ntt docomo group sustainability report 2019 …...innovation addressing social issues through docomo...
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NTT DOCOMO GROUPSUSTAINABILITY REPORT
2019
The new of today, the norm of tomorrow
DOCOMO has embarked on a new challenge:
connecting the separate elements of daily life
to achieve levels of convenience and enjoyment never seen before.
We call it “smart innovation.”
Security and peace of mind, health, education,
and all the other pleasures that go to make up life—
we are proposing optimum connections for each individual,
taking the provision of information and enjoyment of life a giant step forward.
To make this a reality, we are supporting innovation across a wide range of businesses.
And beyond this, we are also actively developing novel solutions
to the challenges facing society.
This culture of challenge and innovation is deeply rooted at DOCOMO.
For us, however, it’s not simply about creating products and
services that are new; it’s about creating things that, before you know it,
become essential or even taken for granted in daily life.
We firmly believe the lifestyles that “smart innovation”
makes possible will become the standard, so deeply ingrained they are hardly noticed.
We envisage a time when the new becomes everybody’s taken-for-granted standard,
and we are working towards that day with everything at our command.
DOCOMO enhances personal communication with its customers through the creation of a new world of communication culture while achieving customer satisfaction by maximizing the capabilities of its human resources.
Corporate Philosophy
Brand Statement
Brand Slogan and Statement
NTT DOCOMO GROUP
SUSTAINABILITY REPORT 2019
003Overview
Main Business Areas
Telecommunications Business
Operating Revenues (Sales)
Stable Service Provision Rate
Large-Zone Base Station Coverage of Prefectural Capital Cities
Number of Information Security Incidents
d POINT CLUB members Number of Enterprise Partners
Enterprise solution revenues
Amount of Cumulative investment for 5G infrastructure build-out etc.
Locations where Payment/Point Service Can Be Used
Transactions handled by the Finance/Payment Business
Wait Time + Attendance Time
Smartphone and Mobile Phone Safety Classes
Contribution to the Reduction of CO2 Emissions
Used Mobile Phone Collection
(FY2018 result)
(FY2018 result)
(FY2018 result)
(FY2021 target)(FY2021 target)
(FY2021 target)
(cumulative total for FY2019−FY2023)
(FY2021 target)
(FY2021 target)
(Within FY2019)
(FY2018 result)
(FY2018 result)
(cumulative total for FY2017–FY2018)
Mobile Phone Subscriptions
Smart Life Business and Other Businesses Segment
DOCOMO is pursuing a broad range of activities to enhance its corporate value over the long term and realize a society in which people can live with security, safety, comfort and affluence.
Mobile phone (LTE(Xi) and FOMA) services, optical-fiber broadband services, satellite communications services, international services and equipment sales related to these services
We secured stable communication networks through measures such as establishing multiple routes for transmission lines and doubling transmission paths
We set up at roughly two locations in each prefecture to secure communications during widespread disasters and power outages.
We achieved zero accidents by taking exhaustive measures against threats to information security.
We will expand our membership base to create revenue opportunities centered on our customer base.
We will create new value by combining the assets of corporate partners and DOCOMO.
We will attain this target by creating solutions and pursuing initiatives to resolve social issues.
Pre-commercial launch is scheduled for September 2019, and commercial service is scheduled to begin in spring 2020.
We helped prevent problems related to smartphone and mobile use by children.
We contributed to reducing society’s CO2 emissions through our services to realize a low carbon future.
We actively collected used mobile phones at nationwide docomo Shops to effectively use resources.
Smart Life BusinessDistribution services for video, music and electronic books, etc., finance/payment services, online shopping service and other life-related services, etc.
Other BusinessesMobile device protection service, commissioned development/sales and maintenance of systems, etc.
4,840.8 billionyen
100%
100%
078 5,000
120
1
2 61.39
38.4
10.56
cases
millioncompanies
billion yen
trillion yen
milliontrillion yen
Roughly half the current level
million attendees
million tons
million units
Approx.
