npld twitter
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Twitter presentation for the NPLD Social Media Webinar 8/29/2012TRANSCRIPT
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NPLD Site Managers Webinar
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@VaStateParks on Twitter
• 11 December 2008
-- http://twbirthday.com/vastateparks/
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It’s Not All About You – Make sure you’re not just using Twitter as another distribution channel. Comment - Reach out to people. Comment on their updates. Comment on their blog posts. Share & Retweet – If you share and retweet posts from others, they’re more likely to reach out or share your content. Ask Questions – People like to give their opinion. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research).Use hashtags – You’ve probably seen those keywords that start with a #. Monitoring hashtags for finding people to follow and converse with can be handy too.Follow People in Your Target Audience – Follow people who follow other organizations similar to your.
Twitter Basics
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Shared on Twitter – via stats from July 10-11, 2012 www.diffbot.com http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/
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What we share• Our Programs and events• Our Articles• Our Pictures• Interesting articles and tweets from others
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Post more than once• According to Betaworks CEO John
Borthwick, the half-life of a tweet is four minutes. What that means is that half of the total clicks of a link within a tweet come in the first four minutes of when it is posted on Twitter.
3-4 times a Day
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Tweet to be retweeted• 140 character limit means you need to
allow 20 characters for someone else to retweet you the “old school way.”
Follower Management
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Tools
• Dashboard Social Media Management
HootSuite http://hootsuite.com• Follower Management
Refollow http://refollow.com• Bulk Scheduler
Grmln http://gremln.com• RSS Feed
dlvr.it http://dlvr.it/