Purchases [S pecify]

(u) OtherStart-up Costs -(v) Reserve and/or Escrow

[S pecify]

(w) Owner's Withdrawal -

6.TOTALCASHPAID OUT[Total 5a thru 5w] 3,949,225.00 3,181,471.52 4,021,225.02 3,996,760.02 4,000,933.02 3,991,903.02 19,192,292.62

7.CASHPOSITION[End of month] (4 minus 6) 50,775.00 1,573,103.48 4,892,078.45 8,151,518.43 11,368,985.41 14,565,382.38


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Paybaca

Period

Ownercapital: 4,000,000.00

Year Cash Accumulate Notes

1 1,482,328.48 1,482,328.48

Summation between "Net

income loss for year" and"Depreciation"

2 3,318,974.98 4,801,303.46

3 3,259,439.98 8,060,743.444 3,217,466.98 11,278,210.42

5 3,196,396.98 14,474,607.40

PaybackPeriedCalculation

4,000,000.00 4,000,000/2,517,673

-1,482,328.48 1.58876961

2,517,671.52

Therefore,paybackperiedisayearandsix months

NPV(NetPresentValue)

NotreFleurCompany

Year Cash FlowNPV Calculation

Interest rate12% NPV = SUM(Ct/((1+r)^t))

1 1,482,328.48 0.8929 1,323,507.57

2 3,318,974.98 0.7972 2,645,866.53

3 3,259,439.98 0.7118 2,320,005.00

4 3,217,466.98 0.6355 2,044,758.43

5 3,196,396.98 0.5674 1,813,721.49

TotalNetPresentValue 10,147,859.02

Owner capital 4,000,000.00

Net Profit of Present Value 6,147,859.02

NPV 10,147,859.02

Owner

capital 4,000,000.00Ratio 2.53696476

Profitability Index

Condition

If the ratio is less than 1 the project is rejection

If the ratio is more than 1 the project is accepted

So,theprojectisaccepted becauseNPVmorethan1


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Internal Rate of Return IRR

NotreFleurCompany

Ownercapital: 4,000,000

Year Cash Notes

1 1,482,328.48

Summation between "Net

income loss for year" and"Depreciation"

2 3,318,974.98

3 3,259,439.98

4 3,217,466.98

5 3,196,396.98

14,474,607.40

Averageforfiveyears 14,474,607.40/5 2,894,921.48

Ratio 4,000,000.00

2,894,921.48

1.38173005

Take1.38173005toseethetable A-4inprojectwhichisfor5yearsforfindingInternal

RateofReturn

Theresult:IRRismorethan30%


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80Chapter 6: RiskAnalysis

Chapter 6: Ris Analysis

Internal Factors

Price strategy

Our Company sets the price by Competitive Price. From our product, we have high quality of

product and good service but low price for comparison with competitor.

For above, our price is low price which is not enough for demand of customers. Rose growers

in Probpra, Tak are facing more than 3,000 rai. They are less bloom because that year's cold weather

long time. This is a condition that does not like them. The little flower is not enough to balance

reserve, jump to prices higher than year 2008 and selling flowers from grade A 10 Baht per piece but

year 2009 are15-20 Baht. Due to the fact that compare with our price, we are the lower price which

also risk for not enough demand (INN). Especially, Valentines day which the market need more

flower, so the flowers are in short supply and increasing to import the flower from other countries such

Japan, China andNetherlands but most of them are very high price than us.

()

Technical

Plant tissue culture is as a means of propagation one but the practice under the control of asepticcleanliness, temperature and light by bringing parts of the plant. It is still alive, such as total stem,

inflorescence, stalk eye, leaf, and petiole since anther culture on synthetic food. And such parts

can growth and developments of complete plants, etc are all the leaves, stems and roots that can be

grown in the natural environment. For example, cane, Chrysanthemums, strawberry, and asparagus.

However, it has to expense more costs to building them (Somsakksn, 2010). We entrance just new

one market, its hard to do plant tissue culture, therefore; we still use normal method or base on

knowledge and technique not advance cause of cost or budget.

