NPTC Libraries : Adventures in Social Media Land

Jo Mather & Emma-Jayne Price

Background

Issues with Library Facebook Page

• Status updates infrequent

• Content static

• Monologue not dialogue!

• No distinct logo for Library brand

March 2012

Proposal for Social Media Strategy

Aim: Re-brand & re-launch

Library Facebook page

Objectives

• Market Library resources, facilities & services• Increase user involvement and interaction• Raise profile of Library; foster sense of

community• Engage current users & attract new users• Cost effective strategy to raise awareness• Target students in 16 – 24 age bracket• Communicate friendly, ‘fun’ ethos

Actions

• Appoint Social media team (Team Twitter)

• Develop Marketing strategy

• Guidelines for posting content

Feedback to Library Staff

• Gauge staff reactions

• Identify ‘Team Twitter’

• Bribery : cake and biscuits help

Risks

• Loss of control • Breach Employee Standards and Code of

Conduct• Breach Publication and Marketing Procedure• Disrepute• Potential plagiarism/copyright issues• Time factor• Inappropriate/negative comments from others

Guidelines

• Clear content guidelines for staff:– Protect interests– Protect image– Responsibility– Trust

• Good practice• Good post suggestions

What to post?

Library focused

• Library resources/facilities• Library events• Service promotion• Current awareness/topical• Conversational• Fun/light

When to post?

• Term time weekdays 4 x

• Weekends – once daily

• Holidays – once daily

Review

• Not all posts relevant/suitable

• Posting still infrequent– Team not fully committed– difficulty remembering to post– other duties

• Weekend posts?

• How to get back on track?

April 2012

Strategy and Planning

Cardiff

Strategy and Planning

How to post?Link to Library Display and Events Calendar

•Term Timetable•Weekends•Holiday Timetable

Term Timetable

Holiday Timetable

Where we are now?

• Over 107 likes

• Automated FB feeds to Twitter

• Interaction

• Official launch – September 2012

What next?

• ROI?

• Metrics

• Comments

• Student created content

Any questions?

Contact us

libraries@nptc.ac.uk

http://www.facebook.com/nptclibraries

@NPTCLibraries