nps social education people process technology
TRANSCRIPT
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Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com
Norfolk Public Schools & Social
Media
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Feel like this when getting in Social?
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Like this 6 months later?
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Why? Oh And Why Bother?
Gold Standard Communication Program
The world has shifted and not going back
Community Defines the Boundaries
Left Behind
Short Changing Your Community
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The 3 R’s of Social
Ok maybe it is the The 2 P’s & 1 T
People
Process
Technology
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People
Roles
Skill Sets
Personalities
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Who Needs to be Involved?
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Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)
Process
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Write it Down!
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Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout
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Track Your Information
Metrics
Objectives
Calls to Action
Information
Customer Service
Reduce Costs (paper)!!!
Tool Architecture Succeeding or Failing?
Training and Usage
Operational Cost Reductions?
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Doing it right now
Eric Sheninger principal of New Milford (N.J.) High School @NMHS_Principal
High school students use social media to promote Louisiana tourism
Des Moines Public Schools Social Media Usage
Social Media and Student Discipline in Public Schools
Angela Maiers – Follow Her! Book: Classroom Habitudes
Do what makes sense to your
organizations!
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The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management
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Technology
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o Snag It
o Salesforce.com
o Twitter
o Google+
o Youtube
o Facebook
o Path
o Tweetdeck
o Hootsuite
o Posterous
o Tumblr
o Google Search
o Comments on Online Newspapers
o Jive Software
o SocialText
o Yammer
o Flickr
Tools of the Trade
o Smartphones
o iPads
o Tablets
o Laptops
o Wifi
o BYOD
o eReaders
o Evernote
o Twubs (hashtagmanagement/chats)
o Google Apps
o Eventbrite
o Email (yes email is still alive)
o Texting
o Google Alerts
o Google Analytics
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Throw It At Me!
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Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com