ntr598 veggie friends presentation
TRANSCRIPT
Veggie FriendsRachel Fuchs, Janae Richey, Jose Rosales Chavez,
Nadaa Taiyab, Kristen Whitaker
The ProblemHow do we get people to eat more vegetables?• Facebook page?
• Meetup group?
• Text messaging?
• Coaching?
• Cooking Classes?
The Solution Veggie Friends Facebook Group• Easy to recruit, manage, collaborate
• Targets specific eating behavior (innovation)
Goals:• Inspire
• Build confidence & skills
• Make it fun
Theories of Change
Social Contagion (David Hamilton, PhD)
More likely to eat veggies if your Facebook friends do!
Behavior Modeling Group leaders post recipes initially
Self-Efficacy Build confidence as try recipes and post their own
Cues to Action Posting and comments frequently appear
Improved Associations
Fun atmosphere would improve association with veggies
The Brainstorm1st: Health Foodies? self-talk?
health coach? farmers market tours?
2nd: Where is our real passion? Getting people to eat more veggies!
Trying to make it work
1st attemptCatchy
Facebook copy with a link --
3 responses
2nd attempt:Facebook Post & Sending out a Facebook Message -- 52 responses
The Group and Week 1
The Facebook Group
Week 1: Each team member posted a recipe (1 group member a day)
Week 2Each group member posted a recipe
&Facebook Event: Potluck
Week 3Team members
did not post recipes once daily
Veggie Competition (we notified participants on Facebook twice)
Survey Process
Sent email and put out a facebook post once a week to remind participants to fill out survey (measuring vegetable intake)
Demographics28 years old in average (range 21-55)
Ethnicity
● 71% White
● 2% Black
● 5% Asian
● 17% Hispanic
Education
• 3% HS or GED
• 26% Some college or AA
• 41% Bachelors
• 29% Graduate or Professional degree
Marital Status
• 67% Single
• 22% Married
• 10% Living with Partner
Do you have children under the age of 18 years old?
• Yes: 27%
Facebook Participation Data• 15% (9 people) posted a
recipe that they made
Likes Comments Posts
Week 1 57 37 7
Week 2 25 17 6
Week 3 6 5 2
Vegetable Consumption Data
Cups / day
Varieties / day
Baseline 1.33 2.14
Week 1 2.02 3.17
Week 2 1.81 2.62
Week 3 2.71 4.25
Cooking Confidence
Trying New Recipes
Thoughts about Vegetables
POSITIVEhealthy, yummy, nutritious, delicious
NEUTRALfood, green, veggie tales, salad, green giant
NEGATIVEgross, weird flavors, hate waiting for them to ripen, hate that they need preparing, cutting peeling, Not my favorite but I’ll eat them, hard to prepare, bland, tasteless
Potluck and Thanksgiving • Potluck: only 1 person posted (not even a
recipe)• Thanksgiving: only 1 person posted a recipe• So, the events where we tried to have people
contribute to the facebook group, did not pan out
Data Limitations
ConclusionWhat we learned and challenges/risks and how to
overcome• Should have done research prior to starting• Initially people were really excited, but participation decreased over time• We asked friends to join the group - bias• It is hard to get other people to actively participate in posting their own
recipes• Constantly the same people posting and liking (but that doesn’t mean that
people aren’t increasing their vegetable intake or improving their confidence that didn’t contribute to the group)
• Maybe some people weren’t interested in posting and interacting, or had nothing to contribute
ConclusionFuture Plans• A lot of work on our own part, very hard to make a business out of it (no
business model of having a FB group, more for fun)• Research Purpose:
o No specific previous studies on FB and vegetable intakeo Previous Facebook and text messaging study conducted with results
showing positive impact on weight-loss • It was fun, maybe we would continue it with just our friends