Novotel Daegu

Instagram Event

Instagram Novotel Daegu

SMART Objectives:1) + 300 followers (currently 60 followers)2) Repost 30 pictures involving the hotel and Daegu3) Achieve average ‘like’ score of 15/post4) Hold 1 Event and have 90+ partakers.

Action plan• Sharing Photos/videos every day• Liking Daegu related picture• Engage Customers

Deadline• 2015/12/10

Instagram Event

• Like & Share event. • Using a hash tag to monitor the entries & gain recognition• Increases Instagram status by being noticeable and interactive.

Result & Breakdown

Expected Results• Gain 100 followers• 20 likes average/post.• Gain a new audience (young professionals who use Instagram).

Distribution channel: Cost 0Social Media (FB,Instagram,Twitter), Front desk stand, bar stand, restaurant stand, Website (ambatel.com)

Prize: 2 possibilities1) Room voucher2) Dinner voucher for 2

MERCI

NOM DE PARTIE • SOUS-PARTIE • DATE 5