WORLD’S LEADINGLINKEDIN TRAINING COMPANY

The Number 1 Way To Build TrustAnd Credibility On LinkedIn

INTRODUCTION

Did you know that over 1 billion names are searched in Google every day? This means like it or not, chances are, you have been Googled by a client, past employer or even a first date. Today, close to 90% of all purchases are made based on the reviews and recommendation customers read online.

POWER OF RECOMMENDATIONS

A recommendation on LinkedIn is very similar to reviews especially if your service or product is geared towards B2B consumers. And unfortunately, this is where most businesses fall short. They either have little or no recommendations listed within their profile or the recommendations they do have listed are not targeted towards solving the challenges and objectives their core target market are facing.

To avoid this trap here are our top 4 tips on how to build a profile that conveys trust and credibility by using the power of recommendations:

1. BE SPECIFIC

Look at the top 3 objections or challenges your clients face and ask your existing/current clients to write a recommendation on how you have managed to solve those particular issues for them. Within your recommendation, in a few points, list the areas you would like covered. 

2. BE PERSONAL

When requesting a recommendation, ensure your request is personalized. There is nothing worse than receiving a recommendation request where the name, heading and copy are very general. You need to make each person feel special.

3. FOLLOW UP

You will miss out on up to 40% of recommendations if you don’t follow up on the original request. In this fast paced world we live in, it’s quite easy for your contacts to get distracted or busy. So make it a priority to follow up on your original request.

4. DO YOUR RESEARCH

Put some time aside and research 15-20 of your competitors on LinkedIn to discover the average amount of recommendations each competitor has on their profile. Then make it your goal to have at least 20-30% more recommendations than what they have. Don’t worry too much if you only have a few or even no recommendations currently for this position, this is a work in progress.

OH… ONE MORE THING

Stay away from contra deals where people promise to write you a recommendation in exchange for one from you. This is not only unauthentic but could potentially damage your long term brand when people look and see the number of recommendations you have given out compared to those who you have received.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!