1Issue 60 - November 9, 2006 The Source

A window into the world of Roots Issue 60 November 9, 2006

WEST MEETS EASTRoots launches major new expansion in Asia with opening of stores in Hong Kong

Issue 60 - November 9, 2006 2 The Source

SPECIAL DELIVERYA selection of recent letters from the world of Roots

I N S I D EI N S I D EI N S I D EI N S I D EI N S I D EI S S U E 60I S S U E 60I S S U E 60I S S U E 60I S S U E 60

DepartmentsFRESH INK

NEW AND NOTEWORTHY

GUESS WHO JUST DROPPED IN

SPREADING THE WORD

OPPORTUNITY KNOCKS

MOMENTS THAT MATTER

GREEN TIPS

HEALTH TIPS

STAYING POWER

GOOD TIMES IN T.O.I am a sales associate at theRoots (Mayfair) store inVictoria, BC. I was in Torontorecently and while I was there Iwent shopping at the Rootsflagship store on Bloor Street. Iwould just like to say howhappy I was with the customerservice I received at the storeand the attention paid to meeven though I am a Rootsemployee. I bought a beautiful Emilyleather jacket (we don’t usuallycarry leather jackets in ourstores in Victoria) and Iprobably wouldn’t have found itwithout the staff helping me.Thanks to the people working atthe store, it was such a positiveexperience. I’d also like to voice myappreciation for the addition ofWest Coast representation onRoots Radio. It’s great to hearfamiliar voices.Erin WoodVictoria, BC

JASON GOES THE DISTANCEDuring a recent trip to Banff, Ivisited the Roots store there. Ipurchased a small jacket, a hatand matching mittens for mygranddaughter for Christmas.The sales associate there alsoshowed me a pair of small bootsthat matched the set, although

In keeping with our fortnightlypublishing schedule, the nextissue of The Source will appearon Thursday, Nov. 23.

ISSUE 61 OF THE SOURCE

In each issue of The Source, wepublish a creative photo on the top ofthis page. We invite readers whotake pictures to submit images theyfeel would be appropriate for thisfeature. Please send submissions tophotogallery@roots.com

PHOTO OPPORTUNITY

The Source wants to hear from you.Please send your letters to RobertSarner at rsarner@roots.com. Lettersmay be edited for length and clarity.

the correct colour was sold out.As I live some four hours

north of Edmonton, we droppedby the Roots store at West Ed-monton Mall on the way home tosee if they had the right colour ofboots. They did not so we wentacross town to Kingsway Mall.There, I found the correct colourbut due to an error on my part, Igot the wrong size. Later, after Iwas back at home and discoveredthe boots did not fit, I had afriend in Edmonton go to variousRoot stores to see if she could getthe correct size. She was not ableto find the size or the colour Ineeded.

After trying to contact Cus-tomer Service through emailand telephone, I called thestore at Kingsway Mall. Italked to a man named JasonRinas who was extremely un-derstanding. He told me not tofret and that he would do hisbest to help. He did.

It was not one hour later thathe called back and said he foundthe boots in the correct size andcolour in Calgary. He said theywould be shipped to Kingsway

PublishersMichael Budman, Don Green

EditorRobert Sarner

Editorial AssistantPaulomi Patel

InternCharlene Chae

The Source is published every two weeksby Roots Canada Ltd. We welcome lettersfrom readers for publication. Pleaseaddress all correspondence to TheSource, Letters to the Editor, RootsCanada, 1400 Castlefield Ave., Toronto,Ontario, M6B 4CR or by email torsarner@roots.com Letters may be editedfor length and clarity.

Each issue of The Source is alsoavailable, in an abridged version, on theRoots website at www.roots.com

Setting the record straightIn Issue 58, the photo credit onPage 2 should have identifiedRoots sales associate Zoë Staras working at the Bank Streetstore in Ottawa.

DEPARTMENT OF CLARIFICATION

Mall in Edmonton, and that hewould hold them for me. WhenI got to the store to get theboots, Jason was unfortunatelynot there for me to thank per-sonally. However, I did tell hismanager about the exceptionalservice Jason extended to me.

Jason goes the “extra mile”for customers, and I feel he de-serves recognition for his pleas-ant manner and exceptionalservice. In my opinion, any com-pany should be pleased to havesuch an employee. I hope yourcompany recognizes his abili-ties.

