ns liberal caucus idle-free for our kids™
TRANSCRIPT
Nova Scotia: IDLE-FREE
Peer Leaders
FUEL / EMISSIONS
= GREEN JOBS.
Fan since 2007
Agenda – Sept. 28 • IDLE-Time = $Billion market • Business model / TIR Pilot • ‘Carbon Quiz’ • Q and A
Carbon Quiz.
From Canadian IDLER to IDLE-FREE Guy™
• Radio / TV • Sales & Marketing • Non-profit • CR / Sustainability
Aug. 2004 – ‘light bulb moment’
Ron Zima
We can save $BILLIONS*
annually.
When we’re parked.
*10 min / day Canada /U.S.
Light duty cars & trucks. Not including fleets.
3 IDLE
myths. 1. IDLING is good.
2. Re-starts are bad. 3. Long warm ups are needed.
My kids school. 2006:
Reduce vehicle
emissions.
Improve air quality. The Children’s
Clean Air Network
We train, certify and brand fleets, promoting their sustainability.
TM
Why 80% buy-in.
Saving $10s of thousands
fuel & emissions annually
since 2009.
New way: Perspiration Inspiration
Cut IDLE-Time 40% in four months
Halifax Port Authority fleet certified IDLE-FREE for our kids™
Flip the emotional light switch.
SEE: AUDIENCES FLIP!
TYPICAL SAVINGS
IDLE-TIME 10% fleet fuel bill =
$300K / year
TRIPLE BOTTOM
LINE
ü Go IDLE-FREE for our kids™
ü Save OPEX
ü Get GREEN PR
ü Improve air quality
ü Address ‘asthma
epidemic’
TIR IDLE-FREE Pilot ü Cost reduction
ü Emissions reduction ü Measurable results
HOW: Reducing IDLE-Time Positive behavioural change Tracking results – fleet data
PIE: People, Innovation, Education
“Use existing fuel budget to
reduce fuel, emissions,
promote green leadership.”
TIR IDLE-FREE Pilot
• Dept-wide savings • Other NS Gov
departments • NS Gov personal vehicles • Broader market
TIR IDLE-FREE Pilot If successful
TRANSFORM $Millions Emissions
GREEN JOBS.
WHAT CAN YOU DO?
10 min / day $200 / year
1,000 employees
$200,000 / yr.
250 tons CO2 / yr.
IDLE.FREE. for.our.kids
Rachel Poster-girl
(2007).
THANKS FOR
WATCHING!
Carbon Quiz.
Carbon Quiz. 1. At what local school did Canada’s Leading IDLE-FREE campaign begin? 2. What year? 3. The biggest cost metric tracked by GPS?
Rachel Poster-girl
(2007).
Thank you. Questions?
ADDITIONAL SLIDES
NS Gov Goal / Policy
Reduce Greenhouse Gas: 10 per cent from 1990 levels by 2020. 7.11 Anti-Idling Policy eliminate unnecessary idling. Objectives
• reduce environmental impact of gov. operations • save fuel and money • decrease wear and tear on engine parts
PTO time Emergencies
Warm-ups
• Paperwork • Lunch
• IDLE-Myths (work/home)
• “Not my gas”
$$$ Fuel Maintenance:
Non-Operational IDLE-Time
1. Motor
Coaching (training)
2. Certify
brand vehicles
3. Marketing
PR
REDUCE NON-OPERATIONAL
IDLE-TIME
VERIFY GPS DATA, CERTIFY DRIVERS / FLEET
PROMOTE SUCCESS, IDLE-FREE for our kids™
GoGreen SERVICES
Put the brakes on IDLE-Time. TheGoGreenAgency.com