nowcure.me deck
TRANSCRIPT
ORIGINAL BRIEFBuild a native mobile app that encourages users to actively search and input cures on NowCure.Me.
ACTUAL BRIEFRedesign a budget friendly solution to the issues posed on the original NowCure.Me website through usability testing and user research.
nowcure.me | BRIEF
5/4/15 5/5/15 5/6/15 5/7/15 5/8/15 5/11/15 5/12/15 5/13/15 5/14/15 5/15/15 5/18/15 5/19/15 5/20/15 5/21/15
Client Updates
Meetings
Discovery & Research
Writing Screener Questions
Sending out / Survey Study
Interview Questions writeup
Competitive / Comparitive Analysis
User Research (Interview)
Personas
Sketching and Ideation
Design Studio / Ideation
User Stories and Storyboards
Rough Sketches
Multiple Possible Designs
Narrowing Scope and Structure
Usability Testing for Updated Site
User Flows/Screen Flows
Scenarios
Journey Map/User Journey
Wireframes and Sketches
Appmap/Sitemap
Prototyping and Testing
Prototype
Usability Testing and Results
Multiple Prototype Iterations
Style Guide
Presentation
Presentation Deck Prep
Presentation Speech Prep
Work Time
nowcure.me | PROJECT PLAN
Home Page Submit Cure Page
Description Page
• Too Time Consuming• Asking same information
repeatedly • Not User Friendly,
Really Long Dropdowns
• Key info below the fold• Users didn’t want to vote • Confusing Layout
• Lack of Site Branding • Confusing Navigation/Copy• No Search Bar • My Cures:
Submitted vs Favorite
nowcure.me | INITIAL TESTING
GENERAL
Has Rating System X
Add to Favorites X
Credibility X X X
User Generated X X X
Share Feature X X X X XNAVIGATION
Search Bar X X X
Search A-Z X X X X
Popular List X
My Home Remedies
nowcure.me | COMPETITIVE ANALYSIS
GENERAL
Has Rating System X
Add to Favorites X
Credibility X X X X
User Generated X X X
Share Feature X X X X X XNAVIGATION
Search Bar X X X X
Search A-Z X X X X X
Popular List X X
My Home Remedies
nowcure.me | COMPETITIVE ANALYSIS
“The Googling Hypochondriac”
• Frequent searcher of ailments • Usually finds solutions/information through Google • Needs information quickly and efficiently • Needs credible information (cares about others’ opinions) • Likes to be validated • Needs a way to connect and grow social circle and network
18-29 Years old. Medium to High Tech Empathy.
“The Caring Mama/Papa”
• Loves sharing solutions/remedies/cures • Needs validation that people care about input • Needs a simple way to share information • Needs a way to save and favorite information for future use
30-55 Years old. Low to Medium Tech Empathy.
nowcure.me | PERSONA
Multiple Searches Added
My Acct Reorganized
Expert Section Added
nowcure.me | SITEMAP
HOME
Favorite CuresSaved Cures Account Settings
My AccountFooter
Search A-Z Articles Experts About Us
Cures List of Articles List of Experts
FAQContact Social Media LinksPrivacy Terms
Original
Final IterationMultiple search options added
• Click on topic • Search using Search Bar • Use A-Z Search
nowcure.me | USER MAP (Finding a cure)
Home Screen Headache Screen
Click on Headache
Select Cure
Click on Cure
Home Screen Headache Screen
Click on Headache
Select Cure
Click on Cure
Search Headache
Click A-Z A-Z Search Screen
Click H Click on Headache
Search Result Page
Click Headache
Original
Final Iteration
*Form was condensed (14 vs 7 steps)
Home ScreenClick on
“Share Your Cure…”
Type Ailment Category
(Autopopulates)Input TitleForm Screen Input Origin
Input Description &
Tips
Input Items You’ll Need
Input Tips/
Warnings
Input City
Submit CureConfirmation Screen
Updated Cure Page
Home ScreenClick on
“Share Your Own Cure”
Select “Category”
Input “Background
Info”Type in City
Cure Entry Screen
“Remedy was Successfully
Created”
Form Screen Select Country
Select Source
Input Description
Type Things You’ll Need 1
Type Things You’ll Need 2
Input Steps or Process 1
Input Steps or Process 2Input TipsInput
WarningSubmit Cure
nowcure.me | USER MAP (Submitting a cure)
Home ScreenClick on Flu
AilmentFlu Remedy
ScreenChoose Remedy
Click Thumbs Up
Icon
“Thanks For Your Vote”
Percentage Icon Updated
Home ScreenClick on Flu
AilmentFlu Remedy
Screen
Select ailment and
click star rating
Updated rating shown
Original
Final Iteration