Thank you to Roots andJason Rinas for making a littlegirl’s day and helping her have awarm winter.Diana OliverHigh Prairie, AB

WEST MEETS EASTTwo new stores open in Hong Kongin first stage of major expansion ofRoots in Asia

IN PRAISE OF TALENT ANDFRIENDSHIPRoots hosts dinner in Ottawa for twowinners of Governor General’sPerforming Arts Awards

MAKING IT MORE CONVENIENTRoots to stock An InconvenientTruth in its stores

BREATHING EASYGet set to fill your lungs with healthystuff thanks to new product

FOREIGN ASSIGNMENTQuality and Compliance Managertravels afar to make sure vendorsadhere to Roots Code of Conduct

GIFT GIVING MADE EASYNew holiday catalogue features bestof Roots products

GREAT MOMENTS IN RETAILSpotlighting the top-performingstores in October

TEAM SPIRIT AT ITS BESTStaff from different cities play keyrole in Calgary opening of newestRoots store

ILIC

H M

EJI

A

3Issue 60 - November 9, 2006 The Source

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THE HOLIDAY SPIRIT COMES ALIVE

Now more than ever, Ca-nadian style is takinghold in the Far East. In a

reflection of its increasing glo-bal presence, Roots has justlaunched the first phase in ex-panding its presence in Asia.In late October, Roots Co-Founders Michael Budmanand Don Green took part inthe official inauguration of thetwo Hong Kong stores in spe-cial ceremo-nies that at-tracted consid-erable localmedia atten-tion.

Working inpartnershipwith the HongKong-based Li& Fung Trad-ing Ltd., Rootsis preparing toalso open inChina andother countriesin SoutheastAsia. Planscall for dozensof new storesin the next twoto three years.Roots alreadyhas 20 storesin Taiwan,which are be-

ing operated by Li & Fung.The stores in Asia will

showcase many of the keycomponents of the company’ssuccess in North America in-cluding the highly popularleather bags, yoga wear andathletic apparel. The design ofthe stores will reflect the Rootsemphasis on health, wellness,and protecting the environ-ment. In-store imagery will pay

tribute to the great Canadianoutdoors, especially Ontario’sfabled Algonquin Park, a ma-jor inspiration for Roots sinceits inception in 1973. Many ofthe materials used in buildingthe stores will be chosen fortheir environmentally friendlycharacteristics. For example,bamboo - a renewable resource- was used in the new stores.

“We’re thrilled at this latest

international initiative ofRoots,” says Michael. “It’s partof a new era for Roots inwhich we will be developingthe brand beyond the shores ofNorth America. Asia representsan excellent market where peo-ple seem to have a great appre-ciation of foreign style, whichaugurs well for a brand likeRoots.”

The partnership in Asiabetween Rootsand Li & Fung isan ideal combina-tion. Li & Fung isa well-establishedmultinationalgroup of compa-nies that operatesthree distinct andhighly successfulcore businesses -export sourcing,integrated distri-bution and retail-ing. It’s a leaderin developingretail partnershipsthroughout Asiawith major inter-national brands.

“Li & Fung isvery excited to beworking withRoots in building

WEST MEETS EASTTwo new stores open in Hong Kong in major expansion of Roots in Asia

Scenes from store opening in HK: (left) Jaycee Chan contributes his green message in a bottle; actress Annie Liu models Roots style

The Roots look travels well: new store in Hong Kong showcases Canadian style for a receptive market

Issue 60 - November 9, 2006 4 The Source

Continued from previous page

this unique Canadian lifestylebrand in Asia,” says JeremyTang, Director of BusinessDevelopment of Li & FungRetailing Ltd. “Given Cana-da’s very positive reputationfor the great outdoors and aclean environment, these aretwo things we are really pro-moting to Roots customershere to increase their aware-ness of air pollution and globalwarming. We are looking for-ward to working with theRoots team in Canada as partof our efforts to get the mes-sage out.”

Roots has long consideredexpanding in Asia but it wasessential to have the right localpartner with the proven trackrecord and familiarity withAsian culture and businesspractices. When Li & Fung

expressed interest in workingwith Roots in developing thebrand in their part of theworld, Michael and Don felt itwas an auspicious sign.

Last month, Michael andDon spent a week in Asia par-ticipating in events to launchthe new stores in Hong Kong,to join in the re-launch of theflagship store in Taiwan (lo-cated in the landmark Taipei101 building) and to meet withLi & Fung staff to discussplans for opening locations inChina and other countries.

The Hong Kong launchincluded a major accent onenvironmental issues in keep-ing with the importance Rootshas always attached to the sub-ject. Air pollution is a highlytopical issue in Hong Kongand to support moves to dealwith the problem, Roots made

it part of its launch campaign,supporting it with posters andinformation stands. Shopperswere invited to write notesvoicing their concern about airpollution and then to insertthem in small bottles as part ofan initiative called “Message ina Bottle.” During a 10-day pe-riod ending last week, 500glass bottles filled with ‘greenmessages’ were exhibited at theRoots store in the LCX OceanTerminal.

Also on view at the 1,600-square feet store were the win-ning submissions in an envi-ronmental photography contestthat Roots co-sponsored with alocal magazine. Michael andDon chose the finalists in thecompetition who received cashprizes, gift certificates to shop

at Roots and copies of thebook An Inconvenient Truthautographed by Al Gore. Inaddition, Roots also held a specialprivate screening of Al Gore’senvironmental film An Inconven-ient Truth at the Canadian Cham-ber of Commerce.

The grand opening of thestore on Oct. 26 included ayoga demonstration, a fashionshow, sharing of green tips,and presentation of prizes towinners of the photographycontest. Michael and Don ad-dressed the crowd, sharinggreen tips with the audienceand presented souvenirs toGerry Campbell, Canada’sConsul General in HongKong. One of the highlights

was when they released freshCanadian air from a compressedair tank shipped from Canada tokick off the fashion show.

Movie actress Annie Liu,who used to live in Torontofor many years, attended theevent, taking part as a modelin one of the presentations.Singer and actor Jaycee Chan(son of actor Jackie Chan)contributed his environmentalideas on protecting the envi-ronment and invited guests toput a message in a bottle.

It all added up to an excit-ing, well-planned launch ofRoots in Hong Kong, and aharbinger of things to happenelsewhere in Asia. Based oninitial signs, Roots shouldhave a great future in its new-est continent. – R.S.

The just re-launched Roots flagship store in Taipei, Taiwan is situated in a landmark building

Jeremy Tang of Li & Fung, actor Isabella Leung (who gave a yogademonstration at the HK store launch), and Roots Co-Founder Don Green

Asian TV and print media gave extensive coverage to Roots launch

5Issue 60 - November 9, 2006 The Source

THE NUMBERS

Guide to new ads appearingthis week and next

SPREADING THE WORD

But not forlong… Nextweek, it willincrease to32 whenMenswear

Associate Designer DylanAnderson celebrates hisbirthday on Monday. Oftenmistaken for being muchyounger, Dylan owned up tohis real age at our urging.

Originally from Vancou-ver, he joined Roots in 2005and is responsible for manyof the winning items in thelatest menswear collectionnow flying off the shelves.

•Thurs., Nov. 9 - Nowmagazine (Toronto): Full-page ad featuring winteraccessories• Sat., Nov. 11 - NationalPost (Toronto): Full page adfeaturing Roots Style.• Sat., Nov.11 - Globe andMail (National): 1/4 page adfeaturing Roots Home• Thurs., Nov.16 - NowMagazine (Toronto): Fullpage ad featuring Roots Style• Thurs., Nov.16 - Globe andMail (National): 1/8 page adfeaturing Roots Style• Thurs., Nov.16 - Globeand Mail (National): 1/2page vertical ad featuringRoots Style• Thurs., Nov.16 - TorontoStar: 1/2 page vertical adfeaturing Roots Style• Thurs., Nov.16 - Metro(Montreal): Full page ad fea-turing Roots Style• Sat., Nov.18 - NationalPost (Toronto): Full page adfeaturing Roots Style

Earlier this month, Rootshosted a dinner in Ottawain honour of two long-

time friends on the eve of theirreceiving the Governor Gener-al’s Performing Arts Awardsfor lifetime artistic achieve-ment. At the event held at theBeckta restaurant, Roots Co-Founder Michael Budmanpaid tribute to Lorne Michaelsand Robbie Roberston fortheir huge success in their re-spective fields, and for beingsuch loyal friends to him and

to Roots for decades.Lorne is the creator and

Executive Producer of NBC’sSaturday Night Live. Launchedin 1975, it is the longest-run-ning, highest-rated late-nighttelevision show in history. Hehas also produced more than adozen feature films and severalBroadway shows.

Robbie is a highly ac-claimed singer-songwriter, gui-tarist and producer. One ofrock music’s most influentialand legendary figures, he’s

best known as a leader of TheBand which recorded manybest selling albums and backedup Bob Dylan in the 1960s and1970s. He has also providedthe music for several MartinScorsese films.

Guests at the dinner, hostedby Michael and his wife DianeBald, included actor MichaelDouglas, Onex ChairmanGerry Schwartz, IndigoBooks and Music PresidentHeather Reisman, architectDouglas Cardinal, NationalArts Centre President and CEOPeter Herrndorf, XM Canadasatellite radio President SteveTapp, film producer LidiaAndich and Roots Public Re-lations Director RaymondPerkins.

Lorne Michaels and RobbieRobertson were two of six re-cipients of the prestigious2006 Governor General Per-forming Arts Awards who werethe focus of three days of spe-cial events in Ottawa. Theybegan with a House of Com-mons luncheon and receptionon Parliament Hill followedlater that evening by the Rootsdinner. The next day, the awardspresentation ceremony and dinnertook place at Rideau Hall with theAwards Gala held the day after atthe National Arts Centre in thecapital.

IN PRAISE OF TALENT AND FRIENDSHIPRoots hosts special dinner in Ottawa for two winners ofGovernor General’s Performing Arts Awards

As part of itscontinuing

support of thefight againstglobal warm-ing, manyRoots storeswill now carryDVDs of the

documentary film An Inconven-ient Truth. It focuses on formerUS Vice-President Al Gore andhis efforts to draw attention tothe alarming effects of globalwarming, and to find ways toresolve the problem.

The DVDs will hit selectRoots stores in Canada later

MAKING IT MORE CONVENIENTRoots to stock An Inconvenient Truth in its stores

this month at the time of thefilm’s official nationwide releaseon DVD. Faisal Maju, Mer-chandise Manager, is coordi-nating the project with Para-mount Classics, the official dis-tributor of the film.

Produced by environmen-talist (and friend of Roots)Laurie David, and directed byDavis Guggenheim, An Incon-venient Truth was released incinemas earlier this year togreat acclaim. At the time, se-lect Roots stores gave awayflyers and posters promotingthe movie. Co-Founder MichaelBudman has met Gore on sev-

eral occasions in connection withthe latter’s work for the environ-ment.

Roots has been activelyinvolved in the campaignagainst global warming. It sup-ports the Canadian WildlifeFederation’s eco-friendly effortsto save polar bears facing ex-tinction due to increasing glo-bal warming. In addition, Rootsstores also sell the ‘Stop GlobalWarming’ special leatherbracelets produced at the com-pany’s factory in Toronto, pro-ceeds from which go to a spe-cial Stop Global Warming fund.• The DVD will sell for $26.95

Lorne Michaels, (left), and Robbie Robertson at Roots dinner

We would have never guessed

Issue 60 - November 9, 2006 6 The Source

ON THE MOVENew appointments andpromotions at Roots

• MelissaBrennan pro-moted toKeyholder, SouthKeys, Ottawa,ON• BrittanyGregorio pro-

moted to Keyholder, Cambridge,ON• Hannah Jeffery promoted toAssistant Manager, Halifax Shop-ping Centre, Halifax, NS• Monique Kahnert appointedKeyholder, Waterloo, ON• Roxann Keeling promoted toStore Manager, Halifax ShoppingCentre, Halifax, NS• Shaz Sidi appointed Keyholder,Bramalea, ON

Taking attendance of special guests at Roots storesGUESS WHO JUST DROPPED IN

Celebrities have long made a point of shopping at Roots. Hereare the latest sightings of prominent figures from the world of

entertainment who visited Roots stores recently:· Toronto (100 Bloor Street) – Band members from the rockgroup Foo Fighters bought items from the Roots Men’s fall col-lection at the flagship store. Additionally, dancer, model and rap-per Kevin Federline also visited the store.· Toronto (Eaton Centre) – Actress and rapper Queen Latifahvisited the store and bought the Roots of Reggae CD.· Ottawa (Rideau Centre) – Singer/songwriter and guitaristRobbie Robertson of The Band shopped at the store before go-ing on to receive the Governor General’s Performing Arts Awardfor Lifetime Artistic Achievement. He purchased a number ofitems including the new Roots men’s flannel shirts.· Vancouver (Roots Robson) – Hollywood stars Ian McDermottand Tori Spelling shopped for matching Roots Village Bags atthe store.· Calgary (TD Square) – Flags of Our Fathers star Adam Beachvisited the store and purchased a number of items.

With this issue, The Source is beginning a new series featuring team pictures of all the stores in theRoots retail family. We kick it off with the store in Waterloo, Ontario.

