nurmi - peloton smart retro testing phase pitch

13

Upload: demos-helsinki

Post on 16-Jul-2015

113 views

Category:

Small Business & Entrepreneurship


0 download

TRANSCRIPT

Nurmi is a transparent clothing company founded 2010 in Lahti, Finland.

Nurmi creates clothes and accessories where the nordic tradition of minimalism and long-lasting design goes hand in hand with

true sustainability.

Market areas:Finland, Germany, Belgium, France, UK, US

ASSUMPTION:

SUSTAINABLE CLOTHING & LABEL NURMI IS BORING& UNAPPEALING

”YOU HAVEN’T TOLD ME ANYTHING

I HAVEN’T HEARD BEFORE”

- A mentor

”SUSTAINABLE CLOTHES? WHY NOT BUT FIRST COMES DESIGN & PRICE”

Clothing store TjallaMalla in Stokholm

HOW TO CONVINCE THESE PEOPLE THAT NURMI IS SUPERB?

WE NEED THE EARLY ADAPBTERS TO HELP US IN FINDING THE ESSENSE OF NURMI PRODUCTS &

SPREAD THE WORD.

TEST:

WHAT IS THE MOST VALUABLE THING IN

OUR JEANS?

VEGAN LOCALHIGH-QUALITY TRANSPARENT THE LABEL

CREATE AN ADCONCENTRATED ON...

WHICH APPEALS THE MOST?

TEST GROUP:

EARLY ADAPTERS

CURRENT CUSTOMERS&

ACTIVE FOLLOWERS ON SOCIAL MEDIA

(ONLINE & FACE-TO-FACE)

WITH THE EARLY ADAPTERS WE CAN CREATE...

...AND BUILD A SUCCESSFUL INTERNATIONAL

CLOTHING BRANDSUCH AS PATAGONIA

OR NUDIE JEANS

The World of Nurmi

www.nurmiclothing.com

@nurmiclothing#nurmiclothing