now is too late: utilizing social media for situational awareness
DESCRIPTION
This is the presentation delivered at the International Crisis & Risk Communication conference in Orlando, hosted by the Nicholson School of Communication at the University of Central Florida, on 5 March 2013.TRANSCRIPT
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@brianinromawww.buridansblog.com
#SMEM
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Emergency Management Tasks
Sense Making
Decision Making
Meaning Making
Terminating
Learning
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• Authority is being replaced by the need to influence
• Commodification of knowledge is dead
• Public expectations• Ubiquitous mobile
devices with GPS• Rise of social networks
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John Locke didn’t have to deal with Big Data
• Volume• Variety• Velocity
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Define your objectives
The more complex the objective, the harder it will be to achieve
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Establish your brand in advance
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Find your influencers
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• Is it unique?• Is it authentic?• Is it unexpected?• Does it do good?• Does it have a
compelling narrative?
Warby Parker Content Qs
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Don’t Push . . . Pull!
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Watch for hoaxes – pause before posting
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Combine human judgment with artificial intelligence
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Via @patrickmeier
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Key Points• Identify your objectives• Find your influencers• Give your trusted agents content
to share• Pull, don’t push• Marry human and artificial
intelligence• Adopt a portfolio of platforms• Manage the risks• Policy