nurbaya initiative
TRANSCRIPT
116.5 MILLION
Source:
237.6 MILLION
US$ 706.7 BILLION
Population
Productive Age
GDP
2010
2010
2010
108.2 MillionEmployed
8.32 Million Unemployed
51.3 million UMKM(99.1% of all business units in
Indonesia)
Employing90.9 million workers
Source:
Contributing55.6% of the GDP
-2010-
-2010--2010-
-2010-
-2010-
Mc Kinsey Report
SME heavily using web technologies grow 2x as much as others
But, in Indonesia most of the UMKM
are not online
SME Explosion in
Indonesia
If majority of Indonesian UMKM are online
HOW
NOT by bringing the SME’s online…
1,2229,532,288 Total Local Annual Search7,032 Total Products
PKBL
Pr
oduc
ts
PKBL
Pr
oduc
ts
PKBL
Pr
oduc
ts
PKBL
Pr
oduc
ts
PKBL
Pr
oduc
ts
PKBL Products
But by taking SME products online…
BROKEN DOWN SEARCH VOLUME
Total Local Annual Search
UKM Page Hits (@ .5% CTR)
UKM Sales (@ 3% Conversion)
Average Sales Price
Annual UKM Sales
381,954,950
1,909,775
57,293
Rp.75,000
Rp. 4,296,993,300
BAJU
Sales Scenario
Total Local Annual Search
UKM Page Hits (@.5% CTR)
UKM Sales (@ 3% Conversion)
Average Sales Price
Total UKM Sales
147,874,836
739,374
22,181
Rp80,000
Rp1,774,498,032
BUSANA MUSLIM
Sales Scenario
Total Local Annual Search
UKM Page Hits (@ .5% CTR)
UKM Sales (@ 3% Conversion)
Average Sales Price
Total UKM Sales
17,475,444
87,377
2,621
200,000
Rp524,263,320
SEPATU
Sales Scenario
Total Local Annual Search
UKM Page Hits (@ .5% CTR)
UKM Sales (@ 2% Conversion)
Average Sales Price
Total UKM Sales
47,325,936
236,630
7,099
Rp200,000
Rp1,419,778,080
BATIK
Sales Scenario
Total Local Annual Search
UKM Page Hits (@ .5% CTR)
UKM Sales (@ 3% Conversion)
Average Sales Price
Total UKM Sales
421,032
2,105
63
Rp200,000
Rp12,630,960
SANDAL
Sales Scenario
Nurbaya Initiative Ecosystem
YOTUTBisnisinternet Indonesia
MengajarUniversity
Kaskus
It begins with Nurbaya facilitators; Young and Internet savvy individuals who are driven to assist SME go online
Mandiri
BTPN
Sampoerna Foundation
Mega
BII
Bank
Jabar Ventura
Microfinancing
SME Source
Ecommerce Platform
Multiplysatutempat
Pitoong
Create new one
Keke wordpress
solutionIpaymu
Payment Gateway
Indomog
Paypal
Delivery and Logistics
Gojek
DC
Nurbaya Facilitator
Keke SEO
SITTI
SOCMED
Advertising Platform
Adryan
Loan Allocation
25%
30%
45%
Rp 2.000.000
Web Platform
Facilitator
Online Ads
of sales will be allocated for the following
Loan repayment
- Loan Repayment- Facilitator Fee- Web Platform fee- Payment gateway- Online ad re-investment
Percentages to be analyzed and
forecasted
It is a sustainable digital ecosystem for all Indonesian SME’s