november 2019 style guide

Style Guide

NOVEMBER 2019

CALIX 2019 STYLE GUIDE

Introduction 1

The ‘WOW’ Brand Model 2

Logo 6

MasterReversedClear SpacePositioningMinimum SizeStacked LogoDos & Don’tsCo-brandingLogo CategoryInternal Co-branding

Typography 12

Primary \ Secondary \ DigitalSystem

Colour Palette 13

PrimarySecondarySecondary Tints

Photography 16

People \ In SituPeople \ Grand SchemeConcept \ States of MatterCase Study

Graphic Elements 21

Semi-CircleDotsDiagramGraphTableIcon

Applications 29

Product BrochureCorporate BrochurePosterCase Study BrochureAnnual ReportLetterheadBusiness CardEmail SignatureLinkedin BannerYoutube BannerTwitter BannerFacebook BannerWebsiteeDMExhibition DisplayPull-up BannerTable \ Feature WallArchitectural SignageInterior SignageWindow DecalPersonal Protective Equipment (PPE)Branded Clothing

Contents

1


Solving global challenges has been the basis of our passion and our business for over a decade.Calix was founded in 2005 by Connor Horley (deceased) and Mark Sceats (current Executive Director and Chief Scientist) to patent, develop and commercialise a novel mineral processing technology with a potential to capture CO2.

The Calix Brand

Since then Calix has moved strategically to commercialise its unique technology to address global challenges such as carbon emissions, water treatment, infrastructure protection, food production, and energy with innovative industrial solutions. With those considerations in mind, we undertook a brand rejuvenation in 2019, aimed to support Calix in its ambition to become a leading global innovator of industrial solutions for the environment.

2


OUR STRATEGIC INTENT DRIVES OUR OBJECTIVES

We are a leading global innovator of industrial solutions for the environment.

The ‘WOW’ Brand Model

As we continue to innovate we expand and lead the way globally into new areas with new innovations. A strategic intent defines how we wish to be positioned in the market. It implicates our brand as well as our behaviour, our product delivery, how we speak and how we act.

IN TIME, PEOPLE WILL SAY:

‘They’ve made a positive difference for the long-term’

Leading global: a universal authorityInnovator: always looking for betters ways to solve problemsIndustrial solutions: economically viable solutions for business and governmentEnvironment: surroundings or conditions that affect people, plants or animals

3


WHY

Because Mars is for quittersTM

WHAT WE DO

We solve global challenges

HOW WE DO IT

By co-operatively developing innovative processes and materials


4


THESE ELEMENTS COMBINE TO FORM OUR BRAND ESSENCE:

Innovating for the Earth

VALUES

Inclusion We work together in ways others don’t.

Positive impact We consider the long-term effect of our actions.

Continuous Improvement We’re never satisfied with the status quo.

PHYSICAL ATTRIBUTES

The specific and real attributes of our brand: People, unique technology, partners, track record

FUNCTIONAL BENEFITS

The functions that turn up as benefits for our customers:Understanding, perseverance, agility, innovation

EMOTIONAL REWARDS

This is how we want our clients to feel when working with us: Reassured, empowered, progressive, protected

PERSONALITY TRAITS

The expressive characteristics that informs our tone:Down-to-earth, caring, honest, ingenious


5


C.S LEWIS

“You can’t go back and change the beginning, but you can start where you are and change the ending.”

6


MASTER

Taking the circle shape from the current logo, we’ve dissected the shape to represent the planet earth and its core. It also resembles a yin/yang-like balance.The contrasting colours in the shapes demonstrate our process of taking something negative and turning it positive.

The logo-mark can be used to demonstrate the ‘before and after’ Calix brings in bettering what is already there.

Logo

REVERSED

Calix logo should only be used in Navy or reversed in White.

7


CLEAR SPACE

The area surrounding the logo that can be gauged by the letter ‘x’ should be kept clear.

POSITIONING

Calix logo should be placed on the left hand side with at least 2 x-height and x-width distance.

MINIMUM SIZE

Minimum size should be followed in order to maintain legibility of logo.

STACKED LOGO

The stacked logo should not be used for general applications and should only be used when it is absolutely required. Please contact the Marketing Manager for approval to use on these applications. Minimum size for the stacked logo is 20mm in height.

