(ns 8 w1 /#js n(g ns s#=8 jg = (n #jg l j1 7 íëìô ;; j...
TRANSCRIPT
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İSTANBUL KIRTASİYE OFİSFUARI 2019 PAZARLAMARAPORU
İSTANBUL STATIONERYOFFICE FAIR 2019
POST SHOW REPORT
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Stationery Office Fair2019
5 HALLS
25.000 SQM CLOSED AREA
14.486 SQM NET AREA
253 COMPANIES AND COMPANY
REPRESENTATIVES FROM 26
COUNTRIES
295 BRANDS
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Exhibitor Countries
AustriaBelgiumBulgaria
Czech RepublicFinlandFrance
GermanyGhanaGreeceHolland
Hong KongIndiaIran
ItalyJapanKorea
MalaysiaRussiaSerbiaSpain
TaiwanThailandTurkey
United Arab EmiratesUnited Kingdom
USA
8 % INCREASE
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Fair Satisfaction
85% 89% 94% 89%
Foreign Exhibitor Domestic Exhibitor Domestic Exhibitor Foreign Exhibitor
2020 Participation
Requests
Exhibitors'
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How Did YouLearn AboutThe Fair?
ParticipatingRegularly
56 %TÜYAP
Employee's Contact with
Me 32 %
ProfessionalSuggestion
12 %
Getting E-Mail % 11
Information From TÜKİD
2 %
Social Media and
Digital Ads 1 %
Other 6 %
Related
Publication 4 %
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VISITOR STATISTICS 1.256 Foreign Visitors from
79 Countries
9.798 Domestic Visitors from 77 Provinces
Total 11.054 Professionel Visitors
FOREIGN VISITOR RECORD OF THELAST 3 YEARS
36 % increase in the number of countries54 % increase in the number of visitors
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Visitor Countries
USA
GERMANY
ALBANIA
BAHRAIN
AUSTRIA
BANGLADESH
BELGIUM
AZERBAIJAN
BELARUS
ALGERIA
CZECH REPUBLIC
UNITED ARAB EMIRATES
BULGARIA
BOSNIA AND HERZEGOVINA
DJIBOUTI
CHINA
ERITREA
ETHIOPIA
ARMENIA
MOROCCO
IVORY COAST
PALESTINE
FRANCE
GHANA
GEORGIA
CROATIA
INDIA
NETHERLANDS HONG KONG
IRAK
UNITED KINGDOM
IRAN
SPAIN
ISRAEL
SWEDISH
ITALY
JAPAN
CAMEROON
CANADA
QATAR
MONTENEGRO
KUWAIT
KAZAKHISTAN
CYPRUS
KYRGYZSTAN
KOSOVO
KKTC
LEBANON
LIBYA
HUNGARY
MACEDONIA
MALAYSIA
MALTA
EGYPT
MOLDOVA
MONACO
NIGERIA
NORWAYUZBEKISTAN
PAKISTAN
PORTUGAL
ROMANIA
RUSSIA
SENEGAL
SERBIA
SINGAPORE
SLOVAKIA
SOMALIA
SYRIA
SAUDI ARABIA
THAILAND
TUNISIAN
TURKEY
TURKMENISTANUKRAINE
OMAN
JORDAN
YEMEN
GREECE
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Visitors Satisfaction
77% 84% 88% 89%
Foreign Visitor Domestic Visitor Domestic Visitor Foreign Visitor
They Will Visit Next Year
Repeat Again
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Visitor Breakdown byGeographical Region
1%
11%25%
23%
12%
10%14%
2%
MIDDLE EAST23%
BALKANS &
EAST EUROPE 25% WEST
& MIDDLE ASIA
14%
AFRICA12%
WEST EUROPE11%
NORTH & SOUTHAMERICA
1%
EAST ASIA&
PASIFIC 2%
CAUCASIA 10%
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ADANA, ADIYAMAN, AFYON, AFYONKARAHİSAR, AĞRI, AKSARAY, AMASYA, ANKARA, ANTALYA, ARDAHAN,ARTVİN, AYDIN, BALIKESİR, BARTIN, BATMAN, BAYBURT, BİLECİK, BİNGÖL, BİTLİS, BOLU, BURDUR, BURSA,
ÇANAKKALE, ÇANKIRI, ÇORUM, DENİZLİ, DİYARBAKIR, DÜZCE, EDİRNE, ELAZIĞ, ERZİNCAN, ERZURUM,ESKİŞEHİR, GAZİANTEP, GİRESUN, HAKKARİ, HATAY, ISPARTA, İSTANBUL, İZMİR, KAHRAMANMARAŞ,
KARABÜK, KARAMAN, KARS, KASTAMONU, KAYSERİ, KIRKLARELİ, KIRŞEHİR, KİLİS, KOCAELİ, KONYA,KÜTAHYA, MALATYA, MANİSA, MARDİN, MERSİN, MUĞLA, MUŞ, NEVŞEHİR, NİĞDE, ORDU, OSMANİYE, RİZE,SAKARYA, SAMSUN, SİİRT, SİNOP, SİVAS, ŞANLIURFA, ŞIRNAK, TEKİRDAĞ, TOKAT, TRABZON, UŞAK, VAN,
YALOVA, ZONGULDAK
Domestic Visitor Regional Distribution
72% 1%
3%
3%
9%
4%
6%
