TWO FACES OF CUSTOM PUBLISHING

THE THEORY SAYS THAT CUSTOMPUBLICATIONS CONSIST OF INTERNAL AND

EXTERNAL ONES. WE CAN TELL YOU HOW TODO BEST BOTH

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NOVIZINEnovimedia custom publishing

An internal magazine well designed with respect to the contents as well as graph-ics is a foundation of good communication within the company. Employees can besure that they will be properly informed about everything taking place within thecompany, about changes in its structures, activities, about colleagues. They like toread about themselves. It is worth publishing even the smallest magazine – it paysback in every respect! An internal communication magazine lives and grows to-gether with the company and its employees. It documents all its successes, helpssolve interpersonal problems, truthfully and credibly passes on information. It inte-grates, educates, motivates.

A good internal magazine:+ creates and strengthens a professional image of the company among its employ-

ees,+ supports the development of corporate culture,+ builds relations with employees and between employees,+ integrates and shapes their loyalty,+ serves as a platform for exchanging experiences and opinions, offers good role

models, motivates to work, praises the best,+ fulfils business objectives as part of its organization.

Here are some hints what to look for while preparing an internal magazine:+ make sure that the texts are up-to-date, down to the point and exhausting,+ deal with a wide range of issues in which the staff is interested (research),+ use a vivid language characteristic to your industry, don’t be afraid to use jargon,+ the layout must be closely related to company’s identification,+ invite the employees to work on the magazine, which will make them feel as

“hosts”.

Finally, what constitutes the essence of the internal magazine, i.e. the texts that should be presented in it:+ current information about the company life (operations, structure, implementa-

tions, training courses, achievements, recruitment processes, sales and financialresults, competitions, social activities, etc.),

+ presentations of the company’s people (nominations, organizational and person-nel changes), interviews with employees (about their business achievements andhobbies),

+ industry-related news (new products, services, sales activities, marketing cam-paigns, competitors’ activities, latest news related to the industry),

+ entertainment section (presentations of hobbies and achievements of the em-ployees – unusual hobbies, sports achievements, hobbies, features and articlesabout literature, art, fashion and food, cross-word puzzle, jokes, competitionswith prizes, anecdotes from the company’s life).

The ABCs presented here reveal only the tip of the possibilities behind the pro-duction of internal magazines. Many of them depend on the company’s policy andvarious limitations. As well as the agency... We do a dozen projects related to inter-nal communication magazines every day.

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INTERNAL MAGAZINE

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WITHOUT MAKE-UP

A prestigious external magazine offers much more than even the best advertise-ment can do. In contrast to other forms of promotion, it has an unmatched character-istic – it is “immortal”. It does not disappear the next day like advertising spots and,which is just as important, it is much cheaper in reaching the target audience. Let’sreveal the purpose of a consumer magazine: + it provides information about the company, its products, people that create it,+ it creates an image and the position of the company or brand,+ it makes the company credible and wins the trust of the customers,+ it strengthens the existing and makes it possible to establish new relations with the

outside world,+ it freely presents the company’s business operations, promotes products or ideas,+ it has a positive impact on increase in sales, promoting stances and behaviours,

and an indirect impact on sales decisions.Texts in external magazines obviously differ from those published in publications ad-dressed to employees. The key to success is a different method of presenting themand the effect which we want to achieve. We concentrate less on communication andinforming and more on building the company’s image or inducing specific reactionsor behaviours among the readers. We persuasively present products which – simplyspeaking - we want to sell. Below you will find several hints how to do that effec-tively: + a good external magazine is a magazine which comes close to prestigious con-

sumer magazines; if the reader is prepared to spend a dozen of zlotys on our magazine and he knowsthat it will be beneficial to him, then we have succeeded!

+ focus on classical, various journalist forms – interviews, features, reports; attractiveand interesting form means good reception quality – this type of texts should con-stitute the essence of an external magazine,

+ don’t speak about the company only in direct form, avoid advertising slogans;present the offer in an unobtrusive manner, slightly distanced from the organiza-tion; focus on examples, opinions of independent experts and “regular” people,

+ avoid colloquialism, corporate newspeak – treat the reader in a prestigious manner,with respect and slight distance,

+ play with the form, integrate the readers, take them on an intellectual journey.

Consumer magazines are pearls which require dedicated editorial teams. Withoutcreating separate work groups, the idea of creating a magazine may turn into a disas-ter. Our special teams publish several important consumer magazines.