Rating system changes: • Thumbs up/down —> Stars • Your rating shown as soon as you click
nowcure.me | USER MAP (Rating a cure)
By Ailments By Body Part
Aches & Pains Baby
Beauty Cold & Common
Ear, Nose & Throat Habits & Addictions
Infections Healthy Lifestyle
Men’s Health Oral & Dental Psychological Reproductive
Seasonal Sleep Related Stings & Bites
Stomach & Intestines Women’s Health
Head Neck & Shoulders
Chest & Arms Back
Torso & Hips Legs
Feet & Ankles
nowcure.me | CARD SORTING
5 open card sorts with 150 ailments
Most Frequently Chosen: Ailment categories
20% Searched through Body Part
Most Common: Cold/Common & Psychological
By Ailments By Body Part
Aches & Pains Baby
Beauty Cold & Common
Ear, Nose & Throat Habits & Addictions
Infections Healthy Lifestyle
Men’s Health Oral & Dental Psychological Reproductive
Seasonal Sleep Related Stings & Bites
Stomach & Intestines Women’s Health
Head Neck & Shoulders
Chest & Arms Back
Torso & Hips Legs
Feet & Ankles
nowcure.me | CARD SORTING
Navigation Bar • A search bar • Organized Navigation Elements • Must-Show/Hide-able Elements • “Submit a Cure” button placement • Better copy (Articles, Meet the Experts, Search, etc.)
nowcure.me | Design Studio
Description Page • Voting needs to come after content • Information needs to be clear (not redundant) • Needs to include social media • Layout needs to be easily understood
nowcure.me | Sketching
nowcure.me | ITERATIONS
Homepage & Navigation
Acne
Basic Burns
Basic Cuts
Cold
Constipation
Diarrhea
Eczema
Fever
Fibromyalgia
Flu
Food Poisoning
Hangover
Hay Fever
Headache
Insomnia
Jet Lag
Lose Weight / Diet
Migraine
Migraine
Morning Sickness
Period
Pains
Sinusitis
Sunburn
Top Searched Ailments Bad Habits Emotions
NOW CURE MECures matters to you, rated by you!
Find out more
NOW CURE MECures matters to you, rated by you!
Find out more
Cures by A-Z Articles Meet the Experts About NowCureMe Search in Now Cure Me
Hi, Eugenia! My Cures My Favorite Cures My Accounts LogoutWelcome to NowCureMe! - one place to find crowdsourced cure solutions from all around the globe.
Share your own cure with us!
What do you think this page was about? Did the brand appear trustworthy?A Blog about health topics Yes it did ... very Clearhealthy living okmedicine yesmedicaments or advices that help to recover from different illnesses yeshealth somewhatMedical infomation Yes
cures? what?Not really... the language looked very suspect and it looked spammy
Cures 5 out of 10diagnosing health issues not reallycures yesimage too small to see unknownhealth yeah
yesHelp people feeling better thanks to food Correctly, but no morehome remedies i think soCure finder Cures Unsurelearning more about what ales you somewhat yessoap, the image was soap no design to amatuerishTips about health yesCures yesSome sort of webMD clone YesDonuts and Diets (NowCureMe is probably a health site)
The stock images looked like the images that show up on spammy sites
It seemed to be about promoting health and healthy lifestyles Yes, it felt trustworthy, clear design style
nowcure.me | QUICK SURVEYS
What do you think this page was about? Did the brand appear trustworthy?A Blog about health topics Yes it did ... very Clearhealthy living okmedicine yesmedicaments or advices that help to recover from different illnesses yeshealth somewhatMedical infomation Yes
cures? what?Not really... the language looked very suspect and it looked spammy
Cures 5 out of 10diagnosing health issues not reallycures yesimage too small to see unknownhealth yeah
yesHelp people feeling better thanks to food Correctly, but no morehome remedies i think soCure finder Cures Unsurelearning more about what ales you somewhat yessoap, the image was soap no design to amatuerishTips about health yesCures yesSome sort of webMD clone YesDonuts and Diets (NowCureMe is probably a health site)
The stock images looked like the images that show up on spammy sites
It seemed to be about promoting health and healthy lifestyles Yes, it felt trustworthy, clear design style
nowcure.me | QUICK SURVEYS
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
You rated this cure as:
Submit my rating.
