november 12-17 2017 denver, co · unlocking the data economy via digital marketplaces researching...
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UnlockingtheDataEconomyviaDigitalMarketplacesResearchinggovernanceandinfrastructurepatterns
inairlinecontext.
November12-17th 2017Denver,COSURFExhibitionBooth#857
LeonGommans,Ameneh Deljoo,JosephHill,PaolaGrosso,LukaszMakowski,Gerben vanMalenstein,DirkvandenHerik,Wouter Kalfsbeek,TeresaBartelds,AxelBerg,CeesdeLaat,RobertMeijer,TomvanEngers
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BUSINESSCONTEXT
DecreasingtechnologycostenablescompaniestocollectOperationalDataatexponentialgrowingrates
Companies increasinglyunderstandhowtoapplydatascienceandmachinelearningtoextractbusinessvaluefromlargevolumesofdata.
Companies arereluctanttosharedatawhenconsideringtheinvolvedrisk.
Emerging“hubfirm”dominance:“Whilecreatingrealvalueforusers, thesecompaniesarealsocapturingadisproportionateandexpandingshareofthevalue,andthat ‘sshapingourcollectiveeconomicfuture”. *
Affectingsharingofoperationaldataacrosscompaniestofurtherincreasethepotentialofcreatingbusinessvaluenosingleorganizationcancreateonitsown.
* M. Iansiti, K.R. Lakhani, Managing our hub economy, Harvard Business Review, pg. 85-92, Sep/Oct 2017
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Considering value exchange and involved risk raises the main research question: How can operational data be shared in an economically viable way, whilst providing adequate means to reduce risk?
DATAISINCREASINGLYCONSIDEREDANASSET
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Improve passenger experience at airports
Improve efficienciesacross multi modal logistic chains
Increase fleet availability byimproving maintenance scheduling by usingcomponent healthmonitoring & prognostics
DATAREPRESENTINGVALUEINAIRLINECONTEXT
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“Airline operators own the operational data”Oliver Wyman
EXPECTEDVOLUMESOFAIRCRAFTDATA
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THEPOWEROFDATADATASHOWINGENGINEPERFORMANCEDEGRADATION
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AircraftDispatch
EXAMPLE USE:DEVELOP A DIGITAL TWIN TO ESTIMATE MAINTENANCE CREDITS
OperationalData
OperatorContext&
MaintenanceExperienceResearchscope
Howtosharebigdataassetsacrossairlineoperatorswhilstobservingownershiprights?
OEMSystem
Knowledge
AlgorithmDevelopment
AviationAuthorities
Certification Evidence
MaintenanceCredit
Estimate
DigitalTwinDigital
TwinDigitalTwin
nentAircraftSystem
AircraftAirworthiness
MaintenanceScheduling
Benefits
USECASE:DIGITALTWINDEVELOPMENTTOESTIMATEMAINTENANCECREDITS
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Comonbenefit
• Defineandagreecommonbenefitnosingleorganizationcanachieveonitsown.
Group rules
• Defineconsortiumrulesconsideringdatause,accessandbenefitsharing
Organizetrust
• Organizepowerandtrustasameanstoreduceriskforparticipatingmembers
Implement• ImplementpowerandtrustviaSecureDigitalMarketplaceconcepts
ENABLINGOPERATIONALDATASHARING:REQUIRESSTEPSATDIFFERENTLEVELS
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Enabledatasharingneededforthedevelopmentofdigitaltwins,capableofestimatinganaircraftsystemsairworthinesscredit:
§Eachtimewhenthedigitaltwinobtainsthemostrecentdatafromitsphysicaltwin.§Airworthinesscreditestimatescanbeobtainedfromzerohouronwards.
