November 13th

Truth in Advertising

1. This company uses shocking visuals to promote discussion about aids, race

relations, gender identification etc…

1. Benetton2. Nike3. Pepsi4. MADD

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2. The Viral ad we saw about a Ravenstoke Alaska (Population 3000 but only 300

women) was an ad for ________?

1. Gatorade Sports Drink2. Hockey night in Canada3. The New Mustang4. Axe body spray

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3. Traditional TV spots are probably best at using a Rational appeal

1. TRUE2. FALSE

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4. Which of the following elements of the communications mix is likely to have the shortest feedback loop?

1. Advertising2. Sales Promotion3. Personal Selling4. Public Relations

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5. Which of the following is TRUE about Thursday?

1. There is No Class

2. Do we need other choices?

3. Probably not4. Yet here is one

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