ntvb media and border cowboys - native advertising, branded content, product placement sponsorship
TRANSCRIPT
NTVB Media & Border Cowboys present__________________________________________
BUILDING BRAND AWARENESS WITH NATIVE SPONSORSHIP
Contents
• About Border Cowboys
• About NTVB Media
• Our approach to native content
• Sponsorship opportunity for your brand
About Border Cowboys
It says a lot, because since the 1800s these cattle ranching families have traded with Apache chiefs and witnessed Geronimo’s surrender at Skeleton Canyon.
They lived through the tumultuous silver rush of Tombstone and the gunfight at the O.K. Corral. They’ve weathered drought, floods, fires, lightening strikes and mountain lion attacks.
Cochise County cowboys today face the most dangerous set of circumstances in their history.
But those hardships don’t compare to the environment facing today’s Border Cowboys.
Today, drug runners and border patrols trample their land, each baring the most sophisticated weapons and surveillance equipment available. “Illegals” jump their fences and dig tunnels underneath them to enter our country, accosting friends and family as they cross.
The 1,000,000 acres of contiguous grassland on which they raise the cattle we eat is being eyed for development and is beset by encroaching species and a loss of bio-diversity.
The surroundings in which Border Cowboys operate today threaten their livelihoods, their lives and their enduring existence.
And yet, these cowboys not only endure, they look to the future with optimism, confidence, and a spirit of cooperation.
With humility and good humor, they are working to preserve and guard the way of life they cherish – and the life so many people dream of – to be cowboys.
This is the story of American icons.
Of true cowboys.
Forever cowboys.
Border Cowboys is about bringing the stories of these unique ranching families to the public, on both the small screen in an unscripted ensemble reality series as well as through online storytelling.
In that pursuit, Border Cowboys follows 6 families whose livelihood rides on the fence between the U.S. and Mexico, and takes viewers from the high plains of the border region into the high-stakes world of Hollywood.
NTVB Media will follow the quest to bring the Border Cowboys story to television, giving Americans the chance to live the cowboy life vicariously.
In this reality series, the main character is just that – the character that makes these folks Border Cowboys.
For more background on Border Cowboys, please visit www.bordercowboys.com.
Bringing the story of Border Cowboys to the public.
About NTVB Media NTVB Media is a 30-year old company that specializes in entertainment publishing and marketing. The company publishes and markets TV Weekly, Channel Guide, Hopper, VIEW! and ReMIND magazines and online destinations channelguidemag.com and tvweeklynow.com.
The company’s unique business model includes partnerships with more than 160 leading newspapers across the country as well as leading cable and satellite television operators.
In addition, NTVB Media owns and operates its own custom media publishing business, effectively acting as a marketing partner to its partners and advertisers.
Some of NTVB Media’s partners
Our approach to native.NTVB Media has a very specific view of native advertising and promotion. To us, native means stories, video, images, graphics, audio and other content that looks like and lives within a story template of the publisher.
To put it plainly, native to us means sponsored stories. The sponsor can be listed as just that – the sponsor of the story – and sponsor messages, products and services also may be included in the stories.
IAB refers to our method of native as in-line endemic.
Native Our Way• Our platform auto-optimizes 10 to
15 headlines we create for your content, based on our data-driven best practices, to maximize CTR.
• We customize our content templates with our collective assets: text, images, infographics, video, etc. in order to drive awareness and engagement.
• Social buttons and embedded Twitter functionality activate sharers around your content for reach and engagement.
• Visual, instructive calls-to-action (CTA) with learn more function can also be embedded, for reader activation.
• You can select your CTA so that upon clicking, readers arrive on a specific brand web address for additional brand education or to a conversion page to drive sales.
Native Our Way
Our Content team will balance an understanding of your brand and objectives with expertise on how relevant partners and publishers are successfully communicating with your target audience.
Your Border Cowboys native campaign is true editorial content, appealing to readers on an even
playing field with the trusted publisher content amongst which it lives.
Our data-backed best practices inform engagement-focused formatting of your Border Cowboys
sponsored stories. Display and placement of your messaging and assets and are in-line with
consumption preference and customized to maximize readability across devices.
Our Design team leads visual integration, ensuring preview images not only increase click
throughs and enhance the content, but are also independently eye-catching and engaging.
Targeting at the site, section and page level through a tailored selection of publisher channels and
keywords ensures that audiences view your content in a contextually relevant environment.
Native Our WayContent is optimized across desktop, mobile and tablets. Impressions dynamically shift to the best preforming placements.
Native Our Way
We provide weekly top-line reporting and in-depth post campaign analysis including a Content Influence Survey, MOAT Analytics, key learnings and actionable insights for your evolving marketing plan and future content
programs.
Contextual Breakdown:Device Breakdown:
55%
Mobile & Tablet
Desktop Entertainment
Style & Fashion
Food & Drink
Men’sLifestyle
4%
37%
21%
79%
4%
Partnership Opportunity
Border Cowboys and NTVB Media seek a partnership with your brand.
It begins with understanding your brand’s business objectives and working with you to craft a native content and marketing program that drives your desired results.
We believe that the benefit of associating with Border Cowboys is in shared history, values and tradition.
Due to the nature of this native program, Border Cowboys and NTVB are approaching a very limited number of potential sponsors with which to partner.
Contact UsAt this time we are reaching out to potential marketing partners very early in the process to gauge interest. Participation can / will be determined by their desired level of involvement / investment.
We feel it’s important for potential sponsors to get involved early on -in order to tailor the concept to fit their objective(s) and budget(s).
All early adoption sponsors will be given priority and their products will be featured not only through this initial marketing program, but also within the actual TV series itself.
Please contact us to explore this opportunity in greater detail.
ContactsRob SchollenbergerVice President, National Ad SalesNTVB MediaM: [email protected]
Dan Criscenti
Vice President, InteractiveNTVB MediaM: [email protected]
Don MundoExecutive ProducerBorder CowboysM: [email protected]