10mm

20mm

Logo

8


DOS

• Calix logo should only be used in either Galaxy Navy or reversed in White.

• Calix logo proportion should always be maintained.

DON’TS

Do not change the colour of the logo.

Do not change the distance between logo mark and logo type.

Make sure to follow logo clear space rule.

Do not change the angle of the logo.

Do not insert photos, texture or pattern into the logo.

Do not outline logo.

Do not use logo without logo mark.

Do not use logo or logotype as part of a sentence.

This is logo.

Do not stretch or skew the logo.

Do not enclose logo in a shape.

Do not change the font of the logotype.

Do not place logo over complicated background.

Calix

Logo

9


Co-brandingOur partners help drive our brand’s reach and awareness, thereby helping accomplish our goals and objectives. Therefore, it is important to showcase branded partnerships when applicable.

PROPORTION

The partner’s logo should not exceed the height of Calix logo. Utilise horizontal configuration of the partner’s logo. For Calix logo proportion, see page 4.

CLEAR SPACE

The recommended clear space between Calix logo and the partner’s logo is equal to the height of the letter ‘x’ in Calix logotype.The line dividing the two logos is in Galaxy navy at 0.25pt. The height should match the height of Calix logo as a whole.

Logo

10


Logo CategoryBelow are some relevant logos arranged according to their categories.

PRODUCT LOGOS – HORIZONTAL

PRODUCT LOGOS – VERTICAL

PRODUCT LOGOS – OTHERS

PROJECT LOGOS

SUBSIDIARY LOGOS

Logo

11


CALIX \ PRODUCT – EQUAL WEIGHTING

The horizontal configuration of the product logo should be utilised when the product is in equal weighting in importance as Calix.

CALIX \ PROJECT

For project logo co-branding, if there is no horizontal configuration of the project logo, only the logotype should be used.

CALIX \ PRODUCT – CALIX AS PRIMARY FOCUS

When Calix is the main focus, the product name shoould be typed out in Overpass SemiBold brand typeface, with kerning set at -30pt.

AQUA-CalTM

Logo

Internal Co-brandingPlease follow the guidance below on how to place relevant logos with Calix according to their purposes.

12


Aaabcdefghijkl mnopqrstuv12345@#!?*

abcdefghijkl mnopqrstuv12345@#!?*

OverpassPRIMARY \ SECONDARY \ DIGITAL

Overpass is a modern sans serif font. The sharp edges and slants in the letter form complement the Calix logotype. It also adds to the technology and modern aspect of the Calix brand look and feel. Overpass is a Google font which means there will be a smooth transition between digital and print executions.Below are some guidance on how to keep the typesetting consistent;• Overpass is used for everything from heading,

subheading, titles and body copy. • Headings should use Bold with -20pt tracking. • Subheadings should be Semi-bold with -20pt tracking.• Titles are in Semi-bold, in all caps with 0pt tracking. • Body copy is in Light on a light background. It should

be in Regular on a dark background to ensure legibility. Tracking is -10pt.

ArialSYSTEM FONT

Arial is used for Microsoft Office applications only, such as Power Point, Excel and Word. This is to ensure that the text and layout stay the same when the Microsoft Office document is opened in a computer that does not have ‘Overpass’ typeface installed.Alternatively, to be able to use Overpass typeface in a Microsoft document, Overpass typeface can be installed on the computer prior to opening the Microsoft application.

Aa

Typeface

Title

Body Copy

Subheading

Subeadings

13


MOON GREY

PMS 649C / 650U C13 M5 Y2 K0 R218 G229 B239 #DAE5EF

GALAXY NAVY

PMS 2767C / 2955U C100 M88 Y42 K44 R17 G36 B71 #112447

ACTI-MAG AQUA-CAL PROTECTA-MAGBOOSTER-MAG

Calix colour palette is inspired by nature. It is simple, earthy and contemporary at the same time.Majority of text should only be in Galaxy Navy or White. The bright colours should only be used sparingly as accents.When placed on images with text on top, 80-90% opacity should be used. Only the Galaxy Navy should be given a ‘multiply’ effect over imagery.40-50% of the light colours can be used as backgrounds to separate sections or as a layer on images to create depth.Shades of Moon Grey and a darker Galaxy Navy are used on website pages to separate sections.

