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Nurture Calls-to-Action “This is a presentation about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring.” --- Seth Godin

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Page 1: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Nurture

Calls-to-Action

“This is a presentation about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring.” --- Seth Godin

Page 2: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Presentation Topics

Nurture Key TasksSocial Media Monitoring and Publishing

Calls-To-Action

Landing Pages

Email Campaigns

Workflows

Forms

Information Sources

Traffic Generation

Lead Management

Page 3: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Lead Management Understand

Segment

Nurture Social Media Calls-to-Action Landing Pages Email Campaigns Workflows Forms Information

Sources

Page 4: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 5: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Nurturethrough … Enticing Offer

Call-to-Action

Landing Pages

Email Campaigns

Page 6: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 7: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Calls-

to-

Action

Page 8: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 9: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 10: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 11: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 12: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 13: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 14: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what
Page 15: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Demonstration

By Caleb George Morris

Page 16: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Smart Calls-to-Action

• Contact List versus Lifecycle Stage

• Smart Button Builder

• Smart RulesImage by Ged Carroll

Page 17: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Exercises

By Caleb George Morris

Page 18: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

workbook

exercise #4

?? Minutes

Create various calls-to-action for

your offers

Page 20 of the workbook Create a CTA

How will you develop a call-

to-action to get individuals

interested to learn more

about your offer?

Page 19: Nurture Calls-to-Action - ISM 7505 Home Pageism7505.business.wayne.edu/Week958/additional/CallToAction/MOF-4-CTA.pdf · Nurture Calls-to-Action “This is a presentation about what

Thank You!