NST

BOOKLET

Brand Awareness Marketing campaigns Product positioning and packaging Media Partnerships External presence Strong online presence

Standardization and education National Guidelines Brand, logos, events, etc.

Information Management Tools for Functional Areas Ease operations with technology

Facilitate MC & LC with functional strategies development & delivery. Increase AIESEC in Kyrgyzstan brand awareness through external

events, online and offline marketing. Documentation and Guidelines for Marketing and Communications. Workload: 5-10 hours a week (might be more on peaks or conferences) Duration (Please state availability on the interview) Jan - June (6 months) Opportunities Priority consideration for FACI opportunities in AIESEC Kyrgyzstan

National Conferences Office space available based on request

Public Relations Manager

Digital Marketing Manager

Develop, manage and promote marketing campaigns online for AIESEC's programs.

Expand the virtual penetration of the AIESEC brand and subsidiary brands. Grow AIESEC's online reach and optimize our conversion rates online Ensure all the LCs are engaged and benefited from the execution of the

MC-level Digital Marketing Strategy. Prepare, develop, and integrate online content for aiesec.kg, Social media

(Facebook, Twitter, LinkedIn, etc.) and Blog (planning and content creation).

Online internal and external communication. Develop targeted brand-enhancing campaigns, promotions, and activities

for different segments of potential customers and supporters. Standardization of all National Projects, Events and Products Logos.

Excellent writing skills

Graphic design or visual presentation of information

Social Media Management

Previous digital marketing experience (desired)

Graphic Design (PS, GIMP, Illustrator or equivalent)

Branding guidelines

Creativity and innovation

Passion for photography, video and arts

Video shooting and edition (desired)

Seek out strategic partnerships and opportunities to build on our organizational reputation to spread our impact.

Support AIESEC Kyrgyzstan Public Relations event (Y2B, GV, Top Talents, DLD, etc.) to build AIESEC's reputation as a Professional Youth Leadership Provider.

PR market research and raise PR partners (Media, NGO, etc.)

Manage the relationship with PR partners and seek cooperation opportunities.

Attendance to external events to enlarge our presence.

Prepare our official PR publications to voice AIESEC value.

Create and Propose national PR guidelines.

Update and develop AIESEC Kyrgyzstan website.

Excellent in External representation and networking

Excellent writing skills

Graphic design and visual presentation of information

Previous PR or Sales experience (desired)

Graphic Design (desired)

Databases (desired)

Web development

Programing skills

% growth of applications on national campaigns

% of development of AIESEC as a BRAND

% growth of coverage in Mass Media

% of satisfaction with aiesec.kg

% of growth of national survey database

creation of COMM BRAND legacy

You will be the first ever NST in Communication department in AIESEC in Kyrgyzstan!

You have chance to be part of AWESOME GEN2015 that to make AIESEC 2015 happen!

You have an amazing opportunity to contribute to the focus of 14/15 AIESEC BRAND!

Complete online application form: bit.ly/nst2014marcomm

Attach Resume in bottom (with AIESEC and non-AIESEC experience)

Pass interview with MCVP MarComm

Deadline: November 29, 2014

For any additional information please contact:

MCVP Marketing and Communications 14/15

Asel Baidyldaeva

asel.baidyldaeva@aiesec.net