Each secondary colour correlate to each product. When designing any collateral use the colours accordingly. For overarching topics, use the primary colours.

AQUA

PMS 312C / 306U C77 M15 Y22 K0 R0 G165 B189 #00A5BD

CLAY

PMS 486C / 487U C8 M55 Y57 K0 R228 G137 B109 #E4896D

LEAF

PMS 360C / 367U C60 M3 Y65 K0 R107 G187 B130 #6BBB82

TAUPE

PMS WARM GREY 9C / 2333U C44 M42 Y51 K10 R141 G130 B117 #8D8275

LIGHT AQUA

PMS 290C / 290U C26 M2 Y3 K0 R184 G222 B239 #B8DEEF

LIGHT CLAY

PMS 162C / 162U C0 M25 Y30 K0 R252 G200 B172 #FCC8AC

LIGHT LEAF

PMS 358C / 366U C28 M0 Y45 K0 R188 G221 B164 #BCDDA4

LIGHT TAUPE

PMS 482C / 482U C13 M18 Y26 K0 R221 G203 B184 #DDCBB8

Colour Palette

Primary

Secondary

14


AQUA

PMS 312C / 306U C77 M15 Y22 K0 R0 G165 B189 #00A5BD

75%

C57 M11 Y17 K0 R105 G182 B202 #69B6CA

50%

C38 M8 Y11 K0 R155 G201 B216 #9BC9D8

25%

C19 M4 Y6 K0 R203 G225 B232 #CBE1E8

LIGHT AQUA

PMS 290C / 290U C26 M2 Y3 K0 R184 G222 B239 #B8DEEF

75%

C19 M2 Y3 K0 R203 G229 B240 #CBE5F0

50%

C13 M1 Y2 K0 R218 G237 B244 #DAEDF4

25%

C6 M1 Y1 K0 R236 G244 B248 #ECF4F8

CLAY

PMS 486C / 487U C8 M55 Y57 K0 R228 G137 B109 #E4896D

75%

C7 M41 Y42 K0 R231 G163 B140 #E7A38B

50%

C5 M27 Y28 K0 R237 G192 B173 #EDC0AD

25%

C2 M13 Y14 K0 R246 G222 B210 #F6DED2

LIGHT CLAY

PMS 162C / 162U C0 M25 Y30 K0 R252 G200 B172 #FCC8AC

75%

C0 M19 Y21 K0 R253 G212 B193 #FDD4C0

50%

C0 M13 Y14 K0 R254 G225 B210 #FEE1D2

25%

C0 M6 Y7 K0 R255 G239 B230 #FFEFE6

Colour Palette

Secondary Tints

These tints can be used on the backgrounds to break up sections and to create subtle depth.

15


Colour Palette

Secondary Tints

TAUPE

PMS WARM GREY 9C / 2333U C44 M42 Y51 K10 R141 G130 B117 #8D8275

75%

C38 M35 Y42 K1 R163 G154 B143 #A39A8E

50%

C27 M25 Y28 K0 R188 G180 B174 #BCB4AE

25%

C14 M13 Y15 K10 R217 G212 B207 #D9D4CF

LEAF

PMS 360C / 367U C60 M3 Y65 K0 R107 G187 B130 #6BBB82

75%

C44 M3 Y48 K0 R147 G200 B157 #93C89D

50%

C29 M2 Y31 K0 R182 G217 B188 #B7D9BC

25%

C15 M1 Y16 K0 R216 G233 B218 #D8E9DA

LIGHT TAUPE

PMS 482C / 482U C13 M18 Y26 K0 R221 G203 B184 #DDCBB8

75%

C8 M14 Y9 K0 R231 G216 B217 #E7D8D9

50%

C7 M9 Y13 K0 R234 G225 B215 #EAE1D7

25%

C3 M4 Y6 K0 R244 G239 B234 #F4EFEA

LIGHT LEAF

PMS 358C / 366U C28 M0 Y45 K0 R188 G221 B164 #BCDDA4

75%

C21 M0 Y33 K0 R204 G229 B187 #CCE4BB

50%

C14 M0 Y22 K0 R219 G237 B208 #DCECD0

25%

C7 M0 Y10 K0 R235 G245 B231 #EBF5E7

These tints can be used on the backgrounds to break up sections and to create subtle depth.