Allowingimprovementstoairsafety,passengerexperienceandadditionalcostreductionsby:
§avoidingunplannedmaintenance§increasingmaintenanceplanningflexibility§movingfromfixedintervalplanningtomaintenancewhenindicated§lessdisruptionsbyavoiding‘AircraftOnGround’situations
DEFINEANDAGREECOMMONBENEFIT:DEVELOPMAINTENANCECREDITSYSTEM (SAEPROJECT)
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Algorithm development will need contribution from multiple parties:§Operational data collected from physical systems, based on agreement with operators (may inherently require pilot consent)§Data & engineering knowledge from manufacturer §Data & repair experience from certified maintenance organizations§Data & day to day operational knowledge from operators§Flight context (weather, geologic factors, environment,..)§Etc.
allowing the development of powerful solutions operators can choose from.
Consequently: sharing data, experience and knowledge across multiple organizations enabling such algorithm development will carry risk.
Trust is considered as a means to reduce risk: Must therefore be arranged and implemented prior to implementing data sharing between organizations.
ALGORITHMDEVELOPMENT:NEEDFORDATASHARINGINVOLVINGRISK
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Start with minimal set and expand as experience is gained.Re-use existing industry umbrella by involving e.g.
Topic’s for discussion:§Member eligibility (e.g. certification requirements)§Member roles (data supplier, algorithm supplier, consumer..)§Member interaction rules (offer, contracts, execution, ..)§Membership in competing markets§Standards and conduct (including indemnity and limitation of liability)§Member Obligations§Data supplier rules§Algorithm supplier rules§Marketplace operations§Service provider requirements§Financial settlement §Auditing & dispute settlement§…
ESTABLISHINGGROUPMEMBERSHIPRULES:RE-USEANEXISTINGFRAMEWORK
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ORGANIZETRUSTASAMEANSTOREDUCERISK*SECUREDIGITALMARKETPLACEISONEWAY
Risk:Compliancy (privacy, anti-trust,..)Liability (evidence in legal case)Unwanted disclosure of IP (competition)Loss of ownership (economic value)Enabling additional oversight (cost)etc., etc...
Means: Trust and power are both means capable of reducing risk
How to organize trust and power? -> The Secure Digital Market Place concept
*) Chapter 5 PhD thesis “Multi-domain authorization for e-Infrastructures”, Leon Gommans, UvA 2014.
Performing research in collaboration withUniversity of Amsterdam Faculty of Law
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Data supplier(s)
Algorithm supplier(s)
Market rules
National Law & Regulations
Member admission
DeploymentSpecification
InfrastructurePatterns
AgreementSecure Digital MarketplaceMember Organisation
Marketplaceinfrastructure
Customers
Registry
DisputeResolution
Accounting & Auditing
Future Internet Infrastructure:Software Definable - No Bandwidth
Limitation
Business & Legal ResearchComputer Science ResearchBlockchain/Finance Research
SECUREDIGITALMARKETPLACECONCEPT:COMBINEDBUSINESS,LEGALANDCOMPUTERSCIENCERESEARCH
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Data SharingInfrastructureModelResearchusing FutureInternetcapabilites
Research collaboration
GLOBAL RESEARCH INFRASTRUCTURES GLOBAL DATACENTER INFRASTRUCTURES
How to create a Global Digital Marketplace Ecosystem
AM3 and AM4DatacentersAmsterdamScience Park
SV10Datacenter
Silicon Valley
RESEARCHINGIMPLEMENTATIONS:INVOLVINGRESEARCHANDINDUSTRY
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Envisaged Research test-bed Envisaged Economic Use
ENVISAGEDIMPLEMENTATIONS:INVOLVINGRESEARCHANDECONOMICINITIATIVES
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Enterprises join a membership organization to achieve a common goal no single enterprise can achieve on its own
Membership rules are defined by rulemaking & standards processes, subsequently execution, enforcement and judgement is organized by membership organization as a means to reduce risk.
Members arrange data sharing and processing via agreements deployed in an infrastructure, provided by a secure digital market place owned by its members.
Members achieve common benefits in a transparent way. Members trust its operation based on use of accounting & auditing mechanisms, relying on market dispute resolution mechanisms.
UNLOCKINGTHEDATAECONOMYCONCLUSION