NPD RETAILER SOLUTIONSInformation and insight to help you grow your bottom line

Take the many factors that go into retail success, and ultimately they all

lead to achieving two main goals – driving more sales and delivering

higher profit margins.

Every day you make decisions that affect your product mix, customer loyalty, marketing

effectiveness, market share and, of course, the direction your bottom line takes. NPD’s

products and services help retailers back their decisions not only with a wealth of market

information but also with a better understanding of what makes consumers buy across

the U.S. and in local markets.

Data is critical to market understanding, but well-interpreted and put to optimal use it is

that much more powerful. NPD’s nationally recognized industry experts – people sought

out by leading businesses and the media – share their insight and perspective with our

retailer clients, helping them uncover opportunities that may have escaped their radar.

THE NPD GROUP

NPD Information can help you to:

n Track results and adjust national and local business strategy

n Adjust shelf space to capitalize on current trends

n Increase revenue by stocking best sellers and

tailoring your assortment by market

n More effectively target consumers

n Optimize your assortment

n Benchmark and improve customer satisfaction

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THE NPD GROUP

Take advantage of our expertise, market data, and consumer panel to...IMPROVE YOUR PERFORMANCE

Areas of Concern

Market size

Category andProduct FeatureGrowth and Decline

Fair Share

Merchandising andProduct Assortment

Customers

CustomerAcquisition

CustomerSatisfaction

Ask yourself…

Are you missingopportunities becauseyou don’t know howstrong your perform-ance is in the contextof the whole market?

Are sales growing inthe categories youstock heavily? Areyou stocking the “nextbig thing?”

How do you evaluatehow well a categoryor product is sellingacross the market?

Do you know if youare missing salesbecause your productassortment is not optimal?

How much revenue do you lose becausecustomers are shop-ping at competitors’stores?

Are you losing cus-tomers in a certaincategory or brand to a competitor?

How are you gaugingcustomer satisfaction?Do you know whatcustomers do – anddo not – like aboutthe shopping experi-ence at your stores?

What if…

NPD provided sales volumetrics and trendsfor the total marketnationally and by market– including your competition and competing channels?

NPD showed you category and featuresales and trends acrossthe total market and inother channels?

NPD highlighted – in dollar terms – the realupside potential for yourcategory-based sales performance across thetotal market?

NPD spelled out theactual product, brand,and item mix in the category, among yourcompetitors, nationwideand within key markets?

NPD gave you demo-graphics for all buyers,including those shoppingat your competitors, bycategory and by brand?

NPD kept you up to dateabout your competitors’customers and what theyare buying?

NPD told you how satis-fied customers are withyour stores and those ofyour competitors, why theygo back to a store, andhow they feel about theirshopping experiences?

Then you could…

Better gauge yourown results andadjust national and local businessstrategy accordingly

Avoid leaving dollars on the tableby adjusting yourproduct mix

Adjust your productmix and shelf spaceto capitalize on current trends

Increase revenue by adding productthat is selling well atyour type of storeand tailoring yourassortment by market

More effectively target consumerswho are buying inyour category, butnot at your store

Optimize your assort-ment to attract morecustomers

Benchmark how well you are satisfy-ing customers andeffectively plan tobolster satisfactionwhen there is need

For more information, visit www.npd.com.

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