nuevas entidades de promoción turística (dmo)

23
8 theses for a successful DMO in 2025 Claudia Kohl Kohl & Partner 8th international Congress on Rural Tourism 23rd February 2017

Upload: congreso-turismo-rural

Post on 12-Apr-2017

105 views

Category:

Travel


2 download

TRANSCRIPT

Page 1: Nuevas entidades de promoción turística (DMO)

8 theses for a successful DMO in 2025

Claudia Kohl Kohl & Partner

8th international Congress on Rural Tourism

23rd February 2017

Page 2: Nuevas entidades de promoción turística (DMO)

We talk about the

DMO(Destination Management Organisation)

2

Page 3: Nuevas entidades de promoción turística (DMO)

A DMO embraces strong personalities in a region. Good

businesses get even more successful through a good DMO.

3

Page 4: Nuevas entidades de promoción turística (DMO)

4

The pressure on efficiency optimization increases

Page 5: Nuevas entidades de promoción turística (DMO)

The pressure on DMOs increasesStatus Quo

• Increasing power of the service providers Service providers operate more and more professional – in some Destinations even with more budget than the DMO. Partly cooperation groups take over marketing oders.

5

Page 6: Nuevas entidades de promoción turística (DMO)

The pressure on DMOs increasesStatus Quo

• Increasing Power of the guestsGuest are more and more informed, have more travel experience, Booking and rating platforms inform,…

6

Page 7: Nuevas entidades de promoción turística (DMO)

The pressure on DMOs increasesStatus Quo

7

Increasing pressure on efficiency

optimization

Increasing Power of service

providers

Increasing power of the

guests

?

Do we still need a DMO?

?

Page 8: Nuevas entidades de promoción turística (DMO)

Key problems & challenges until 2025

Operational problems

Mediocrity

Atmosphere and perspective

False expectations

Page 9: Nuevas entidades de promoción turística (DMO)

9

Now in our Online-Shop www.kohl.at

Page 10: Nuevas entidades de promoción turística (DMO)

Kohl & Partner offers consulting services in three business units

10

About Kohl & Partner

Tourism InfrastructureTourism DestinationsHotels & Resorts

Main services• Feasibility Studies

• Hotel Valuations

• Operator Selections

• Strategy & Positioning Concepts

• Business Plans

• Asset Management

• Marketing Plans

• Coaching

• Controlling & Budgeting

• Pricing strategies

Main services• Tourism Master Plans / Tourism

Development Programs (local, regional and national)

• Hotel Master Plans for Destinations

• Concepts for Professional Organizational Structures in Tourism

• Quality Improvement Programs

• Marketing Plans

• Concepts for Tourism Cards

• Strategy & Positioning Concepts

Main servicesPreparation of Feasibility Studies, Development Concepts and Marketing Plans for• Aqua Parks• Cable Cars• Golf Courses• Museums / Infotainment

Facilities• Conference Centers • Tourism Attractions• Theme Parks / Entertainment

Facilities

Page 11: Nuevas entidades de promoción turística (DMO)

Estaremos encantados de trabajar con Usted

11

Our experts

Claudia Kohl

Position: Managing Partner and Head of “International Projects”

Phone: +43 4242 21123

Mobile: +43 664 4349464

E-mail: [email protected]

Our team for international projects

Page 12: Nuevas entidades de promoción turística (DMO)

8 theses for a successful DMO in

2025

Page 13: Nuevas entidades de promoción turística (DMO)

13

Thesis 1:The DMO will organize itself as a network of networks

Page 14: Nuevas entidades de promoción turística (DMO)

Thesis 2:The size of a DMO continues to grow – but: identity

is in favor of size

14

Page 15: Nuevas entidades de promoción turística (DMO)

15

Thesis 3:The DMO needs at least 3 – 5 strong driving forces

Page 16: Nuevas entidades de promoción turística (DMO)

16

Thesis 4:The DMO will have a new management structure

Page 17: Nuevas entidades de promoción turística (DMO)

17

Thesis 5:The DMO will be the competency center and the innovation engine

Page 18: Nuevas entidades de promoción turística (DMO)

Thesis 6:The DMO will become the support center for their members

18

Page 19: Nuevas entidades de promoción turística (DMO)

19

Thesis 7:The DMO will become a „holiday hub“ providing personal support

Page 20: Nuevas entidades de promoción turística (DMO)

20

Thesis 8:The DMO initiates the foundation of privately-run companies

Page 21: Nuevas entidades de promoción turística (DMO)

Holidays on the Farm

8 prov. asso. Holidays on the farm

town and regional poolsof renters

2.350 Holiday Farms

Organization

Austrian National Tourist Office

9 provincial tourism organization

town and regionaltourism organization

Hotels,inns,room renters,B&B`s and others

task: marketingtarget: visitor

Austrian Chamber ofAgriculture / ministry

8 Provincial Chambers of agriculture

regional chambers of agriculture

(all) farms

task: development and trainingtarget: providers& Partners

Page 22: Nuevas entidades de promoción turística (DMO)

To find out more about Kohl & Partner please visit our website or register for one of our newsletters

22

Kohl & Partner – Quality in tourism

www.kohl-int.com

Kohl & Partner Website Kohl & Partner NewsletterKohl & Partner regularly distributes newsletter:

To receive our newsletters please sign up in the news section of our website www.kohl-int.com.

Page 23: Nuevas entidades de promoción turística (DMO)

@ 2017 Kohl & Partner, www.kohl-int.com, All rights reserved.All rights of publication, distribution, translation, storing on electronic media etc. require the written approval of Kohl & Partner.

Quality in Tourism

www.kohl-int.com