1. Nudging People at Work and Other 3rd Party Locations
Max L. Wilson, Derek Foster, Shaun Lawson, Simon Eddison

2. Energy Consumption at Work
(University of Lincoln)
Closed for snow in 2010
The weekend
3. What does that mean?
400 kwh - for half a day= 4500 kwh
At 13p a kwh = 650 a day
Also thats about 2650 kg CO2 a day
A car produces 2kg per litre thats 1300 litres
Thats ~23 tanks of my car - so thats my car for 1 year
4. UK National Grid
Excepts thats 50,000 MWh (not 500 kWh) for half a day
So thats 100,000 cars off the road for a year
Per day
5. http://www.pleaseyourself-london.com/
6. Do PINC methods work at work?
7. Study 1: Water Consumption
Motivation
Kuznetsov and Paulosstudied these - see CHI2010
Ambient Light worked greatin the home
but it doubled consumptionin a shared space.
8. Study 1: Water Consumption
9. Study 1: Water Consumption
10. Study 2: Energy Consumption
Motivation
Limited research carried out in organisational environments, lots of work done in the domestic environment..
Siero et al demonstrated consumption can be reduced in the workplace when competition is introduced
11. Study 2: Energy Consumption
Workplace energy monitoring almost always coupled with complicated presentation of energy data
Most systems designed for Corporate types with business objectives
Limited scope for end-user behaviour change through monitoring software
Energy data bound to proprietary software, usually for analytical purposes
12. Study 2: Energy Consumption
What we WONT do!
Technical energy graphs and figures
Present raw sensor data with Co2 tonnage
These are easy to implement but not meaningfulto average user
13. Study 2: Energy Consumption
What we WILL do!
Using HCI research methodologies we will ensure adherence to a user-centred design process.
Participatory design workshops will be carried out involving users to understand energy perception and visual feedback.
14. Study 2: Energy Consumption
Prototypes currently online consuming live energy data
15. Study 2: Energy Consumption
Online social applications will be deployed between HE and local authority workplace environments in the Lincolnshire (and beyond) to foster collaborative engagement
Campus buildings
Student Housing
Local Authority buildings
16. Study 2: Energy Consumption
Building an open data platform is a core deliverable providing data transparency
Developers have the opportunity to consume the data freely bringing unlimited creativity to the table
17. Study 2: Energy Consumption
Lincoln University EnergyPachube Feeds:
http://www.pachube.com/feeds/24356
18. Persuasion in the Workplace
Workplace environments face different challenges to the domestic domain in nudging behaviors
We have identified 3 different dimensions in how workplace and domestic environment differ, these are:
Expression of Self
Sense of Responsibility
External Constraints
19. Persuasion in the Workplace
Expression of Self
Expression of personal lifestyle including ownership, freedom of choice and pro-environmental beliefs are constrained
Individual may be committed to pro-environmental behaviour when at home but is forced to carry out workplace practices that conflict with personal beliefs
Recycle!
Landfill!
20. Persuasion in the Workplace
Sense of Responsibility
In the workplace employees are not responsible for paying energy costs or any other eco-impact activities
As a result they have a diminished sense of responsibility
Heating on full and its summertime!
Bit cold in here.
21. Persuasion in the Workplace
External Constraints
The workplace environment has its own business orientated requirements that need to be met.
Services may may need to maintain 24-7-365 server support to ensure business continuity.
Effects daily business may mean employees use multiple energy-intensive machines, such as several PCs and monitors for their personal job activities alone
22. Conclusion
Prior research on nudging assumes individuals have control over their environments, as per domestic scenarios.
Aim to investigate how Nudging fares in organisational environments that are typically outside of an individuals control.
Research important for larger organisations who want to improve their collective behaviour, whether it is a business trying to reduce its own consumption or meet its quota of carbon credits, or a government trying to reduce the nations consumption.
23. Questions?