Building on strong foundations.

How have we worked with urban audiences before?.........

New Audience Engagement Projects• BME – Black Minority Ethnic• 16-25 year olds

Have new audiences heard of us?

Would new audiences be interested in becoming volunteers, visitors, members or staff?

How would NT staff & volunteers respond?

How would local communities, partners and other stakeholders respond?

Can we diversify??????

What/who is driving this work??

Upstairs…. downstairs.

On site…..off site

What have we already done to engage Urban audiences

Bacon Butty Time in Print Schools workshop Volunteer days out Tour guiding Course Residuum Rejoice Routs2Youts VE week GAP Black History Month Tai Chi Wood turning Storytelling Jamaican Memory Lane Rag rugging Eid Mela Vaisakhi Carnival Off-site talks Residuum Gay Birmingham remembered – gay pride Arts Fest Café Talks Bushcraft Christmas event GeoCaching Volunteer Taster Sessions Dress to Impress Privy to Porcelain Pig roast for volunteers Barber Lectures Outdoor sleepovers Trust me I’m a tour guide YHL programme Pamper Event Family Volunteering Pizza and the planet Porcelain to Privvy

Urban in action

Green Academies Project

What have we learnt

New audiences are very interested in being volunteers, visitors, members and staff.

We need a local offer.We need to create a warm welcome at our properties.We need to take time to develop new relationshipsWe need to create effective models of partnership working.We need to develop new areas of expertise, awareness and understanding.We need to diversify the work force an volunteer baseChange requires strong leadership.Audience segmentation works – but also that engaging in cultural and natural heritage is intergeneration and intercultural.People want to learn.People want to contribute to our cause.

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