(.,2010)


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External Factors

Politic and Economic

Perceive clearly about Red-Shirt in Thailand very effects the economic and politic, they are

anti-government demonstration that damages Bangkok is the trade center of Thailand. On last April,

they convened at center and burnt the building, tires, and making fences. It was conflagrant all around

and damages the economic loss 70 thousands million baht. Previously expected to travel this

year will grow by 80-10%, but the incident could cause the whole year did

not grow or grow in low around 2-3% of the direct impact just only 8% of GDP (Prime Minister's

Office, 2010). The Red Poll shows that the average age of Red-shirt is 40-60 years around 56.48% and

23-40 years around 25.76% abandon their jobs for collection that economic not growth and its a

problem concern with politic (Sigree, 2009)

Even though, its not more effect for us because most our employees are the tribes, they dont

want to joy with political issue, they prefer peace and easy life style on hill. Moreover, they have the

knowledge about how to plant the flowers and attend the flowers to growth well.

Competitors

In the last year, the price of roses is the most popular in Valentines Day and increasing price is

threefold. Although they are increase the price but the seller want to buy or more import the roses from

Kunming and theyre also expensive. The roses of Chiang Mai are lower than Kunming but the

products are less and increase the price to be twofold. Moreover, the rose of Pobpra, Tak is the one

competitor that is the big roses seller and more products.

The most of competitor very effect us is Kunming which export the roses 1 in 3 of the world.

Current cut flowers of Kun Ming send it to the world's major flower market auction inNetherlands. On

behalf of the flowers of Yunnan which is also the European market and exports of cut flowers to

Yunnan, Japan, Thailand, Singapore and South Korea. Of course, the deluge rose flows into northern

of Thailand. China will produce enormous if this great cut flowers, the cold logistics or the air to grow

subsequent to enter into business dcor, ornamental flower of Thailandwhich is very large because of

all year's ceremony. We have a high frequency, ordination, wedding, seminars, etc. whole required for

flowers to decorate (Akom, 2009).


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82Chapter 6: RiskAnal sis

( : ... 53,2010)(ako )

Environment

The hailstor winds three district in Chiang Rai that including Mae Sai which is our

position, the ho es have been da aged a ter about 30 in the last ear. The hailstor is an stor that

produces hailstones that all to the ground. It is usuall used when the a ount or size o the hail is

considered signi icant (Wikipedia).

Hail usuall occurs in Thailand duringFebruar to Ma , especiall in the north and northeast.

For exa ple, the da age b windstor and hailstor in Pha ao i pacts o agricultural crops ore

than 20,000 rai such as rice, rubber, corn, l chee and longan. There ore, weare risked or stor which

able da age whole our garden and its too hard to protect the (Sanook, 2010).


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Customer behavior

The flowers can use in every events in Thailand, especially the northern which has various

events and need the flowers. The most popular flowers are roses because theyre able to use many

ceremonies and symbol of loving. Tulip, Carnation and Lily are also popular flowers which customer

prefer various flowers beside the rose because they can replace rose by color, aging and meaning of

them are also nice. So customers will trend to admire them. However, the rose is popular one in the

most of flowers for longtime (www.myheartforflowers.com) .

(5 )


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Sale Decrease

Decrease3%


Description(Grade)Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep.

/Numberofflower/month.

Chrysanthemum

A 23,765 47,530 46,172 46,172 46,172 46,172 46,172 46,172 46,172

B 18,624 38,994 37,830 37,830 37,830 37,830 37,830 37,830 37,830

Total

Rose

SJ 190,120 190,120 190,120 190,120

J 130,950 130,950 130,950 130,950

A 108,640 108,640 108,640 108,640

B 52,380 52,380 52,380 52,380

C 27,160 27,160 27,160 27,160

Total

Total 42,389 86,524 84,002 84,002 84,002 593,252 593,252 593,252 593,252 5


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Description(Grade) Jan. Feb. Mar. Apr. Jun. Jul. May. Aug. Sep.


Chrysanthemum

A 50,925 50,246 49,567 49,567 48,888 48,888 48,888 48,888 48,88

B 43,068 43,068 41,904 41,904 41,904 41,904 41,904 41,904 41,904

Total

Rose

SJ 190,120 190,120 190,120 183,330 183,330 183,330 183,330 183,330 190,120

J 135,800 135,800 130,950 130,950 130,950 130,950 130,950 130,950 130,950

A 104,760 104,760 100,880 100,880 100,880 100,880 100,880 100,880 100,880

B 52,380 52,380 52,380 50,440 50,440 50,440 50,440 50,440 52,38

C 27,160 27,160 27,160 26,190 26,190 26,190 26,190 26,190 26,19

Total

Total 604,213 603,534 592,961 583,261 582,582 582,582 582,582 582,582 591,312


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Numberofflower/month.

hrysanthemum

A 48,888 47,530 46,172 46,172 46,172 46,172 46,172 46,172 46,172

B 39,576 38,412 37,830 37,830 37,830 37,830 37,830 37,830 37,830

Total

Rose

SJ 190,120 190,120 190,120 183,330 183,330 183,330 183,330 183,330 190,120

J 135,800 135,800 130,950 130,950 130,950 130,950 130,950 130,950 130,950 A 104,760 104,760 100,880 100,880 100,880 100,880 100,880 100,880 100,880

