nurse & rn recruiting & retention strategies for 2016 & beyond
TRANSCRIPT
NURSE RECRUITING & RETENTION STRATEGIES
2016 AND BEYOND
MARYALICIA VERDECCHIA DECEMBER 5, 2015
AGENDA• Understand the next generation of nurses (Generation Z)• Future healthcare concerns for recruiting• Strategies for recruiting nurses (and all positions)• Strategies for increasing nurse retention • Results of a successful recruiting strategy
THE NEXT GEN OF NURSES – GEN Z About 25 and younger
Children of Gen X 25.9% of population
Z GEN TRAITS• More Confident• More Charismatic• More Loyal• More Altruistic • More Traditional• Hard-working• More Mature and in Control• More Conscientious/Anxious
Z GEN TRAITS• Digital Natives • Used to advertising and embrace it• Researchers / individualized instruction• Communication and Education Focused• Visual Generation & Speak in Emoji• Understand Personal Brand • More Accepting – Cultural Diversities, Gender Roles, Technologies• Attention Spans are Shorter• Seek Honesty, Patience, and Vision in leaders
Z GEN WANTS• To be near family and friends• Greater Flexibility• More Autonomy• Want to be treated as partners• Latest Technologies• Real power to affect how patients are cared for• Real power on how provider organizations are run
Z GEN WANTS• Ethnic & Multi-Cultural Diversity• Team-Focused Work Environments• Cultures that Promote Helpfulness • Does not Tolerate Workplace bullying• Z Gen (and most millennials) will leave toxic environments in a
heartbeat• Change/Dynamic environments• More Chances for Security in in Career and Retirements• NOT to be Treated like a Millennial
HEALTHCARE CONCERNS FOR THE FUTURE• Figuring out Value-Based Care • Aging Baby Boomers • ER, OR & Critical Care RN Experience• Bottlenecks in nursing education • High-Impact Technology
STRATEGIESPrepare for recruiting, and retaining, the nursing talent of tomorrow!
STRONG EMPLOYER BRANDING MESSAGE • Marketing Campaign Focuses:• Your quality of healthcare - providing Value Based
Care• Your Advancements in medicine• Latest technologies• Culture of teamwork• We are here to stay • A place you will love and be passionate about • Personalized messages• Focused on diversity
STRONG EMPLOYER BRANDING MESSAGE• Video• Modern• Progressive• Diverse• Team Oriented• Emotional• Powerful• Creates a connection• and make one just nurses!
STRONG EMPLOYER BRANDING MESSAGE • Differentiate your website • Clear brand message• Diverse workforce• Employees in Action• Diverse target groups• Displays latest technology• Correct Links & SEO Friendly• Provides information on careers, employees, and your story
LATEST TECHNOLOGIES• Implement Technologies More Creative in Reducing Staffing
Needs and attracting Talent• Self-Registration Kiosks• Voice Recognition Equipment• Remote Monitoring• Modeling Programs• EHR/Practice Management Systems• Surgical robots & other less invasive equipment
TARGETING EDUCATION• Targeting High Schools• Offer teen nurse
programs• Offer Nursing/RN College
Scholarships • Attend HS Career Fairs• Request to visit HS to
present info on nursing
TARGETING EDUCATIONTargeting Colleges• Nursing/RN & healthcare
career fairs • Partner with colleges
Conferences/Symposiums• Attend target nursing/RN events• Network with influencers • Host or sponsor a
conference and invite influencers
SIGNING BONUSES • $15,000 to $25,000 for Sign-on Bonus for nurses who commit
to three to four years• Money for Tuition Forgiveness• Generous Education Subsidies
INCREASING NURSE RETENTION• Create benefits to increase
loyalty • Engaging your workforce to
be our brand ambassadors• Create online communities • Increased community
focused causes
• Provide mentors & feedback
INCREASING NURSE RETENTION• Support CMEs & professional
development opportunities for RNs• Generous Education Subsidies• Video• Conferences• Expos• Job Shadowing • Cross-Training• Learning Diverse Skills
• Frequent/In short bursts
INCREASING NURSE RETENTION• Ensuring Strong Supervision - • Overcomes new grads' lack of
experience • Prevent experienced nurses
‘from eating the young’• Ensuring a collaborative and hands-on environment
• Develop leaders internally• Implement Programs building • expertise• Gamification
INCREASING NURSE RETENTION• Reduced-hour schedules• Flexibility in schedules • time to pursue further
education• Ability to personalize
workspace• Listening to music• Wearing headphones
EFFECTIVE RECRUITING STRATEGY RESULTS• Achieve your mission, vision,
and objectives• Competitive edge over
competition• A ‘Talent Pipeline’ • Reduced cost & savings• Increased staff morale• Positive domino effect
Questions
Maryalicia VerdecchiaParkview Medical Center’s Talent Acquisitions Manager