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
Tell us your thoughts…
Cure Not Favorited
Cure Favorited
Cure Rate - Hover
Cure Rate - After Rating
Cure Rate - onClick
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
You rated this cure as:
Submit my rating.
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
Tell us your thoughts…
Cure Not Favorited
Cure Favorited
Cure Rate - Hover
Cure Rate - After Rating
Cure Rate - onClick
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
You rated this cure as:
Submit my rating.
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
Tell us your thoughts…
Cure Not Favorited
Cure Favorited
Cure Rate - Hover
Cure Rate - After Rating
Cure Rate - onClick
Original Final Version
nowcure.me | ITERATIONS
Cure Listing
• Had issues with Voting • Not completely clickable • Image was too prominent • 100% was not clear
nowcure.me | ITERATIONS
Cure Listing
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
You rated this cure as:
Submit my rating.
GINGER TEA & BROWN SUGAR
Have a ginger tea with brown sugar for colds. Make sure it’s not too hot, but hot eno..Read More
Rate this cure’s effectiveness!
Tell us your thoughts…
Cure Not Favorited
Cure Favorited
Cure Rate - Hover
Cure Rate - After Rating
Cure Rate - onClick
Current Desktop Cure List Modal
Recommended Cure List Modal Design
Current Mobile Cure List Modal
Latest Articles
Recent Cures
Top Rated Cures
NOW CURE MECures matters to you, rated by you!
Find out more
Acne
Basic Burns
Basic Cuts
Cold
Constipation
Diarrhea
Eczema
Fever
Fibromyalgia
Flu
Food Poisoning
Hangover
Hay Fever
Headache
Insomnia
Jet Lag
Lose Weight / Diet
Migraine
Migraine
Morning Sickness
Period
Pains
Sinusitis
Sunburn
Top Searched Ailments Bad Habits Emotions Beauty Pregnancy Baby
Contact FAQ Privacy Poicy Terms & ConditionsConnect with NowCureMe:
Cures by A-Z Articles Meet the Experts About NowCureMe Search in Now Cure Me
Hi, Eugenia! My Cures My Favorite Cures My Accounts LogoutWelcome to NowCureMe! - one place to find crowdsourced cure solutions from all around the globe.
Share your own cure with us!
11 6 Tabs for future categories
2
2
Footer Updated
nowcure.me | ANNOTATED WIREFRAMES (EXAMPLE)
Latest Articles
Recent Cures
Top Rated Cures
Acne
Basic Burns
Basic Cuts
Cold
Constipation
Diarrhea
Eczema
Fever
Fibromyalgia
Flu
Food Poisoning
Hangover
Hay Fever
Headache
Insomnia
Jet Lag
Lose Weight / Diet
Migraine
Migraine
Morning Sickness
Period
Pains
Sinusitis
Sunburn
Top Searched Ailments Bad Habits Emotions
NOW CURE MECures matters to you, rated by you!
Find out more
NOW CURE MECures matters to you, rated by you!
Find out more
Cures by A-Z Articles Meet the Experts About NowCureMe Search in Now Cure Me
Hi, Eugenia! My Cures My Favorite Cures My Accounts LogoutWelcome to NowCureMe! - one place to find crowdsourced cure solutions from all around the globe.
Share your own cure with us!
Contact FAQ Privacy Poicy Terms & ConditionsConnect with NowCureMe:
nowcure.me | PROTOTYPES REDESIGNED
- Straightforward & easy to use.
- 80% of users searched using search bar first.
- Order of Search Option Preferences
1) Search Bar. 2) Search A-Z. 3) Top Selected
(75% did not use Top Selected Box)
nowcure.me | USABILITY TESTINGS 2
Homepage
- Cure List: 0% of the users rated the cure from the list page.
Everyone chose to read the description and rate from the description page.
- Form Page feedback was 75% positive.
- Only 10% of users mentioned that the form seemed long.
nowcure.me | USABILITY TESTINGS 2
Homepage
• Build out About Us Page.
• Optimize website for mobile.
• Do testing on mobile site to ensure that all basic features are clear and working properly.
• Once more cures are uploaded onto website, add extra functionality. (sort cures by Top 10 Most popular Most Viewed Most Recent Sorting by ingredients needed, etc.)
nowcure.me | NEXT STEPS