novotel instagram review presentation
TRANSCRIPT
Novotel Daegu
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Before Project
Nom de partie • sous-partie • date
Facts/figures
March 10, 2014 until October 21, 201560 Followers 0.76 followers gained per week307 total likes (40 pictures)7.86 average likes per picture
Content of posts
Hotel facilities (indoor/outdoor)The SquareRendez-Vous Brief descriptionsLimited Has-tags
Instagram Goals
SMART Objectives:1) + 300 followers 2) Repost 30 pictures involving the hotel and Daegu3) Achieve average ‘like’ score of 15/post4) Hold 1 Event and have 90+ partakers.
Action plan• Sharing Photos/videos every day• Liking Daegu related picture• Engage Customers
Deadline• 2015/12/10
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Project Results
Nom de partie • sous-partie • date
Facts and Figures
October 21 2015 until December 02 2015 171 gained followers (231 total) 28.5 average followers gained per week789 total likes (38 pictures) 20.84 average likes per picture
Comparison
285% increase in followers3650% increase average followers gained per week157% increase in total likes171.5% increase average likes per picture.
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Reasoning Behind Project Results
Nom de partie • sous-partie • date
Increased hash tags used
Interesting content
Descriptive summaries
More like = more followers
Follow for followers
Customer Interaction
Follow sister hotels
Geo-tag locations
Instagram Event
Facts
November 6, 2015 until November 26, 2015 #MyFavoriteNovotelDaegu Prize one night stay at Daegu 4 promotional pictures 17.25 average likes (promo pictures)
Results
42 picture entries15 different people Only 16.66% of target (90)
Reasoning Behind Event Results
Lengthy entry procedure
Timing, too early?
Long hash tag
Too little followers
Wrong time of the year
Lack of promotion outside of
Instagram.
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Did We Reach The Goals/Targets
Nom de partie • sous-partie • date
Targets Result Reason300+ followers 231 followers Deadline is on 2015-12-
10, and with average likes per week being close to 30 it can still be met.
Repost 30 pictures 6 reposts More demand of our own creative pictures and also limited high quality pic-tures to repost.
Average 15 likes per pic-ture
20.84 average likes per picture
Great content pictures and correct use of hash tags.
Hold 1 competition with 90+ partakers
42 pictures, 15 partakers Lack of promotion outside of Instagram, wrong time of year, not enough fol-lowers, lengthy proce-dure.
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Conclusion
Nom de partie • sous-partie • date
Great overall improvement to the Instagram Account Superior improvement in likes and followers Active in posting and liking pictures and commenting on customers posts. Great feedback on posts made Improved customer interaction Very small cost (voucher for prize)
Failed to meet 50% of targets Potentially not achievable/to optimistic Review future targets
Thank You
NOM DE PARTIE • SOUS-PARTIE • DATE 10