nudge design pp thus far
DESCRIPTION
Nudge design project thus far for FA 102CTRANSCRIPT
![Page 1: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/1.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Changing Children’s Play
![Page 2: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/2.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Situation That May Benefit from Nudge
Design:
Many kids ages 7-10 spend more time inside playing
video games than playing outside.
![Page 3: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/3.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation:
My cousin
Suzannah
and her
friends
playing the
Nintendo Wii
for the whole
day when it is
nice outside.
![Page 4: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/4.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation Continued:
“We never get bored playing video games
or on our tablets but we get bored playing
outside.” -Nicholas
![Page 5: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/5.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation Continued:
“There isn’t a
lot we can do
outside and
that’s why we
get bored.
With our
tablets there
are so many
games we
can play!” -
Suzannah
![Page 6: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/6.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Desired Behavior:
Engage and encourage children to play
more outside rather than inside playing
videogames, watching TV, etc.
![Page 7: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/7.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Design Tip:
To encourage one behavior or selection over
another, emphasize its associated gains rather
than its associated losses.
![Page 8: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/8.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Proposed Nudge Design (Text):
A plug in device that adds a screen that pops up
on all devices before loading the home screen that
has a fun character tell children how long they
have spent playing and to go play fun games
outdoors.
![Page 9: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/9.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Proposed Nudge Design (illustration):
![Page 10: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/10.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Words/Countries):
Words Countries
• Improvement
• Persuasion
• Encourage
• Sweden
• Greece
• Italy
![Page 11: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/11.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Translated Words):
Swedish word for Improvement = förbättring
Greek word for Persuasion = κατάπειση
Italian word for Encourage = incoraggiare
![Page 12: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/12.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Associated Images:
![Page 13: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/13.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Sketches):
![Page 14: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/14.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Final Logo Design:
![Page 15: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/15.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Naming Process:
Swedish word for Improvement = förbättring
Italian word for Encourage = incoraggiare
Final Name: förincorä
![Page 16: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/16.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo with Logotype:
![Page 17: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/17.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Storyboard :
![Page 18: Nudge Design PP Thus Far](https://reader033.vdocuments.net/reader033/viewer/2022052623/559cca4a1a28ab440a8b45a4/html5/thumbnails/18.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Sound Mix: