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NOVEL SELF-CATEGORIZATION OVERRIDES RACIAL BIAS:
A MULTI-LEVEL APPROACH TO INTERGROUP PERCEPTION AND EVALUATION
By
Jay Joseph Van Bavel
A thesis submitted in conformity with the requirements
For the degree of Doctor of Philosophy
Graduate Department of Psychology
In the University of Toronto
© Copyright by Jay Joseph Van Bavel, 2008
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Novel self-categorization overrides racial bias:
A multi-level approach to intergroup perception and evaluation
Jay Joseph Van Bavel
Doctor of Philosophy, 2008
Graduate Department of Psychology
University of Toronto
Abstract
People engage in a constant and reflexive process of categorizing others according to their
race, gender, age or other salient social category. Decades of research have shown that social
categorization often elicits stereotypes, prejudice, and discrimination. Social perception is
complicated by the fact that people have multiple social identities and self-categorization
with these identities can shift from one situation to another, coloring perceptions and
evaluations of the self and others. This dissertation provides evidence that self-categorization
with a novel group can override ostensible stable and pervasive racial biases in memory and
evaluation and examines the neural substrates that mediate these processes. Experiment 1
shows that self-categorization with a novel mixed-race group elicited liking for ingroup
members, regardless of race. This preference for ingroup members was mediated by the
orbitofrontal cortex – a region of the brain linked to subjective valuation. Participants in
novel groups also had greater fusiform and amygdala activity to novel ingroup members,
suggesting that these regions are sensitive to the current self-categorization rather than
features associated with race. Experiment 2 shows that preferences for ingroup members are
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evoked rapidly and spontaneously, regardless of race, indicating that ingroup bias can
override automatic racial bias. Experiment 3 provides evidence that preferences for ingroup
members are driven by ingroup bias rather than outgroup derogation. Experiment 4 shows
that self-categorization increases memory for ingroup members eliminating the own-race
memory bias. Experiment 5 provides direct evidence that fusiform activity to ingroup
members is associated with superior memory for ingroup members. This study also shows
greater amygdala activity to Black than White faces who are unaffiliated with either the
ingroup or outgroup, suggesting that social categorization is flexible, shifting from group
membership to race within a given social context. These five experiments illustrate that
social perception and evaluation are sensitive to the current self-categorization – however
minimal – and characterized by ingroup bias. This research also offers a relatively simple
approach for erasing several pervasive racial biases. This multi-level approach extends
several theories of intergroup perception and evaluation by making explicit links between
self-categorization, neural processes, and social perception and evaluation.
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Acknowledgements
I am indebted to the many friends and colleagues who supported me throughout the
dissertation process. Foremost, I thank my mentor, friend and collaborator Dr. William
Cunningham for countless hours of guidance and support. This dissertation and my growth as
a scientist have doubtless been shaped by your thirst for discovery and commitment to
excellence. I wish to thank my intrepid committee, Drs. Alison Chasteen and Jordan
Peterson, for interrupting their trips to Memphis, TN and Albuquerque, NM to chat about
prejudice and social cognitive neuroscience. Finally, thanks to Drs. Mickey Inzlicht, Adam
Anderson and Susan Fiske for their insightful comments on this dissertation.
Although it would be nearly impossible to credit everyone who contributed to this
dissertation in one form or another, several people deserve special thanks for going above
and beyond the call of duty during my tenure in graduate school, including Drs. Dominic
Packer, Marilynn Brewer, Ken & Karen Dion, Ken DeMarree, Russ Fazio, Ken Fujita,
members of Social Cognitive and Affective Neuroscience Lab (Amanda, Ashley, Ingrid,
Nathan, Norman, and Samantha), and Mike McCaslin. I also thank Dr. Marvin Chun and two
anonymous reviewers for their comments on the experiment described in Chapter 3, and Dr.
Laurie Rudman and four anonymous reviewers for their comments on the experiments
described in Chapters 4 and 5. Most important, thanks to Sonja Shute; her love made each
failure softer and each success sweeter.
This dissertation was supported by a Canada Graduate Scholarship from the Social
Sciences and Humanities Research Council of Canada and two Ontario Graduate
Scholarships.
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Table of Contents
List of Tables…………………………………………………………………………… viii
List of Figures……………………………………………………………..…………… ix
List of Appendices………………………………………………………...…………… xii
Chapter 1: Social Perception and Evaluation……………………………….………..… 1
The Nature of Prejudice………………………………………………..…….… 2
Social Identity and Self-Categorization………………………………..…….… 7
Models of Evaluation………………….………………………………..……… 8
Chapter 2: A Social Cognitive Neuroscience Approach…………..…………………… 12
Social Perception and Categorization…………………………………..……… 14
Social Evaluation……………………………………………………………..… 16
Automatic and Controlled Processing………………………………………..… 18
Reconstrual…………………………………………………………………..… 21
Overview of the Current Research…………………………………………….. 23
Chapter 3: The Neural Substrates of Ingroup Bias…………………………………..… 26
Experiment 1……………………………………….………………………..… 27
Method………………………………………………………………………… 28
Results……………………………………………………………….………… 31
Discussion……………………………………………………………………… 36
Chapter 4: The Contextual Sensitivity of Intergroup Evaluation……………………… 40
Experiment 2…………………………………………………………………… 42
Method……………………………………………………………….………… 43
Results………………………………………………………………..………… 45
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Discussion……………………………………………………………………… 48
Chapter 5: Ingroup Bias versus Outgroup Derogation…………………………………. 51
Experiment 3………………………………………………..……………… ..… 51
Methods………………………………………………………………………… 53
Results……………………………………………………………….………… 54
Discussion…………………………………………………………….…...…… 56
Chapter 6: Self-Categorization and Intergroup Memory……………………………… 59
Experiment 4…………………………………………………………………… 60
Method……………………………………………………………….………… 61
Results………………………………………………………………..………… 62
Discussion…………………………………………………………….……...… 64
Chapter 7: Neural Substrates of Social Perception and Evaluation………………….… 66
Experiment 5…………………………………………………………………… 67
Method……………………………………………………………….………… 69
Results………………………………………………………………………..… 72
Discussion…………………………………………………………….……...… 77
Chapter 8: General Discussion………………………………………………………… 79
Flexibility in Social Perception and Evaluation….…………………..……...… 79
The Primacy of the Ingroup?…………………………………………………... 82
Social Categorization………………………………………………………...… 84
Social Cognitive Neuroscience……………………………………………….... 86
Reducing Prejudice ………………………………………………………….… 88
Future Directions……………………………………………………………..… 92
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Conclusion.…………………………………………………………………..… 96
References……………………………………………………………………………… 97
Footnotes…………………………………………………………………….……….… 118
Tables………………………………………………………………………..……….… 122
Figures………………………………………………………………………………..… 126
Appendices…………………………………………………………………………...… 142
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List of Tables
Table 1. Descriptive statistics for in-scanner ratings. Means and standard deviations
(SD) are provided for accuracy and reaction times of responses to Black-
ingroup, Black-outgroup, White-ingroup, and White-outgroup. Accuracy = the
proportion of trails with correct response during the two-second face
presentation; Reaction Time = time in ms between the presentation of the face
and the response. Excludes all trials where the reaction time ≤ 300 ms
(Experiment 1)……………………………………………………………………
122
Table 2. Brain activity as a function of group membership (ingroup vs. outgroup) and
race (Black vs. White) of the faces. Full brain analyses (p ≤ .001) and region of
interest analyses (p ≤ .01) are based on threshold activity in 10 or more
contiguous voxels. Brodmann Areas (BA) and MNI coordinates (x, y, z) of
activation are provided (Experiment 1).……………………………………....…
123
Table 3. Brain activity as a function the interaction between group membership
(ingroup vs. outgroup) and race (Black vs. White) of the faces. Full brain
analyses (p ≤ .001) and region of interest analyses (p ≤ .01) are based on
threshold activity in 10 or more contiguous voxels. Brodmann Areas (BA) and
MNI coordinates (x, y, z) of activation are provided (Experiment 1)……………
124
Table 4. Brain activity as a function of race (Black vs. White) of the unaffiliated
control faces. Full brain analyses (p ≤ .001) and region of interest analyses (p ≤
.05) are based on threshold activity in 10 or more contiguous voxels. Brodmann
Areas (BA) and MNI coordinates (x, y, z) of activation are provided
(Experiment 5).……………………………...……………………………………
125
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List of Figures
Figure 1. The explicit (group) and implicit (race) categorization tasks during fMRI.
There were two explicit and two implicit categorization blocks in each of six
runs. Each block started with a directions screen followed by twelve randomly
presented faces. Faces presented within each block were separated by fixation
crosses. After the completion of each block, directions for the next block
appeared (Experiment 1).……………..………………………………….………
126
Figure 2. The effect of Group membership (Ingroup, Outgroup) on self-reported
liking on a 6-point scale (1 = dislike to 6 = like). Ratings are centered on the
scale midpoint (3.5) such that more positive scores represent liking and more
negative scores represent disliking. Error bars show standard errors
(Experiment 1).…………………………………………………………..………
127
Figure 3. Maps of brain activity stronger to ingroup than outgroup faces in the (A)
fusiform (coronal view; y = -48) and (B) amygdala (coronal view; y = 0)
(Experiment 1).……………………………………………………………..…….
128
Figure 4. (A) Map of brain activity stronger to ingroup than outgroup faces in the
OFC (sagittal view; x = -24) and (B) the correlation between OFC (ingroup-
outgroup) and mean ingroup bias (ingroup-outgroup) on self-reported liking
(Experiment 1).…………………………………………………………………..
129
Figure 5. Individual differences in OFC activity (ingroup - outgroup) mediate the
effect of group membership on individual differences in self-reported ingroup
bias (ingroup - outgroup) (Experiment 1).………………………………………
130
Figure 6. The effect of prime Race (Black, White) and Group membership (Ingroup,
x
Outgroup) on response accuracy to positive and negative words (0.5 = chance
responding). Higher scores represent greater accuracy and lower scores
represent less accuracy. (A) Outgroup members show the standard pattern of
racial bias, whereas (B) Ingroup members are evaluated positively, regardless
of race. Error bars show standard errors (Experiment 2).…………………..……
131
Figure 7. The effect of Race (Black, White) and Group membership (Ingroup,
Outgroup) on self-reported liking on a 6-point scale (1 = dislike to 6 = like).
Error bars show standard errors (Experiment 2).…………………………...……
132
Figure 8. The effect of prime Race (Black, White) and Group membership (Ingroup,
Outgroup, Unaffiliated) on response accuracy to positive and negative words
(0.5 = chance responding). (A) Outgroup members and (B) unaffiliated faces
show the standard pattern of racial bias, while (C) Ingroup members are
evaluated positively, regardless of race. Error bars show standard errors
(Experiment 3).……………………………………………………………...……
133
Figure 9. The effect of Race (Black, White) and Group membership (Ingroup,
Outgroup, Unaffiliated) on self-reported liking on a 6-point scale (1 = dislike to
6 = like). Error bars show standard errors (Experiment 3).………………………
134
Figure 10. The effect of Race (Black, White) on accuracy to faces during a memory
task. Higher scores represent greater accuracy and lower scores represent less
accuracy (0.33 = chance responding). Error bars show standard errors
(Experiment 4).……...………………………….……………………….……….
135
Figure 11. The effect of Group membership (Ingroup, Outgroup, Unaffiliated) on
accuracy to faces during a memory task. Higher scores represent greater
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accuracy and lower scores represent less accuracy (0.33 = chance responding).
Error bars show standard errors (Experiment 4).………………………..……….
136
Figure 12. The effect of Group membership (Ingroup, Outgroup) on self-reported
liking on a 6-point scale (1 = dislike to 6 = like) for faces that were correctly
and incorrectly identified during the memory task. Error bars show standard
errors (Experiment 4).………...………………………….………………………
137
Figure 13. The effect of Race (Black, White) and Group membership (Ingroup,
Outgroup, Unaffiliated) on accuracy to faces during a memory task. Higher
scores represent greater accuracy and lower scores represent less accuracy (0.33
= chance responding). Error bars show standard errors (Experiment 5)……...….
138
Figure 14. The effect of Race (Black, White) and Group membership (Ingroup,
Outgroup, Unaffiliated) on self-reported liking on a 6-point scale (1 = dislike to
6 = like). Error bars show standard errors (Experiment 5).………………………
139
Figure 15. Mean reaction times (ms) to Ingroup and Outgroup faces paired with
positive and negative words. Lower scores represent stronger associations
between group membership (Ingroup, Outgroup) and valence stimuli (i.e.,
between ingroup faces and positive words). Error bars show standard errors
(Experiment 5).………….………………...………………….………………….
140
Figure 16. (A) Map of brain activity stronger to Ingroup than Outgroup faces (axial
view; x = -17), fusiform gyrus is region in yellow in the bottom-right corner and
(B) the correlation between fusiform activity (ingroup-outgroup) and own-
group memory bias (ingroup-outgroup) (Experiment 5).………………………..
141
xii
List of Appendices
Appendix A: Core Concepts and Definitions……………………………………..…… 142
1
Chapter 1: Social Perception and Evaluation
Albert Einstein famously observed that “few people are capable of expressing with
equanimity opinions which differ from the prejudices of their social environment.” Prejudice
has marked much of human history, from the feud between the Hatfields and McCoys to the
pogroms of the Second World War. The pervasive and destructive nature of social prejudice
has motivated social scientists to understand and ultimately reduce prejudice. Following this
tradition, the current dissertation provides of series of experiments designed to explore how
social categorization can both elicit and erase intergroup biases in perception and
evaluation.1
From a functional perspective, an essential facet of human cognition is the ability to
quickly divide the world into different categories of objects, events and people. The process
of categorization sorts stimuli on the basis of similarity in a spontaneous and reflexive
fashion allowing individuals to efficiently process an otherwise overwhelming amount of
incoming information and generalize existing knowledge to new stimuli (Bruner, 1957). To
simplify the challenges of social living people engage in a constant and reflexive process of
categorizing others according to their race, gender, age or other salient social category
(Brewer, 1988; Fiske & Neuberg, 1990). The moment people are categorized they are
associated with information about the social category at the cost of considering the entire
constellation of their unique characteristics, compromising accuracy for efficiency.2 By
construing others on the basis of a salient social category, perceivers can make use of a host
of information about that social category, including cultural stereotypes and personal biases.
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In doing so, social categorization can elicit prejudiced perceptions, thoughts, and evaluations
(Allport, 1954).
The Nature of Prejudice
A host of social, cultural, and developmental factors sew the seeds for prejudice. In
contemporary society exposure to stereotypes and biases is remarkably pervasive. People
inherit biases from family (Aboud, 1988), peers (Bagley & Verma, 1979), and the media
(Jones, 1997) through an unrelenting stream of information about various social groups.
Moreover, these biases are woven into our culture and social institutions, from the number of
minority teachers in the classroom to the representation of females in corporate board rooms.
The power of social learning (Bandura, 1977) leaves few immune to the influence of these
biases. Over a lifetime constant exposure to stereotypes and prejudices generates deeply
entrenched associations (Staats & Staats, 1958) that color the way people see, feel and act
toward others. Indeed, racial biases develop early in life and remain stable across the lifespan
despite the acquisition of more egalitarian attitudes with age (Baron & Banaji, 2006).
Dating to the early 20th
century, scholars began to notice a growing tension between
racial bias and widely help philosophical beliefs in liberty, equality, and fraternity.
Economist Gunnar Myrdal (Myrdal, 1944) described this “ever-raging conflict” as the
American Dilemma. Different from the bigots or old-fashioned racists who feel wholly
justified in their prejudices, conflicted forms of prejudice became an increasingly common
affliction among North Americans who pay for their prejudices with guilt or compunction
(Allport, 1954).
The discrepancy between overt expressions of prejudice and underlying bias has been
magnified by social and legislative injunctions against formal or explicit forms of prejudice
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(e.g., Brown vs. Board of Education, 1954). Although expressions of prejudice and blatant
forms of discrimination have declined over the past several decades (Bobo, 2001) the deeply
rooted biases often remain. In fact, racial prejudice and discrimination are evident when they
are measured through unobtrusive or subtle means (Crosby, Bromley, & Saxe, 1980), the
social norms against the expression of prejudice are ambiguous (Gaertner & Dovidio, 1977),
or there is competition over limited resources (Levine & Campbell, 1972). These bias are
especially destructive when people can justify discrimination on an ideological basis (Jost &
Banaji, 1994; Sidanius & Pratto, 1999) or perceive a real or symbolic threat (Stephan &
Stephan, 2000).3 These biases are even expressed (usually in a more subtle fashion) by
people who explicitly endorse egalitarian values, including those who genuinely believe they
are non-prejudiced (Gaertner & Dovidio, 1986; Pettigrew & Meertens, 1995).
The persistence of racial bias in the face of egalitarian values led researchers to propose
a distinction between automatic and controlled processes in social prejudice. According to
this approach, associations with race and other social categories are often so well learned that
they are automatically activated upon encountering members of these groups (Devine, 1989;
Fazio, Jackson, Dunton, & Williams, 1995; Greenwald, McGhee, & Schwartz, 1998). For
example, Devine (1989) proposed that the activation of stereotypes occurs without intention,
effort, or conscious control, and regardless of personal prejudice toward a group, making it a
virtually unavoidable aspect of intergroup perception. These initial insights were bolstered by
the development of several implicit measures (Fazio et al., 1995; Greenwald et al., 1998;
Payne, Cheng, Govorun, & Stewart, 2005) that have documented the presence of these biases
in people who report egalitarian values (Cunningham, Nezlek, & Banaji, 2004). These
measures revealed that the majority of North Americans appear to have at least some
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automatic racial bias against Blacks (Nosek, Banaji, & Greenwald, 2002) suggesting that
these biases are remarkably pervasive. Moreover, people with stronger automatic racial bias
display more subtle, non-verbal discrimination in interracial interactions (Dovidio,
Kawakami, & Gaertner, 2002; McConnell & Leibold, 2001).
People are remarkably adept at dividing up the world into us and them, even in the
absence of any factors typically posited to account for intergroup bias, such as stereotypes,
prior contact with ingroup or outgroup members and competition over resources. This simple
act of categorizing oneself as a member of a group happens in every culture (Brown, 1991 )
and evokes a range of affective, cognitive, and behavioral preferences for ingroup members
(Tajfel, 1970). A series of classic minimal group studies randomly assigned participants to
groups on the basis of unimportant and arbitrary distinctions, such as whether they tend to
overestimate or underestimate the number of dots on a screen, and found that they
preferentially allocated money to fellow ingroup (e.g., under-estimators) compared to
outgroup members (e.g., over-estimators) (Tajfel, Billig, Bundy, & Flament, 1971). This
pattern of minimal intergroup bias has been replicated dozens of times and has been
characterized as ingroup bias (see Brewer, 1979 for a review), rather than outgroup
derogation. Moreover, minimal intergroup bias is not limited to conscious judgments and
behavior, it also leads to preferences for ingroup over outgroup members on automatic
attitude measures (Ashburn-Nardo, Voils, & Monteith, 2001; Otten & Wentura, 1999; see
also Perdue, Dovidio, Gurtman, & Tyler, 1990). Thus, automatic intergroup biases can
emerge on the basis of simple intergroup distinctions in the absence of well-learned
stereotypes and prejudices.
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The past half-century of research on prejudice has painted a troubling picture. Most
North Americans appear to hold biases toward racial and other minority groups that are
triggered by ordinary cognitive processes, like categorization. Race, in particular, affects
categorization within milliseconds (Ito & Urland, 2003) and appears to be highly salient and
difficult to suppress (Gergen, 1967; Park & Rothbart, 1982). This has lead several
researchers to conclude that race is automatically encoded (Hewstone, Hantzi, & Johnston,
1991; Stangor, Lynch, Duan, & Glass, 1992) whereas other social categories (religion,
occupation, etc.) may be easier to suppress. Further, attempts to suppress racial bias often
backfire, leading to mental exhaustion (Richeson & Shelton, 2003), the increased use of
stereotypes (Macrae, Bodenhausen, Milne, & Jetten, 1994), or worse – unfriendly interracial
interactions (Norton, Sommers, Apfelbaum, Pura, & Ariely, 2006). Even when racial bias is
temporarily suppressed or modulated, it often remains lurking just below the surface, until
the right context or justification triggers a reappearance. It is therefore unsurprising that
studies continue to reveal racial bias in real-world contexts, including discrimination in
hiring (Bertrand & Mullainathan, 2003) and mortgage lending (M. A. Turner et al., 2002).
The issue of racial bias provides a formidable opponent for researchers and policy makers
concerned with reducing prejudice and discrimination.
One of the reasons race may serve as such a powerful trigger for social prejudice and
discrimination is because it provides a cue to group membership. In social environments
where there is less than complete racial integration – whether in the past or present – race or
ethnicity may provide a visually salient cue to group membership (Cosmides, Tooby, &
Kurzban, 2003; Sidanius & Pratto, 1999). When race co-varies with the categorization of
others into us versus them, race may become a particularly salient and stable basis for social
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perception and evaluation, incorporating the well-learned stereotypic and evaluative
associations with the human propensity for ingroup favoritism (Brewer, 1979). Alternatively,
when race is unrelated to group membership, other arbitrary intergroup dimensions other
than race may form the basis of social perception and evaluation (Kurzban, Tooby, &
Cosmides, 2001; Sidanius & Pratto, 1999). A series of studies by Kurzban and colleagues
(2001) recently examined this possibility using a classic memory confusion paradigm
designed to reveal how people categorize others (Taylor, Fiske, Etcoff, & Ruderman, 1978).
In these experiments participants were asked to form impressions of eight individuals. They
saw a series of statements, each of which was paired with a photo of the individual who said
it and were asked in a subsequent task to recall which statements were made by each
individual. The individuals varied independently on race (half were White and half were
Black) and group membership (half were members of one group and half were members of
another). Consistent with previous research (Stangor et al., 1992), participants made more
within-race than between-race errors during recall. That is, they were more likely to
misattribute statements from one Black individual to another, rather than a White individual,
indicating that they were using race to encode the statements. Participants also made more
within-group than between-group errors, indicating that they were also using group
membership to encode the statements. Further, when group membership was made visually
salient by showing pictures of one group wearing yellow shirts and the other group wearing
grey shirts, the effect of group membership on encoding became larger than race, suggesting
that participants were using group membership more than race to categorize individuals.
More importantly, this visually salient group distinction actually decreased race-based
encoding.
7
The most arresting aspect of this research is that very brief exposure to these intergroup
alliances was sufficient to elicit categorization according to group membership and make this
a more potent social category than race, a category marked by years of exposure. This
demonstrated that categorization along racial lines may be malleable to a certain type of
social context: one in which race is irrelevant to group membership. This research also raised
a number of important questions. First, would the effects of group membership extend to
evaluations? Categorization elicits evaluation, and perceiving people according to their group
membership should reduce racial bias. Further, mere membership in an arbitrary group is
sufficient to increase evaluative and behavioral preferences for ingroup members (Brewer,
1979); presumably people who are actually assigned to one of the groups should be
especially prone to using group membership as a cue for categorization rather than race, and
possibly show a preference for ingroup members, regardless of race. Second, were these
changes in categorization specific to Black or White faces? The experiments by Kurzban and
colleagues (2001) only examined the main effects of race and group membership on
encoding. It is possible that group membership only affected the categorization of White
faces, which would limit the social implications of this research. Much of the research cited
above illustrates prejudice and discrimination to Blacks, making the more pertinent issue
whether group membership erases racial biases against visual minorities (i.e., Blacks). This
dissertation addresses these questions.
Social Identity and Self-Categorization
“Man in his totality is a dynamic complex of ideas, forces, and possibilities.
According to the motivations and relations of life and its changes, he makes of
himself a differentiated and clearly defined phenomenon. As an economic and
political man, as a family member, and as a representative of an occupation he
is, as it were, an elaboration constructed ad hoc” – Simmel (Simmel & Wolf,
1950)
8
The research on minimal groups highlights the context dependent nature of self-
categorization and social perception. As Georg Simmel observed, people have many dynamic
and overlapping social identities, and their self-categorization with any of these identities –
however minimal – can shift from one situation to another (Tajfel, 1982). When one of these
social identities is salient people are more likely to perceive themselves and others as
interchangeable exemplars of a social category rather than unique individuals. This self-
categorization, in turn, colors social perceptions and evaluations of the self and others in line
with contents of the current self-categorization (J. C. Turner, Hogg, Oakes, Reicher, &
Wetherell, 1987; J. C. Turner, Oakes, Haslam, & McGarty, 1994). This perspective suggests
that social perception and evaluation of complex social stimuli are context-dependent and
specific to the current self-categorization. Indeed, most studies on multiply-categorizable
social stimuli suggest they are evaluated according to the most important or salient social
category (Macrae, Bodenhausen, & Milne, 1995; Mitchell, Nosek, & Banaji, 2003; Mullen,
Migdal, & Hewstone, 2001; Urban & Miller, 1998). The purpose of the present research is to
examine whether social perception and evaluation reflect the current self-categorization
rather than more visually salient social categories, even when this self-categorization is
relatively arbitrary. More specifically, this dissertation explores whether self-categorization
with a novel mixed-race group modifies people’s evaluation, memory, and neural processing
of others in terms of their current self-categorization rather than race.
Models of Evaluation
The past few decades of research in social psychology have shown that social
categorization and evaluation occur automatically (Bargh, Chaiken, Govender, & Pratto,
9
1992; Fazio, Sanbonmatsu, Powell, & Kardes, 1986), providing a platform for judgments and
behavior. Although these automatic evaluations are often functional, they can also include
inaccurate or prejudiced responses which conflict with more controlled judgments and values
(Devine, 1989). These insights lead to a distinction between automatic perceptions and
evaluations that occur rapidly and without intent, and slower evaluations that reflect current
goals and motivations (see Chaiken & Trope, 1999). While automatic and controlled aspects
of evaluation are often in agreement, they may also be dissociated (Greenwald & Banaji,
1995; T. D. Wilson, Samuel, & Schooler, 2000), especially when people have the motivation
and opportunity to modulate their initial evaluations (Fazio & Towles-Schwen, 1999).
These dual process models highlight the fact that evaluations are multifaceted and
complex. Yet, few of these models account for the interaction between automatic and
controlled processes that give rise to different evaluations and the role context plays in
shaping the most automatic aspects of evaluative processing (e.g., Gawronski &
Bodenhausen, 2006; Strack & Deutsch, 2004). In contrast, the Iterative Reprocessing Model
(Cunningham & Zelazo, 2007; Cunningham, Zelazo, Packer, & Van Bavel, 2007) proposes a
multi-level framework based on recent advances in social psychology and cognitive
neuroscience for understanding how multiple processes interact during evaluation. The IR
model proposes that current evaluations are constructed from relatively stable attitude
representations (a subset of which are active at any given time) stored in memory through
iterative and interactive evaluative processing. A fundamental assumption underlying the IR
model is that brain systems are organized hierarchically, such that automatic processes
influence and are influenced by more controlled processes. Whereas automatic processes
provide relatively coarse perceptual and evaluative information, with additional iterations
10
more controlled processes can interact with automatic processes and provide more nuanced
or contextually appropriate evaluations. These higher-order controlled processes (mediated
by the prefrontal cortex) can incorporate goals and context in the current evaluation, and set
the stage for automatic construals of stimuli consistent with these goals or contextual
information.
The IR Model provides a framework for understanding why automatic evaluations,
which are based on ostensibly stable underlying associations, appear sensitive to the
motivational and social context (see Blair, 2002 for review). Automatic racial bias, for
example, is reduced when White participants are placed in a subordinate role relative to a
Black partner (Richeson & Ambady, 2003), when they are exposed to admired Black
exemplars (Dasgupta & Greenwald, 2001), or when they are in the presence of a Black
experimenter (Lowery, Hardin, & Sinclair, 2001). Similarly, categorizing complex social
stimuli in different ways moderates the activation of underlying automatic attitudes, leading
to different evaluations: categorizing Black athletes and White politicians according to race
activates an automatic preference for White politicians; however, categorizing the same
individuals according to occupation activates an automatic preference for Black athletes
(Mitchell et al., 2003). These studies illustrate how ostensibly stable associations can give
rise to contextually sensitive automatic evaluations of social categories.
The IR Model provides a framework to understand how self-categorization can
impact intergroup perception and evaluation. Drawing on the distinction between evaluations
and attitudes, the current self-categorization can be constructed from relatively stable
contents of a given identity (a subset of which are active at any given time) stored in
memory. This allows for the “inherently variable, fluid, and context dependent” nature of
11
self-categorization (J. C. Turner et al., 1994) while retaining the a set of stable personal and
social identities. More important, the IR Model proposes that motivations or context can set
the stage for automatic construals and evaluations of stimuli. In this way, social contexts can
trigger the activation of a particular social identity that can, in turn, elicit certain perceptions
and evaluations. Finally, the IR Model proposes that multiple competing identities can give
rise to dissociations between automatic evaluations and higher-order goals, leading to the
modulation of lower-order processes to generate evaluations congruent with current goals
and values.
This dissertation examines these processes across multiple levels-of-analysis, linking
the effects of self-categorization and social identity on social perception and evaluation to
brain function. Specifically, we assigned participants to minimal, mixed-race groups to test
whether social perception and evaluation reflect the current salient social identity – however
minimal – when another social category is visually and social salient. We examined these
effects on race because it affects categorization within milliseconds (Ito & Urland, 2003),
appears to be highly salient and difficult to suppress (Park & Rothbart, 1982) and is
associated with presumably stable and pervasive racial biases in memory and evaluation.
Previous social identity research has focused on what it accomplishes (computation), whereas
relatively little research has examined how identity modulates information processing
(algorithmic) and the brain regions responsible (implementation) – critical levels-of-analysis
for understanding complex information processing systems (Marr, 1982). This dissertation
represents the first steps in developing a multi-level model of social identity and self-
categorization that includes computational, algorithmic and implementational aspects of
information processing.
12
Chapter 2: A Social Cognitive Neuroscience Approach
One of the most promising developments in the social and cognitive sciences is the
increased integration across multiple-levels of analysis. In particular, the emergence of social
cognitive neuroscience holds the promise of understanding human social behavior by
investigating the affective and cognitive operations of the human brain (Cacioppo, Berntson,
Sheridan, & McClintock, 2000; Heatherton, Macrae, & Kelley, 2004; Ochsner & Lieberman,
2001). This approach is based on the assumption that complex, multi-faceted issues like
social prejudice cannot be fully understood by either a strictly social or biological approach.
By exploring the links between brain and behavior, social cognitive neuroscience can help
break complex social phenomenon like social prejudice into component processes, and
identify the operating characteristics of these components and how they work in concert to
solve the complex task of successful social navigation (Cunningham & Johnson, 2007). This
approach offers the benefit of generating more general, process-focused models of human
cognition and provides important constraints from adjacent levels-of-analysis.
Although social cognitive neuroscience is a relatively young field it has already
generated theoretical breakthroughs in several central domains of social psychology.
Research on social rejection and ostracism, for example, has been recently examined using
tools from cognitive neuroscience (Eisenberger & Lieberman, 2004; Eisenberger, Lieberman,
& Williams, 2003; G. MacDonald & Leary, 2005). Linking across levels of analysis revealed
diverse evidence showing that social pain triggers brain and other physiological systems
known to process physical pain. Finding that emotional pain is processed by mechanisms
used for physical pain, lead to the novel hypothesis that analgesic drugs should diminish
13
responses to social rejection. As predicted, participants randomly assigned to take
acetaminophen (vs. a placebo) for three weeks reported significantly lower daily hurt feelings
than those taking a placebo, an effect that grew stronger each day to the end of the study
(DeWall, MacDonald, Webster, Tice, & Baumeister, 2007). This line of research illustrates
some benefits of a multilevel approach to issues that fall within the traditional boundaries of
the social sciences.
Similarly, research on the neural bases of prejudice has helped corroborate social
cognitive models and provided novel insights. In particular, social cognitive neuroscience
research on prejudice has illustrated the surprising speed with which people start to control
their racial stereotypes (Amodio et al., 2004) and the complex interactions between automatic
and controlled processing (Cunningham, Johnson et al., 2004). These and other findings fall
outside traditional social psychological theory on these issues and highlight the need for
complex multilevel theories that account for the operating characteristics of the human social
cognitive apparatus. A general conclusion from this research is that perceptions and
evaluations based on social categories (typically race) are related to a host of neural
processes from early visual processing to higher-level aspects of executive function
(Cunningham & Johnson, 2007). This widely distributed pattern of brain activity suggests
that social categorization influences not a single “group perception” module, but rather a
constellation of neural processes that collectively give rise to an array of social biases.
This initial social cognitive neuroscience research on social prejudice provided
important hints for understanding the mechanisms of prejudice and intergroup discrimination
and offered exciting evidence of the automaticity of intergroup perception and evaluation,
and the complex interactions between the component processes that guide behavior. But
14
these discoveries also raise important questions about the precise processes and computations
underlying these patterns of brain activity. A goal of this dissertation is to investigate the role
of specific psychological process (e.g., self-categorization) associated with certain brain
regions using experimental manipulation and convergent behavioral evidence. The
experiments in this dissertation move between levels-of-analysis, using social theory and
behavioral data to generate predictions for brain activity (e.g., Experiments 1 and 5) and
using neuroscience data to generate behavioral prejudices (e.g., Experiment 4), in an iterative
fashion. The ultimate goal of this research is to generate a multi-level model of social identity
and self-categorization.
Social Perception and Categorization
As noted in the first chapter, nearly a half century of empirical research has examined
the way social categories alter the way that people see the social world. One of the most
robust and widely replicated phenomenon in social perception is the fact that people appear
to be better at remembering people from their own race than from other races (Malpass &
Kravitz, 1969)– an effect that has been variably termed the cross-race effect, same-race bias
or own-race bias (ORB). Although the ORB may appear relatively harmless, it can have
serious real-world implications. For example, the ORB can lead an eyewitness in a criminal
trial to misidentify a suspect from another race, which can lead to a wrongful conviction and
even a death sentence for an innocent person (Brigham & Ready, 2005). The effects may be
especially pernicious when paired with racial stereotypes and prejudices (e.g., Seeleman,
1940). Despite the long history of research on the ORB there remains no theoretical
consensus about the source of this bias.
15
The most popular account of ORB is a perceptual expertise model. From this
perspective, a lifetime of experience interacting with own-race family, friends and
acquaintances relative to members of another race produces a specific expertise encoding
and/or recalling own-race faces (e.g., Valentine & Endo, 1992). Accordingly, a recent
functional magnetic resonance imaging (fMRI) study explored the relationship between the
ORB and brain regions sensitive to perceptual expertise (Golby, Gabrieli, Chiao, &
Eberhardt, 2001), namely an area of visual cortex known as the fusiform gyrus. To examine
the role of the fusiform in the ORB, Black and White participants viewed same-race and
other-race faces, as well as objects (radios) during fMRI. Brain activity to the faces was first
contrasted with objects to identify the fusiform face area (FFA), a sub-region of the fusiform
gyrus that responds preferentially to faces relative to other visual stimulus (Kanwisher,
McDermott, & Chun, 1997). Identifying the FFA was important because this region has been
shown to play an important role in perceptual expertise (Gauthier, Tarr, Anderson,
Skudlarski, & Gore, 1999). As expected, the FFA was more sensitive to own-race than other-
race faces for both Black and White participants (see also Lieberman, Hariri, Jarcho,
Eisenberger, & Bookheimer, 2005). Moreover, the degree of same-race bias on a subsequent
memory test, (i.e., superior memory for same-race over other-race faces) correlated with the
degree of same-race bias in the fusiform gyrus. These results suggested that the fusiform may
mediate the effect of perceptual expertise on own-race bias.
It is possible that ORB is the result of self-categorization (Levin, 2000; Sporer, 2001).
According to this view, categorizing others as ingroup or outgroup members may alter the
depth or type of processing that they receive (Bernstein, Young, & Hugenberg, 2007). For
instance, people might view ingroup members as more important and be more likely to
16
process them as individuals, in contrast to less relevant outgroup members who are lumped
together (even perceptually) simply as “them.” Whereas ingroup members are processed as
individuals, extracting information about what makes each person unique, outgroup members
are processed as interchangeable members of a general social category (see also Outgroup
Homogeneity Effect, Ostrom & Sedikides, 1992). Indeed, the fusiform appears to play a role
in individuation (Rhodes, Byatt, Michie, & Puce, 2004), raising the possibility that the ORB
in fusiform activity may actually play a role in individuating racial ingroup members, rather
than responding to a class of stimuli that are well known. These studies highlight the effects
of social and self-categorization on early aspects of social perception. The ways in which
people divide others into meaningful categories may influence the way they see the social
world and affect downstream cognitive and affective processes, and ultimately, behavior.
Social Evaluation
The central focus of social cognitive neuroscience research on social prejudice has
been the affective response people have to race. Although the neural networks involved in an
affective evaluative response are likely distributed (Cunningham et al., 2007), initial research
focused on the amygdala. The amygdala is a small structure in the temporal lobe linked to an
array of social and affective processes, including learning emotional information (for a
review see Phelps, 2006), perceiving emotional faces (Whalen et al., 1998), and directing
attention to important stimuli (Vuilleumier, 2005). The amygdala has also been implicated in
fear conditioning (LeDoux, 2000) and processing negative stimuli (Cunningham, Johnson,
Gatenby, Gore, & Banaji, 2003; Hariri, Tessitore, Mattay, Fera, & Weinberger, 2002), even
during rapid (33ms) – and perhaps non-conscious – presentations (Whalen et al., 1998),
suggesting that this region may play a critical role in rapid and unconscious evaluation of the
17
environment. As described in the previous chapter, racial biases are often automatic, making
the amygdala a promising starting point for understanding the neural processes that underlie
social prejudice.
Initial studies on the neural substrates of social prejudice examined amygdala activity
to faces from different racial groups. The first fMRI study of racial processing presented
blocks of Black and White faces to Black and White participants (Hart et al., 2000) and
found greater amygdala activation to racial outgroup than ingroup faces (i.e., White
participants viewing Black faces and Black participants viewing White faces). Although this
initial finding was qualified by a small sample (N = 8) and relatively weak effects (i.e., the
reported pattern was only observed in the second half of the study), a number of subsequent
studies have found similar effects (e.g., Krendl, Macrae, Kelley, & Heatherton, 2006;
Lieberman et al., 2005; Ronquillo et al., 2007), indicating that the amygdala may play a role
in racial bias.
The role of the amygdala in processing rapid affective stimuli has also lead to
research examining the link between the amygdala and automatic racial bias. In one paper,
Phelps and colleagues (Phelps et al., 2000) examined whether White participants with more
automatic racial bias also had the strongest amygdala response to Black (>White) faces
during fMRI. Although the study did not find overall greater amygdala activation to Black
than White faces, individual differences in amygdala activity to Black-White faces were
correlated with two indirect measures of racial bias; the Implicit Association Test
(Greenwald et al., 1998) and the startle eye-blink (a physiological measure). However, a
direct measure of prejudice, the Modern Racism Scale (McConahay, 1986), was uncorrelated
with amygdala activity. The dissociation between these direct and indirect measures of racial
18
bias and amygdala activity was consistent with the view that the amygdala is involved in
automatic racial bias.
Automatic and Controlled Processing
As described in the previous chapter, the dissociation between automatic and controlled
measures likely stems from different aspects of evaluative processing. Under certain
circumstances, people can control their automatic responses, and generate different or more
nuanced evaluations and judgments in the service of their goals and values (Cunningham &
Zelazo, 2007; Fazio, 1990; Greenwald & Banaji, 1995). The study of prejudice regulation in
social psychology and in social cognitive neuroscience has tended to focus on the inhibition
or suppression of automatic evaluations deemed inappropriate or suboptimal (Devine, 1989;
Petty & Wegener, 1993). Specifically, when people have the motivation and opportunity to
engage more controlled processing, the influence of automatically-activated stereotypes and
prejudice is dramatically reduced (Devine, 1989; Dovidio, Kawakami, Johnson, Johnson, &
Howard, 1997; Fazio et al., 1995). In this view, the automatic activation of prejudiced
representations and biased processes lead to discriminatory behavior unless controlled
processes driven by values, goals and motivations reduce these biases.
Cognitive neuroscience has identified at least two separate, but related, neural systems
involved in controlled processing: a conflict-detection and a regulatory-control system
(Botvinick, Braver, Barch, Carter, & Cohen, 2001; A. W. MacDonald, Cohen, Stenger, &
Carter, 2000). The conflict-detection system monitors current ongoing processing and
provides a signal to other brain regions when incompatible representations are active,
including conflicts between automatic responses and current goals. This signal often
indicates the need for additional processing from the regulatory control system. This later
19
system implements more controlled processing to resolve conflict and direct processing in a
goal-congruent fashion. The conflict-detection system is thought to be mediated by the
anterior cingulate cortex (ACC) and the slower, regulatory-control system is through to be
mediated by regions of anterior and lateral prefrontal cortex (PFC). In the context of
prejudice, automatic racial biases that contrast with egalitarian goals should trigger the
conflict-detection system, which would then recruit the regulatory-control system to modify
biased processing.
This proposed relationship between automatic and controlled processing in racial bias
was recently examined in a fMRI study (Cunningham, Johnson et al., 2004). To isolate
automatic and controlled processing of race, several egalitarian White participants were
presented with Black and White faces for 30ms or 500ms based on the assumption that rapid
subliminal images would elicit automatic (and unconscious) racial processing, such as the
amygdala, whereas the supraliminal would elicit more controlled processing in the ACC and
lateral PFC. As predicted, there was greater amygdala activity following the subliminal Black
than White faces and this differential amygdala activity was highly correlated with racial bias
on the Implicit Association Test (IAT, Greenwald et al., 1998), replicating previous research
(Phelps et al., 2000). In contrast, supraliminal Black (> White) faces were associated with
activity in brain regions involved in conflict-detection and regulatory-control: the ACC and
lateral PFC. Moreover, the reduction in amygdala activity to race between the subliminal and
supraliminal conditions was negatively correlated with ACC and lateral PFC activity,
suggesting that these egalitarian participants were controlling aspects of their automatic
racial bias. Another study found a similar pattern, such that amygdala activity to Black faces
was negatively correlated with lateral PFC faces (Lieberman et al., 2005). Taken together,
20
these results support the idea that people can modify automatic biases via controlled
processing when they have both the motivation and opportunity.
In the short term, the controlled suppression of automatic biases can reduce the
expression of these biases. However, controlled processing has a number of important
limitations. There is extensive experimental evidence, for example, that controlled processes
operate like a limited resource (Baumeister, Bratslavsky, Muraven, & Tice, 1998) due to
metabolic constraints (Gailliot & Baumeister, 2007). Specifically, attempts to suppress or
override automatic or pre-potent responses reduce controlled resources. Thus, participants
with a large discrepancy between the strength of their automatic racial biases and their
current goals will deplete their controlled resources faster than others, leading to the most
discrimination during extended or sequential interracial interactions. Indeed, White
participants with high levels of automatic racial bias on an IAT have the worst cognitive
control on a Stroop task following an interracial interaction (Richeson & Shelton, 2003).
Presumably, participants with the most automatic racial bias had the most bias to control, and
were therefore cognitively depleted.
To examine whether this reduction in control was mediated by the neural systems
described above, the authors conducted a follow-up fMRI study (Richeson et al., 2003).
White participants completed a measure of their automatic racial bias, viewed Black and
White faces during fMRI, interacted with a Black confederate and then performed the Stroop
task. As would be expected if participants were attempting to control prejudice, participants
had heightened activation in the ACC and lateral PFC while viewing Black faces, similar to
the effects in the supraliminal conditions in the study by Cunningham and colleagues (2004).
In addition, PFC activity to Black faces mediated the relationship between automatic racial
21
bias and impaired cognitive control on the Stroop task following an interracial interaction
(Richeson et al., 2003). In other words, individuals with the highest levels of automatic racial
bias also had the highest levels of PFC activity to Black (> White) faces and the highest
levels of cognitive impairment following an interracial interaction, and PFC activity to Black
faces explained the relationship between automatic racial bias and subsequent impairments in
controlled processing.
These patterns of results support the idea that egalitarian participants appear to control their
automatic racial bias and that this regulation depletes controlled processing resources.
This research paints a disheartening picture for intergroup bias; the people who work
the hardest to control their unwanted bias may ironically be the ones who suffer the costs,
and may ultimately express these biases during sustained interactions. In a similar vein,
efforts to suppress stereotypes and prejudice can rebound and actually increase the
accessibility of these biases above baseline levels (Macrae et al., 1994; Wegner, 1994).4
Moreover, the problems with top-down controlled processing are not limited to the
mistreatment or perception of a target, but may lead to unhealthy physiological side effects
(such as high blood pressure) (Gross, 1998; Gross & Thompson, 2007). However, controlling
prejudice and stereotypes can be accomplished through other means. Instead of response-
focused strategies aimed to suppress or inhibit an affective response, antecedent-focused
strategies can shape the initial activation of an affective response by construing the stimulus
or context differently (Gross & Thompson, 2007). Antecedent-focused forms of control are
adaptive, efficient, and strong, since this initial construal of a stimulus can have a cascade of
downstream effects on evaluation and behavior.
Reconstrual
22
Reconstruing members of stigmatized social categories as individuals or as members
of an alternative valued group may provide a powerful alternative to more heavy-handed
controlled processing. Indeed, changing processing goals can alter the way low-level
processes like the amygdala process positive and negative information about people
(Cunningham, Van Bavel, & Johnsen, 2008). One processing goal that may be an especially
powerful means of reducing bias is to individuate people and place less emphasis on their
group membership (Brewer, 1988; Fiske & Neuberg, 1990). Individuating a member of a
stigmatized group may reduce reliance on social category cues and the activation of
stereotypes and prejudices. To test this hypothesis, a recent fMRI study had White
participants process Black and White faces as individuals or as members of a social group
(Wheeler & Fiske, 2005). Consistent with the research described above, when participants
engaged in social categorization (e.g., classifying the faces by age) they had greater
amygdala activity to the Black than White faces. However, when participants were simply
asked to consider the preferences of each individual (deciding whether each person preferred
certain vegetables) they had greater amygdala activity to White than Black faces –
completely reversing the standard amygdala response to race. This supports the view that
people can shape their own evaluative responses by attending to certain pieces of information
and ignoring others.
Categorization itself is a flexible process and leads to the construal of any given person
according to multiple social groups. Moreover, people have many dynamic and overlapping
social identities, and their current self-categorization with any of these identities can
presumably alter they way they perceive and evaluate others (Tajfel, 1982; J. C. Turner et al.,
1987; J. C. Turner et al., 1994). More specifically, this current self-categorization, whether
23
deliberate or not, can presumably shift the construal of others in a manner congruent with the
current salient identity. Accordingly, self-categorization with any group – however minimal
– should lead to the perception and evaluation of complex social stimuli in terms of their
(minimal) group membership, ignoring other, orthogonal category dimensions.
Overview of the Current Research
This dissertation examines the effects of self-categorization on social perception and
evaluation across multiple levels-of-analysis. Here, self-categorization reflects the ability of
participants to rapidly identify with a novel group and to process others according to this
social identity. To examine these novel self-categorizations on intergroup processing
participants were assigned to one of two novel mixed-race teams in each of five experiments.
Making race orthogonal to team membership was important for a number of reasons. First,
including race provided a more stringent test of the self-categorization hypothesis.
Specifically, because group members were visually identical (the faces of each team were
fully counterbalanced and thus identical across participants) while race was highly visually
salient, any effects of self-categorization would need to override an alternative visually
salient social cue with well-learned semantic and evaluative associations. Second, including
race provided a clear test about the role of self-categorization in a number of racial biases,
including fusiform activity and better memory for own-race faces. If these effects are caused
(at least in part) by self-categorization then the current novel self-categorization should elicit
the same ingroup biases. However, if these effects are caused by factors other than self-
categorization (e.g., stereotypes, experience, novelty, prejudice, etc) then race should
continue to elicit these biases. Finally, including race allowed me to examine the effect of
social perception and evaluation in a more complex social context with multiply-
24
categorizable targets. Although everyone in the real world can be categorized and evaluated
according to any number of criteria, the majority of research on intergroup relations has
focused on simple social contexts with a single salient social category (in fact, other
categories are usually experimentally controlled or counterbalanced to intentionally reduce
their influence on psychological processing). Including orthogonal categories allowed me to
examine the use of multiple social categories and the integration and resolution of this
complexity in social perception and evaluation.
This dissertation includes five experiments exploring the effects of a novel self-
categorization and race on intergroup evaluation, memory, and neural processing.
Experiment 1 examines whether brain regions associated with perceptual and evaluative
processing are sensitive to the current self-categorization (with a novel team) rather than
features associated with race. This experiment also explores the neural mediators of ingroup
bias on self-reported evaluations. Experiment 2 examines the effect of self-categorization
with a novel group on automatic construals and evaluations and whether these biases
override race – a social category known to trigger automatic evaluations regardless of
motivational concerns. Experiment 3 examines the specificity of automatic evaluations
within a given a social context. Participants in this experiment evaluated faces from the two
mixed-race teams plus new Black and White faces unaffiliated with either team to determine
whether a novel self-categorization generates ingroup bias or outgroup derogation.
Experiment 4 examines the effect of self-categorization with a novel group on memory and
whether this own-group memory bias overrides the own-race memory bias. Experiment 5
extends the research from Experiments 1-4 by examining the neural mediators of ingroup
biases in automatic evaluation and memory and examining the neural processing of
25
unaffiliated faces within a given social context (by including unaffiliated control faces during
fMRI). These experiments examine the sensitivity of social perception and evaluation to the
current self-categorization – however minimal – and inform multi-level models of social
prejudice.
26
Chapter 3: The Neural Substrates of Ingroup Bias
Ingroup identities shape not only preferences, thoughts, and behavior, but also basic
perceptions of others. As described in the introduction, people are better at recognizing faces
from their own racial or ethnic groups compared to faces from other racial groups (Malpass
& Kravitz, 1969; Sporer, 2001). Extending this research, Golby and colleagues (Golby et al.,
2001) found that Black and White participants showed heightened activity in the fusiform
face area to racial ingroup faces during fMRI. In previous work, this brain region has been
associated with processing and individuating faces (Kanwisher et al., 1997; Rhodes et al.,
2004) and general perceptual expertise (Gauthier et al., 1999). In addition, participants with
the strongest fusiform activity to racial ingroup (> outgroup) faces displayed the greatest
ORB on a subsequent recognition task. Although the authors argued that own-race biases in
fusiform activity were due to superior perceptual expertise for racial ingroup faces, it remains
unclear whether ingroup biases in perception mediated by the fusiform stem from perceptual
expertise with own-race faces, racial self-categorization, or some combination of these
processes.
Although ORB was originally explained in terms of experience with racial ingroup
members (i.e., people have more interactions with members of their own race), there is
increasing evidence that self-categorization with a group can itself lead to more in-depth or
individuated processing of ingroup members (Sporer, 2001). Indeed, the so-called ORB has
been replicated across a variety of non-racial social categories (e.g., Rule, Ambady, Adams,
& Macrae, 2007), including minimal groups, demonstrating that mere categorization with a
group is sufficient to produce greater recognition of ingroup faces when prior exposure to
27
ingroup and outgroup members is equivalent (Bernstein et al., 2007). This suggests that self-
categorization may motivate ingroup biases in social perception (Balcetis & Dunning, 2006),
including more in-depth or individuated processing of ingroup than outgroup members.
The amygdala has also been implicated in social perception and evaluation. Several
studies have found that viewing images of racial outgroup members activates the amygdala
more than racial ingroup members (Hart et al., 2000), and that this difference in amygdala
activity correlates with implicit measures of racial bias (Cunningham, Johnson et al., 2004;
Phelps et al., 2000). These correlations with racial bias, coupled with studies demonstrating a
link between the amygdala and fear conditioning (LeDoux, 1996), have led researchers to
interpret differences in amygdala activation during intergroup perception as evidence of
negativity (including disgust and fear) toward stigmatized groups (e.g., Lasana T. Harris &
Fiske, 2006; Krendl et al., 2006; Lieberman et al., 2005). However, these data are also
consistent with the recent idea that the amygdala may play a role in processing any
motivationally-relevant stimuli (Anderson & Phelps, 2001; Cunningham et al., 2008;
Whalen, 1998). In contexts where race is the most salient social category, the amygdala may
be responsive to members of groups who are stereotypically associated with threat or novelty
(Dubois et al., 1999). When there are other bases for categorization, however, the amygdala
may be responsive to members of groups that are currently relevant, such as ingroup
members (Allport, 1954) in the minimal group contexts.
Experiment 1
The present experiment was designed to examine the role of self-categorization on
neural processing, especially the amygdala and fusiform gyrus. We used a variant of the
28
minimal group paradigm, in which White participants were randomly assigned to a novel
mixed-race team without a history of contact or conflict (see Kurzban et al., 2001, for a
similar paradigm).5 Participants in several previous fMRI studies varied in terms of their
experience with the target groups (e.g., White participants presented with White and Black
faces), making it possible that differences in the familiarity or novelty of certain groups may
have accounted for differences in fusiform (Gauthier et al., 1999) or amygdala (Dubois et al.,
1999) activity, respectively. However, the novel mixed-race teams used in our study were
equated in terms of familiarity and novelty, ruling these variables out as explanations for any
observed patterns of activation. In addition, by crossing race and group membership we were
able to examine the flexibility of social categorization (J. C. Turner et al., 1987); would
categorizing the social environment in terms of novel group memberships cause participants
to process targets in terms of their current salient group identity rather than race? Following
previous research, we hypothesized that ingroup (> outgroup) members would be associated
with greater activity in the fusiform gyri; however, it remained unclear whether fusiform
activity would be limited to more familiar racial ingroup members (Golby et al., 2001) or
whether it would extend to novel ingroup members, consistent with the motivated social
perception of relevant ingroup members (Sporer, 2001). Previous research also suggested
that amygdala activity might be greater to outgroup members, or at least racial outgroup
members (Hart et al., 2000). However, research linking the amygdala to processing
motivational-relevance (Anderson & Phelps, 2001; Cunningham et al., 2008; Whalen, 1998)
led us to propose that novel ingroup members would instead be associated with greater
amygdala activity.
Method
29
Participants
Twenty-two White participants (14 females, mean age = 25) were paid $50 for
completing the study.6 Participants reported no abnormal neurological history and had
normal or corrected-to-normal vision.
Materials and Procedure
Group Assignment. Participants arrived at the imaging center and posed for a digital
facial photograph. Participants were randomly assigned to one of two teams (Leopards or
Tigers) and completed two brief learning tasks (~15 minutes). Race was orthogonal to team
membership; there were six Black and six White males on each team. Faces were randomly
assigned to teams and fully counterbalanced.7 In the first task, participants spent three
minutes memorizing the team membership of 24 faces: 12 members of the Leopards and 12
members of the Tigers. In the second task, participants were presented with each of the 24
faces one at a time and indicated whether the face was a member of the Leopards or Tigers.
Participants also saw and categorized their own face three times (randomly interspersed
within the learned faces) to enhance the self-relevance of their task and identification with
their team. For the first series of trials, participants were reminded with a label on the screen
whether the face was a Leopard or Tiger. In the second series of trials, this label was
removed so that participants needed to rely only on their memory. Following each trial,
feedback indicated if the response was correct.
Categorization Task. Participants completed six runs of four blocks containing 12 trials
for a total of 288 trials during fMRI. On each trial, participants categorized one of the 24
faces in one of two ways (see Figure 1). Participants did not see their own face during fMRI
or the ratings/memory tasks. On explicit trials, participants categorized each face according
30
to team membership (Leopard or Tiger). These trials are termed explicit because participants’
attention was explicitly focused on group membership. On implicit trials, participants
categorized each face according to skin color (Black or White). Team and race labels were
counterbalanced (left vs. right) within runs, creating four randomized blocks within each run.
Each of the 24 faces was categorized twice in each run (once by team membership and once
by race). Direction screens were presented before each block for six seconds to cue the
categorization required for the following block of 12 trials. Each face appeared for two
seconds, during which time participants responded with a button box in their right hand. To
allow for estimation of the hemodynamic signal, fixation crosses appeared between names
for two, four or six seconds (in pseudo-random order).
Scanning Parameters. Participants were scanned using a Siemens 3T scanner.
Functional scanning was prescribed parallel to the AC–PC line and nearly isotropic
functional images were acquired from inferior to superior using a single-shot gradient echo
planar pulse sequence (32 axial slices; 3.5 mm thick; 0.5 mm skip; TE = 25 ms; TR = 2000
ms; in-plane resolution = 3.5 × 3.5 mm; matrix size = 64 × 64; FOV = 224 mm). Following
functional imaging, a high resolution MPRAGE anatomical image (176 sagittal slices; TE =
2.15 ms; TR = 1760 ms; resolution = 1.0 × 1.0 × 1.0 mm) was collected for normalization.
Rating and Memory Tasks. After scanning, participants completed two computerized
questionnaires. First, participants completed a face rating task in which they were told that
“people can often quickly determine who they like or dislike based on subtle facial features
and expressions” and asked to rate each of the 24 faces on a 6-point liking scale (1 = dislike
to 6 = like). Second, participants completed a team memory task in which they reported
Note new labels
+
Note new labels
+
+
+
Stimulus: 2s
Directions: 6s
Fixation: 2s + Jitter
31
whether each face was a Leopard or Tiger. Faces were presented in random order in both
tasks.8
Results
Behavioral Results
Analysis strategy. To assess reactions during fMRI, separate 2 (group: ingroup,
outgroup) × 2 (race: Black, White) × 2 (task: explicit, implicit) repeated-measures analyses
were conducted on reaction time and accuracy after first removing all responses ≤ 300 ms
after stimulus presentation. To assess controlled evaluations and memory, separate 2 (group:
ingroup, outgroup) × 2 (race: Black, White) repeated-measures analyses were conducted on
liking and accuracy, respectively.
fMRI Categorization Speed and Accuracy. As shown in Table 1, participants
responded much faster, F(1, 21) = 113.29, p < .001, and with greater accuracy, F(1,21) =
19.40, p < .001, during the implicit categorization task. Replicating previous research (Levin,
1996), participants were faster to categorize Black (> White) faces during the implicit task,
when they were focused on race, F(1, 21) = 5.05, p < .04. In addition, a Task × Group
interaction, F(1, 21) = 7.73, p = .01, indicated that participants were also faster to recall and
categorize ingroup (> outgroup) faces during the explicit categorization task, when they were
focused on group membership. There were no other main effects or interactions on reaction
time or accuracy (ps > .15).
Ratings and Memory. We analyzed participants’ ratings of accurately recalled faces
(determined from the memory task).9 Replicating previous research (see Brewer, 1979),
participants preferred novel ingroup to outgroup members F(1, 20) = 4.59, p = .04, and this
preference for ingroup members was driven by ingroup liking, M = 0.40, t(20) = 3.23, p <
32
.01, and there was no evidence of outgroup disliking, M = -0.03, t(20) = -0.15, p = .88,
relative to the midpoint (3.5) of the rating scale. In other words, participants liked ingroup
members and were neutral toward outgroup members (see Figure 2). There were no effects of
Race or a Race × Group interaction (ps > .26). These data are consistent with the view that
ingroup bias and outgroup derogation are not necessarily reciprocal – liking an ingroup does
not necessitate disliking an outgroup (Allport, 1954; Brewer, 1999).
fMRI Results
fMRI Preprocessing and Analysis. Data were prepared for analysis using SPM5
(Wellcome Department of Cognitive Neurology, London, UK). Data were corrected for slice
acquisition time and motion, co-registered to structural images, transformed to conform to
the default T1 MNI brain interpolated to 3 × 3 × 3 mm, and smoothed using an 9 mm FWHM
(full-width-half-maximum) kernel. Data were also corrected for artifacts and detrended. Data
were analyzed using the general linear model in SPM5. The BOLD signal was modeled as a
function of a canonical hemodynamic response function and its temporal derivative with a
128 s high-pass filter. First-level images were analyzed at the second-level with a 2 (group:
ingroup, outgroup) × 2 (race: Black, White) × 2 (task: explicit, implicit) repeated-measures
ANOVA. To help reduce type-1 errors all effects from whole-brain analyses were reported as
statistically significant if they exceeded p ≤ .001 (uncorrected) with at least ten contiguous
voxels. All effects from region-of-interest (ROI) analyses (i.e., a priori analyses of the
amygdala and a posteriori ROIs used to test moderation) were reported as statistically
significant if they exceeded p ≤ .01 (uncorrected) with at least ten contiguous voxels. We
also used ROIs to examine correlations. Data from 17 participants who successfully learned
the group membership of the faces (average = 87% correct) and completed the categorization
33
task were included in the fMRI analyses. One participant was excluded for head motion (> 3
mm), one for random responding during implicit categorization (> 3.6 SD below the mean in
accuracy), and three for not learning the teams (less than 71% correct, where 50% = chance).
Novel Group Membership. Consistent with the idea that self-categorization motivates
aspects of social perception and that ingroup members are motivationally-primary in minimal
group contexts, novel ingroup (> outgroup) members were associated with greater activity in
bilateral fusiform gyri (see Table 2 and Figure 3A). These results converge with previous
studies showing greater fusiform activity to racial ingroup (> outgroup) members (Golby et
al., 2001; Lieberman et al., 2005), and extend these findings to novel groups matched on
familiarity. Further, these results are consistent with research suggesting that the fusiform
may play a more general role in individuating stimuli (Rhodes et al., 2004) and behavioral
evidence that mere categorization leads to the individuation of novel ingroup (> outgroup)
members (Bernstein et al., 2007). Whereas previous studies linking ingroup processing and
fusiform activity may be due, at least in part, to familiarity with racial ingroup members
(Golby et al., 2001; Lieberman et al., 2005), the present data suggest that aspects of self-
categorization other than familiarity contribute to this relationship (Sporer, 2001).
Although previous research has suggested that amygdala activity to Black faces may
reflect the processing of negative information, recent models posit a more general role for the
amygdala in processing motivationally-relevant stimuli (Anderson & Phelps, 2001;
Cunningham et al., 2008; Whalen, 1998). Consistent with this latter model, novel ingroup (>
outgroup) members were associated with greater amygdala activity, our a priori ROI (see
Figure 3B). While this result may appear to differ from studies showing greater amygdala
activity to racial outgroup faces (e.g., Cunningham, Johnson et al., 2004; Hart et al., 2000),
34
racial attitudes and stereotypes are likely to be motivationally-relevant in some intergroup
contexts and irrelevant in others. For example, racial outgroup (> ingroup) faces are
associated with amygdala activity when people think of them in terms of their social category
membership, while racial ingroup (> outgroup) faces are associated with amygdala activity
when people think of them as individuals (Wheeler & Fiske, 2005).
The contention that amygdala activity to novel ingroup members may reflect
motivational consequences of belonging to a group rather than negativity is corroborated by
other significant regions from the whole-brain analysis. Novel ingroup (> outgroup) members
were associated with greater activity in the orbitofrontal cortex (OFC; see Figure 4A) and
dorsal striatum (putamen). The OFC plays a key role in linking social and appetitive stimuli
to hedonic experience (Anderson et al., 2003; Kringelbach, 2005) and is sensitive to social
rewards (L. T. Harris, McClure, van den Bos, Cohen, & Fiske, 2007; van den Bos, McClure,
Harris, Fiske, & Cohen, 2007). Interestingly, differences in OFC activity (ingroup-outgroup)
were correlated with individual differences in ratings of ingroup bias (ingroup-outgroup),
such that people who liked their ingroup also had stronger OFC activity (r = .54, p < .03; see
Figure 4B).10
Similarly, the dorsal striatum is active during acts of mutual cooperation
(Rilling et al., 2002) and viewing pictures of loved ones (Bartels & Zeki, 2000). In contrast,
no regions were significantly more active to outgroup than ingroup faces.
Correlations between Neural Activity and Ingroup Bias. We tested whether the neural
activity in response to viewing novel ingroup (>outgroup) members was associated with
individual differences in ingroup bias (i.e., liking ingroup members more than outgroup
members). We created individual differences in brain activity (ingroup - outgroup) in each
ROI (fusiform, amygdala, OFC, and striatum) and correlated them with individual
35
differences in self-reported liking (ingroup - outgroup). Participants with greater OFC
activity to ingroup (> outgroup) members reported a stronger preference for ingroup
(>outgroup) members (r = .54, p < .03).8 As seen in Figure 5, the effects of group
membership on self-reported liking were mediated by OFC activity. Specifically, the effect
of group membership on ingroup bias was significantly reduced (from b = 0.389, p = .05, to b
= -0.131, p = .63) when controlling for increases in OFC activity to ingroup (> outgroup)
members (Sobel test t = 2.22, p < .03).
Racial Group Membership. To further examine the neural components involved in
processing social groups, we compared brain activity to Black and White faces. There was
greater activity in the visual cortex (see Table 2) to Black faces while no regions were more
active during the presentation of White faces.11
These data are consistent with a series of
studies showing that race is largely ignored when it is orthogonal to current group
membership (Kurzban et al., 2001).
Interactions with Race, Group and Task. To examine the automaticity of these
ingroup biases in neural processing we tested whether the brain regions showing ingroup bias
were moderated by race (Black vs. White), attention (explicit vs. implicit) to team
membership, or both. We extracted ROIs from the regions of fusiform gyri, amygdala, OFC,
and dorsal striatum showing ingroup bias (ingroup > outgroup) and compared voxels from
each of these regions for Black and White faces and during the implicit and explicit
categorization tasks. Ingroup biases (ingroup > outgroup) in neural activity were not
moderated by race, categorization task, or a race × task interaction. Whereas previous studies
have shown that activity in these regions can be modulated by explicit processing goals
(Cunningham et al., 2003), the ingroup biases in neural activity reported here do not appear
36
to require explicit attention to team membership, nor do they pertain strictly to Black or
White faces.
We also conducted whole-brain analyses on the Group × Task, Group × Race, and
Group × Task × Race interactions. Although these analyses revealed few higher-order effects
(at p ≤ .001) we have included a list of brain regions sensitive to crossed-categories (i.e., the
Group × Race interaction; see Table 3).
Discussion
This study reveals a constellation of neural activity consistent with models of flexible
self-categorization (J. C. Turner et al., 1987). Viewing novel ingroup members was
associated with greater activation in the fusiform gyri, amygdala, OFC, and dorsal striatum,
relative to novel outgroup members. Moreover, OFC activity mediated the effect of group
membership on self-reported ingroup bias. Importantly, ingroup biases in neural processing
occurred within minutes of team assignment, in the absence of explicit team-based rewards
or punishments, and independent of pre-existing attitudes, stereotypes, or familiarity. Ingroup
biases in neural processing were not moderated by target race or categorization task,
suggesting that they did not require explicit attention to team membership and may have
occurred relatively automatically.
This study provides neural evidence that ingroup members are processed in greater
depth than outgroup members – placing ingroup biases in perception firmly within the realm
of motivated social perception (Balcetis & Dunning, 2006). By virtue of their motivational
significance in a variety of contexts (e.g., economic, psychological, and evolutionary)
ingroup members often warrant greater/deeper processing than outgroup members (Brewer,
1979, 1999). By assigning participants to novel groups and providing equal exposure to
37
ingroup and outgroup faces, our experimental design was able to minimize the role of
familiarity and novelty as causal variables in these neural ingroup biases. The absence of
expertise with the faces also raises the possibility that the fusiform gyri may be associated
with attentional biases (Wojciulik, Kanwisher, & Driver, 1998) toward ingroup members,
greater individuation (Rhodes et al., 2004) of ingroup members, or both.
Whereas earlier studies reported amygdala activity to racial outgroup faces – often
interpreted as reflecting negativity or fear toward outgroup or stigmatized group members
(e.g., Lieberman et al., 2005) – participants in the current study had greater amygdala activity
to novel ingroup members (see also Chiao et al., in press). Interestingly, Wheeler and Fiske
(2005) found both patterns: greater amygdala activity to racial outgroup faces during a social
categorization task (deciding whether a person was young or old) and greater amygdala
activity to racial ingroup faces during an individuation task. Their study captures the
flexibility of amygdala function, which can respond to positive and negative stimuli, stimulus
intensity, and, more generally, the motivational relevance of stimuli (Cunningham et al.,
2008; Whalen, 1998). To this end, the amygdala may be involved in segregating relevant
from irrelevant stimuli in order to enhance perception of important stimuli (Anderson &
Phelps, 2001; Vuilleumier, 2005; Whalen, 1998). This view of amygdala function also offers
an alternative explanation for a previous study showing that both White and Black
participants have greater amygdala activity to Black faces (Lieberman et al., 2005).
Amygdala activity among White participants may reflect attention toward negatively
stereotyped Blacks (Eberhardt, Goff, Purdie, & Davies, 2004), whereas amygdala activity
among Black participants (who generally have a stronger racial identity and may therefore
view Black faces as more relevant (Crocker, Luhtanen, Blaine, & Broadnax, 1994)) may
38
reflect increased processing of ingroup membership. In other words, different psychological
mechanisms may guide the processing of racial ingroup and outgroup members. We propose
that the amygdala activity to ingroup members in the current study may stem from their
motivational relevance and salience in the current group context.
The relevance of different social category memberships also varies according to social
context (J. C. Turner et al., 1987). Assigning people to mixed-race groups may change the
way they construe race, and sensitize perceptual and affective processes to currently-relevant
group memberships. Indeed, people categorize others according to race when it is the salient
social category, but categorize according to other group memberships (and ignore race) when
they are part of a mixed-race group (Kurzban et al., 2001). This is a difference between the
present experiment and previous fMRI studies where race is the most salient difference
between faces. In this experiment, ingroup biases in neural activity were not moderated by
race. However, in contexts where race provides the most salient group distinction, attitudes,
cultural stereotypes (especially threat), and personal values (egalitarianism) may provide the
most relevant motivational guides.
The pattern of ingroup bias in the current experiment extended to self-reported
preferences for ingroup members. Participants with stronger preference for ingroup members
had stronger OFC activity to ingroup relative to outgroup members. This brain-behavior
relationship is consistent with a recent study showing a strong correlation between a similar
region of the OFC and self-reported pleasantness ratings of food (Kringelbach, O'Doherty,
Rolls, & Andrews, 2003) and, more generally, the idea that this region plays a central role in
representing and processing subjective value (Anderson et al., 2003; Kringelbach, 2005). To
our knowledge, this is the first fMRI study to identify the neural mediators of self-reported
39
intergroup biases and it demonstrates an important link between the pervasive preference for
novel ingroup members (Brewer, 1979) and brain regions that process reward and subjective
value (Anderson et al., 2003; Kringelbach, 2005).
Ingroup biases in neural activity did not require explicit attention to team membership.
Although there were differences in task difficulty (judging by faster reaction times and
higher accuracy in the implicit task), neural ingroup biases did not differ across tasks,
suggesting that these biases are relatively automatic. Similarly, Bernstein and colleagues
proposed that “ingroup faces are processed in a default, automatic manner, characterized by
holistic processing” (Bernstein et al., 2007, p. 711). Indeed, several regions activated by
ingroup members respond automatically to social stimuli; for example, the amygdala
responds to subliminal presentations of arousing faces (Whalen et al., 1998) and the fusiform
responds to faces within 100-200ms (Liu, Harris, & Kanwisher, 2002). Future research will
need to use electroencephalography and other techniques to examine the time-course of these
ingroup biases and whether or not they emerge prior to conscious awareness.
40
Chapter 4: The Contextual Sensitivity of Intergroup Evaluation
Consistent with Self-Categorization Theory (J. C. Turner et al., 1987), Experiment 1
provided evidence that the amygdala, fusiform, and OFC are sensitive to novel ingroup
members, regardless of race. Very brief membership in a novel group elicits neural
processing associated with group membership and appears to override race, a category
marked by years of exposure. This experiment offers evidence that social perception along
racial lines may be malleable to a certain type of social context: one in which race is
irrelevant to group membership. As discussed in the introduction, social categorization elicits
evaluation, and perceiving people according to their group membership may therefore reduce
pervasive and ostensibly stable automatic racial bias (Devine, 1989; Nosek et al., 2002).
Consistent with this assertion, previous research has shown that categorizing complex social
stimuli in different ways moderates the activation of underlying automatic attitudes, leading
to different evaluations (Blair, 2002). For example, categorizing Black athletes and White
politicians according to race activates an automatic preference for White politicians;
however, categorizing the same individuals according to occupation activates an automatic
preference for Black athletes (Mitchell et al., 2003). Accordingly, shifting social
categorization from race to group membership may reduce pervasive automatic racial biases
in favor of a preference for ingroup members (Ashburn-Nardo et al., 2001; Brewer, 1979).
Although Experiment 1 offered evidence that participants in a novel group prefer ingroup to
outgroup members, regardless of race, it is important to determine whether these effects
extend to automatic evaluations for at least two reasons. First, participants generally show
automatic racial bias while reporting egalitarian attitudes, making it important to examine the
41
effect of group membership on automatic racial biases. Second, as noted in the introduction,
automatic and controlled racial biases are associated with different forms of racial
discrimination and are therefore important to study independently. Experiment 2 examines
whether people assigned to a novel group have an automatic preference for ingroup
members, regardless of race.
Experiment 2 offers an important test of the sensitivity of spontaneous social perception
and evaluation to a current self-categorization. Previous research has shown the sensitivity of
automatic evaluations to categorization processes: changing category labels alters evaluations
(Mitchell et al., 2003). However, the automatic evaluation of multi-categorizable social
stimuli remains unclear. Recent research has shown that certain implicit attitude measures,
such as the Implicit Association Test (Greenwald et al., 1998), evoke evaluations consistent
with the category labels rather than the unique characteristics of individual stimuli (see Olson
& Fazio, 2003). Therefore, the automatic evaluations of Black athletes and White politicians
may have been driven by attitudes toward the current category labels rather than the
spontaneous construal of these complex stimuli. The current experiment uses a measure of
automatic evaluations without category labels to examine more spontaneous construals. In
the context of mixed-race teams, a visually salient social category with well-learned
evaluative associations, like race, may drive automatic evaluations. However, if automatic
evaluation is truly sensitive to the social context and/or the current self-categorization the
minimal intergroup distinctions should override competing, orthogonal social category cues
like race. Excluding labels also allows for more complex evaluations of multi-categorizable
social stimuli (Crisp & Hewstone, 2007), including the additive effects of race and group
membership (i.e., leading to the most positive evaluations of White-ingroup members) or the
42
evaluation of some targets according to their group membership (e.g., ingroup members) and
others according to their race (e.g., outgroup members). This experiment explores whether
people spontaneously construe and automatically evaluate novel ingroup members according
to their group membership when it is orthogonal to race.
Experiment 2
To examine the sensitivity of automatic evaluation to the current self-categorization
participants were randomly assigned to a novel mixed-race team without a long history of
contact or conflict. In this variant of the minimal group paradigm, participants memorized 12
ingroup and 12 outgroup members and then completed measures of their automatic and
controlled evaluations toward these multi-categorizable targets.12
Using a similar paradigm,
Kurzban and colleagues (2001) found that assigning participants to mixed-race teams led
people to categorize targets according to team membership rather than race. However, they
did not measure evaluations or analyze the potential interaction between team membership
and race. It therefore remains possible that automatically activated racial biases emerge even
when race is orthogonal to team membership, or that race may affect evaluations of ingroup
or outgroup members differently. More generally, research and theory on the evaluation of
multiply-categorizable targets suggests that orthogonal social categories can influence
intergroup evaluations in a variety of ways (for a review see Crisp & Hewstone, 2007;
Deschamps & Doise, 1978): participants’ evaluations of individual faces could stem from
pre-existing racial bias (White > Black), current self-categorization (ingroup > outgroup), the
sum of these categories, or an interaction between race and self-categorization (see Crisp &
Hewstone, 2007 for a review). To examine the spontaneous construals of these multi-
43
categorizable faces participants completed automatic and controlled evaluations of the
individual targets without explicit category labels (Olson & Fazio, 2003).
Methods
Participants.
One hundred and nine University of Toronto undergraduate students (84 females)
successfully completed the study for partial course credit.13
Materials and Procedure
Procedure. Similar to Experiment 1, participants were randomly assigned to one of
two competing groups (the Lions or Tigers) in the experimental condition (N = 72).
However, in the current experiment one-third of participants were randomly assigned to a
control condition (N = 37) in which they merely learned about the groups without being
assigned to one of them. The stimuli and procedure were nearly identical to Experiment 1
with two important differences. First, one-third of the participants were randomly assigned to
a control condition in which they were not assigned to either of the two groups. This allowed
us to examine whether merely learning about the two groups was sufficient to reduce the
construal and evaluation of multi-categorizable stimuli according to race or whether the
inclusion of the self in a group was critical to changing evaluations. Second, participants
completed a measure of their automatic evaluations to examine the spontaneous construal
and evaluation of race and group membership.
Learning. Participants completed two brief learning tasks (~15 minutes). Race was
orthogonal to team membership; there were six Black and six White males on each team. The
24 faces were randomly assigned to each team and fully counterbalanced. In the first learning
task, participants spent three minutes memorizing the team membership of all 24 faces
44
simultaneously: 12 members of Lions and 12 members of the Tigers. In the second learning
task, participants were presented with each of the 24 faces one-at-a-time and indicated
whether each face was a member of the Lions or Tigers. Participants in the experimental
condition (i.e., assigned to a team) also saw and categorized their own face three times during
the second learning task (randomly interspersed within the other 24 faces) to enhance self-
categorization with their team during the learning phase. Participants did not see their own
face again during any other phase of the study. During the first set of trials, each face was
presented with the team name (Lions or Tigers) on the computer monitor to help enhance
learning. During the second set of trails, the team name was removed so that participants
needed to rely only on their memory. Following each trial, feedback indicated if the response
was correct. After learning the faces from the two teams, participants completed measures of
their automatic and controlled evaluations of the faces without explicit group labels, in
counterbalanced order.
Automatic Evaluation Measure. To measure automatic evaluations of the faces
participants completed a response-window priming task on a personal computer
(Cunningham, Preacher, & Banaji, 2001; see Draine & Greenwald, 1998 for details). During
this task participants were instructed to rapidly categorize each word as “good/liked” or
“bad/disliked” (see Olson & Fazio, 2004). Participants were instructed to press “1” when a
good word appeared and “2” when a bad word appeared. Following 24 practice trials,
participants completed three critical blocks with 96 trials in each block. On each trial in these
critical blocks a face from the learning task appeared for 150 ms (followed by a blank screen
for 50 ms) prior to a positive (e.g., love) or negative (e.g., hatred) target word, which
appeared for a 525 ms response window. Participants were instructed to ignore the faces. The
45
dependent measure was the proportion of trials in which each participant correctly
categorized the word as good or bad (i.e., response accuracy) (α = .45). To provide an
estimate of more automatic (i.e., rapid) evaluative processing, all responses that occurred
after 600 ms were coded as incorrect, similar to previous research using response-window
priming.14
Following previous research (Draine & Greenwald, 1998), we assumed that faces
with positive associations would increase accuracy to positive words and decrease accuracy
to negative words.
Controlled Evaluation Measure. To measure more controlled evaluations of the faces
participants rated each face. Participants were told that “people can often quickly determine
who they like or dislike based on subtle facial features and expressions”, and asked to rate
each of the 24 faces on a 6-point liking (1 = dislike to 6 = like) (α = .83). Faces were
presented in random order. We measured evaluations of individual faces to increase the
correspondence between automatic and controlled measures (Fishbein & Ajzen, 1974). By
assessing evaluations to individual faces with automatic and controlled measures we
enhanced confidence that any dissociations between measures were due to the automaticity
of evaluative processing, and not conceptual incongruities (e.g., responding to faces on the
automatic measure and category labels on the controlled measure).
Results
Analysis strategy.
Traditional analysis of implicit attitude measures has tended to focus on mean-level
differences in reaction time or accuracy. However, this approach has the consequence of
reducing hundreds of trials to a single data point per participant leading to a significant loss
of power and meaningful variance. In order to more accurately measure evaluation we used
46
multi-level modeling (Goldstein, 1995). Multi-level modeling allows for the direct analysis
of accuracy on individual trials and is able to overcome violations of independence that occur
as a result of correlated trials within participants. When an assumption of independence is not
satisfied ignoring the dependency among trials can lead to invalid statistical conclusions;
namely the underestimation of standard errors and the overestimation of the significance of
predictors (Cohen, Cohen, West, & Aiken, 2003). We therefore created multi-level models
with trials nested within participants to provide more appropriate estimates of regression
parameters. Multi-level modeling has been used successfully on automatic attitude measures
in previous research (Dunham, Baron, & Banaji, 2006; Nezlek & Cunningham, October,
1998). Multi-level models for all analyses were implemented in the SAS PROC MIXED
procedure (see Singer, 1998). To assess automatic evaluations we conducted 2 (group:
ingroup, outgroup) × 2 (race: Black, White) × 2 (target valence: positive, negative) repeated-
measures analysis on response accuracy for experimental participants, and a 2 (race: Black,
White) × 2 (target valence: positive, negative) analysis for control participants.15
To assess
controlled evaluations we conducted a 2 (group: ingroup, outgroup) × 2 (race: Black, White)
repeated-measures analysis on liking for experimental participants, and an analysis on race
(Black, White) for control participants.
The effects of group and race on automatic evaluations.
Following previous research (e.g., Fazio et al., 1995), we expected control participants
to show automatic racial bias on the response-window priming task. As anticipated, control
participants had more positive associations for White than Black faces, F(1, 36) = 3.42, p =
.07. Simple effects analyses confirmed that participants had relatively positive evaluations
(i.e., higher accuracy to positive than negative words) for White faces, t(36) = 2.37, p < .02,
47
but were relatively neutral to Black faces, t(36) = 0.08, p = .94. Simply learning the mixed-
race faces in a context in which race was orthogonal to group membership evoked the
standard pattern of racial bias: an automatic preference for White over Black faces.
The primary hypothesis of this experiment was that self-categorization with a novel
mixed-race group would eliminate automatic racial bias on the response-window priming
task. As seen in Figure 6, group membership moderated automatic racial bias. Specifically,
the three-way interaction between Group × Race × Valence, F(1, 71) = 5.99, p < .02, was
characterized by automatic racial bias (a preference for White over Black faces) among
outgroup faces, F(1, 71) = 6.40, p = .01, but not ingroup faces, F(1, 71) = 0.87, p = .35.
Simple effects analyses confirmed that participants had more positive evaluations (i.e., higher
accuracy to positive than negative words) of Black-ingroup than Black-outgroup faces, F(1,
71) = 10.77, p < .01.16
These results demonstrate that membership in a novel group can
improve automatic racial evaluations. While White outgroup members were evaluated more
positively than Black outgroup members – mirroring the pattern of results in the control
condition – novel ingroup members were evaluated positively regardless of race.
The effects of group and race on controlled evaluations.
Despite the evidence of automatic racial bias, we expected that controlled evaluations
would be more egalitarian. Replicating previous research, there were no strong racial biases
on ratings of Black and White faces – both in the control, t(36) = -0.69, p = .49, and
experimental, F(1, 71) = 2.98, p < .09, conditions. If anything, experimental participants had
a marginal preference for Black (M = 3.49) over White (M = 3.34) faces (see Figure 7).
These relatively egalitarian racial evaluations were dissociated from the racial bias evidence
on more automatic evaluations. In contrast, we expected ingroup bias would be evident on
48
both automatic and controlled measures, because participants have little reason to modify
their evaluations of novel group members. As expected, experimental participants preferred
novel ingroup (M = 3.52) to outgroup faces (M = 3.31), F(1, 71) = 5.39, p = .02. These
preferences were not qualified by a Race × Group interaction, F(1, 71) = 0.00, p = .95.
Automatic and Controlled Correlations.
To examine the correlations between automatic and controlled evaluations among
experimental participants we computed mean automatic racial bias (White-positive + Black-
negative – White-negative + Black-positive), controlled racial bias (White – Black),
automatic ingroup bias (Ingroup-positive + outgroup-negative – ingroup-negative +
outgroup-positive), and controlled ingroup bias (ingroup – outgroup) scores. There were
modest correlations between automatic and controlled racial bias (r = .17, p = .14) and
ingroup bias (r = .15, p = .22). Although these correlations were in the typical range of raw
automatic-controlled correlations (Cunningham et al., 2001; Hofmann, Gawronski,
Gschwendner, Le, & Schmitt, 2005), they were not statistically significant.
Discussion
These data provide evidence that automatic evaluations are sensitive to a novel self-
categorization within a complex intergroup context. Participants in the control condition,
who were not a member of either mixed-race team, had an automatic preference for White
relative to Black faces (Fazio et al., 1995), suggesting that they were construing faces
according to race – a visually salient social category. In contrast, participants in the
experimental condition did not evaluate multiply-categorizable faces according to a single
salient social category. Instead, their automatic evaluations were a complex interaction
between self-categorization and race. In particular, they showed positive evaluations for
49
White and Black ingroup members, eliminating the standard pattern of automatic racial bias,
while their automatic evaluations of outgroup members continued to reveal racial bias,
similar to the control condition. Taken together, these results suggest that automatic
evaluation was sensitive to the current social context, shifting from evaluations based on race
(control condition) to evaluations that reflected their current self-categorization
(experimental condition).
Controlled evaluations were also sensitive to the current self-categorization:
participants assigned to a mixed-race team reported a preference for novel ingroup members,
regardless of race. Replicating previous research (Devine, 1989), control participants
revealed a dissociation between their automatic and controlled evaluations, showing an
automatic preference for White over Black faces while reporting more egalitarian evaluations
on controlled measures. More unique to this experiment, we found this mean-level
dissociation between automatic and controlled measures while controlling for
correspondence: having participants evaluate individual faces on both measures. In contrast,
preferences for novel ingroup members were evidenced on both measures. These data
suggest that racial bias can be modulated by more controlled processing or through
construing racial minorities as novel ingroup members.
This experiment offers evidence that automatic evaluations are sensitive to the current
self-categorization, leading to automatic evaluations of ingroup members according to their
novel group membership rather than race. These results are fully consistent with self-
categorization theory and other models that highlight the contextual sensitivity of self-
categorization and the impact of these categorizations on social perception and evaluation (J.
C. Turner et al., 1987). This pattern of data highlights the power of self-categorization on
50
evaluation, especially given the visually salient nature of race and the extensive evidence that
racial biases are automatically activated upon the mere presentation of Black names or faces
(Devine, 1989; Fazio et al., 1995). Perhaps the most impressive finding is that self-
categorization with a novel group generates more positive automatic evaluations of Black-
ingroup than Black-outgroup members. The following experiment tested whether this shift in
evaluations was driven by more positive evaluations of Black-ingroup members or more
negative evaluations of Black-outgroup members.
51
Chapter 5: Ingroup Bias versus Outgroup Derogation
Participants assigned to a novel team in Experiment 2 had positive evaluations of
ingroup faces, regardless of race, and evaluated White-outgroup faces more positively that
Black outgroup faces. The current experiment examines whether the automatic preference for
Black-ingroup compared to Black-outgroup members in the previous experiment was driven
by ingroup bias, outgroup derogation, or some combination. One possible explanation for the
change in automatic racial bias in the previous experiment is that self-categorization with a
novel group generated ingroup bias, improving evaluations of Black-ingroup members.
Another possibility is that self-categorization with a novel group generated outgroup
derogation, diminishing evaluations of Black-outgroup members. A third possibility is that
ingroup bias and outgroup derogation combined to generate the difference in evaluations of
Black-ingroup compared to Black-outgroup members. To test these possibilities we
compared evaluations of ingroup and outgroup members to unaffiliated faces (i.e., Black and
White faces that were not a member of either group).
Experiment 3
Experiment 3 was designed to specifically assess the nature of evaluations of multi-
categorizable stimuli. To our knowledge, no published studies have used appropriate controls
to isolate the direction of evaluation in minimal groups (McCaslin & Petty, 2008) or crossed-
category contexts. However, previous minimal group research generally suggests a pattern of
ingroup bias – a preference for ingroup members (Brewer, 1979) – and although participants
readily allocate more rewards to ingroup members, they do not allocate more punishments to
52
outgroup members (Mummendey et al., 1992). Moreover, evaluations of ingroup and
outgroup members are not necessarily reciprocally related (Allport, 1954; Brewer, 1999).
In Experiment 2, participants responded to unaffiliated Black and White faces during
the evaluation tasks to contrast against ingroup and outgroup faces and generate more precise
inferences about the nature of intergroup preferences in complex social contexts. Based on
previous research in this domain, it seemed that self-categorization would improve automatic
evaluations of Black-ingroup members without leading to the derogation of Black-outgroup
members. In fact, the priming data in Experiment 2 suggested that White-ingroup, White-
outgroup and Black-ingroup faces were positively evaluated (i.e., facilitation to positive and
inhibition to negative words) while Black-outgroup members evoked relatively neutral
evaluations. However, a meta-analysis on the evaluation of multi-categorizable targets
(Urban & Miller, 1998) revealed that more positive evaluations of crossed-category targets
(e.g., Black-ingroup members) are usually offset by more negative evaluations of double-
outgroup targets (e.g., Black-outgroup members). This experiment examined the direction of
automatic evaluations within a given intergroup context; namely, whether automatic
evaluations of Black faces were altered by ingroup bias and/or outgroup derogation.
The current experiment was similar to Experiment 2, with the primary difference that
participants evaluated Black and White faces that were unaffiliated with either mixed-race
team and evaluations of these faces were contrasted with ingroup and outgroup members to
identify the nature of preference for Black-ingroup compared to Black-outgroup members.
Participants did not learn these unaffiliated faces during the first phase of the experiment, but
merely saw them during both evaluation tasks, providing a set of Black and White control
faces that reflected baseline evaluations of novel faces. If self-categorization elicits ingroup
53
bias, Black-ingroup faces should be evaluated more positively than Black-unaffiliated faces.
However, if self-categorization elicits outgroup derogation, Black-outgroup faces should be
evaluated more negatively than Black-unaffiliated faces.
Methods
Participants.
One hundred and twenty-six undergraduate students from The Ohio State University
successfully completed the study for partial course credit. Two participants were removed for
using their iPod or cell phone during the study and two were removed for responding on less
than 15% of trials during the priming task, leaving 122 (57 females) participants for analysis.
Materials and Procedure.
Similar to Experiment 2, participants were randomly assigned to one of two competing
groups (the Lions or Tigers) in the experimental condition (N = 81) or a control condition (N
= 41) in which they merely learned about the groups. The current experiment was similar to
Experiment 2, with the primary difference that participants evaluated Black and White faces
unaffiliated with either mixed-race group. Automatic (α = .75) and controlled (α = .87)
evaluations of unaffiliated faces were contrasted with ingroup and outgroup members to
identify the nature of preference for Black-ingroup compared to Black-outgroup members.
Specifically, participants memorized eight faces belonging to the Tigers and eight belonging
to the Lions and four Black and four White faces who were unaffiliated with the Lions or
Tigers appeared for the first time during the evaluation tasks. Participants did not see
unaffiliated faces during the learning phase of the experiment, but saw them during both
evaluation tasks. Again, faces were randomly assigned to group and fully counterbalanced. In
addition, on the priming task half the participants pressed “1” when a good word appeared
54
and “2” when a bad word appeared, and half the participants used the opposite word-number
mappings.17
Analyses were identical to Experiment 2 with the exception that there were three
groups (ingroup, outgroup, unaffiliated) of faces. To assess automatic evaluations we
conducted a 3 (group: ingroup, outgroup, unaffiliated) × 2 (race: Black, White) × 2 (target
valence: positive, negative) repeated-measures analysis on response accuracy for
experimental participants. To assess controlled evaluations we conducted a 3 (group:
ingroup, outgroup, unaffiliated) × 2 (race: Black, White) repeated-measures analysis on
liking for experimental participants. Analyses contrasted unaffiliated faces with ingroup and
outgroup members to identify the nature of preference for Black-ingroup compared to Black-
outgroup members.
Results
The effects of group and race on automatic evaluations.
The primary goal of this experiment was to examine the direction of automatic
evaluation by comparing the evaluations of unaffiliated faces with ingroup and outgroup
members. We anticipated and found that ingroup members were evaluated positively,
regardless of race, and more positively than unaffiliated faces or outgroup members. In other
words, membership in a novel group elicited automatic ingroup bias. As seen in Figure 8, a
marginal Group × Valence interaction, F(1, 80) = 2.93, p = .09, indicated that participants
had more positive automatic evaluations of ingroup members relative to unaffiliated faces,
F(1, 80) = 5.64, p < .02, but had similar evaluations for outgroup members and unaffiliated
faces, F(1, 80) = 2.78, p = .10; if anything, they had a marginal preference for outgroup
members. However, these effects were qualified by a Group × Race × Valence interaction,
55
F(2, 160) = 3.71, p < .03, characterized by automatic racial bias (a preference for White over
Black faces) toward the unaffiliated faces, F(1, 80) = 3.06, p < .08, but not ingroup faces,
F(1, 80) = 0.85, p = .36, which were evaluated positively, regardless of race. In fact,
comparing only ingroup to unaffiliated faces confirmed that these evaluations were
significantly different, F(1, 80) = 7.29, p < .01. Simple effects analyses confirmed that
participants had more positive automatic evaluations (i.e., higher accuracy to positive than
negative words) of Black-ingroup than Black-control faces, F(1, 80) = 12.74, p < .001,
indicating that membership in a novel mixed-race group improved automatic evaluations of
Black faces.18
In contrast, comparing only outgroup to unaffiliated faces confirmed that these
evaluations were not significantly different, F(1, 80) = 0.80, p = .37. These results are
consistent with the hypothesis that ingroup members were evaluated positively, regardless of
race, and that unaffiliated faces and outgroup members were similarly (and apparently
according to race). This provided evidence of ingroup bias in the absence of outgroup
derogation.
The effects of group and race on controlled evaluations.
Following Experiment 1, we anticipated that participants would explicitly report racial
egalitarianism toward all the faces (including unaffiliated) and a preference for novel ingroup
faces relative to outgroup and unaffiliated faces. As seen in Figure 9, participants reported a
preference for ingroup members, F(2, 160) = 6.19, p < .01. Specifically, participants reported
positive automatic evaluations of ingroup members (M = 3.52) relative to control faces (M =
3.29), t(80) = 3.78, p < .001, but nearly identical attitudes toward outgroup members (M =
3.28) and control faces, t(80) = 0.14, p < .88. There was also a non-significant effect of race,
F(1, 80) = 1.72, p < .19, such that participants trended toward a preference for Black over
56
White faces; however, there were no Group × Race interactions, F(2, 160) = 0.23, p = .79. As
expected, participants reported ingroup bias and egalitarian racial attitudes to all groups.
Automatic and Controlled Correlations.
Similar to Experiment 2, the correlations between automatic and controlled racial bias
(r = -.11, p = .32) and ingroup bias (r = .00, p = .97) were not statistically significant.
Discussion
The current experiment offers evidence of the direction of automatic and controlled
evaluations in a novel group context. Replicating and extending the result from Experiment
2, automatic and controlled evaluations were characterized by ingroup bias relative to
unaffiliated faces. While previous minimal group studies have found data consistent with
ingroup bias (i.e., a relative preference for ingroup members) (Brewer, 1979), this is one of
the first experiments to show that novel group membership evokes ingroup bias rather than
outgroup derogation relative to a proper control group (McCaslin & Petty, 2008). In
particular, automatic evaluations of Black-ingroup members improved relative to unaffiliated
(and outgroup) Black faces. Importantly, improved automatic evaluations of Black-ingroup
faces were not offset by more negative evaluations of Black-outgroup members relative to
unaffiliated Black faces. These results suggest that ingroup membership increased positivity
toward ingroup members without increasing negativity toward outgroup members.
Interestingly, participants had an automatic preference for unaffiliated White relative to
Black faces, suggesting that they were construing and evaluating these faces according to
race. Automatic evaluations of outgroup faces in Experiment 2 and 3 were similar in this
respect, showing the standard pattern of racial bias (White > Black). These results suggest
that automatic evaluations may be sensitive to different social categories for different faces;
57
namely the current self-categorization of ingroup members and the race of outgroup members
and unaffiliated faces. Moreover, these evaluations occurred while participants were
randomly presented with a series of individual faces, raising the possibility that automatic
evaluations can shift between group membership and race on a case-by-case basis within a
stable intergroup context.
This pattern of data suggests that people may be spontaneously and rapidly construing
and evaluating complex social stimuli according to different social categories within a given
context. In the current intergroup context, stimuli can be evaluated according to at least two
social categories: group membership and race. In particular, ingroup and outgroup members
can be evaluated using either of those categories while unaffiliated faces are likely to be
evaluated only by race. The amygdala results in Experiment 1 suggest that ingroup members
may be especially important in this intergroup context, generating ingroup biases in
perception and evaluation. However, the pattern of racial bias toward outgroup members
suggests that they were evaluated according to race – mirroring evaluations of unaffiliated
faces.
Processing ingroup members according to their group membership and outgroup
members and unaffiliated faces according to their race may occur for a number of reasons.
One possibility is that outgroup members are treated as less relevant or receive less attention
to their group membership, and are thus processed based on more superficial visually-salient
social category cues, such as race. A second possibility is that outgroup members are
associated with relatively neutral evaluations and thus race-based association provide the
basis for outgroup evaluations. These two possibilities imply a hierarchical stage-based
model of intergroup perception and evaluation in which ingroup membership is processed
58
first and if individual faces do not belong to the ingroup they are processed according to their
race, whether due to an absence of attention toward or evaluative associations with outgroup
faces. A third possibility is that the current intergroup context may trigger positive automatic
evaluations of any ingroup member, including novel ingroup members and White faces. In
other words, any group associated with the self (whether racial or novel) elicits positive
automatic evaluations. Although the current research does not speak to the specific
mechanism behind this effect, the evidence does suggest that race is used to automatically
evaluate outgroup members and unaffiliated faces.
59
Chapter 6: Self-Categorization and Intergroup Memory
An assumption implicit in this multi-level approach is that changes in neural processing
mediate perception and evaluation. For example, the fusiform activity to novel ingroup
members in Experiment 1 was assumed to mediate aspects of social perception consistent
with the current self-categorization. We specifically suggested that the fusiform may play a
role in individuating ingroup members which may explain the correlation between fusiform
and superior memory for individual own-race faces in previous research (Golby et al., 2001).
If so, participants assigned to a novel group should show superior memory for individual
ingroup members consistent with the fusiform activity in Experiment 1 (ingroup > outgroup).
Experiment 4 was conducted to directly examine the effect of a novel self-categorization on
memory.
As described in the introduction, people are better at remembering faces from their own
racial or ethnic groups compared to faces from other racial groups (Malpass & Kravitz, 1969)
– and this biased social perception may stem from self-categorization with one’s racial group
rather than aspects of the social category per se, such as experience processing own-race
faces. Accordingly, if self-categorization shifts from race to a novel group identity, the ORB
should diminish. Thus, a novel self-categorization should increase memory for novel ingroup
compared to outgroup members and erase any own-race biases in memory.
One means by which self-categorization might affect evaluation is by altering social
perception. The first three experiments offered indirect evidence to this effect: neural
processing and evaluation of multi-categorizable targets elicited a host of ingroup biases
toward novel ingroup members, consistent with the current self-categorization. One means
60
by which self-categorization might alter evaluation is by increasing memory of ingroup
members relative to outgroup members. This aspect of individuation should increase ingroup
preferences for a number of reasons, including mere familiarity (Zajonc, 1968), personalized
processing (Brewer, 1988), and more motivated aspects of evaluations, including the desire
to enhance the evaluation of ingroup members (Tajfel, 1982). Accordingly, we proposed that
superior memory for ingroup members would increase ingroup bias. In addition, it seemed
likely that ingroup memory would affect controlled rather than automatic evaluations
because personalization (Brewer, 1988) and motivated enhancement (Crandall & Eshleman,
2003) are assumed to require more controlled processing.
Experiment 4
Experiment 4 was designed to determine whether self-categorization would increase
memory for novel ingroup members, regardless of race, and whether this would moderate
ingroup biases in evaluation. Based on previous research (Bernstein et al., 2007), we
expected that novel ingroup members would be better remembered on a subsequent recall
task. Increased memory for ingroup members is also expected to improve controlled
evaluations of ingroup members for at least three reasons. First, familiarity generally leads to
liking (Zajonc, 1968).19
Second, remembering individuals may stem from more individuated
encoding (Sporer, 2001) and individuation is presumably associated with more positive
evaluations, especially compared to categorization with a stereotyped social group. Third,
people are motivated to enhance evaluations of ingroup members (Tajfel, 1982) and
remembering team membership of individuals is a critical prerequisite for evaluative
enhancement. It was less clear, however, whether memory would also affect both automatic
61
evaluations. Although learning the faces was likely necessary for generating preferences, it
seemed likely that automatic evaluations occurring within the first few hundred milliseconds
would precede conscious recognition of team membership for these novel faces.
Methods
Participants.
One hundred and eleven undergraduate students from Experiment 3 successfully
completed the face memory task for partial course credit.20
Materials and Procedure
Procedure. The experimental procedure was identical to Experiment 3, with the
addition of the face memory task. Participants in the experimental (N = 75) and control (N =
36) condition completed the face memory task at the end of the session. Randomly assigning
some participants to a control condition in which they were not assigned to either of the two
groups allowed us to examine whether merely learning about the two groups was sufficient to
reduce the ORB or whether the inclusion of the self in a group was the critical to changing
intergroup memory.
Memory Task. To measure memory participants reported the team membership for
each face. Participants saw each of the 24 faces and were asked to indicate with a button
press whether each face was a member of the (a) Lions, (b) Tigers, or (c) neither team. Faces
were presented in random order. Response accuracy was recorded.21
Analysis strategy. Multi-level modeling allowed us to examine the effect of memory on
automatic and controlled evaluations by combining accuracy on the memory task with
responses on the automatic and controlled evaluation tasks. Specifically, the accuracy for
each individual face for each participant on the memory task was used as a separate regressor
62
to predict trial-by-trial responses to each face for each participant on the automatic and
controlled evaluations tasks completed in Experiment 3. To account for the fact that some
participants had perfect memory for some cells of faces (e.g., Black-ingroup) we did not
model the random effects of the independent variables in these models. Different from
Experiment 3, all analyses excluded unaffiliated faces because they were not seen during the
learning task. To assess memory we conducted a 2 (group: ingroup, outgroup) × 2 (race:
Black, White) repeated-measures analysis on accuracy for experimental participants, and a 2
(race: Black, White) analysis for control participants. To assess the effect of memory on
automatic evaluations we conducted a 2 (memory: accurate, inaccurate) × 2 (Group: ingroup,
outgroup) × 2 (target valence: positive, negative) repeated-measures analysis on response
accuracy for experimental participants. To assess the effect of memory on controlled
evaluations we conducted a 2 (memory: accurate, inaccurate) × 2 (group: ingroup, outgroup)
repeated-measures analysis on liking for experimental participants.
Results
The effects of group and race on memory.
Following research on the ORB (Malpass & Kravitz, 1969), we anticipated that
participants in the control condition would report superior memory for White compared to
Black faces. As seen in Figure 10, participants had superior memory for White (M = .67)
than Black (M = .60) faces, t(35) = 1.69, p < .05 (one-tailed).22
Thus, learning mixed-race
faces in a context in which race was orthogonal to group membership evoked ORB: superior
memory for White over Black faces.
More important, however, was the effect of race and group membership on memory
among experimental participants. Following the pattern of fusiform activity in Experiment 1
63
and recent research by Bernstein and colleagues (2007), we anticipated that participants
would have superior memory for novel ingroup compared to outgroup faces. As seen in
Figure 11, participants had superior memory for novel ingroup (M = .73) than outgroup (M =
.68) faces, F(1, 74) = 3.96, p = .05. Moreover, there was no effect of Race, F(1, 74) = 0.35, p
= .56, and these effects were not qualified by a Group × Race interaction, F(1, 74) = 1.67, p =
.20. These results show that intergroup memory is sensitive to the current self-categorization,
regardless of race. Novel ingroup members were remembered better than outgroup members
and there was no evidence of an ORB.
The effects of memory on automatic evaluations.
We anticipated that automatic evaluations would not be moderated by memory. Indeed,
memory did not moderate any aspect of automatic evaluations, including group membership
(ps > .28).
The effects of group and race on controlled evaluations.
There were a number of reasons that memory might increase ingroup bias, including
familiarity, personalization, and motivated enhancement. Accordingly, we anticipated that
increased memory for ingroup members would be associated with greater ingroup bias.
Indeed, a Memory × Group interaction, F(1, 1118) = 3.98, p < .05, indicated that participants
had more positive automatic evaluations of ingroup members they remembered (M = 3.58)
compared to ingroup members they did not remember (M = 3.34), t(524) = 2.07, p < .04 (see
Figure 12), but had similar evaluations for outgroup members they remembered (M = 3.39)
and did not remember (M = 3.22), t(524) = 1.63, p > .10. These data support the view that
better memory for novel ingroup members is associated with greater ingroup bias in more
controlled evaluations. Figure 12 also shows a clear ingroup preference over outgroups only
64
for correctly remembered faces, t(773) = 17.26, p < .0001, compared to no differences for
incorrectly remembered faces, t(283) = 0.01, p > .92. If participants did not remember who a
person was, they did not show ingroup bias.
Discussion
Experiment 4 indicated that self-categorization with a novel group could increase
memory for ingroup members, regardless of their race, and this increase in memory
moderated reported preferences for ingroup members. In contrast, memory had no effect on
automatic evaluations of group membership. This experiment extends previous research
(Bernstein et al., 2007) by showing that self-categorization with a novel mixed-race team can
improve memory for Black-ingroup members, providing a novel approach to override one of
the most pervasive racial biases in social psychology (Meissner & Brigham, 2001): superior
memory for own-race faces. We have subsequently replicated this pattern of own-group bias
several times (Van Bavel & Cunningham, 2008), suggesting that the effect of self-
categorization on memory is fairly robust. These follow-up studies have also found that own-
group bias is moderated by social identification, such that participants who are highly
identified with their novel group show more own-group memory bias than less identified
participants.
In the current research, ingroup members who were remembered were associated with
the most positive ratings whereas memory was unrelated to ratings of outgroup members.
The moderation of ingroup bias by memory suggests that evaluative ingroup bias may stem
from the motivated enhancement of ingroup members (Tajfel, 1982) or personalization
(Brewer, 1988), which is assumed to be a slower, more controlled process. In contrast,
evidence that outgroup evaluations are unaffected by memory suggests that participants feel
65
little motivation to derogate outgroup members or that outgroup members either receive more
superficial, less personalized attention. In either event, these results rule out the possibility
that the lack of outgroup derogation in Experiment 3 was simply the result of an inferior
memory for individual outgroup members. In other words, this analysis rules out the
potential confound between ingroup biases in memory and evaluation, and provides evidence
that memory for outgroup members does little to generate outgroup derogation. To our
knowledge, this experiment was the first to examine the interface between memory and
evaluation in a minimal group context, linking ingroup biases in perception and evaluation.
66
Chapter 7: Neural Substrates of Social Perception and Evaluation
The first four experiments illustrate the power of a novel self-categorization to alter
social perception and evaluation of people according to their group membership and override
ostensibly pervasive effects of race. Although successful social perception in some contexts
may be as simple as quickly recognizing who is with us or against us, in other contexts, it
may also require the ability to categorize some people according to one dimension and other
people on a different dimension. Basketball players, for example, must quickly differentiate
teammates from opponents, regardless of other irrelevant social category information (e.g.,
Ruscher, Fiske, Miki, & Van Manen, 1991), but also correctly identify the referees.
Consistent with this example, the results of Experiment 3 suggested that Black and White
faces unaffiliated with the ingroup or outgroup were automatically construed and evaluated
according to their race: participants had an automatic preference for unaffiliated White
compared to Black faces (see Figure 8c). Moreover, these evaluations occurred while
participants were randomly presented with a series of individual faces, raising the possibility
that automatic evaluations can shift between group membership and race on a case-by-case
basis within a stable intergroup context.
People may construe ingroup members according to their group membership and
unaffiliated faces according to their race for a number of reasons. On one hand, the current
intergroup context triggers self-categorization with the novel ingroup, increasing attention to
the team membership of ingroup and outgroup members. Indeed, learning these faces during
the first phase of these experiments likely enhanced the accessibility of team membership
during subsequent tasks (Fazio et al., 1986; Roskos-Ewoldsen & Fazio, 1992). On the other
67
hand, Black and White unaffiliated faces in Experiment 3 were not a member of either team,
making race the most (visually) salient social category cue for processing these faces. As
noted in Experiment 3, the race of these unaffiliated faces may have elicited automatic racial
bias (White > Black) for a number of reasons, including the well-learned evaluative
associations people have toward these racial categories or the possibility that participants
self-categorized with White faces, increasing their positivity toward racial ingroup members.
Although Experiment 3 does not speak to the source of this racial bias, it does suggest that
team membership is the most relevant dimension for processing ingroup faces and that race is
the most relevant dimension for processing unaffiliated faces.
Experiment 5
Assigning people to mixed-race groups appeared to change the way participants’
construed race, sensitizing perceptual and affective processes to their current-relevant group
membership. Recall that the amygdala was more active to novel ingroup (> outgroup)
members in Experiment 1, regardless of race. This was consistent with models that posit a
more general role for the amygdala in processing motivationally-relevant stimuli (e.g.,
Cunningham et al., 2008) such as ingroup members (Allport, 1954). However, these results
differed from previous research showing that Black (> White) faces were associated with
amygdala activity. One possible explanation for this discrepancy is that race was the only
salient social category in previous studies (Hart et al., 2000; Lieberman et al., 2005) but was
trumped by the salience of group membership when participants were assigned to mixed-race
teams. Experiment 3 suggested that participants assigned to a mixed-race team may still use
race to construe and evaluate faces, especially if they are unaffiliated with the ingroup or
68
outgroup. Accordingly, the amygdala may be sensitive both to novel ingroup members and
unaffiliated Black faces within the same social context. The current experiment examines this
hypothesis. The primary goal of Experiment 5 was to examine the sensitivity of neural
processing – especially the amygdala – to the ingroup members and Black unaffiliated faces.
A secondary goal of Experiment 5 was to directly examine the relationship between
ingroup biases in social perception and evaluation and the neural processing of group
membership. An important element of a multi-level approach is directly linking neural
processing to behavioral evidence to help elucidate the underlying process. The current
experiment examined the neural mediators of ingroup biases in automatic evaluation and
memory. Self-categorization with a novel group led to greater fusiform activity to ingroup
members in Experiment 1 and better memory for ingroup members in Experiment 4. As
described earlier, fusiform activity to own-race faces has been shown to correlate with
superior own-race memory (Golby et al., 2001), indicating that neural processing in the
fusiform is linked to memory for individual group members. Although these initial results
were taken as evidence that ORB is associated with expert processing, Experiments 1 and 4
suggest that self-categorization elicits ingroup biases in fusiform activity and memory,
respectively, possibly by increasing the individuation of ingroup members (Rhodes et al.,
2004; Sporer, 2001). The current experiment directly examined the link between ingroup
biases in fusiform activity and memory with the assumption that fusiform activity would
mediate the effects of self-categorization on ingroup biases in memory.23
In addition, we examined the link between automatic evaluations and neural processing.
In Experiment 1, participants with stronger self-reported preference for ingroup members had
stronger OFC activity to ingroup relative to outgroup members; a region involved in
69
representing and processing subjective value (Kringelbach, 2005). Consistent with previous
research (Phelps et al., 2000), there was no correlation between the amygdala and self-
reported evaluations. As noted in the introduction, several studies have reported a correlation
between automatic measures of racial bias and amygdala activity (Cunningham, Johnson et
al., 2004; Phelps et al., 2000). The current experiment examined whether more positive
automatic evaluations (i.e., ingroup bias) would correlate with amygdala activity to ingroup
members.24
Participants completed two single-category Implicit Association Tests (SC-IAT)
(Karpinski & Steinman, 2006) to independently measure their automatic evaluations of
ingroup and outgroup members and examine the relationship between these evaluations and
amygdala activity.
Method
Participants
Nineteen White participants (11 females, mean age = 20.1) were paid $40 for
completing the study. Participants reported no abnormal neurological history and had normal
or corrected-to-normal vision.
Materials and Procedure
Group Assignment. Similar to Experiment 1, participants were randomly assigned to
one of two competing groups (the Leopards or Tigers). The procedure was nearly identical to
Experiment 1 with three important differences. First, participants only memorized eight faces
belonging to the Leopards and eight belonging to the Tigers (similar to Experiment 3).
Second, four Black and four White faces that were unaffiliated with the Leopards or Tigers
appeared for the first time during fMRI. Again, faces were randomly assigned to group and
fully counterbalanced. Third, participants completed a different categorization task during
70
scanning, a different memory task following scanning, and two new automatic evaluation
measures following scanning. These new tasks are described below.
Categorization Task. Participants completed five runs of four blocks containing 12
trials for a total of 240 trials during fMRI. On each trial, participants categorized one of the
24 faces in one of two ways. On Ingroup trials, participants responded only if the face was an
ingroup member. On Outgroup trials, participants responded only if the face was an outgroup
member. Ingroup and Outgroup blocks were counterbalanced within runs, creating four
randomized blocks within each run. Each of the 24 faces was categorized twice in each run
(once in the Ingroup task and once in the Outgroup task). Direction screens were presented
before each block for six seconds to cue the categorization required for the following block
of 12 trials. Each face appeared for two seconds, during which time participants responded
with a button box in their right hand. To allow for estimation of the hemodynamic signal,
fixation crosses appeared between names for two, four or six seconds (in pseudo-random
order).
Scanning Parameters. Participants were scanned using a Siemens 3T scanner.
Functional scanning was prescribed parallel to the AC–PC line and nearly isotropic
functional images were acquired from inferior to superior using a single-shot gradient echo
planar pulse sequence (32 axial slices; 3.5 mm thick; 0.5 mm skip; TE = 25 ms; TR = 2000
ms; in-plane resolution = 3.5 × 3.5 mm; matrix size = 64 × 64; FOV = 224 mm). Following
functional imaging, a high resolution MPRAGE anatomical image (176 sagittal slices; TE =
2.15 ms; TR = 1760 ms; resolution = 1.0 × 1.0 × 1.0 mm) was collected for normalization.
Rating Task. After scanning, participants completed several computerized
questionnaires. First, participants completed a face rating task in which they were told that
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“people can often quickly determine who they like or dislike based on subtle facial features
and expressions” and asked to rate each of the 24 faces on a 6-point liking scale (1 = dislike
to 6 = like). Faces were presented in random order.
Memory Task. To measure memory participants saw each of the 24 faces and were
asked to indicate with a button press whether each face was a member of the (a) Leopards,
(b) Tigers, or (c) neither team. Response accuracy was recorded. Faces were presented in
random order.
Automatic Evaluation Task. To measure automatic evaluations of the faces
participants completed two Single Category Implicit Association Tests (Karpinski &
Steinman, 2006) on a personal computer. One SC-IAT assessed their automatic evaluations
of ingroup members and the other SC-IAT assessed their automatic evaluations of outgroup
members. The SC-IAT is an adaptation of the IAT (Greenwald et al., 1998) designed to
measures associations toward a single category of stimuli. The primary advantage of the SC-
IAT over the traditional IAT is that there is a single stimulus category to evaluate allowing
for a more independent estimate of evaluations toward category. Intergroup biases in the
traditional IAT may stem from positive evaluations of one category (e.g., ingroup) or
negative evaluations of the other category (e.g., outgroup), or both. Each SC-IAT consisted
of two blocks where each consisted of 20 practice trials that were not included in the analysis
followed by 60 critical trials. On the positive block participants were instructed to press “f”
when a good word or a target face appeared, and press “j” when a bad word or unrelated face
appeared. On the negative block participants were instructed to press “j” when a bad word or
a target face appeared, and press “f” when a good word or unrelated face appeared. Faces
were presented in random order in both blocks and the order of SC-IATs was
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counterbalanced. On the ingroup SC-IAT target faces were ingroup members and unrelated
faces were outgroup members or unaffiliated faces. On the outgroup SC-IAT target faces
were outgroup members and unrelated faces were ingroup members or unaffiliated faces. The
dependent measure was the average reaction time during critical trials in the positive and
negative blocks. Following previous research on the IAT (Greenwald et al., 1998) all
responses that occurred less than 300 ms following stimulus presentation were deleted and
reaction times were logged to normalize the distribution (note: results are presented using
raw reaction time in milliseconds to ease interpretation). It was assumed that more positive
associations toward a target group (e.g., ingroup) would lead to faster reaction times during
the positive block and slower reaction times during the negative block, and visa versa.
Results
Behavioral Results
Analysis strategy. To assess reactions during fMRI, we conducted a 2 (group: ingroup,
outgroup) × 2 (race: Black, White) × 2 (task: Ingroup, Outgroup) repeated-measures analyses
on reaction time.25
To assess controlled evaluations and memory, we conducted separate 3
(group: ingroup, outgroup, unaffiliated) × 2 (race: Black, White) repeated-measures analyses
on liking and accuracy, respectively. To assess automatic evaluations, we conducted 2
(group: ingroup, outgroup) × 2 (block: positive, negative) repeated-measures analysis on
logged reaction time.
fMRI Categorization Speed and Accuracy. We examined reaction time (in
milliseconds) during fMRI. Similar to Experiment 1, participants were faster to categorize
ingroup (M = 1272) compared to outgroup (M = 1350) members, F(1, 1460) = 8.43, p < .01.
They were also faster to categorize White (M = 1285) compared to Black (M = 1337) faces,
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F(1, 1460) = 3.68, p < .06. However, a Group × Task interaction, F(1, 1460) = 42.84, p <
.0001, indicated that participants were faster to categorize ingroup members during the
Ingroup task (M = 1170) than during the Outgroup task (M = 1373) and faster to categorize
outgroup members during the Outgroup task (M = 1269) than during the Ingroup task (M =
1431). This pattern of results indicated that participants were fastest when the face fit the
current task – a correct detection.
Memory. It was assumed that participants would have superior memory for novel
ingroup than outgroup faces, consistent with the results in Experiment 4. As anticipated, a
Group × Race interaction, F(2, 36) = 3.12, p < .06, indicated that participants had better
memory for White (M = 0.78) and Black (M = 0.82) ingroup members, regardless of race,
and for White (M = 0.79) compared to Black (M = 0.67) outgroup members and White (M =
0.55) compared to Black (M = 0.36) unaffiliated faces (see Figure 13). These results show
that ingroup members were remembered best, regardless of race, but that outgroup members
and unaffiliated faces showed the standard pattern of ORB, mirroring the pattern of
automatic evaluations in Experiment 3.
Controlled Evaluations. The results in Experiment 3 lead us to predict that participants
would report racial egalitarianism toward all the faces (including unaffiliated) and a
preference for novel ingroup faces relative to outgroup and unaffiliated faces. As seen in
Figure 14, participants reported a preference for ingroup members, F(2, 36) = 13.91, p <
.001. Specifically, participants reported positive controlled evaluations of ingroup members
(M = 3.93) relative to control faces (M = 3.08) who were rated similar to outgroup members
(M = 3.37. There was also a non-significant effect of race, F(1, 18) = 0.61, p < .44, such that
participants trended toward a preference for Black over White faces; however, there were no
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Group × Race interactions, F(2, 36) = 1.26, p = .29. As expected, participants reported
ingroup bias and egalitarian racial attitudes to all groups.
Automatic Evaluations. Following the results from Experiment 3, we expected
participants to show positive evaluations of ingroup members on the Ingroup SC-IAT and
neutral evaluations of outgroup members on the Outgroup SC-IAT. As seen in Figure 15,
participants had more positive evaluations of ingroup compared to outgroup members.
Specifically, the Group × Valence interaction, F(1, 16) = 19.43, p < .001, was characterized
by automatic ingroup bias (faster reaction times between positive + ingroup), F(1, 17) =
26.79, p < .0001, but not outgroup derogation (faster reaction times between negative +
outgroup), F(1, 16) = .34, p = .57. These results replicate the previous priming data showing
an automatic ingroup bias and relatively neutral evaluations of outgroup faces.26
fMRI Results
fMRI Preprocessing and Analysis. Data were prepared for analysis using SPM5
(Wellcome Department of Cognitive Neurology, London, UK). Data were corrected for slice
acquisition time and motion, co-registered to structural images, transformed to conform to
the default T1 MNI brain interpolated to 3 × 3 × 3 mm, and smoothed using an 9 mm FWHM
(full-width-half-maximum) kernel. Data were also corrected for artifacts and detrended. Data
were analyzed using the general linear model in SPM5. The BOLD signal was modeled as a
function of a canonical hemodynamic response function and its temporal derivative with a
128 s high-pass filter. First-level images were analyzed at the second-level with a 2 (group:
ingroup, outgroup) × 2 (race: Black, White) × 2 (task: explicit, implicit) repeated-measures
ANOVA. All effects from whole-brain analyses were reported as statistically significant if
they exceeded p ≤ .001 (uncorrected) with at least ten contiguous voxels. To conduct a priori
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analyses of the amygdala all voxels were extracted from the left and right amygdala using an
anatomical mask. All effects from ROI analyses (i.e., a priori analyses of the amygdala and a
posteriori ROIs used to test moderation) were reported as statistically significant if they
exceeded p ≤ .05 (uncorrected) with at least ten contiguous voxels. We also used ROIs to
examine correlations. Data from all 19 participants were included in the fMRI analyses.
Amygdala. The primary goal of the current experiment was to examine the sensitivity
of the amygdala to the group membership (i.e., ingroup > outgroup) of affiliated faces and
the race (i.e., Black > White) of unaffiliated faces. Following the results from Experiment 1,
we predicted that the amygdala would be more active to novel ingroup than outgroup
members, regardless of race. As anticipated, novel ingroup members were associated with
greater amygdala activity (MNI coordinates: 33, 0, -24) than outgroup members, F(1, 18) =
8.88, p < .001 (one-tailed). In other words, the amygdala was sensitive to the group
membership of faces, showing greater activity to ingroup members.
These results differed from previous research showing that Black (> White) faces were
associated with amygdala activity (e.g., Cunningham, Johnson et al., 2004; Hart et al., 2000),
leading us to propose that the amygdala may respond to race when it is the most relevant or
salient social category. The results from Experiment 3 suggest that people assigned to a
mixed-race group construe ingroup members according to the group membership and
unaffiliated faces according to their race. We therefore anticipated that unaffiliated faces
would elicit greater activity to Black than White unaffiliated faces. Indeed, we found that
Black faces (M = .30) were associated with greater amygdala activity than White faces (M =
.18), F(1, 18) = 4.06, p < .03 (one-tailed).27
There was no effect of race among ingroup or
outgroup faces (ps > .21) and the effect of race on amygdala activity was not moderated by
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task (p > .15). Together, these results are consistent with models that posit a more general
role for the amygdala in processing motivationally-relevant stimuli (e.g., Cunningham et al.,
2008) such as ingroup members (Allport, 1954), but also Black unaffiliated faces for whom
race is the only salient social category cue.
Fusiform and Memory. The secondary goal of the current research was to directly
examine the relationship between ingroup biases in social perception and evaluation and the
neural processing of group membership. Self-categorization with a novel group led to greater
fusiform activity to ingroup members in Experiment 1 and better memory for ingroup
members in Experiment 5. We therefore anticipated and found a positive correlation between
ingroup biases in fusiform activity (ingroup-outgroup) and individual differences in memory
(ingroup-outgroup). As seen in Figure 16, people who had superior memory for ingroup
members also had greater fusiform activity (MNI coordinates: 48, -42, -15) to ingroup
members (r = .61, p < .01). These results support the view that self-categorization elicits
ingroup biases in fusiform activity and memory, possibly by increasing the individuation of
ingroup members (Rhodes et al., 2004; Sporer, 2001).
Amygdala and Automatic Evaluations. In addition, participants completed two SC-
IATs (Karpinski & Steinman, 2006) to measures their automatic evaluations of ingroup and
outgroup members, respectively, and examine the link between automatic evaluations and
neural processing. Several studies reviewed in the introduction have found a correlation
between automatic racial biases and amygdala activity (Cunningham, Johnson et al., 2004;
Phelps et al., 2000). The current experiment examined whether automatic ingroup bias would
correlate with amygdala activity to ingroup members. Amygdala activity to ingroup or
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outgroup members was not correlated with automatic evaluations toward ingroup and
outgroup members (rs < .35).
Discussion
The current experiment provided evidence that the amygdala responds both to ingroup
compared to outgroup members and unaffiliated Black compared to White faces. These
results replicate and extend Experiment 1 and 3, by showing that people process group
membership when it is relevant and race when it the only salient social category cue in a
fashion consistent with models that posit a more general role for the amygdala in processing
motivationally-relevant stimuli (e.g., Cunningham et al., 2008). That is, ingroup members
(Allport, 1954) in the current intergroup context and Black faces when race is the only salient
social category cue. This pattern of amygdala activity is also consistent with the idea that the
amygdala may respond to race in contexts where it is the most salient social category, which
was generally the case in previous research (Hart et al., 2000; Lieberman et al., 2005) but not
Experiment 1.
This experiment offered direct evidence of a link between ingroup biases in social
perception and evaluation and the neural processing of group membership. As predicted,
participants with the largest ingroup bias in fusiform activity (ingroup-outgroup) also had the
largest ingroup bias in memory (ingroup-outgroup). Together with Experiments 1 and 5,
these data support the view that self-categorization can elicit ingroup biases in fusiform
activity and memory. As described earlier, fusiform activity to own-race faces has been
similarly shown to correlate with superior own-race memory (Golby et al., 2001). Yet, this
latter study was initially interpreted as evidence that the fusiform was responding to own-
race faces because it plays a key role in expert processing (Gauthier et al., 1999). In the
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current experiments, both ingroup and outgroup faces were relatively novel making it
unlikely that a lifetime of exposure is necessary to generate ingroup biases in memory of
fusiform activity. Instead, the current data suggest that self-categorization may play an
important role in these biases, possibly by increasing the individuation of ingroup members
(Rhodes et al., 2004; Sporer, 2001).
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Chapter 8: General Discussion
The central finding from the current dissertation is that self-categorization with a novel
group systematically alters social perception and evaluation. Data from five experiments
suggests that when people are assigned to a mixed-race group they develop positive
evaluations and superior memory for ingroup members, regardless of race. These ingroup
biases in perception and evaluation are mediated by a shift in neural processing in the
amygdala, fusiform, and OFC, which appear to mediate several of these behavioural biases.
Specifically, Experiment 1 provided evidence that OFC activity mediated reported
preferences for ingroup members and Experiment 5 provided evidence that fusiform activity
mediated superior memory for ingroup members. Although the amygdala was not correlated
with evaluations or memory, it appears to play a role in tracking the motivational relevance
(Cunningham et al., 2008; Whalen, 1998), showing sensitivity to ingroup members, but also
to Black faces unaffiliated with either mixed-race group. Similarly, unaffiliated Black and
White faces also elicit automatic racial biases (Experiment 3) and the ORB (Experiment 5).
These results suggest that people unaffiliated with the ingroup or outgroup were
automatically construed and evaluated according to their race and automatic construals may
shift between group membership and race on a case-by-case basis within a stable intergroup
context.
Flexibility in Social Perception and Evaluation
Humans belong to many dynamic and overlapping social groups and the importance of
any given social category (e.g., age, race, gender, and occupation) can shift from one
situation to another. In such a complex and dynamic social world, a central challenge for
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adaptive human behaviour is the flexible and appropriate categorization and evaluation of
others. As we noted earlier, basketball players need to differentiate teammates from
opponents while retaining the ability to process referees and fans according to an entirely
different set of criteria. Social perception may therefore include the ability to rapidly and
spontaneously categorize some people according to one dimension and other people on a
different dimension. Consistent with this perspective, Experiments 3 and 5 suggest that
people unaffiliated with the ingroup or outgroup are construed and evaluated according to
their race whereas ingroup members are evaluated and processed according to their group
members and apparently regardless of race. Moreover, these effects occurred while
participants were randomly presented with a series of individual faces. It therefore seems that
intergroup perceptions and evaluations spontaneously shift from one salient categorization to
another (and back again) within a single intergroup context – what we call flexibility.
In the current intergroup context, stimuli can be evaluated according to at least two
social categories: group membership and race. In particular, ingroup and outgroup members
can be evaluated using either of those categories while unaffiliated faces are likely to be
evaluated only by race. All five experiments offer evidence that people in novel groups
process ingroup members according to their group membership, and both experiments that
included unaffiliated faces offer evidence that they were processed according to their race.
The current intergroup context likely triggers self-categorization with the novel ingroup,
increasing attention to the group membership of ingroup and outgroup members. The
amygdala results in Experiment 1 and 5 suggest that ingroup members may be especially
important in this intergroup context, generating ingroup biases in perception and evaluation.
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In contrast, the Black and White unaffiliated faces were not a member of either team, making
race the most (visually) salient social category cue for processing these faces.
More intriguing is the pattern of racial bias toward outgroup members which was
similar to the pattern for unaffiliated faces and participants in a control condition. As noted
earlier, construing ingroup members according to their group membership and outgroup
members and unaffiliated faces according to their race may occur for a number of reasons.