Top (left to right): Jamie Clarke, Gwyn Horscroft, Al McDougall, Adrienne Wilford. Front Row (left toright): Letizia Ferreira, Lyndsey Vanstone, Monique Kahnert, Bethany Peckham, Sneha Gandhi, Jor-dan Ostapchu. Missing in Action: Trevor Cresswell, Kelsey Parker.

STARTING LINEUPIntroducing the people who make it happen at Roots stores

Kevin FederlineFoo Fighters band member

Robbie Robertson

Ian McDermott and Tori Spelling

Queen Latifah

STAYING POWER

This month, many Rootsemployees marked major

anniversaries of their time atthe company. By ‘major’, wemean benchmark achieve-ments as in 5, 10, 15, 20, 25,and 30 years spent at Roots.We invite anyone celebratingsuch an anniversary at Rootsto send the relevant informa-tion to The Source.

Congratulations to thefollowing employees for theirhuge contribution and endur-ing loyalty to Roots: (listed byseniority at Roots)• Yvette Madorsky, Sales As-sociate, The Promenade,Thornhill, ON, 10 years• John Revtak, Keyholder,Yorkdale, Toronto, 5 years

Saluting those who go the distance

Our fortnightly spotlighton new positions at Roots

OPPORTUNITYKNOCKS

Here is a listof current

job openings atRoots storesalong with theappropriate

contact person. For more infor-mation, please refer to the sepa-rate email notices sent out re-cently about each position:• Assistant Store Manager,Masonville, London, ON (Goldlevel store) E-mail your resumeto the attention of Sanjiv Khannaat skhanna@roots.com Deadline:Friday, Nov. 10.• Temporary Assistant StoreManager, Limeridge, Hamilton,ON (Gold level store) E-mail yourresume to the attention of SanjivKhanna at skhanna@roots.comDeadline: Friday, Nov. 17.

7Issue 60 - November 9, 2006 The Source

Sometimes nothing beats seeing it for yourself.That’s certainly the case when it comes to thework of the Sourcing Department at Roots. In

recent years, as the company has greatly expanded itsproduct line, there’s been an increased need to manu-facture certain items overseas. In a growing number ofcases, there are no longer manufacturers in Canada thatcan produce specific types of products with the neces-sary quality and price range.

But in seeking vendors elsewhere, price and qualityare not enough. Before Roots will agree to work with acompany, it must accept the Roots Code of Conductwhich governs working conditions at the facility inquestion. It’s an intrinsic part of the Roots ethical ap-proach to doing business.

Although vendors must sign a contract that includesthe Code of Conduct, Roots goes much further to en-sure that factories adhere to the conditions stipulated inthe Code. To that end, and at considerable expense,Roots uses independent third party labour specialists toinspect facilities and sends members of the SourcingDepartment abroad to personally visit and verify thesituation on the ground.

Recently, Irma Koch-Blackman, Quality and Com-pliance Manager at Roots, returned from China andHong Kong where she visited various factories. In ad-dition to familiarizing herself with people in each fa-cility, Irma audited their ‘social responsibility’ compli-ance with the Code of Conduct and looked at quality-related aspects of their manufacturing. In addition, sheused the visits to resolve any on-going questions onquality and compliance and to consolidate vendor part-nerships.

“I am pleased to report that our vendors have takenour suggestions regarding social compliance and qual-ity standards seriously,” says Irma, whose job at theHead Office in Toronto entails frequent email andphone contact with Roots vendors. “It was great to seefor myself that they have taken the necessary steps toimplement equipment innovations and processes toadhere to the Roots Code of Conduct and quality stand-ards.”

Irma’s visit is part of an on-going program to ensurethat Roots suppliers fully understand and accept theimportance that Roots attaches to making its productsonly in facilities where workers are treated fairly. Rootshas always insisted that workers be shown the respectand dignity they deserve and that all labour laws arerespected. That applies equally to factories abroad andin Canada.

“Monitoring the manufacturing facilities for productintegrity and social compliance is a critical aspect ofour procurement,” says Andre Desouza, Director ofSourcing. “We have multiple stages of monitoring andtesting to ensure that the products we bring to our cus-tomers are being made by responsible and ethicalmeans. Irma’s trip helps consolidate and re-enforce ourcommitment to these principles.”

