NUPUR GOKHALE 502 Walnut Avenue, Apartment No.3, Syracuse, NY 13210 | 540.354.8412 | ngokhale@syr.edu

EDUCATION

Syracuse University, Whitman School of Management, Syracuse, NY

Master of Business Administration, Marketing | 3.9/4.0 08/13- 05/15

Scholarship: Merit Based on GMAT score of 750/800

Case Competition: Placed 1st in Martin J. Whitman Business Case Competition out of 12 teams, 11/13

Leadership: Associate VP of Marketing for the Whitman Women in Business Club, 11/13- 12/14; Co-facilitator of Open

Doors and organizer of The Reel Queer Film Festival, 05/14- Present; Narrative Editor of The OutCrowd, 08/14- Present

Mumbai University, St. Xaviers College, Mumbai, India

Bachelor of Mass Media, Advertising | 3.5/4.0 06/10- 05/13

EXPERIENCE

Whitman School of Management, Syracuse, New York | Social Media strategist, Digital Analytics 11/13-Present

Conducted research on social media usage to develop an internal campaign to increase social media engagement

Carried out SWOT and sitemap analysis of the school website. Recommendations for enhancement were implemented

Supported initiatives by creating testimonial content that reinforces the Whitman brand

Handled Career Center programming and maintenance of partnership with key stakeholders through social media

BBDO, New York, New York | Account Management intern, HealthWork Advertising 06/14-08/14

Worked on acquiring the Tena (SCA Group) account for BBDO. Carried out competitor brand analysis and identified

white space in the market. Used my insights to strategize on Tenas positioning and ultimately secure the account

Carried out in-depth research to provide groundwork for Tenas new brand concept. This exploratory work was used to

create a story around the brand, and the positioning was approved by the client

Developed a newsletter for Tamiflu, Brisdelle and Novo Nordisk, highlighting inspirational healthcare and advertising

content. Provided recommendations on innovative practices that could be implemented by each brand

Business Analytics, Syracuse, New York | Academic consultant, Business Analytics 11/14-12/14

Project: Develop research questions and analyze weekly sales in the Light Beer category to uncover relationships and

answer posited research questions

Used statistical tools like R, SPSS and Excel to delve into over 150K data points of 3 brands: Miller, Michelob and Busch

Synthesized findings from the data into a presentation that was approved by the Associate Dean for Masters Programs

Another Green World Productions, New York, New York | Research Consultant 04/14-05/14

Project: Quantify sexism in the creative side of the entertainment marketing industry, with an eye towards exposing it

Results: Uncovered shocking trends in the employment rates of women in the creative workforce in film, TV and ad

In Her Shoes research provided groundwork for the client to create content that highlights this socioeconomic issue

Syracuse New Times, Syracuse, New York | Academic consultant, Marketing 10/13-12/13

Worked in a team of 4 to develop a marketing plan to raise awareness, circulation and readership

Ideated for, designed and produced the deliverables: animated video, posters, transit ads

Proposed a new smart phone app and developed a social media plan to engage audience members

ADDITIONAL INFORMATION

Software skills: Proficient in Statistical Package R, SPSS, Adobe Photoshop, Microsoft Office, Access and Hootsuite

Sports: Mumbai University Womens Soccer Team placed 2nd in West Zone Inter-University Tournament, 02/13

Volunteering: Successfully integrated learning and recreation for a classroom of 20 children at Navjeevan, a housing

program for children of commercial sex workers, 08/10-08/11

Interests: Soccer, snowboarding, and storytelling.

https://twitter.com/whitmanwomenhttp://lgbt.syr.edu/currentstudents/student-organizations.htmlhttp://lgbt.syr.edu/currentstudents/student-organizations.htmlhttp://rqff.info/http://issuu.com/theoutcrowd/docs/outcrowd_fall_2014__1_