B 52,380 52,380 52,380 51,604 50,440 50,440 50,440 50,440 52,380

C 27,160 27,160 27,160 26,190 26,190 25,705 26,190 26,190 26,190

Total

Total 598,684 596,162 585,492 576,956 575,792 575,307 575,792 575,792 584,522


88/111


89/111




Chrysanthemum

A 48,888 48,209 47,530 46,851 46,851 46,851 46,851 46,851 46,85

B 38,994 38,412 38,412 38,412 38,412 38,412 38,412 38,412 38,412

Total

Rose

SJ 183,330 183,330 183,330 176,540 176,540 176,540 176,540 176,540 176,540

J 135,800 135,800 135,800 130,950 130,950 130,950 130,950 130,950 130,950

A 104,760 104,760 100,880 100,880 100,880 100,880 100,880 100,880 100,880

B 52,380 52,380 52,380 50,440 50,440 50,440 50,440 50,440 52,38

C 27,160 27,160 27,160 26,190 26,190 26,190 26,190 26,190 26,19

Total

Total 591,312 590,051 585,492 570,263 570,263 570,263 570,263 570,263 572,203


90/111

Decrease5%




Chrysanthemum

A 23,275 46,550 45,220 45,220 45,220 45,220 45,220 45,220 45,220

B 18,240 38,190 37,050 37,050 37,050 37,050 37,050 37,050 37,050

Total

Rose

SJ 186,200 186,200 186,200 186,200

J 128,250 128,250 128,250 128,250 A 106,400 106,400 106,400 106,400

B 51,300 51,300 51,300 51,300

C 26,600 26,600 26,600 26,600

Total

Total 41,515 84,740 82,270 82,270 82,270 581,020 581,020 581,020 581,020


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hrysanthemum

A 49,875 49,210 48,545 48,545 47,880 47,880 47,880 47,880 47,880

B 42,180 42,180 41,040 41,040 41,040 41,040 41,040 41,040 41,040

Total

Rose

SJ 186,200 186,200 186,200 179,550 179,550 179,550 179,550 179,550 186,200

J 133,000 133,000 128,250 128,250 128,250 128,250 128,250 128,250 128,250

A 102,600 102,600 98,800 98,800 98,800 98,800 98,800 98,800 98,800

B 51,300 51,300 51,300 49,400 49,400 49,400 49,400 49,400 51,300

C 26,600 26,600 26,600 25,650 25,650 25,650 25,650 25,650 25,650

Total

Total 591,755 591,090 580,735 571,235 570,570 570,570 570,570 570,570 579,120


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Chrysanthemum

A 47,880 46,550 45,220 45,220 45,220 45,220 45,220 45,220 45,22

B 38,760 37,620 37,050 37,050 37,050 37,050 37,050 37,050 37,05

Total

Rose

SJ 186,200 186,200 186,200 179,550 179,550 179,550 179,550 179,550 186,200

J 133,000 133,000 128,250 128,250 128,250 128,250 128,250 128,250 128,250

A 102,600 102,600 98,800 98,800 98,800 98,800 98,800 98,800 98,800

B 51,300 51,300 51,300 50,540 49,400 49,400 49,400 49,400 51,30

C 26,600 26,600 26,600 25,650 25,650 25,175 25,650 25,650 25,65

Total

Total 586,340 583,870 573,420 565,060 563,920 563,445 563,920 563,920 572,470


93/111




hrysanthemum

A 47,215 46,550 45,885 45,885 45,885 45,885 45,885 45,885 45,885

B 38,760 38,190 38,190 36,480 36,480 36,480 36,480 36,480 37,050

Total

Rose

SJ 186,200 186,200 179,550 179,550 179,550 179,550 179,550 179,550 179,550

J 128,250 128,250 128,250 123,500 123,500 123,500 123,500 128,250 128,250

A 104,500 102,600 98,800 98,800 98,800 98,800 98,800 98,800 98,800

B 51,300 51,300 51,300 49,400 49,400 49,400 49,400 49,400 51,300

C 26,600 26,600 26,600 25,650 25,650 25,650 25,650 25,650 25,650

Total

Total 582,825 579,690 568,575 559,265 559,265 559,265 559,265 564,015 566,485


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hrysanthemum

A 47,880 47,215 46,550 45,885 45,885 45,885 45,885 45,885 45,885

B 38,190 37,620 37,620 37,620 37,620 37,620 37,620 37,620 37,620

TotalRose

SJ 179,550 179,550 179,550 172,900 172,900 172,900 172,900 172,900 172,900

J 133,000 133,000 133,000 128,250 128,250 128,250 128,250 128,250 128,250

A 102,600 102,600 98,800 98,800 98,800 98,800 98,800 98,800 98,800

B 51,300 51,300 51,300 49,400 49,400 49,400 49,400 49,400 51,300

C 26,600 26,600 26,600 25,650 25,650 25,650 25,650 25,650 25,650

Total

Total 579,120 577,885 573,420 558,505 558,505 558,505 558,505 558,505 560,405


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Decrease7%




Chrysanthemum

A 22,785 45,570 44,268 44,268 44,268 44,268 44,268 44,268 44,268

B 17,856 37,386 36,270 36,270 36,270 36,270 36,270 36,270 36,270

Total

Rose

SJ 182,280 182,280 182,280 182,280

J 125,550 125,550 125,550 125,550

A 104,160 104,160 104,160 104,160

B 50,220 50,220 50,220 50,220

C 26,040 26,040 26,040 26,040

Total

Total 40,641 82,956 80,538 80,538 80,538 568,788 568,788 568,788 568,788


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hrysanthemum

A 48,825 48,174 47,523 47,523 46,872 46,872 46,872 46,872 46,872

B 41,292 41,292 40,176 40,176 40,176 40,176 40,176 40,176 40,176

Total

Rose

SJ 182,280 182,280 182,280 175,770 175,770 175,770 175,770 175,770 182,280

J 130,200 130,200 125,550 125,550 125,550 125,550 125,550 125,550 125,550

A 100,440 100,440 96,720 96,720 96,720 96,720 96,720 96,720 96,720

B 50,220 50,220 50,220 48,360 48,360 48,360 48,360 48,360 50,220

C 26,040 26,040 26,040 25,110 25,110 25,110 25,110 25,110 25,110

Total

Total 579,297 578,646 568,509 559,209 558,558 558,558 558,558 558,558 566,928


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hrysanthemum

A 46,872 45,570 44,268 44,268 44,268 44,268 44,268 44,268 44,268

B 37,944 36,828 36,270 36,270 36,270 36,270 36,270 36,270 36,270

Total

Rose

SJ 182,280 182,280 182,280 175,770 175,770 175,770 175,770 175,770 182,280

J 130,200 130,200 125,550 125,550 125,550 125,550 125,550 125,550 125,550

A 100,440 100,440 96,720 96,720 96,720 96,720 96,720 96,720 96,720

B 50,220 50,220 50,220 49,476 48,360 48,360 48,360 48,360 50,220

C 26,040 26,040 26,040 25,110 25,110 24,645 25,110 25,110 25,110

Total

Total 573,996 571,578 561,348 553,164 552,048 551,583 552,048 552,048 560,418


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Themoneyreceivefromsaletheflowersinyea

notre fleur company

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