november 12th presentation
TRANSCRIPT
![Page 1: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/1.jpg)
Marketing Yourself on Social Media
Janet Pacanowski --- November 12, 2015
![Page 2: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/2.jpg)
Career Services
• Who am I?- Janet Pacanowski
- Employer Liaison at the Addison Campus
Addison Downers Grove
Elgin Naperville
Online
• Primary Goal
• Develop relationship with quality employers and share their opportunities with DeVry University students, graduates, alumni and Keller Graduate School students, graduates and alumni
2
![Page 3: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/3.jpg)
Career Services
objectives• Social Media Use
• Walk-through
Learning Objectives
3
![Page 4: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/4.jpg)
Career Services
Social Media Use
4
![Page 5: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/5.jpg)
Career ServicesPersonal Pages
Once something is posted on the internet…it is there forever!
5
![Page 6: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/6.jpg)
Career ServicesNegative Results
• Data from CareerBuilder shows hiring managers have held off hiring because of …- References to drugs and alcohol (41%)
- Inappropriate images (40%)
- Point to poor communication skills (29%)
- Bad mouthing of former employers or employees (28%)
- Unprofessional screen names (22%)
- Criminal behavior (21%).
6
![Page 7: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/7.jpg)
Career Services
How many of you use privacy settings?
7
![Page 8: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/8.jpg)
Career ServicesFacebook, Twitter and Social Media Use
• General tips for social media use
- Make your settings private
- Post only photos/statuses/etc. that you would be comfortable with an employer/parent/teacher seeing
- Google yourself
8
![Page 9: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/9.jpg)
Career Services
LinkedIn!
9
![Page 10: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/10.jpg)
Career ServicesConnections on LinkedIn
• Friends and family
• Teachers or professors
• Classmates
• Past and present coworkers
• Industry professionals
• Professional association members
• People who provide services to you
• Individuals involved in activities you enjoy
10
![Page 11: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/11.jpg)
Career Services
How many of you have a LinkedIn page?
11
![Page 12: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/12.jpg)
Career Services
• What to do on LinkedIn- Be Noticed
- Be Connected
- Be Clued In on Opportunities
12
![Page 13: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/13.jpg)
Career ServicesWhat to do on LinkedIn
• Be Noticed- Why?
• 70% • 85%
- How?
• Personalize your URL• Update statuses• Upload media
13
![Page 14: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/14.jpg)
Career ServicesWhat to do on LinkedIn
• Be Connected- 300 million+ members
• 2 new members every second• 1 million new members every week
- 3 million + company profiles
- Group Pages
- Company Pages
14
![Page 15: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/15.jpg)
Career Services
15
![Page 16: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/16.jpg)
Career Services
16
![Page 17: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/17.jpg)
Career ServicesWhat to do on LinkedIn
• Be Clued in on Opportunities- Search for jobs in your industry
- Discover jobs in your network
- Learn on company pages about what a company can offer you
• Follow the company on LinkedIn before you apply for a job there
17
![Page 18: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/18.jpg)
Career Services
Market yourself!
18
![Page 19: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/19.jpg)
Career ServicesMarketing Yourself on LinkedIn
• Picture- 40% higher response rate
• Well-branded summary- What you do
- The value you provide
- Something personal
• Creative Headline- Your walking slogan
19
![Page 20: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/20.jpg)
Career ServicesLinkedIn Must-Not-Haves
• Title or Incorrect Name- MBA, BS, BA
- Real name makes you the most searchable
• Anything you are not proud of and do not want representing you
• Anything dishonest
20
![Page 21: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/21.jpg)
Career ServicesOverview of LinkedIn
http://youtu.be/B8WZxYFaSmI
Other tips
•https://students.linkedin.com/
21
![Page 22: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/22.jpg)
Career Services
http://www.linkedin.com/in/janetpacanowski/
22
![Page 23: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/23.jpg)
Career ServicesOverview of LinkedIn
http://youtu.be/B8WZxYFaSmI
Other tips
•https://students.linkedin.com/
23
![Page 24: November 12th Presentation](https://reader031.vdocuments.net/reader031/viewer/2022021816/58ee402a1a28ab3f618b465f/html5/thumbnails/24.jpg)
Career Services
Janet Pacanowski630.652.8608
Linkedin.com/in/janetpacanowski/
Career Services630-652-8601
24