16


People \ In Situ 14

People \ Grand Scheme 15

Concept \ States of Matter 16

Case Study 17

Photography

The following pages function as a guide on the style and quality of photography that should be produced and used in any Calix roll-outs in order to maintain the integrity of the brand look and feel.

17


People \ In SituThe first style is for capturing Calix employees in situ. The images should have sufficient contrast and saturation. Images are taken in natural light and subjects appear engaging.This photography style is to be used in a long form content.

Photography

Some of the images require licensing. Please contact General Manager – Marketing for more details.

18


People \ Grand SchemeThe second style for people photography conveys that Calix solutions can make a huge impact with only a few employees. The people shown in these images are quite small in comparison to their environment. These images should be used on covers or as a feature image to inspire.

Photography


19


LIQUID

The liquid represents the aqua culture and waste water solutions that Calix provide to treat corrosive water, as well as innovative solutions to support sustainable farming.

SOLID

The solid state is represented by minerals such as Magnesium, which Calix grinds into a thousandth of a millimetre to create a very porous honeycomb-like structure.

GASEOUS

The gas represents carbon capture technology that would enable both Europe’s cement and lime industries to reduce their carbon dioxide (CO2) emissions dramatically without significant energy or capital penalty.

EARTH

This photograph is specially chosen to accompany the phrase ‘Mars is for quittersTM’. It depicts the beauty of life on earth while conforming to the Calix concept photography style.

Concept \ States of MatterThis textural photography style is based on the three states of matter. They should be used on corporate brochure cover, product covers and website to inspire.

Photography

20


Customer StoryBelow is some guidance for how the case study images can be captured so that the we can maintain the integrity of the brand throughout our collateral. These style of images can be used on the cover of the case study.

The image should show the scale of the factory or plant. About 40-50% should also depict the environment surrounding the plant to give a sense that Calix helps them treat their environment better.

Photography


21


Semi-Circle \ Slash 19

Dot \ Dot Pattern 20

Diagram 21

Graph Style 22

Table Style 23

Iconography 24

The following pages function as a guide on the style and quality of photography that should be produced and used in any Calix roll-outs in order to maintain the integrity of the brand look and feel.

Graphic Elements

22


SEMI-CIRCLE ON AXIS

The Calix logo mark can also be used as a device as shown to the right. As the logo mark also represents the ‘C’ in ‘Calix’, it should appear prominent whenever possible. It is important that the tilt of the semi-circle should always mimic that of the logo mark, which is 33°. The outer graphic devices can be used to house Concept imagery. While the inner circle can be used to house people or case study imagery - as shown on the right. Colours of the device should be chosen to compliment the colour of the imagery. When inserting more than one image, make sure that the two image colours also align with a brand colour. Using ‘Colour Balance’ in Photoshop to align individual images can also help to achieve a cohesive balance. Please ensure that the semi-circle is not stretched, skewed enlarged, flipped or adjusted in proportions.As a guide, the diagonal stroke is 0.5pt in an A4 layout.

SEMI-CIRCLE

Colours can also be harmoniously paired with an image and strategically placed to create interest in a layout without detracting attention from information.In the second example, the device can also simply be used with one people imagery and overlaid with colours.When the copy is generic, concept images can be used.A coloured background can also be applied that divides at the same diagonal line as the semi-circle. This background can house a colour or an image.

Please refer to the Applications section for guidance on how the devices can be applied.

SLASH

Whenever possible please use ‘backward slash’ in the Overpass typeface that is in the same direction as the logo-mark as a separator.

\

Graphic Elements

23


DOT PATTERN

Background images can be inserted into the pattern and then shifted to create an illusion that molecules have been shifted. As a guide the diameter should be 3mm on A4. The dot should never be skewed or tilted on an angle.

DOTTED LINE

A dotted line can be used alongside diagrams and info graphics. It should be used sparingly. As a guide, it is 3pt Japanese dots on an A4.