EXTERNAL MAGAZINEIN THE SPOTLIGHT

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All roads lead to NovimediaWhether you want to publish an external or internal magazine, we are the best choice because:+ We are a pioneer of this industry in Poland. We have been specializing in the production

of custom publications since 1997.+ We create concepts, prepare the contents, provide photographic services, create layouts, do the

typesetting and take care of the entire production process, from logistics, shipping, to training.

+ We use a R2R (Ready-to-Read) system – each project originates completely in the Agency, withoutthe Client’s involvement, only the Client’s approval is required.

+ Loyalty and experience of the Agency’s consultants guarantees the Clients stability of projects and casual trust.

+ The team is made up of a group of experienced editors with interesting journalism past and properphilological education as well asof graphic artists and designers who combine their professional knowledge in the fieldof computer graphics, design and DTP with the passion of creation, sense of aesthetics and love for work.

All this is supplemented by PR experts.+ The list of our Clients is a proof of our capabilities and quality of services. For more informationcheck our website at www.novimedia.pl

EXTERNAL MAGAZINEIN THE GLARE OF FLASHLIGHTS

We are a professional agency specializing in custom publishing, from consumermagazines, internal communication periodicals, magazines dedicated to a given com-munity, catalogues, annual reports, to advanced e-publications – constituting a tech-nological expansion of traditional custom publications. Welcome to Novimedia CP!

This was not a coincidence. When in 1996 we were cooperating with an Americanpublic relations agency, we had an opportunity to take a closer look at custom publi-cations coming out on the other side of the Atlantic ocean. It was an intuition whichtold us to take advantage of our public relations experience, our journalism roots,artistic zest and business education and to establish the first custom publishingagency in Poland.

Our first project became a hit and the best magazine on the market right away. And that success is being continued today. You can see for yourself by going to the folder called “Our Clients”. We were celebrating our 10th anniversary in 2007 and we were delighted with thefact that we have been continuously growing and building the custom publishingmarket in Poland. This is our work and passion.

If you are looking for specialistsin the field of custom publishing, then welcome to Novimedia CP!

Our new slogans: “Professional communication pages” and “When you expect more” -superbly illustrate who we are and how we work. We offer the highest professionallevel, we broaden the knowledge of issues associated with communication, we im-plement new editing and printing trends. We have the necessary experience andmake sure every day that the projects, the company and the technologies are beingdeveloped on a daily basis. That is why we offer truly professional communicationpages and you can get more than you expect (When you expect more).

We have been headhunting for years for the best people who will create a perma-nent and loyal team. Employees of the Publishing Department as well as the GraphicDesign Studio are professionals who are experienced in publishing magazines. Theirbackground allows the Clients to work peacefully and gives them time to performtheir tasks and leave thinking and work on the given publishing project to us – this isour huge attribute. We are a pioneer on the custom publishing market and we use itfully as the market leader and its creator.

PROFESSIONAL AGENCY

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Classic marketing methods, advertisements and PR received a huge support a dozen years ago in the form of advanced publishing solutions, i.e. custom publish-ing. This market has been growing very dynamically in Poland since 1997. In the USAthis market is worth several dozen billion of dollars each year. Our Agency is one ofthe first agencies in Poland that does comprehensive custom publishing. We are cur-rently working on over 20 projects! We are convinced that a magazine which we candesign for you will be an opinion-making product building relations or market posi-tion.

Custom means individualWord and image, presented on top quality paper, can do a lot. They can not only con-solidate but also create reality. Individualized trade magazines are not somethingtransitory, temporary but a proof of strength, credibility – and not to exaggerate –a proof of certain industrial “immortality”. Custom publishing allows us to have influ-ence on the contents of the publications. Whether it is supposed to be an internalbulletin integrating the company’s employees, a prestigious external magazine offer-ing what even the best advertising cannot offer (which explodes like a soap bubble –it is there today but it is gone the next day), a one-time brochure accompanying a given event, or maybe an exclusive annual report that concisely and attractivelysummarizes your achievements. In addition to events associated with company lifewe can include interviews, commentaries, photo galleries, product presentations,analyses, and even a huge dose of entertainment. We select the paper, circulation,volume, frequency of appearance, the target reader ourselves. The Client decidesabout that!