FOREIGN ASSIGNMENTQuality and Compliance Manager Irma Koch-Blackman travels afar to make sure

vendors adhere to Roots Code of Conduct

On assignment in Asia: (Top right): Irma with Philip Lam, denimsupplier; (bottom left): Irma flanked by Fan Li Xia and KathleenLo at fleece factory in China.

Issue 60 - November 9, 2006 8 The Source

9Issue 60 - November 9, 2006 The Source

GREAT MOMENTS IN RETAILOn the frontlines: Spotlighting the top-performing stores in October

For the third consecutive month, the Rootsstore in Chateau Frontenac in Quebec City

and the Vaughan Mills outlet in Ontario bothcaptured the title of ‘Stores of the Month’ intheir respective categories.

According to just compiled sales figures,the Chateau Frontenac store made 265 percentover its sales budget. For its part, the VaughanMills store topped all the Roots outlet and

When she is not workingas a Sales Associate atthe Roots store at To-

ronto’s Bayview Village Mall,Paula Del Cid spends much ofher free time training to helpabused women and children.She assists at Interval House, acentre offering abused indi-viduals support, shelter andmuch-needed counseling.

DOING THE RIGHT THINGAs part of our on-going series on Roots employees helping theircommunity, this issue spotlights Paula Del Cid of Toronto

After studying to become acounselor and advocate forassaulted women and children,Paula started volunteering atInterval House a few monthsago. Since then, she has par-ticipated in many activities tohelp children adjust to theirsurroundings.

“The move to the shelter isa huge decision for the victims

and it’s our goal to help themmake this transition easier andtheir efforts worthwhile,” saysPaula, 21.

The shelter houses womenand children who have fled, orare in the process of leaving,abusive relationships by pro-viding counseling, interpreters,activities and daycare for thechildren, and resources such ashousing and legal help.

Paula started working atRoots earlier this year. As shesees stores gearing up for theholiday season, she can’t helpbut think of people less fortu-nate than her.

“Interval House wants togive these families the Christ-mas they deserve,” says Paula.“This festive season, I can’tthink of any better way toshow the true spirit of the holi-day than lending a helpinghand to these courageous fami-lies.”

‘Roots 73’ locations, finishing the monthcomfortably over its sales budget.

Congratulations to Store ManagersNathalie Giroux of the Chateau Frontenacstore and Glenys Hepplestone of theVaughan Mills outlet, along with their respec-tive teams for their stellar performances.

Hot off thepress in

time for every-one’s holidaygift giving list,the new Rootscatalogue fea-tures a wealthof ideas foreven the hard-

est-to-please among yourfriends and family. The beauti-fully illustrated 44 pages(printed on recycled paper)showcase items at differentprice levels for people of allages - men, women, childrenand babies.

Designed by David Changof Visual Communication, thecatalogue offers a selection ofthe best of Roots apparel, ac-cessories and leather items forthe season. “A project like thisinevitably involves countlessdetails and visual challenges,”says David, who was responsi-ble for the entire look of thecatalogue from concept to finalproduction. “I was fortunate tohave the seamless collabora-tion of key people at Rootswho made working on thiscatalogue a pleasure.”

Co-Founders MichaelBudman and Don Green andtheir respective wives DianeBald, Director of Roots Home,and Denyse Green, Director ofRoots Yoga, selected the prod-ucts to be featured along withDirector of Design Nella Walkerand the designers from the dif-ferent departments. Senior ArtDirector Ilich Mejia coordinatedthe product photography.

“To ensure that it was fully up-to-date, we produced the cata-logue in recent weeks in a veryshort frame,” says Nella. “Theproject would not have been suc-cessful without the cooperation ofmany people at Roots. Every de-partment has contributed andworked hand in hand to make thiscatalogue possible.”

Distribution of the cata-logue will begin late next week.Copies will be given to custom-ers in stores in addition to be-ing inserted in the Globe andMail in select areas of Canada.The catalogue will also be sentby post to customers on theRoots mailing list.

GIFT GIVINGMADE EASYNew catalogue featuresbest of Roots productsfor the holiday season

Paula Del Cid, (far right), with her co-workers Diana Bayko (left), andAmanda Peroulakis, (centre).

Marie-Philippe Cloutier, Nathalie Giroux andFanny Tremblay in Quebec City

Karen Simpson, Andriy Tishchenko, Glenys Hepplestoneand Sabrina Figueiredo in Toronto region

Issue 60 - November 9, 2006 10 The Source

GREEN TIP #26Easy ways to help theenvironment

HEALTH TIP #23Easy ways to help youstay healthy

FRESH INKA selection of coverage of Roots in the media

SUVs areSEOs: Ifyou’re amongthe increasingnumber of

North Americans driving asport utility vehicle, braceyourself, because we’re aboutto make you feel bad. YourSUV is an SEO - a Serious En-vironmental Offender.