78.45 million
(year ended March 2019)
TargetTarget
Target
Target
Target
Target
Target
NTT DOCOMO GROUP
SUSTAINABILITY REPORT 2019
004Overview
DOCOMO’s CSR is directed at seeking a better tomorrow by creating new value through every facet of our business activities (Innovative docomo) and carrying out our corporate activities with the utmost integrity (Responsible docomo). This report provides a categorized overview of the initiatives we pursue to help resolve social issues based on these two resolutions.
InnovationAddressing Social Issues through DOCOMO Innovation
Guided by our R&D vision, “Keep creating new futures in
pursuit of all ‘connections,’” we engage in R&D for providing
5th generation (5G) mobile communication and developing
communication networks, devices, and services based on AI
and IoT. In addition, DOCOMO actively seeks to strengthen
collaboration with external corporate partners.
EnvironmentContributing to Environmental Conservation and
Reducing Environmental Impact for All of Society
Under the environmental goals of our Green Action
Plan 2030, we seek to help society adapt to climate
change by developing and delivering ICT services
that reduce CO2 emissions for society as a whole.
DOCOMO also strives for energy efficiency in its
communications network including the use of
renewable energy, waste reduction, and conservation
of ecosystems, to fulfill its responsibilities.
Network ReliabilityFulfilling Our Mission as a Lifeline Provider
We ensure safe and stable connectivity for our customers
anytime, anywhere, by monitoring the network around
the clock, all year round and by expanding coverage to
remote, less populated areas. We also take action to secure
connections during a disaster, including setting up large-
and medium-zone base stations and deploying mobile base
station vehicles.
NTT DOCOMO Group CSR Policy
Network Reliability
Mobility
ProductivityImprovement
WorkstyleReform
ClimateChange
NTT DOCOMO GROUP
SUSTAINABILITY REPORT 2019
005
Customer ServicesProviding Services that Satisfy All Our Customers
DOCOMO exercises particular care in providing its products and
services, with stringent quality management and proper disclosure
of information from design to after-sales service. We also make
improvements based on customer feedback. We are committed to
enhancing customer satisfaction by providing products and services
that can be used by anyone, regardless of age, nationality, or disability.
Supply ChainDue Consideration for CSR in Managing the Supply Chain
DOCOMO is aware of the importance of its relationship
with other businesses in its ongoing operations, such as
communication device manufacturers and the docomo Shops.
We implement effective supply chain management throughout
our business by establishing the NTT DOCOMO Guidelines for
CSR in the Supply Chain and undertaking CSR procurement
commensurate with our responsibilities to society.
Human Resources and Labor PracticesNurturing a Corporate Culture that Allows People to
Fully Demonstrate Their Own Abilities
Recognizing that individual growth promotes “Declaration
beyond,” DOCOMO is nurturing a corporate culture in
which all employees can fully demonstrate their aptitude.
Furthermore, we are pursuing Workstyle Reform based on
the three pillars of diversity management, workstyle choices
and health, and productivity management to instill a sense of
independence and spirit of challenge among our employees.
Community InvestmentStriving to Bring Comfort and Fulfillment to the Local
Community
DOCOMO operates businesses with local roots and
engages with the local community in the public and private
domains as a good corporate citizen. We collaborate
with a variety of stakeholders to pursue diverse initiatives
for addressing issues faced by each community such as
by providing support for areas affected by disasters and
nurturing the next generation.
Human RightsRespecting the Human Rights of Every Individual
DOCOMO seeks to create workplaces that respect human
rights by establishing its Basic Policies on Human Rights and
raising human rights awareness. We set up a whistleblowing
desk, conduct human rights awareness training, and regularly
monitor our entire supply chain to ensure full compliance with the
prohibition of child labor and forced labor.
Corporate GovernanceEstablishing a Management Structure to Maximize
Corporate Value
DOCOMO enhances its corporate value by ensuring
speedy, transparent, and sound management through
effective corporate governance. We also actively strengthen
risk management that underpins these activities, practice
stringent compliance as the foundation of management,
ensure information security, and protect privacy.
Overview