DOT

This singular dot device can be used to draw attention to the start of a paragraph in a busy layout or simply to create interest on a page.As a guide the diameter of the dot should be 3mm on an A4, placed at least 6mm above copy.

DOT ARROW

Dots can be arranged to form a simple arrow to direct or point to something. As a guide, the dots should be 1pt on A4.

DOT PATTERN PLACEMENT

The dot pattern should be placed on the bottom left of the image in portrait dimensions.It can be placed centered or on either side for landscape dimensions (refer to website design).

Graphic Elements

24


DIFFUSE

Make the colours of the unimportant elements more muted so it blends with the background.

H2SO4

HIGHLIGHT

Bring related elements forward and draw attention by using bright colours.

PROTECTA-Mag spray

DiagramBelow is an example of a diagram from PROTECTA-Mag product brochure. The diagrams should be made as simple as possible and only depict important and related elements using the simplest shapes.

Graphic Elements

25


Graph styleBelow is an example of a diagram from PROTECTA-Mag product brochure. The diagrams should be made as simple as possible and only depict important and related elements using the simplest shapes.

Graphic Elements

0 TITLE OF X-AXIS 0 TITLE OF X-AXIS

Stage 1pH 2

Stage 2pH 6

Stage 3pH 11

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TITL

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TITL

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Figure 1.2 Lorem ipsum solor sit amet

Figure 1.2 Lorem ipsum solor sit amet

26


Table StyleBelow is an example of a table style The diagrams should be made as simple as possible. Most text and lines should be in Galaxy navy. Only the title and the line below it can be changed to 100% of bolder colour from the style guide such as Leaf, Aqua, Taupe and Clay.

Graphic Elements

TITLE 1 TITLE 2 TITLE 3 TITLE 4

Subheading 1 Assunt inventus eiciumquas quo conempor aboreni hictatem id que

SUB

HEA

DIN

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• Up quatem quo quaesto explisSubheading 2 Assunt inventus eiciumquas quo conempor aboreni hictatem id que


SUB

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• Up quatem quo quaesto explis antotaspedi id que sinctia iumSubheading 4 Assunt inventus eiciumquas quo

conempor aboreni hictatem id que

TITLE 1 TITLE 2 TITLE 3 TITLE 4


SUB

HEA

DIN

G



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SUB

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DIN

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• Up quatem quo quaesto explis antotaspedi id que sinctia iumSubheading 4 Assunt inventus eiciumquas quo

conempor aboreni hictatem id que

27


IconographyIcons should be used sparingly, in small sizes and only when it is functionally needed to support to the copy. This should to be kept in mind to avoid clutter and busy layouts, maintaining the sophisticated brand look and feel. The icons should only be used when there is not many other devices applied in the periphery of the icon.Below are some example of icons that are produced using the grid on the right. As a guide, on a 600x600px, the stroke weight should be 18pt.The icons should be concise, one colour and has a break in the shape that makes them feel open and approachable but sleek at the same time.Please refer to page 19, 20 and 27 to see how the icons can be applied.

Graphic Elements

Making Crop Protection Safer

Reducing CO2 Emissions

Feeding The Growing Human

Population

Protecting Aging Infrastructure

Making Better Batteries

Creating Renewable Energy

Improving the sustainabiity of water treatment

CHALLENGE ICONS

Below are the icons that represent the challenges that Calix is solving. Please refer to the icons on this page for guidance on how to create new icons and maintain consistency.

28


Graphic Elements

SOLUTION ICONS

Below are the icons that represent solutions.

INDUSTRY ICONS

Below are the icons that represent industries.

Odor Control Solution

Municipalities Food Manufacturing

AirportsCement & Lime Hydrogen Production

Wineries Paper Manufacturing

Agriculture

Fats, oils and greases Control

Biogas Management

BOD/COD Reduction

Phosphate Removal

Asset Corrosion protection

Lake Remediation

Battery

This section showcases the various ways Calix visual identity can be applied. When designing for Calix, please keep in mind that it is a sophisticated, modern, scientific but also an open and caring brand.

