november 2010waaaub north american regional gatheringann arbor, mi ayman kichly, chair waaaub...
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November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
Ayman Kichly, ChairWAAAUB Outreach Committee
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Overview
• Chair & Members• Role & Responsibilities• Sub-committees• Strategy & Tools• Suggestions, Discussion & Questions
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Chair & Members• Chair: Ayman Kichly, Europe• Members:
• Hiba Al-Ali, North America• Abdel Hamid Bibi, MENA• Hiba Bitar, Lebanon• Roula Harb Fakhoury, MENA • Sophie Hallal, Lebanon• Mariam Mhanna, Lebanon• George Riachy, Lebanon• Dr. Leila Tarazi, North America• Maha Zabaneh, North America
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Chair & Members• Outgoing Members:
• Roland Abi Nder, North America• Jad El Hajj, North America
• New Members• Firas Bou Diab, Lebanon• Tarek Zebian, Lebanon
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Role & Responsibilities
According to the WAAAUB Bylaws:“…shall coordinate and improve outreach to
Members and shall promote increased Member participation in WAAAUB.”
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Sub-Committees
• Data Update, two co-ordiantors (Roula Harb & Leila Tarazi)
• E-newsletter, co-ordinator (Maha Zabaneh)• Social Media, co-ordinator (Hiba Al-Ali)• WAAAUB website, co-ordinator (Ayman Kichly
& Mariam Mhanna)
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Strategy & Tools• Increase, Communicate & Engage (ICE)
• Increase: • Alumni Database Update Campaign• WAAAUB Marketing Campaign Convocation 2011
• Communicate: • E-newsletter: “Al-Jame’a” • Enhance communications: chapters & AUBites-at-large
• Engage:• WAAAUB website• AUB Alumni On-line Community• Social Media: Facebook & LinkedIn (Twitter, planned)
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Strategy & Tools• Benefit & Enrich (BE)
• Benefit: Alumni Benefits Package• Enrich: Alumni Mentoring Program
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
• Exchange of data with chapters• Marketing pieces in MainGate• Email
OVER 2000 alumni updated their data in the last 9 months.
Alumni Database Update Campaign
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
“Stay Connected to AUB – Sign up to WAAAUB!”• WAAAUB Tent w/paraphernalia• Sign-up booths in faculties & around campus• WAAAUB Banners in Green Field & around
campus• WAAAUB ushers, flyers
WAAAUB Marketing Campaign Convocation 2011
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
Old layout Re-designed layoute-newsletter
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
• Survey to AUB alumni Faculty & Staff• Needs assessment• Improve ties to WAAAUB• Help with re-design of WAAAUB website
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
• WAAAUB website• Re-design inline w/new AUB branding• User friendly & interactive• Hyperlinks to On-Line Community, Facebook,
LinkedIn & Twitter (using Google maps tech)
• AUB Alumni On-Line Community• 10,079 alumni registered• 25% of AUBites w/known email addresses• Dramatic increase since 2006; then only 2,737
Online Tools
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
6,399 alumni
Online Social Media Tools
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Increase, Communicate & Engage
“AUB Group”- American University of Beirut Alumni
• 3,100 AUBites
• Joining rate: over 20 AUBites/week
AUB Alumni (Contact)
• 1,755 AUBites & friends of AUB
• Over 1,000 outstanding invitations
Online Social Media Tools
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee Strategy & Tools
Benefit & Enrich
• Alumni Benefits Package: • Promotions and discounts all over the world• Final draft being prepared
• Alumni Mentoring Program: • Currently being developed• Montreal as a pilot• Professional chapters
November 2010 WAAAUB North American Regional Gathering Ann Arbor, MI
WAAAUB Outreach Committee
Suggestions, Discussion & Questions
All suggestions to bring more AUBites “into the fold”
are welcome!