One possibility is that outgroup members are perceived as less relevant or receive less
attention to their group membership, and are thus processed based on more superficial
visually-salient social category cues, such as race. A second possibility is that outgroup
members are associated with relatively neutral evaluations leaving race-based association to
provide the basis for outgroup evaluations. These two possibilities imply a hierarchical stage-
based model of intergroup perception and evaluation in which ingroup membership is
processed first and if a given face does not belong to the ingroup it is processed according to
race, regardless of whether this is due to an absence of attention toward outgroup faces or an
absence of strong evaluative associations toward outgroup faces. A third possibility is that
something about the intergroup context may trigger positive automatic evaluations of any
ingroup member, including novel ingroup members and White faces. In other words, any
group associated with the self (whether racial or novel) may elicit positive automatic
evaluations. This latter possibility assumes that White outgroup and unaffiliated faces elicit
automatic racial bias (White > Black) because participants self-categorize with White faces,
increasing their positivity toward racial ingroup members whereas the other possibilities
allow that well-learned evaluative associations toward these racial categories may also drive
racial bias. Although the current research does not speak to the specific mechanism behind
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this effect, the evidence does suggest that race is used to automatically evaluate outgroup
members and unaffiliated faces.
These findings advance the literature on intergroup evaluation in a number of ways. As
noted earlier, previous research on automatic evaluations focused on relatively simple social
categories or examined the automatic evaluations of multiply-categorizable targets with
measures that use explicit category labels (e.g., Mitchell et al., 2003), finding that evaluations
are largely consistent with the most salient category. The present data, however, suggest that
people spontaneously and rapidly evaluate others according to a blend of contextually-
relevant self-categorizations and pre-existing associations toward salient social categories,
and may shift between these categories in a flexible fashion.
The Primacy of the Ingroup?
“Although we could not perceive our own in-groups excepting as they contrast to
out-groups, still the in-groups are psychologically primary.... Hostility toward out-
groups helps strengthen our sense of belonging, but it is not required.” – Allport
(1954, p. 42)
The importance of ingroup members for (intra)group cooperation, reproduction, and
survival is now well established (Correll & Park, 2005; D. S. Wilson & Sober, 1994). As
Allport (1954) anticipated, individuals who are able to accurately identify, value, and
cooperate with ingroup members enjoy numerous functional benefits including the
fulfillment of basic psychological needs. Accordingly, intergroup biases and conflict most
frequently arise – at least initially – from this apparently innocuous form of ingroup bias
(Brewer, 1999). Although the value of group membership and identity is widely
acknowledged among social psychologists, research on social prejudice has nevertheless
focused heavily on outgroup derogation, perhaps due to an implicit understanding that this
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form of prejudice is more pernicious. The focus on outgroup derogation has left unanswered
a number of basic questions about the nature of intergroup biases in perception, evaluation,
and behavior, including the direction and nature of bias in novel group contexts.
The current research found clear and repeated evidence of ingroup biases on a host of
perception and evaluation tasks. Across multiple experiments, ingroup members were
associated with more positive evaluations on both automatic (Experiments 2, 3, 5) and
controlled (Experiments 1-5) measures of evaluation, memory (Experiments 4-5), and neural
processing (Experiments 1, 5). These patterns reflected both a preference for ingroup
members relative to outgroup members, the midpoint of various measures, and most
importantly, unaffiliated control faces. The inclusion of controls faces in these studies
showed that ingroup biases were not offset by corresponding outgroup derogation: control
faces were evaluated similar to outgroup members. Although previous minimal group
research generally suggests a pattern of ingroup bias (Brewer, 1979), no published
experiments have used appropriate controls to isolate the nature of ingroup biases in minimal
group contexts (McCaslin & Petty, 2008). The current set of experiments help address this
gap and offers evidence that ingroup biases in perception and evaluation are broad and
associated in important ways. For example, Experiment 4 shows that these ingroup biases not
only entail superior memory for novel ingroup members, but that better memory for ingroup
members is associated with the most positive reported evaluations of ingroup members. In
contrast, memory for outgroup members was unrelated to evaluation. Although it remains
unclear whether the link between ingroup bias in memory and evaluation reflected the more
deliberate personalization (Brewer, 1988) of ingroup members or the motivated enhancement
of ingroup members (Tajfel, 1982), it does suggest that either process is specific to ingroup
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bias. Moreover, evidence of ingroup bias in the absence of outgroup derogation is consistent
with the suggestion that ingroup and outgroup evaluations are not necessarily reciprocally
related (Allport, 1954; Brewer, 1999).
Social Categorization
A central tenet of Self Categorization Theory is that the activation and application of
any given social identity is dependent on the current intergroup context (J. C. Turner et al.,
1987; J. C. Turner et al., 1994). It follows that assignment to a novel group should increase
self-categorization and drive social perception and evaluation in a fashion consistent with this
novel group membership, overriding the use of other social identities and social categories
until the context changes. However, the majority of research on crossed-categories has
examined the effects of crossing two social categories (see Crisp & Hewstone, 2007) or
novel groups (see Vanbeselaere, 1991) on intergroup bias, making it unclear whether self-
categorization is actually powerful enough to override other salient or well-learned social
categories. The current research provides evidence that mere categorization with a novel
group is sufficient to override the perception and evaluation of ingroup members according
to their race (Kurzban et al., 2001). In other words, a relatively unimportant self-
categorization can interact with, or even override, automatic and controlled evaluations and
memory for a visually salient and important social category like race. In fact, priming any
alternative social identity (e.g., occupation) should reduce or override racial biases in
memory, and perhaps more generally in social perception.
A central assumption in the current research is that social perception and evaluation are
closely linked. However, several recent papers have found an effect of crossed-categories on
categorization, but not evaluation (e.g., Vescio, Judd, & Kwan, 2004) leading researchers to
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question the link between social categorization and intergroup bias (Park & Judd, 2005). It is
likely the case that initial perceptual processing does not correspond perfectly with
subsequent evaluative processing. However, the current research is premised on the idea that
initial perceptual processing triggers evaluative associations and additional component
processes that come online and continue to operate on representations. With more time, more
component processes come online, and begin to integrate initial evaluative associations with
motivates and personal values (Cunningham et al., 2007). In light of this framework, the
current research offers several insights for ongoing research on categorization and ingroup
bias. First, the current research used measures of evaluation without explicit category labels,
allowing multiple social categories (e.g., group and race) to drive evaluations. This
minimized the extraneous influence of specific category labels on evaluation and allowed for
spontaneous construals to affect evaluation. This approach revealed that participants
spontaneously evaluated ingroup members according to their group membership, but also
that race was used during evaluation in a rather complex fashion. Therefore, the current
crossed-category context did alter automatic evaluations. Second, the current research found
that more controlled evaluations were not influenced by race highlighting the fact that
automatic and controlled evaluations can be dissociated, especially when additional
component processes alter initial evaluations to suit motivational concerns. Taken together,
the current research suggests that categorization and evaluation will be closely linked when
they match in terms of measurement (allowing construals to influence evaluation) and time
(i.e., the number of component processes engaged in categorization and evaluation is
similar), especially evaluations of social groups prone to motivated suppression or inhibition,
like race (Crandall & Eshleman, 2003; Dunton & Fazio, 1997; Plant & Devine, 1998).
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An important implication of the current research is that many of the effects of race
previously attributed to stereotypes, prejudice, familiarity, etc., such as the ORB (Malpass &
Kravitz, 1969), may stem from aspects of self-categorization. These racial biases in social
perception and evaluation may be elicited most reliably and perhaps exacerbated when race
is a cue to group membership. Indeed, some researchers (Kurzban et al., 2001) have argued
that race should only guide social categorization when it is a reliable cue to current group
membership. This may explain why certain racial biases seem so pervasive – North
American society emphasizes racial distinctions in many domains, and because people live
within this context, racial self-categorizations may be repeatedly primed in everyday life.
Social Cognitive Neuroscience
This multi-level approach extends several theories of intergroup perception and
evaluation by making explicit links between self-categorization, neural processes, and social
perception and evaluation. The current set of experiments are generally consistent with at
least two general models of evaluation: the MODE model (Fazio, 1990) and the IR model
(Cunningham & Zelazo, 2007; Cunningham et al., 2007). Both models predict and explain a
number of key findings in the current research, including the dissociation between automatic
and controlled racial biases, the relationship between ingroup biases in memory and liking
(Experiment 4), the effects of construal on downstream processing, and contextual flexibility
of intergroup evaluation. The current research is, however, informed most by the IR mode of
evaluation.
The MODE model describes the key role of accessibility in evaluation (Fazio, 1990).
In the current research the accessibility of group-based evaluations can stem from the act of
self-categorization, but also from the act of learning and rehearsing the membership of group
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members during the first phase of the study (Roskos-Ewoldsen & Fazio, 1992). According to
this perspective, the mere rehearsal of team membership may increase the accessibility of this
category relative to race which should in turn reduce racial bias following the learning task,
even among participants who are not a member of either team. To test this possibility we
included control participants in several experiments who learned team membership (which
was orthogonal to race). The results of Experiment 2 and 4 indicated that simply learning
about team membership was not sufficient to eliminate racial bias: control participants had
more positive automatic evaluations of White compared to Black faces and superior memory
for White compared Black faces. These results suggest that changes in social perception and
evaluation stem from self-categorization – including the “self” in a novel group – rather than
the accessibility of team membership induced during learning.
As we noted in the introduction, the IR model (Cunningham et al., 2007) shares a
number of core features with Self Categorization Theory (J. C. Turner et al., 1987; J. C.
Turner et al., 1994) and provides a useful multi-level framework for understanding how a
novel self-categorization should effect social perception and evaluation and the brain regions
that should mediate this relationship. For example, IR specifies the role of affective
processing in the amygdala (low-level motivational significance) and OFC (integrating
context to generate subjective valuation) and how motivations can alter the automatic
construal and evaluation of stimuli. Building on the IR Model, we propose that the contents
of several relatively stable social identities are stored in memory and that any current self-
categorization is constructed from a subset of these contents. This allows for the “inherently
variable, fluid, and context dependent” nature of self-categorization (J. C. Turner et al., 1994)
while retaining the a set of stable personal and social identities. It also allows for the
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perception and evaluation of unaffiliated faces according to race (see Experiments 3 and 5) in
a salient intergroup context where race is irrelevant to group membership. Thus, while self-
categorization with a novel mixed race group was sufficient to reduce automatic racial bias
toward ingroup members, the effects of race on automatic evaluation (Experiment 3) and
neural processing (Experiment 5) were elicited for unaffiliated faces. This indicates that the
underlying contents associated with race (such as aspects of White racial identity) were not
completely erased – or even fully suppressed – by self-categorization with a novel group.
The current research is situated at the interface of IR and SCT, expanding IR by
linking aspects of self-categorization and social perception to evaluation and expanding SCT
to multi-levels of analysis. This research also offers insights about the algorithms and neural
implementation of self-categorization on social perception and evaluation. The experiments
in this dissertation serve as initial steps toward generating a multi-level model of social
identity and self-categorization.
Reducing prejudice
“He drew a circle that shut me out
Heretic, rebel, a thing to flout.
But Love and I had the wit to win:
We drew a circle that took him in!” - Markham (1936)
For more than half a century social psychologists have sought to understand and
eliminate prejudice. Much of this work has examined overt expressions of prejudice and acts
of discrimination. However, increasing evidence in the past few decades has identified a
discrepancy between reported prejudice and other acts of discrimination (Crosby et al., 1980)
and shown that many people still have automatic negative responses toward various minority
groups (Nosek et al., 2002). As noted earlier, these automatic biases predict discrimination,
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including negative non-verbal behavior and biased hiring decisions towards racial and other
social groups (Dovidio et al., 2002; Dovidio et al., 1997). The current research offers a
simple shift in self-categorization can swiftly and effectively reduce racial biases in social
perception and evaluation.
By drawing a racially-diverse circle – that is, re-categorizing Black and White targets
as members of a common ingroup – participants generated positive evaluations of ingroup
members, regardless of their race. These experiments join a growing body of research that
has manipulated aspects of self-categorization to reduce intergroup bias. In the present
research, participants assigned to a novel group evaluated both Black and White ingroup
members positively, eliminating the standard pattern of automatic racial bias (Cunningham et
al., 2001; Fazio et al., 1995). In contrast, participants who merely saw two mixed-race groups
showed the standard pattern of automatic racial bias (see Experiments 2 and 3), highlighting
the power of self-categorization and social identification to shape automatic evaluation.
Taken together, these results raise the possibility that participants were either generating a
superordinate social identity that included all Black and White targets (except for outgroup
members) (Gaertner, Rust, Dovidio, Bachman, & Anastasio, 1996) or that the crossed-
categorization of novel group membership and race lead to this reduction in racial bias (Crisp
& Hewstone, 2007). According to the Common Ingroup Identity Model (Gaertner &
Dovidio, 2000), common ingroup identities are superordinate identities that subsume all
lower-level identities. For example, when Black and White people are categorized as humans
it should lead people to evaluate all novel Black and White people positively (insofar as
humans are evaluated positively). This conceptualization is captured in Nobel Peace Laureate
John Hume’s famous assertion that “our common humanity transcends our differences”. In
90
the current research, if participants were generating a superordinate identity they should have
shown little or no racial bias toward any Black individual who was not an outgroup member.
However, participants in Experiment 3 revealed automatic racial bias toward Black faces
who were unaffiliated with the ingroup or outgroup (Experiment 5 revealed a similar effect
on neural processing), suggesting that participants were not generating a superordinate social
identity that extended beyond the current salient ingroup to include all potential members of
these social categories. This raises the possibility that aspects of crossed-categorization may
have accounted for the reduction in racial bias.
In a recent review of the crossed-categorization research, Crisp and Hewstone (2007)
argue that there are two routes to reduced ingroup bias in crossed-category contexts:
differentiation and decategorization. Differentiation involves the generation of a shared
ingroup identity that brings outgroup members (i.e., Blacks) closer to the ingroup resulting in
reduced bias. Decategorization involves a shift toward more individuated processing (Fiske
& Neuberg, 1990), consistent with the own-group memory bias in Experiments 4 and 5 and
greater activity in the fusiform gyrus – a brain region involved in individuation – to ingroup
members in Experiments 1 and 5. Taken together, these experiments raise the possibility that
a shared ingroup identity – however minimal – may lead individuals to feel positive about
and individuate ingroup members.
Self-categorization in the current set of experiments increased positive evaluations of
novel ingroup members without increasing negativity toward outgroup members. This stands
in contrast to a recent meta-analysis which found that crossed-categorization tends to
increase evaluations of the double-ingroup while leading to a corresponding decrease in
evaluations of the double-outgroup (Mullen et al., 2001). Accordingly, the current research
91
provides exciting evidence that assigning people to mixed-race teams may provide a socially
constructive mechanism for attenuating racial bias. It is important to note, however, that
while automatic evaluations may be sensitive to the current self-categorization leading to a
reduction in racial bias, the underlying attitudes may remain relatively static (Cunningham et
al., 2007), producing racial biases to unaffiliated faces. At the very least, these data suggest
that automatic evaluations of complex social stimuli are not necessarily dominated by any
particular social category – even one as socially and visually salient as race.
Most prejudice reduction strategies have focused on the suppression of automatically-
activated evaluations and stereotypes (Monteith, Sherman, & Devine, 1998; Plant & Devine,
1998). However, response suppression is a narrow and inefficient form of emotion regulation
(Gross & Thompson, 2007) and may lead to increased stereotype accessibility (Macrae et al.,
1994) or interpersonal discrimination (Richeson & Shelton, 2003). The current research
suggests an alternative, antecedent-focused route to prejudice reduction: namely, changing
the ways that others are automatically construed. Changing automatic processing may be
especially important, because evaluation is dependent on information from early processes
(Cunningham et al., 2007). Small biases during the initial stages of perceptual and evaluation
processing can have dramatic downstream effects. Although evaluation and behavior may
feel controlled and deliberate, it is heavily informed by these initial automatic and non-
conscious processes. The current experiments illustrate the power of a novel self-
categorization to alter automatic components of social perception and evaluation and
ultimately override ostensibly pervasive effects of race.
The social benefits of mixed-race group membership are offset, however, by the caveat
that self-categorization leads to ingroup biases in evaluation. Although ingroup bias toward a
92
novel group may seem like a fair tradeoff for more pernicious racial biases, it is worth
revisiting the effects of minimal group membership on more overt indices of intergroup
discrimination (Tajfel et al., 1971). In many contexts, such as hiring or voting, any
differential preference for one group over another may lead to the same pattern of behavioral
discrimination, whether it is driven by ingroup bias or outgroup derogation. Therefore, self-
categorization with a novel group may offer a simple and promising approach to reduce
racial bias but it must be carefully weighed against the possibility of spawning new forms of
intergroup bias.
Future Directions
The current research raises a number of interesting questions. Although the different
results between the control and experimental conditions in Experiments 2-4 suggests that the
self played an important role in shifting automatic evaluations from race to group
membership (see Rudman, 2004 for a more detailed discussion of the role of the self in
automatic evaluations), it is unclear whether this pattern of ingroup bias stems from
evaluative conditioning during the learning paradigm (where participants categorized their
own photo and the faces of ingroup and outgroup members) (Gawronski & Bodenhausen,
2006; Walther & Trasselli, 2003 ), self-anchoring (Otten & Epstude, 2006), or some other
psychological process. Future research should also explore whether the current pattern of
results extend to other implicit attitude measures (Fazio et al., 1995; Payne et al., 2005) and
social categories, including prejudices based on age, gender, nationality, and religion. Indeed,
Kurzban and colleagues (Kurzban et al., 2001) argue that the effects of certain social
categories (i.e., age and gender) on social perception should be less malleable than race.
93
The paradigm employed in all five studies has several features that may have increased
the overall salience of race. For example, half of each team is Black, a mix that over-
represents Blacks relative to the general (or student) population at the testing sites. Further,
aspects of the tasks may have called attention to race, including the implicit categorization
task in Experiment 1. On one hand, any factor that increased the salience of race makes the
ingroup bias – regardless of race – all the more impressive. It indicates that very minimal
self-categorizations can override the effects of race, even when race is made hyper-salient by
contextual factors and explicit attention. On the other hand, it renders the racial bias toward
unaffiliated faces less impressive, raising the possibility that these factors may be necessary
to make race salient and generate these effects.28
Future research should explore this issue.
Motivated Social Perception.
An exciting implication from the current research is that self-categorization may
motivate ingroup biases in social perception (Balcetis & Dunning, 2006), including more in-
depth or individuated processing of ingroup than outgroup members. Indeed, Brewer’s Dual
Process Model of Person Perception (Brewer, 1988) suggests that relevance and self-
involvement can lead to the personalization of others, processing them as individuals while
using their social category information to generate judgments and evaluations. Although this
interpretation of our data is consistent with recent theory and research on amygdala
(Anderson & Phelps, 2001; Cunningham et al., 2008; Whalen, 1998) and OFC function
(Kringelbach, 2005) and ingroup biases in memory (Bernstein et al., 2007), it is a notable
deviation from current theory on the function of the fusiform (Palmeri & Gauthier, 2004). If
these processes truly stem from motivated aspects of social identity (Tajfel, 1982) then
participants with the strongest identification with their novel ingroup should show the largest
94
ingroup biases in brain activity and social perception. Further, the need for distinctiveness,
social identity affirmation, social ostracism, and other factors that modify the need for social
connectedness should modify these ingroup biases in social perception and evaluation.
The Time-course of Intergroup Perception
An assumption across the current set of experiments is that self-categorization is
altering the construal of individual faces, shifting attention to ingroup membership rather
than race. The nature of the specific brain regions involved (i.e., amygdala and fusiform) and
evidence from automatic evaluations suggest that ingroup members may be differentiated
automatically during very early aspects of processing (Bernstein et al., 2007). In particular,
several of the regions showing sensitivity to ingroup members are known to respond
relatively automatically; the amygdala responds to subliminal presentations of arousing faces
(Whalen et al., 1998) and the fusiform responds to faces within the first 100-200 ms
following presentation (Liu et al., 2002). Moreover, these ingroup biases in neural activity
did not require explicit attention to group membership (Experiment 1), or more specifically,
to ingroup members (Experiment 5). Although this pattern of results supports the view that
self-categorization may alter the construal of faces during the earliest phase of social
perception, temporal resolution of fMRI (in the range of seconds) is insufficient to identify
rapid changes in construal. Future research will need to use electroencephalography (EEG),
magnetoencephalography (MEG), and other techniques to determine whether self-
categorization overrides racial bias (Dickter & Bartholow, 2007; Ito & Urland, 2003) during
these early stages of perceptual processing by changing the construal of faces according to
their group membership. If a novel self-categorization can change very early intergroup
95
processing racial and other biases may be eliminated before they impact subsequent
perceptions, evaluations, or behaviour.
Attention, Encoding, and Retrieval
The current research has been relatively silent to the source of these ingroup biases in
social perception and evaluation. Although the current results are described in terms of in
vivo biases they may stem from attentional biases during the learning phase. Future research
will need to examine the allocation of attention and nature of encoding during the initial
learning phase and explore how these biases affect subsequent processing of ingroup and
outgroup members. One possibility is that people allocate more attention to ingroup members
during encoding (e.g., eye gaze is focused longer on ingroup faces) which leads to increased
processing of these faces and superior memory (Ruscher et al., 1991). Surprisingly, the
encoding aspect of group learning has been largely ignored in previous minimal group
research despite the obvious role it plays in real world group interactions.