Current standards fortailpipe emissions allow sportutility vehicles and trucks topollute more than twice asmuch as the average new car.And then there’s fuel economy:SUVs guzzle more than 30%more gas than other cars.

For more info: Get the fullSUV story, learn how to rateyour need for an off-road vehicleand more at Friends of theEarth’s SUV-info website:www.suv.org/introductory.

On your next car purchase,vote with your wallet. Showcar manufacturers that there isa market for fuel-efficient vehi-cles. (Source: Green Tips: How to SaveMoney and the Planet, published byGreen Living Enterprises)

Stop eatingdead foods:Ever wonderwhat Wonder

Bread is really made of, or howmany miles that head of limplettuce has traveled? There’snothing like fresh, whole, or-ganic foods to maintain yourhealth and well-being. Farm-fresh produce and meats godirectly from the source to yourtable, leaving little time in be-tween for nutrients to be lost.

Many foods at your super-market have been picked orslaughtered weeks or evenmonths before they make it ontothe shelf. These items are pre-served by nitrogen or other arti-ficial means, making them ap-pear fresh. Moreover, foodstreated with pesticides and arti-ficial fertilizers have lower nu-tritional value than foods grownorganically. (Source: Secrets of Longevity, Dr.Maoshing Ni)

• The Globe and Mail, Nov. 6: Feature article in the Reporton Business on the expansion of Roots in Asia, particularlyon the recent opening of Roots stores in Hong Kong.• Financial Times, (England), Nov. 4: Article on RobertKennedy Jr. in which he mentions that he wears the Roots‘Stop Global Warming’ bracelet and includesthe Roots website.• The Toronto Star, Nov. 4. Spotlight on theRoots down-filled jacket with removable fauxfur trim and Ipod pocket.• Gill Deacon Show, Nov. 3. CBC’s Gill Dea-con Show featured a couple of Roots outfits.• Flare magazine, Nov. 1. Featured the newRoots Rosedale store that combines environ-mentally friendly fashion, design and home décor, plus ayoga studio, in the “Living City” section.• Where Toronto magazine, Nov. 1. Spotlight on the Rootsnatural organic-leather gym bag perfect for the eco-con-scious traveler featured in the “Holiday Shopping for Men”section.

• EnRoute magazine, Oct.1. Spotlight on the Roots Martin Shortleather bag featured in “What’s in your carry-on?” section.• House & Home magazine, Oct. 1. Spotlight on the RootsHome bar, leather ottoman and armchair. Also, highlightedthe leather, wood and stainless steel furniture available at Roots

Home Design featured in the “Style Resource” sec-tion.• Shared Vision magazine, Oct. Article entitled“Roots Gets Back To Its Roots” profiled Vancou-ver-based Lyn Frankel, Sponsorship and Corpo-rate Sales Manager, and discussed the new RootsRosedale store in Toronto.• Green Living magazine, Oct. Spotlight on theRoots organic cotton hoodie featured in the “Fash-

ion Goes Forward” section.• Flare magazine, Oct. Mentions Roots hosting GeorgePimentel’s photography exhibit at its flagship store in Toronto.• Where Toronto, magazine, Oct. Photo of the Roots Colle-giate Messenger Bag featured in the “Drop Everything andRead!” section.

The opening of a new Rootsstore always brings out thebest in staff. Mindful of the

fast-approaching deadline, every-one pulls together like a well-oiled machine. Great team spirittakes hold. That was certainlythe case last week when the lat-est addition to the Roots retailfamily opened for business in northwest Calgaryin the new Beacon Hill shopping complex.

The critical stage in the ‘Roots 73’ storeopening process began on the last Sunday ofOctober when a Roots delivery truck arrived inCalgary from the Distribution Centre in Torontowith products for the store. Under the directionof Senior Visual Merchant Peter Paquette, ateam of helpers worked feverishly in some threeinches of snow to ready the outlet location forits opening four days later.

The Beacon Hill mall, which also includesCostco, Home Depot, Home Sense and Winners,is currently finishing its first phase, spanning440,000 square feet of space. It will undergo amajor expansion in the coming years as part ofits second phase.