Product Brochure 30

Corporate Profile 31

Poster 31

Customer Story 32

Annual Report 33

Letterhead \ Business Card 34

Email Signature 35

Linkedin Banner 36

Youtube Banner 36

Twitter Banner 37

Facebook Banner 37

Website 38

eDM 39

Exhibition Display 40

Pull-up Banners 41

Table \ Feature Wall 42

Architectural Signage 43

Interior Signage 44

Window Decal 45

Personal Protective Equipment (PPE) 47

Branded Clothing 48

29


Applications

Protect manholes, wet wells & inlet works from sulphide corrosion

PROD

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30


PRODUCT BROCHURE

Calix product brochures tend to be content heavy. One way to maximise the spread without over-cluttering is to section the topics with subtle backgrounds. In addition, the content can be arranged in a clean grid structure.The cover of the brochure should have a white overlay rectangle so the product logo stands out.

Treat the cause not just the symptom

PROTECTA-MagTM is safe to handle, it is non-hazardous to humans and the environment. non-toxic and corrosive.

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H2SO4

Spray coating of PROTECTA-Mag

(Magnesium Hydroxide)

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Sewer corrosion through H2SO4 bacteria and auto-oxidation.H2S emission from sewage. Anaerobic bacteria reducing sulphate to sulfide.

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BEFORE

AFTER

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0 TIME

Stage 1

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Stage 1

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Stage 1

pH 11

Lorem ipsumLorem ipsumLorem ipsum

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pH 4

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Applications

Solving Global Challenges

CORPORATE PROFILE APRIL 2019 www.Calix.global

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WASTE WATER PURIFICATION SOLUTION

31


CORPORATE PROFILE

As the corporate brochure contains overarching topics, concept images should be used on the cover.

POSTER

We can also use the iconic Calix semi-circle device for Calix posters.

Applications

IMPROVING THE SUSTAINABILITY OF WATER TREATMENT CUSTOMER STORY \ SEPT 2018 \ MUNICIPALITIES

Improving the sustainability of water treatment

Calix is a multi-award-winning Australian technology company that is developing new processes and materials to solve global challenges.

CHALLENGES

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SOLUTION

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BENEFITS

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Background

LOCATION

South West Victoria

OBJECTIVES

– Reduce H2S in biogas from existing 700ppm

– Avoid the use of chemical scrubber

– Generate more biogas

– Reduce retention time

– Reduce blockages from Struvite

– Safe product to handle

– Reduce socium Hydroxide consumption

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K P

IGG

ER

YCase study snapshot

PRO

DU

CT B

RO

CHU

RE \ AC

TI-MAG

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CUSTOMER STORY

Refer to the case study photography style for cover images. The colours used throughout depend on the product being promoted.

Applications

33


2018 \ 2019Annual report

ANNUAL REPORT

Calix product brochure covers and section divider pages should use concept images.

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2018-2019 ANNUAL REPORT

1AQUA-CalTM and disease control in prawns

2BOOSTER-MagTM less chemicals with better crop health

3ACTI-MagTM outperforms sodium hydroxide

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SECTION 02 1 2

Applications

34


[email protected] 36 117 372 540 www.Calix.global

Level 1, 9-11 Bridge Street Pymble NSW 2073 Australia P (02) 8199 7400 \ (02) 8199 7402

Letter to:Dan Ratner Managing Director

(02) 9368 0000

Lvl 1, 129 Cathedral St Woolloomooloo NSW 2011 Australia

Re: Lorem Ipsum Dolor Sit Amet Doles et quidessi aut magnihi cimpos aut. Tem nonsed quidebis maxime nos aut quo molorei undit, conse volentias unt quiaepe rnatus aut atet as moloris dolupit repeliquis mod qui dolecabo. Catiist, aute voluptas molut faces et esciissimi, te ditam volore vitem aut wlibusan dantis essitas volupta tempos que offict. Doles et quidessi aut magnihi cimpos aut.


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Regards,

Jane Lee Senior Designer

LETTERHEAD \ BUSINESS CARD

Appearance matters. Make great first impression by using these approved stationery elements.Calix letterhead and business card design are kept simple with the dot pattern and logo mark on the bottom left corner.The dot pattern and logo mark can be printed or given subtle treatment instead, such as a blind deboss or a colourless spot UV.