“Turn-key” publicationsWe work for anyone who has a good idea and wants to promote it. It is the Clientwho indicates his expectations which we meet – starting with the concept, throughthe graphic design project, selection of information, preparation of texts, taking ofphotographs (illustrations, infographics, tables, diagrams), printing, to personaliza-tion, distribution and logistics. We offer off-the-shelf solutions, suggest proven ideaswhich we consult with the Client, jointly creating unique products.

Numerous advantages, no disadvantagesBefore you decide to hire us to prepare the layout of your individualized trade maga-zine, you should analyze the objectives which it is supposed to serve and verbalizeyour expectations. Most importantly – you should let yourself get convinced to com-munication which is becoming the most frequently used marketing tool of the 21stcentury. Check us out!

CUSTOM PUBLISHING

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Work with the largest and, at the same time, the most demanding companies doesnot leave room for mistakes or shortcomings. Every project must be worked down tothe last detail – we are perfectionists in this regard. Our team is made up of PR ex-perts as well as experienced journalists. This combination guarantees a very uniqueapproach to every publishing project. Sometimes a single photograph, or even a de-tail on it, can communicate more than a whole page of text, in other situations an un-derlined word is sufficient for the reader to instinctively stop over the given article –catching of such nuances is our daily bread.

Organized startChaos is the enemy of every publisher. We cannot afford that. A magazine on whichwe start working is organized and planned even before the first texts are written. Tostart off the Client receives a precisely prepared outline of the given edition with apage by page breakdown, columns and suggested topics. We start our work after it isconsulted and supplemented by the Client.

We weigh every wordDepending on the nature of the publisher, we prepare texts concerning specific sub-jects wholly autonomously or edit materials provided by the Client. Edition is not lim-ited to correcting mistakes – it usually involves a thorough reconstruction of thematerial; every time we try to prepare an interesting and easily readable article whichwill attract the reader’s attention.

Only the best work with usA very wide group of co-workers helps us with difficult and very specific subjects –they include journalists as well as renown authorities in every field. We work on adaily basis with journalists located throughout the entire country – thanks to themwe are able to obtain materials from any place in the country within several or dozenminutes.

Verified wordsEvery article prepared by us is always approved by the Client. After being approved itis thoroughly proofread. Only after being corrected it is sent to the graphic designstudio. That is where the graphic designers transform “raw” files into attractive pagesof a magazine.

Images arouse imaginationCreating a magazine without attractive illustrations is like driving a car without fuel.No one would even think about that, which means that we are thinking about photosthe moment we prepare the outline. Photos are adapted to every material – eitherselected by the Client, chosen from the photo bank or taken by our photo reporters.In the latter case, before a photo reporter sets out on his mission, he receives a pre-cise brief from the editing department which describes, frame by frame, what kind ofimages are needed for the magazine. There is no room for fortuity here. The photo re-porters cooperating with us are professionals tested over the years and working forleading Polish publishers on a daily basis.

PROFESSIONALISMIS IN OUR GENES

The pages of the magazine designed by ourgraphic studio are verified with respect to cor-rect setting by our editing department. If every-thing is OK and complies with the currentoutline, the pages are sent to the Client in PDFfile so that he can approve them or indicatewhere changes are to be made. All remarksmade by the Client are then made on-line – onthe basis of direct exchange of e-mail messagesor phone call. They go onto the next correctionstage after being approved.

We avoid errors like fireEvery page is first read by Novimedia CP proof-reader on a black and white printout. After thecorrections are made, the file in PDF format issent to one of the proofreaders cooperatingwith us on-line. Only after such verification thefile is reproduced on a colour printout – which isthen simultaneously proofread by a NovimediaCP proof-reader and the editor in charge of thegiven project. The last chance to catch errorswhich somehow got through the previousproofreading stages is a thorough check of theproofs and impositions. We give the printinghouse a go-ahead only if we are 100% sure thatthe magazine is perfect in terms of graphics andediting.

We never let the project out of sightOnce work on the project is transferred over tothe printing house, the Graphic Design Producerassumes supervision over it on behalf of Novi-media CP. He takes care of the quality of thepublication as well as its timely delivery. Our roleends the moment the Client confirms that themagazine has arrived at its destination and thatits meets all the expectations.