The store opening mission would not havebeen successful had it not been for Peter alongwith the support of a great team that includedColin MacDonald Visual Merchant, WesternCanada; Marie-Anne Laporte, Visual Mer-chant, Ottawa; Andrew Gerock, Visual Mer-chant, Calgary; Denise Bazzana, Senior Man-ager, Chinook; Mark Yoders, Store Manager,Blue Bonnet Outlet; Colleen Weber, SeniorManager, Heartland Outlet; Donna Illfley, As-sistant Manager, Windsor Crossing and also tothe Roots general contractor Gerry and familywho all helped unload boxes from the deliverytruck. Shaun Bratzel, former Manager of the

Signal Hill Outlet in Calgary, willbe the Store Manager of the new5,000 sq. ft. store.

TEAM SPIRIT AT ITS BESTStaff from different cities play key role in Calgary opening of newest Roots store

The latest ‘Roots 73’ outlet location opened inCalgary earlier this month

11Issue 60 - November 9, 2006 The Source

A guide to just-launched Roots productsNEW & NOTEWORTHY

The latest item to hit stores this season is the Scuba Hoody.Made from 55% poly fleece and45% cotton fleece, the hoodycaptures the casual look of cottonfleece on the outside and thetechnical benefits of poly fleeceon the inside.

To provide protection fromchilly weather, the hoody features a two-way mainzipper extending higher than a regular hoody and astorm flap to keep the zipper off the neck. It also hasthumbholes to create built-in hand warmers.

Designed by Dylan Anderson, Associate De-signer of Menswear, the hoody also comes equippedwith an internal zippered pocket to hold iPods orother mp3 players and a metalgrommet to run headphonesthrough. Additional details in-clude zipper closures on the frontkanga pockets and tree embroi-dery on the hood.

Available at select Rootsstores in Canada and the US, theScuba Hoody is great to wear ontrips to the cottage or the mountains,and comes in smoke (gray), forestnight, black and black coffee.• Scuba Hoody, sizes XS-XXL, retailprice: $98

SCUBA HOODYIdeal for the winter: looks good, feels warm

Something’s in the air. Trouble is youprobably don’t know what it is, at your

own peril. To help remedy that, Rootsis introducing an innovative product tohelp people breathe better and livehealthier.

Called Oxia, it consists of a per-sonal air dispenser containing a blendof 90% oxygen and 10% nitrogenpackaged in a refillable, recyclablecanister. Due to its benefits, it has al-ready gained popularity elsewhereamong eco-conscious consumers.

Normal atmospheric air that webreathe contains high levels of danger-ous pollutants including carbon monox-ide, lead, nitrogen dioxide, ozone, sul-phur dioxide and various particulatematter. Oxia has none of thesecontaminants while containing ahigher concentration of pureoxygen.

Every Oxia personal oxygen dispenseris filled by a professionally trained techni-

cian in a hygienically controlledfacility to ensure its contents areexactly as specified, and are freefrom any contaminants and pollut-ants. As an added safety measure,the dispenser also contains an inter-nal filter to further ensure quality.

The oxygen-enriched air con-tained in the dispenser is pressu-rized and provides from three tofive minutes of continuous airflowdepending on the flow-rate chosen.

This week, select Roots storesin Toronto received the Oxia bot-tles and refills along with relatedliterature. An Oxia representativewill also be present in the stores toassist with the initial sales.• Retail price: Oxia Oxygen Bottle -$89.95; Oxia Oxygen Refills - $17.95

1. Men’s CooperKanga Hoody2. Men’s Cooper ZipPolo3. Men’s BasicCooper Pant4. Women’s StretchYoga T-shirt5. Women’sNorthland Fur-linedHoody6. Women’s Varsity Sweatpants-Roots7. Kids Camp Fire Sweatpant8. Baby Beaver Sweater9. Baby’s Irene Ruffle Top10. Baby’s Tracy Ruffle Top11. Baby’s Beaver Sock12. Baby’s Yaz Sneaker13. Baby’s Zahara Long Sleeves Tee14. Quilted Earflap15. Smoothie Toque-Basics16. Figure 8 glove17. Roots Bottled Water 355 ml18. Roots Eco-Bag19. Village Bag Prince Leather Bag20. Venetian Village Prince Leather Bag

THE HOT LISTA fast look at what’s flying off theshelves at Roots stores

BREATHING EASYGet set to fill your lungs with healthy stuff thanks to new product

Thumbholes for built-in hand warmers

Pocket detail

Embroidered hood detailThe Scuba hoody

Issue 60 - November 9, 2006 12 The Source