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Rates ofRecommendationto BusinessEnvironment
75%
77%DOMESTIC
FOREIGN
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İTHALATÇI %43
%31
DANIŞMANLIK VEEĞİTİM %5
HAMMADDETEDARİKÇİSİ %5
STK %2
SERVİSSAĞLAYICI %2
Foreign Visitor Breakdown by Activity Type
IMPORTER 40 %
DISTRIBUTOR 44 %
WHOLESALER10 %
EXPORTER 15 %
PRODUCERMANUFACTURER
30 %
DEALERFRANCHISE
26 %
CONSULTING&
TRAINING 5 %
RAWMATERIALSSUPPLIER
25 %
RETAIL6 %
SERVICE PROVIDER
5 %
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İTHALATÇI %43
%31
ÜRETİCİ BAYİ /FRANCHİSE %14
DANIŞMANLIK VEEĞİTİM %5
HAMMADDETEDARİKÇİSİ %5
STK %2
SERVİSSAĞLAYICI %2
Domestic Visitor Breakdown by Activity Type
IMPORTER 10 %
DISTRIBUTOR 18 %
WHOLESALER 8 %
EXPORTER 9 %
PRODUCERMANUFACTURER
% 7
DEALER FRANCHISE
35 %
CONSULTING&
TRAINING% 8
RAWMATERIALS SUPPLIER
28 %
RETAIL 1 %
SERVICEPROVIDER
11 %
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Purpose of Visit
.
Visit different exhibitor stands and areas of the show to see what is new and interesting in the industry
Meet up with existing suppliers/providers or partners in order to review or discuss business
Talk to as many suppliers as possible in order to investigate specific business objectivesMeet up with existing contacts in order to socialise informally
Networking to meet new people in order to create new business opportunities
Gather industry knowledge and learnings through talks or presentations
Focus on meeting a few specific people or companies to do business with
40
30
20
10
0
47 %
44 %
43 %
30 %
26 %
25 %
20 %
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How Did You Learn About The Fair?
DOMESTICVISITOR
FOREIGNVISITOR
BUSINESS ENVIRONMENT
FOLLOWING REGULARLY
SOCIAL MEDIA
WEB
MAILING/ NEWSLETTER
SECTORAL PUBLICATIONS
MEDIA
OTHER
57 %
36 %
34 %
31 %
23 %
10 %
20 %
9 %
49 %
30 %
14 %
11 %
11 %
11 %
11 %
3 %
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VISITOR BREAKDOWN BYPOSITION
Assistant General Manager
4 %
General Manager CEO / CFO / CMO / CTO
10 %
Company Owner / Partner / Founder
23 %
Manager 26 %
Specialist /Personnel
36 %
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Visitor Breakdown by Industry
Stationery and
School Supplies
48 %
Office
Stationery
Supplies
32 %
Education
Consulting
31 %
Office
Machinery
20 %
Stationery
Chain Stores
% 19
Hobby and Art,
Toys and Gifts
11 %
Book Store and
Publishing
11 %
Promotion
Agencies and
Advertisement
9 %
Digital Printing
and Printing
9 %
Software and IT
Consulting
6 %
Consumer
Electronics
4 %
Machine and
Equipments
3 %
Other ( Merchandising,
Building, Consulting,
Job Security etc. )
24 %
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Writing M
ateria
ls
Promotio
nal Pro
ducts
Packa
ging and Pac
kagind Supplie
s
Display
Stands a
nd Shelves
Job se
curit
y consu
mer pro
ducts
200
150
100
50
0
VisitorBreakdown byProduct ofInterest
194% 37%9% 4% 3%9%
41%67%169%
* Visitors selected more than one area
Licensed Supplies and Toys
Stationery and School Supplies
Office Supplies
Hobby Materials and Gift Products
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IMAGES FROMTHE FAIR
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PRESS APPEARANCES
BİZİM ANADOLUNEWSPAPER
DÜNYANEWSPAPER
POSTANEWSPAPER
STAR NEWSPAPER
YENİ VİZYONNEWSPAPER
TİCARETNEWSPAPER
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SECTOREL PRESS APPEARANCES
Matbaa DijitalMagazine
Knjizar 73
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LET'S MEET IN
2020 ...