Applications

Front - option 1

Front - option 2

www.Calix.global

[email protected]

P (02) 8199 7400M +61 (0) 406 683 018

Level 1, 9-11 Bridge Street Pymble NSW 2073 Australia

Audrey BarucchiGeneral Manager - Marketing

Back

35


EMAIL SIGNATURE

Applications

36



Solving Global ChallengesSolving Global Challenges




LINKEDIN BANNER

YOUTUBE BANNER

Applications

37


Applications


Solving Global ChallengesSolving Global Challenges




TWITTER BANNER

FACEBOOK BANNER

38


WEBSITE

Below are some examples of how to create website header banners. The location of the semi-circle device should stay the same and only the images and colours should change according to the copy.

Applications

Header banner - option 3



Mega menu drop down

39


EDM

The Calix semi-circle can also be used on Linkedin banners.

Applications

40


EXHIBITION DISPLAY

When it comes to standing out in a crowd, sometimes less is truly more. Keep signage simple by using approved brand identity elements, fonts and photography.The ‘Mars is for quitters’ trademark and ‘we solve global challenges’ signature could be used appropriately to strengthen the message and brand.

Applications

41


BRAND\PRODUCT PULL-UP BANNERS

Use catchy and straight to the point message. Treat image with brand device to support content. Ensure that image or device does not overwhelm the message.Calix logo should be first in hierarchy, followed by the product logos.

Applications

Stop odours permanentlyAWARD-WINNING SOLUTION FOR WATER & WASTE WATER

www.calix.global

Stop odours permanentlyAWARD-WINNING SOLUTION FOR WATER & WASTE WATER

Make your maintenance budgets go further. Hassle-free delivery, service & support.

www.calix.global

42


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www.calix.global

MAKING BETTER BATTERIES

FEEDING THE GROWING POPULATION

PROTECTING AGING INFRA-STRUCTURE

MAKING BETTER BATTERIES

REDUCING CO2 EMISSIONS

CREATING RENEWABLE ENERGY

MAKING CROP PROTECTION SAFER

TABLE, TOP PANEL AND MAIN WALL FEATURE

White Calix logo has a strong presence when placed on Galaxy Navy background. For Table facia, we recommend this treatment.The feature wall/banner should make a statement. The device and image should grab attention but not overpower the message.

Applications



43


ARCHITECTURAL SIGNAGE

Building signs should use approved logo, fonts and in white whenever possible on buildings. Only white or Galaxy Navy should be used on other signage. Signs may be matte-finished in approved colours or rendered in metal or stone. If using plastic or paper, all signs should be printed on 100% recyclable material.The sign should include the name of the building or facility and the ‘we solve global challenges’.

Applications

44


INTERIOR SIGNAGE

Outdoor signage should use a solid arrow for high visibility. Dotted arrows can be used indoors or where the sign is not viewed from afar. Text should only be Moon Grey on dark backgrounds and Galaxy Navy on light backgrounds.

Applications

Meeting Room

Bathrooms

1 - 6

Lobby

Parking

VERTICAL MONUMENTHORIZONTAL MONUMENT

Pymble Office

45


Applications

WINDOW DECAL

Subtle and tasteful semi-transparent matte decal in 50% tint of Moon Grey or Light Aqua.

46


WINDOW DECAL

Subtle and tasteful semi-transparent matte decal dots in 50% tint of Moon Grey or Light Aqua. Text in 100% Galaxy Navy.

Applications

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PERSONAL PROTECTIVE EQUIPMENT (PPE)

Any use of the Calix trademarks by any third party on any product, including shirts, polos, hats/caps or all personal protective equipment, requires that the manufacturer of these products be approved by Calix Marketing department.Calix branded clothing and PPE are an important part of our visual identity.

Applications

48


BRANDED CLOTHING

Applications

For more queries or any information please contact;

Audrey Barucchi General Manager - Marketing

E [email protected] P (02) 8199 7400 M +61 (0) 406 683 018Level 1, 9-11 Bridge Street Pymble NSW 2073 Australia WWW.CALIX.GLOBAL

november 2019 style guide

Documents