Discrimination
As noted earlier, automatic biases are associated with various forms of discrimination,
including negative non-verbal behavior and biased hiring decisions towards racial and other
minorities (Dovidio et al., 2002; Dovidio et al., 1997). An assumption implicit in the current
research is that changes in evaluation will ultimately affect behavior (Fishbein & Ajzen,
1975). We therefore expect that self-categorization with a novel group should produce
positive, pro-social interactions with ingroup members and reduce the subtle forms of
discrimination associated with automatic racial bias, at least for ingroup members. According
to the example above, simply assigning people to a game of pick-up basketball should swiftly
change the perceptions, evaluations, and behavior toward teammates, leading to positive
96
social interactions, regardless of race or creed.29
This may be especially true of the non-
verbal forms of behavior that characterize normal, spontaneous social interactions.
Conclusion
In an era of increasing globalization, social and economic harmony depends on the
ability of people to cooperate with others from a variety of ethnic, geographic, and religious
backgrounds. In such a complex and dynamic social world, a central challenge for adaptive
human behavior is the flexible and appropriate categorization and evaluation of others. The
current research illustrates that self-categorization with a social group – however minimal –
can dramatically alter social perception and evaluation, and override ostensibly pervasive
racial biases. By using a multi-level approach this research also elucidates the neural
substrates that underlie ingroup biases in social perception and evaluation. Humans are a
fundamentally social species and understanding the neural component processes that underlie
intergroup perception and evaluation promises important insights into how people navigate
their complex social worlds. In the words of E.O. Wilson (1998), “(i)f social scientists
choose to select rigorous theory as their ultimate goal, as have the natural scientists, they will
succeed to the extent they traverse broad stretches of time and space. That means nothing less
than aligning their explanations with those of the natural sciences.”
97
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Footnotes
1For the purposes of this dissertation, we focus on a specific form of prejudice, namely
evaluations that favor ingroups over other social groups (or their members) that stem from
biased beliefs and/or feelings and lead to discrimination (Allport, 1954). Although we
acknowledge that prejudice can take many forms, including positive evaluations of certain
outgroups, we focus on prejudices that favor ingroups compared to outgroups because they
are more common and detrimental to social justice. Thus although there are certainly
differences between different prejudices, this research assumes that prejudice based on race,
gender, religion, etc. share a common set of underlying psychological processes. The
explication of these processes with one form of prejudice should inform research and theory
on others.
2It was perhaps this observation that led novelist E. B. White to quip “Prejudice is a
great time saver. You can form opinions without having to get the facts.”
3Sufficiently justified prejudice – such as that toward terrorists or enemy soldiers –
elicits discrimination (and even violence) without guilt, shame or regret.
4However, suppression may be successful when perceivers have both the motivation
and ability (Monteith et al., 1998; Wyer, Sherman, & Stroessner, 2000), although it may have
negative effects on subsequent tasks that require controlled processing (Richeson & Shelton,
2003).
5To enhance group processing participants saw faces and read the teams were
competing, unlike the classic MGP.
6No effects were moderated by participants’ gender so it is not discussed further
7There was no main effect of team (Leopards/Tigers) so it is not discussed further.
119
8Rating/memory data for one participant were lost due to computer error.
9Although participants were more accurate at recalling the team membership of White
than Black faces, F(1,20)= 5.43, p = .03, there were no differences between novel ingroup
and outgroup faces, regardless of race (ps > .15).
10Replicating previous research, ingroup bias (ingroup–outgroup) in self-reported
liking was not correlated with amygdala activity (Phelps et al., 2000), or other regions
showing ingroup bias. Among regions showing ingroup bias, the left fusiform was correlated
with the right fusiform (r = .62, p < .01) and putamen (r = .59, p = .01).
11We extracted ROIs from each showing ingroup bias and none were more active to
Black or White faces. A posteriori ROIs were based on voxels from 5mm spheres centered
on the maxima of significant regions.
12Unlike the classic MGP, participants learned the faces and read that the teams were
competing, to develop familiarity with faces for the subsequent tasks and enhance self-
categorization, respectively.
13The reported effects were not moderated by participants’ gender and this variable is
not discussed further.
14Following previous research (Cunningham et al., 2001; Draine & Greenwald, 1998),
response accuracy was used as the dependent measure during response-window priming.
Eligible responses were limited to the first 600 ms because longer response times allow for
more controlled processing (Neely, 1977).
15We could not examine the 2 (condition: control, experimental) × 2 (group: ingroup,
outgroup) × 2 (race: Black, White) × 2 (valence: positive, negative) repeated-measures
120
analysis on response accuracy since participants in the control condition did not have ingroup
or outgroup members.
16Simple effects analyses also revealed that participants had relatively positive
automatic evaluations (i.e., higher accuracy to positive than negative words) for White-
ingroup faces (t(71) = 2.24, p < .03), White-outgroup faces (t(71) = 1.96, p = .05), and Black-
ingroup faces (t(71) = 3.34, p = .001), but were relatively neutral to Black-outgroup members
(t(71) = -0.98, p = .33).
17Because participants in Experiment 1 always pressed “1” when a good word
appeared and “2” when a bad word appeared, right-hand biases in information processing
(Nisbett & Wilson, 1977) could have created the direction of these preferences. We
counterbalanced response options during the priming task in Experiment 2.
18Replicating Experiment 1, a simple effects analysis confirmed that participants also
had more positive automatic evaluations of Black-ingroup than Black-outgroup faces, t(80) =
1.68, p < .05 (one-tailed), indicating that self-categorization improved automatic evaluations
of Black faces. Unlike Experiment 1, however, control participants did not reveal a Race ×
Target Valence interaction on accuracy, F(1, 40) = 1.20, p = .28. In addition, replicating
Experiment 1, they revealed no effect of Race on liking, t(40) = -0.97, p = .34.
19I also acknowledge that liking breeds a feeling of familiarity (Monin, 2003).
20To assess the links between intergroup memory and evaluation we added a face
memory task to Experiment 3. Because this was not part of the original experimental design,
it was added after 11 participants had already completed the experiment.
21Control participants completed the same memory task. The only difference is that
they did not belong to either group.
121
22I used a one-tailed test because of strong a priori hypotheses about the direction of
this effect. Although the own-race bias is a robust phenomenon, it may have been slightly
attenuated by the mixed-race context.
23There was a memory task in Experiment 1 that examined memory for the two groups
(Leopards and Tigers). However, the task only included two groups. Therefore, participants
who memorized all the members of a single group could perform perfectly. This made it an
insensitive measure of memory for ingroup and outgroup members.
24There was no automatic evaluation measure in Experiment 1.
25I did not analyze unaffiliated faces because both tasks could be completed
successfully without responding to unaffiliated faces.
26One ingroup and two outgroup SC-IAT scores were lost due to computer errors.
27This effect was using the anatomical ROI of the right amygdala.
28Importantly, the higher-order interactions observed in experiments 2, 3 and 5 –
especially on the measures of automatic evaluation – showing racial bias toward outgroup
members and unaffiliated faces but not ingroup members mitigates against the possibility that
the overall pattern of effects are due to general self-consciousness about race. Not only are
deliberate inhibitory processes unlikely to affect evaluations in such a selective fashion, but
they are especially unlikely to do so on the response-window priming task we employed in
Experiments 2 and 3.
29The example of a basketball team raises an interesting issue about the content of the
social context. A context associated with racial stereotypes, such as basketball, may itself
alter the salience of certain social identities, potentially increasing (rather than reducing) the
use of pre-existing stereotypes and attitudes.
122
Table 1. Descriptive statistics for in-scanner ratings. Means and standard deviations (SD) are
provided for accuracy and reaction times of responses to Black-ingroup, Black-outgroup,
White-ingroup, and White-outgroup. Accuracy = the proportion of trails with correct
response during the two-second face presentation; Reaction Time = time in ms between the
presentation of the face and the response. Excludes all trials where the reaction time ≤ 300
ms (Experiment 1).
Accuracy and Reaction Time During fMRI Categorization Tasks
Accuracy
Reaction Time
Task Mean SD Mean
SD
Implicit (Race) Task
White-Ingroup .96 .19 896 298
White-Outgroup .95 .22 902 310
Black-Ingroup .94 .24 862 282
Black-Outgroup
.96
.19
849
264
Explicit (Group) Task
White-Ingroup .86 .35 1210 329
White-Outgroup .79 .41 1250 322
Black-Ingroup .79 .41 1233 319
Black-Outgroup
.79
.41
1270
316
123
Table 2. Brain activity as a function of group membership (ingroup vs. outgroup) and race
(Black vs. White) of the faces. Full brain analyses (p ≤ .001) and region of interest analyses
(p ≤ .01) are based on threshold activity in 10 or more contiguous voxels. Brodmann Areas
(BA) and MNI coordinates (x, y, z) of activation are provided (Experiment 1).
Areas of Statistically Significant Blood-Oxygen-Level-Dependent (BOLD) Activation
Brain Region BA Side Voxels t-value x y z
Novel ingroup > outgroup
Amygdala 34 L 10 3.53 -24 3 -15
Orbitofrontal Cortex 47 L 16 5.18 -30 39 -6
Fusiform 37 R 61 5.50 39 -48 -15
Fusiform 37 L 46 4.96 -36 -42 -24
Putamen 48 R 32 5.65 27 -6 15
Inferior Temporal Cortex 37 L 20 4.88 -54 -57 -6
Novel ingroup < outgroup
No regions were significant
White > Black
No regions were significant
Black > White
Angular gyrus 39 L 18 5.34 -36 -54 30
Inferior Occipital Cortex 19 L 85 5.38 -48 -78 -6
Inferior Occipital Cortex 19 R 43 5.10 42 -75 -6
Inferior Occipital Cortex 18 R 10 5.15 33 -93 -9
Inferior Occipital Cortex 18 L 31 5.04 -30 -96 -9
Brain regions with statistically significant activation. All parameters are based on cluster
maxima
124
Table 3. Brain activity as a function the interaction between group membership (ingroup vs.
outgroup) and race (Black vs. White) of the faces. Full brain analyses (p ≤ .001) and region
of interest analyses (p ≤ .01) are based on threshold activity in 10 or more contiguous voxels.
Brodmann Areas (BA) and MNI coordinates (x, y, z) of activation are provided (Experiment
1).
Areas of Statistically Significant Blood-Oxygen-Level-Dependent (BOLD) Activation
Brain Region Side Voxels t-value x y z
congruent (wi + bo) > incongruent (wo + bi)
Rolandic Oper R 44 6.52 42 -36 21
Lingual Gyrus R 20 5.08 21 -93 -6
Paracentral Lobule L 26 4.63 -12 -27 72
Anterior Cingulate L 13 4.63 0 33 6
incongruent (wo + bi) > congruent (wi + bo)
Temporal Inferior R 21 4.81 45 -48 -6
Temporal Inferior R 31 4.53 45 -48 -24
Supramarginal R 14 4.07 45 -39 39
Brain regions with statistically significant activation. All parameters are based on cluster
maxima.
125
Table 4. Brain activity as a function of race (Black vs. White) of the unaffiliated control
faces. Full brain analyses (p ≤ .001) and region of interest analyses (p ≤ .05) are based on
threshold activity in 10 or more contiguous voxels. Brodmann Areas (BA) and MNI
coordinates (x, y, z) of activation are provided (Experiment 5).
Areas of Statistically Significant Blood-Oxygen-Level-Dependent (BOLD) Activation
Brain Region BA Side Voxels t-value x y z
White > Black
Middle Temporal Lobe 37 R 33 4.01 45 -57 -3
Fusiform Gyrus 37 R 23 3.83 30 -60 -9
Superior Parietal Cortex 5 R 50 3.83 15 -54 72
Precuneus 5 L 32 3.65 -15 -60 66
Black > White
Middle Occipital Cortex 18 L 202 5.70 -27 -96 -3
Middle Occipital Cortex 18 R 96 4.25 30 -99 3
Superior Frontal Cortex 11 R 11 3.72 18 51 3
Anterior Cingulate Cortex 32 R 15 3.70 12 39 30
Middle Cingulate Cortex 23 L 22 3.45 -3 -12 33
Amygdala 34 R NA 4.06 Anatomical
Brain regions with statistically significant activation. All parameters are based on cluster
maxima.
126
Figure 1. The explicit (group) and implicit (race) categorization tasks during fMRI. There
were two explicit and two implicit categorization blocks in each of six runs. Each block
started with a directions screen followed by twelve randomly presented faces. Faces
presented within each block were separated by fixation crosses. After the completion of each
block, directions for the next block appeared (Experiment 1).
Note new labels
+
Note new labels
+
+
+
Stimulus: 2s
Directions: 6s
Fixation: 2s + Jitter
Explicit (Group) Task Implicit (Race) Task
127
Figure 2. The effect of Group membership (Ingroup, Outgroup) on self-reported liking on a
6-point scale (1 = dislike to 6 = like). Ratings were centered on the scale midpoint (3.5) such
that more positive scores represent liking and more negative scores represent disliking. Error
bars show standard errors (Experiment 1).
-1
-0.5
0
0.5
1
Ingroup Outgroup
Lik
ing
128
Figure 3. Maps of brain activity stronger to ingroup than outgroup faces in the (A) fusiform
(coronal view; y = -48) and (B) amygdala (coronal view; y = 0) (Experiment 1).
129
Figure 4. (A) Map of brain activity stronger to ingroup than outgroup faces in the OFC
(sagittal view; x = -24) and (B) the correlation between OFC (ingroup-outgroup) and mean
ingroup bias (ingroup-outgroup) on self-reported liking (Experiment 1).
-0.1
0
0.1
0.2
0.3
-2 -1 0 1 2
Self-reported Liking (ingroup - outgroup)
OF
C A
ctiv
ity
(in
gro
up
-ou
tgro
up
) i
130
Figure 5. Individual differences in OFC activity (ingroup - outgroup) mediate the effect of
group membership on individual differences in self-reported ingroup bias (ingroup -
outgroup) (Experiment 1).
Group on OFC t = 5.30, b = 0.109 (SE = 0.021)
OFC on liking t = 2.45, b = 4.788 (SE = 1.956)
Group on liking t = 2.12, b = 0.389 (SE = 0.184)
Group on liking (controlling for OFC) t = -0.49, b = -.131 (SE = 0.267), p = 63.
Sobel Test : t = 2.22, p < .03.
b = 0.109, p < .001 b = 4.788, p < .03
Ingroup -
Outgroup
OFC
Liking
b = 0.389, p = .05
b = -0.131, p = .63
131
Figure 6. The effect of prime Race (Black, White) and Group membership (Ingroup,
Outgroup) on response accuracy to positive and negative words (0.5 = chance responding).
Higher scores represent greater accuracy and lower scores represent less accuracy. (A)
Outgroup members show the standard pattern of racial bias, whereas (B) Ingroup members
are evaluated positively, regardless of race. Error bars show standard errors (Experiment 2).
0.7
0.75
0.8
0.85
0.9
Black WhitePrime
Pro
po
rtio
n c
orr
ect
Positive
Negative
0.7
0.75
0.8
0.85
0.9
Black WhitePrime
Pro
po
rtio
n c
orr
ect
Positive
Negative
132
Figure 7. The effect of Race (Black, White) and Group membership (Ingroup, Outgroup) on
self-reported liking on a 6-point scale (1 = dislike to 6 = like). Error bars show standard
errors (Experiment 2).
3
3.2
3.4
3.6
3.8
Outgroup Ingroup
Rep
ort
ed L
ikin
g (
1-6
)
Black
White
133
Figure 8. The effect of prime Race (Black, White) and Group membership (Ingroup,
Outgroup, Unaffiliated) on response accuracy to positive and negative words (0.5 = chance
responding). (A) Outgroup members and (B) unaffiliated faces show the standard pattern of
racial bias, while (C) Ingroup members are evaluated positively, regardless of race. Error
bars show standard errors (Experiment 3).
0.7
0.75
0.8
0.85
Black White
Outgroup
Pro
port
ion
corr
ect
Positive
Negative
0.7
0.75
0.8
0.85
Black White
Ingroup
Positive
Negative
0.7
0.75
0.8
0.85
Black White
Unaffiliated
Pro
po
rtio
n c
orr
ect
Positive
Negative
134
Figure 9. The effect of Race (Black, White) and Group membership (Ingroup, Outgroup,
Unaffiliated) on self-reported liking on a 6-point scale (1 = dislike to 6 = like). Error bars
show standard errors (Experiment 3).
3
3.2
3.4
3.6
3.8
Outgroup Ingroup Control
Rep
ort
ed L
ikin
g (
1-6
)
Black
White
135
Figure 10. The effect of Race (Black, White) on accuracy to faces during a memory task.
Higher scores represent greater accuracy and lower scores represent less accuracy (0.33 =
chance responding). Error bars show standard errors (Experiment 4).
0.5
0.6
0.7
0.8
Black White
Pro
port
ion
Corr
ect
136
Figure 11. The effect of Group membership (Ingroup, Outgroup, Unaffiliated) on accuracy
to faces during a memory task. Higher scores represent greater accuracy and lower scores
represent less accuracy (0.33 = chance responding). Error bars show standard errors
(Experiment 4).
0.5
0.6
0.7
0.8
Outgroup Ingroup
Pro
po
rtio
n C
orr
ect
137
Figure 12. The effect of Group membership (Ingroup, Outgroup) on self-reported liking on a
6-point scale (1 = dislike to 6 = like) for faces that were correctly and incorrectly identified
during the memory task. Error bars show standard errors (Experiment 4).
3
3.2
3.4
3.6
3.8
Correct Incorrect
Rep
ort
ed L
ikin
g (
1-6
)
Ingroup
Outgroup
138
Figure 13. The effect of Race (Black, White) and Group membership (Ingroup, Outgroup,
Unaffiliated) on accuracy to faces during a memory task. Higher scores represent greater
accuracy and lower scores represent less accuracy (0.33 = chance responding). Error bars
show standard errors (Experiment 5).
139
Figure 14. The effect of Race (Black, White) and Group membership (Ingroup, Outgroup,
Unaffiliated) on self-reported liking on a 6-point scale (1 = dislike to 6 = like). Error bars
show standard errors (Experiment 5).
3
3.2
3.4
3.6
3.8
4
4.2
Outgroup Ingroup Unaffiliated
Rep
ort
ed L
ikin
g (
1-6
)
Black
White
140
Figure 15. Mean reaction times (ms) to Ingroup and Outgroup faces paired with positive and
negative words. Lower scores represent stronger associations between group membership
(Ingroup, Outgroup) and valence stimuli (i.e., between ingroup faces and positive words).
Error bars show standard errors (Experiment 5).
1000
1100
1200
1300
1400
Outgroup Ingroup
Rea
ctio
n T
ime
(ms)
Positive
Negative
141
Figure 16. (A) Map of brain activity stronger to Ingroup than Outgroup faces (axial view; x
= -17), fusiform gyrus is region in yellow in the bottom-right corner and (B) the correlation
between fusiform activity (ingroup-outgroup) and own-group memory bias (ingroup-
outgroup) (Experiment 5).
-1
-0.5
0
0.5
1
1.5
-0.4 -0.2 0 0.2 0.4 0.6
Own-group Memory Bias (ingroup-outgroup)
Fu
sifo
rm
Acti
vit
y (
ing
ro
up
-ou
tgro
up
)
142
Appendix A
Core Concepts and Definitions
These definitions are specific to the use of these concepts in the current dissertation and are
not necessarily intended for a more general application. These definitions are intended to
represent the central, unique aspects of each concept notwithstanding obvious conceptual and
empirical overlap or interactions with the other concepts.
Automatic: Processes that do not require awareness, intention, or control (Bargh, 1994) and
often occur rapidly. In the current research, the primary distinction between automatic and
controlled measures of evaluation is that the former are implicit (i.e., they do not ask
participants to report evaluations). However, the automatic measure used in Experiments 2
and 3 only included responses during the first 600 ms following presentation of a stimulus to
capture the speed associated with automaticity.
Attitude: Relatively stable representations stored in memory the form a psychological
tendency that is expressed through an evaluation with some degree of valence (Eagly &
Chaiken, 1993).
Evaluation: A current affective judgment based constructed from relatively stable attitude
representations (a subset of which are active at any given time) stored in memory
(Cunningham et al., 2007).
Self-categorization: Psychological connections between the self and some class of stimuli
that are different from other classes of stimuli. Self-categorization can include personal (i.e.,
define the individual as unique from others) and social identity (i.e., define the individual in
143
terms of similar characteristics with a social group and different characteristics from other
social groups)(J. C. Turner et al., 1994).
Group: Two or more individuals who share a common social identity and/or perceive
themselves to be members of the same social category.
Social Identity: An individual’s knowledge they belong to a certain group, the significance
of this group, their relationship to the group and its members, and the associations they have
with the group and its members (Tajfel, 1972).
Prejudice: This includes all forms intergroup bias (see below) except automatic bias
(Devine, Plant, Amodio, Harmon-Jones, & Vance, 2002).
Intergroup bias: A differential evaluation or judgment of two or more groups. This usually
includes the connotation that one group is preferred or superior to others on some dimension.
For example, racial bias can be manifested as an evaluative preference for one race over
another (e.g., White > Black).
Ingroup bias: Positive evaluations toward ingroup members (does not imply negative
evaluations toward outgroup members).
Outgroup derogation: Negative evaluations toward outgroup members (does not imply
positive evaluations toward ingroup members).
Motivation Processing associated with the pursuit or attainment of a goal (e.g., the need to
belong). Goals involve value (proportional to the product of expectancy and value), post-
attainment decrements in motivation, and are moderated by equifinality and multifinality
(Forster, Liberman, & Friedman, 2007).
Cognition: A set of basic or processes or computational operations on information (Johnson
& Hirst, 1993). This can include extracting or imbuing information with affective features.
144
Affect: Features of information, including valence (positivity and negativity) and intensity or
arousal (Russell, 1979).