number · 04 geography of visitors in 2019 6 079 visitors, representing 78 russian regions,...

A statistical analysis of visitors 2019 02

NUMBER OF VISITORS

6 542 people attended Dairy&Meat Industry 2019. An increase of 9% on 2018’s visitor numbers.

The most popular day of 2019’s exhibition had 2,577 visitors or 39% of the total number.

32% of visitors visited the show for more than one day.

Total visitor number

Number of visitors and repeat visitors by day

2nd day1st day 3rd day 4th day

2 577

3 021 of which: 2 206 of which: 562 of which:

1 939 1 658 368

The exhibition was attended by

Unique visitors – the number of distinct individuals who attended the exhibition, regardless of how many times they attended

Repeat visits – the number of distinct individuals who attended on multiple occasions

2018 2019

6 007 people 6 542 people

444 548 194

2 316visitors

To obtain generalinformation

Breakdown of visitors by reason for attending

36+30+20+14+F36%

14%20%

REASONS FOR ATTENDING

The number of targeted visitors who attended the exhibition to source goods and services for their businesses or obtain general industry information amounted to 4 695 people, that is 15% more than in 2018.

03A statistical analysis of visitors 2019

2 379visitors

To source goods or services for business

1 138visitors

To promote own goods or services

709visitors

Educational reasons

30%

04

GEOGRAPHY OF VISITORS

In 2019 6 079 visitors, representing 78 Russian regions, attended the exhibi-tion.

The number of visitors from Moscow and Moscow region was 4 133 (63%). The overall Russian visitors number is 467 people more than in 2018.

The total international visitors number is 463 people, representing 44 coun-tries, that is 17% more than in 2018.

The majority of foreign visitors were representatives of businesses from Belarus (167 people), Kazakhstan (48 people) and the Ukraine (30 people).

Breakdown of visitors by geography 63+30+7+F63%

7%

A statistical analysis of visitors 2019

4 133Moscow and Moscow region

1 946Other Russian regions

463Foreign countries

30%

Breakdown of visitors by type of company and reasons for attending

Type

To source products and services for business

To obtain general industy information

05

TYPES OF COMPANIES AND REASONS FOR ATTENDING

The majority of visitors who attended to source goods and services for business and also to obtain general industry information were those, employed in milk and dairy production — 58%

Respondents were allowed to ticke more than one answer


Milk and dairy production

Cheese production

Sale / Supply of equipment and materials

Equipment and materials production

Livestock feed production

Beverage production and bottling equipment

31%

14%

17%

10%

6%

4%

27%

8%

17%

15%

6%

5%

Breakdown of visitors by level of responsibility

Breakdown of visitors by level of responsibility and reasons for attending

29+32+23+13+3+F

29%

3%

13% 23%

32%

06

VISITORS’ LEVEL OF RESPONSIBILITY

32% of visitors were senior executives, defined as company owners, general managers or entrepreneurs, totaling 1 847 people.

Divisional Leaders or Heads of Departments represented 36% of total visitor numbers.


Level of responsibility

Owner/General manager

Deputy general manager

Divisional leader

Manager / Specialist

Entrepreneur

Total

To source products and services for business

906

375

463

553

82

2 379

38%

16%

20%

23%

3%

To obtain general indutry information

412

239

462

640

57

1 810

23%

13%

26%

35%

3%

To promote products or services

64

25

71

132

30

322

20%

8%

22%

41%

9%

Overall

1 648

768

1 303

1 879

199

5 797

29%

13%

23%

32%

3%

1 648

General manager / Owner

1 879

Manager /Specialist

199 Entrepreneur

1 303 Divisional leader

768Deputy general manager

The number of visitors, interested in certain types of products

Milk and dairy production equipment

Cheese production equipment and technologies

Packaging and packaging materials

Equipment for packaging and bottling

Meat processing equipment

Ferments and ingredients

Livestock feed production Beverage production and bottling

Other

3 826

2 628

2 409

2 026

1 662

1 605

1 093

882

255

07

PRODUCT INTERESTS - A VISITORS PERSPECTIVE

The majority of Meat&Dairy Industry vis-itors were interested in milk and dairy production equipment — 3 826 people or 58%

2 628 people or 40% were interested in cheese production equipment

2 409 people or 37% were interested in packaging and packaging equipment materials.



The number of visitors, interested in certain types of products, broken down by group

08

PRODUCT OF INTEREST TO DIFFERENT PRODUCT GROUPS

Milk and dairy producers were primarely interested in milk and dairy production equipment as well as packaging and packaging materials.

Milk and dairy productionequipment

Cheese production equipment and technologies

Packaging and packaging materials

Packaging and bottling equipment

Meat processing equipment

Ferments and ingredients

Livestock products

Other

Total

Products

Visitor groups

Milk and dairy production

Equipment /materials /services sales

Equipment and materials production

Cheese production

Meat processing

3 421 59%

2 304 40%

2 161 37%

1 837 32%

1 384 24%

1 348 23%

898 15%

229 4%

1 187 86%

550 40%

604 44%

567 41%

156 11%

463 33%

141 10%

23 2%

500 57%

313 36%

259 29%

260 30%

225 26%

88 10%

114 13%

41 5%

339 57%

473 80%

244 41%

174 29%

57 10%

234 40%

43 7%

5 1%

91 29%

66 21%

141 46%

73 24%

218 71%

53 17%

64 21%

5 2%

685 60%

429 37%

392 34%

359 31%

332 29%

177 15%

199 17%

35 3%



Livestock

139 52%

103 38%

98 36%

64 24%

107 40%

22 60%

131 48%

4 2%

Other

480 45%

370 35%

423 40%

340 32%

289 27%

273 26%

206 19%

114 11%

09

TARGETS FOR VISITING FULFILMENT

77% of specialist are going to visit Meat&Dairy industry next year.

Half of our specialists only attend Meat&Dairy Industry among other relevant industry events.



Sourcing new products and services

Looking for new partners and suppliers

Meeting existing partner and suppliers

Looking for a particular product or service

Business program attendance

Competitor analysis

Possible participation evaluation

Signing contracts at the event

Other

64%

55%

46%

41%

26%

20%

15%

6%

3%

Visitors had the following targets for attending

18th International exhibitionDairy&Meat Industry

For more information and to book your stand, contact us today

Andrea Trudu International Sales Manager +44 (0) 203 5459 432 [email protected]

See you at DairyTech | Dairy&Meat Industry

18 - 21 February 2020Moscow, Russia, Crocus Expo

Lucas XuProject Manager Chinat: +86 (10) 6790 2630 ext. [email protected]

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number · 04 geography of visitors in 2019 6 079 visitors, representing 78 russian regions,...

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