From words to a magazineEven the substantively best, most accurate ormost subtle text has no chance of succeeding ifit is not served in an attractive and catchy form. A timeless rules says that “eyes buy the product”.We are aware of that here at Novimedia CP andhence pay a lot of attention to the project andthe graphic design of our publications.

Let yourself be recognizedProjects which we are working on are graphi-cally coherent with the image of the companyfor which the given project is being prepared.This distinguishes them in the thicket of similarpublications and makes them recognizable atfirst sight. We make every effort to make surethat every publication is exceptional andunique, that it lives its own life and grows to-gether with the Client.

Trust the professionalsThe key to success in designing and publishingtrade magazines is to maintain a proportion be-tween what is substantive and what is beautiful.It frequently happens that good text is accom-panied by a coarse, slightly old-fashioned orsimply undistinguished form. And vice-versa,there is only one step to triumph of form overcontent from a collection of details burstingwith hues and causing eyesore.

Team is most importantThe graphic artists, designers and creators work-ing at Novimedia CP are aware of these propor-tions. This is a professional and close team ofpeople gifted with huge imagination, sense ofgood taste and aesthetics and possessing along-standing job experience. They continu-ously attend courses at home and abroad, im-prove their techniques, and appear on the frontline of custom publishing in Poland.

How is it actually done?There is no good magazine without a wellthought out and previously prepared layout, thatis a certain template, a permanent composition ofeach page, possessing specific characteristics thatrecur in each subsequent edition of the givenpublication. Layout has a practical meaning,above all. On one hand it makes easier for thereader to navigate and orientate himself amonghuge amounts of information presented in thepublication, while – on the other hand – it helpsthe graphic artist to prepare himself for the nextedition of the publication by creating a model ofeach page and then filling it with content.

WE WORKON-LINE

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A finished layout means half success. Next, after design and editorial work is com-pleted, texts are converted to Apple format and the proper typesetting and pagingare begun. What counts here are a good idea and a sense of good taste as well as theefficiency and DTP knowledge. After the pages are filled with content, appropriatephotos and other graphic elements are chosen, a finished page is sent to a Client inpdf format for approval. This the more so important that the Client is able all this timeto control the process of creating the magazine and may, at any stage, modify the so-lutions or correct them to his liking. Our company also works in the Ready-to-Read(R2R) system which greatly takes the strain off the Client – he receives a finished pub-lication with his involvement being reduced to a minimum.

Versatility and accountabilityWe control the project from its concept to the moment a finished product is deliv-ered to the Client and take full responsibility for what happens along the way. Afterthe Client accepts the magazine for printing, we make additional adjustments, pre-pare colour sample prints, digital and analogue proofs, oversee the printing, shippingand logistics processes. We cooperate with the best contractors at home and abroad– offset and roll printing houses, traditional prepress and CTP. For our Clients we care-fully select partners who best fit the given projects.

Technique hand in hand with skillsWe have an extensive, state-of-the-art equipment – DTP stations running on Appleplatform, editing and support stations on PC platform, a structural network, an inde-pendent on-line server and top class printing peripheral equipment. This year wemodernized and increased the capabilities of the graphic design studio by purchas-ing state-of-the-art computer system and by creating new jobs. We now have a po-tential that allows us to do any publishing project.

LAYOUTAND THEN WHAT?

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Awards2001 – Main prize for the best maga-zine in Poland.

The “Baton” magazine produced by Novi-media CP since 1998 (break in the years2005–2006) was recognized as the bestinternal communication magazine inPoland.

MagazinesWe specialize in custom publishing –from magazines, newspapers, bulletins,to special publications such as dedicatedbrochures, catalogues or annual reports. We act professionally, analyzing theneeds which we adapt to the standardsand the reality of the surroundings, set-ting out goals, building project manage-ment systems, work schedules, takingcare of all production elements, up to themoment the finished product is received– a Ready-to-Read (R2R) system. Custompublishing has no secrets before us.

+ Internal publications (magazines,newspapers, bulletins)

+ External publications (magazines,newspapers, bulletins)

+ Magazine layouts+ Newspaper layouts+ Catalogue, brochure design projects+ Comprehensive preparation of annual

reports + Comprehensive projects identifying

loyalty programmes+ Designs of books, audio and video

publications (CD, DVD)

Our Clients:+ Abbott Laboratories Poland Sp. z o.o.+ ARCADIS+ Bristol-Myers Squibb Polska+ British Airways+ British-American Tobacco Polska+ Bank Zachodni WBK S.A.+ Grupa Carrefour+ Castrol Lubricants Polska+ Coca-Cola HBC Polska+ Getin Holding S.A.+ Grupa EDF, Elektrociepłownia Kraków+ Grupa Goodyear Polska+ Grupa KBC – Kredyt Bank i WARTA+ Hyundai Motor Poland+ Konsorcjum Koordynujące Program

Foresight „Polska 2020”+ Nestlé Polska S.A.+ Pentor Research International+ Polska Telefonia Cyfrowa – Era GSM+ Polskie Towarzystwo Badaczy Rynku

i Opinii+ Renault Polska+ Sanofi-Aventis Sp. z o.o.+ SEAT – Iberia Motor Company+ Sopot Match Racing Center+ Europejskie Stowarzyszenie Kart

Młodzieżowych+ Toyota Motor Poland+ Zakład Genetyki Molekularnej

i Sądowej Katedry Medycyny Sądowej Uniwersytetu Mikołaja Kopernika w Toruniu

+ World Class Health Academy

PORTFOLIO

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OUR CLIENTS

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On-lineWe do advanced e-publications constituting a technological expansion of traditionalcustom publications. We implement text editing forms using a Ready-to-View (R2V)standard. We also prepare and develop classic on-line information services.

In 2005 we were the first ones to launch a fully interactive e-magazine for RenaultPoland called “e-Poznaj Renault”.

We prepare:+ e-magazines + e-newspapers+ e-booklets+ all other forms of presenting publications on-line

We also develop comprehensive custom websites.

AnalysisHow? What? Why? When? For what purpose? We are able to find appropriate answersto all these questions which, of course, pertain to the given publication project. Wealso advise our Clients what to do to make sure that the publication achieves the an-ticipated effect and goal. A special team composed of the most experienced Novime-dia CP consultants deals with publishing consultation.

ConsultingWe perform professional readership analyses. Based on questionnaires and inter-views we examine how the magazine is being received by a given community. TheClient receives a report which he can use to implement or adjust the current status ofthe given publication project.

AdvertisingConsidering the growth of custom magazines, we opened up an Advertising Depart-ment. We prepare advertising offers for specific productions and then find advertis-ers.

We also offer advanced ad creation services. On one hand they are based on visualqualities while, on the other hand, they materialize the marketing message in theform of an appropriately elaborated text.

Such advertisement is much more effective, less invasive with respect to percep-tion and does not break off from the rest of the publication but integrates itself withthe whole. The reader gets the impression that just like everything else in the givenpublication, the advertisement in the form of a verbal and graphic material is worthpaying attention to!

CUSTOM PROJECTS

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In 2003 we organized help for the Tsunami victims. Together with World ClassHealth Academy in Katowice we raised funds and gathered clothing which we gaveto the local branch of Caritas Poland.

Since the company’s beginning we have been supporting local social assistancecentres. Our activities boil down to offering resources in the form of food, clothingand toys. We look after two centres in Katowice and Sopot.

If we attracted your attention to what and how we do, we will be glad to answer all your questions. Kamil Dłutko will explain the financial, technical and logistic issueswhereas Maciej Jaźwiecki will tell you why it is worth to make sure that a magazine is successful and how to achieve it. This is very simple, just write to us at biznes@novimedia.pl.

SOCIAL ACTIVITIES

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We are all at your disposal in our offices.

Novimedia Custom Publishing

Novimedia CP Katowiceul. PCK 1040-057 KatowiceTel. 032.257.07.27 / 032.257.07.37Fax 032.257.07.37 w. 14E-mail: kontakt@novimedia.pl

Novimedia CP Warszawaul. Wiejska 9/3400-480 WarszawaTel. 022.402.49.40E-mail: warszawa@novimedia.pl

Novimedia CP Sopotul. Świemirowska 2281-876 SopotTel. 0603.798.615E-mail: sopot@novimedia.pl

Contact – advertisersNatalia Rostkowska, Szef ReklamyTel. 0600.545.233E-mail: n.rostkowska@novimedia.pl

Contact – mediaDaria Weps, Media OfficerTel. 0603.798.616E-mail: d.weps@novimedia.pl

Contact – technical specification & problemsMichał Seredin, Szef ProdukcjiTel. 032.257.07.27 w. 12E-mail: m.seredin@novimedia.p

CONTACT

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